How Team Rhino drove over 800k AED in sales using Omnisend’s automation tools

Haris Sami, Co-founder of Team Rhino Marketing Consultants agency, has a wealth of experience managing digital and web projects over the past 12 years. “I’ve had the opportunity to work with a wide range of brands, from startups to top-tier global companies,” Haris shares. 

His extensive experience in client management and business development eventually led him to start his own agency. “Running my own business became a natural progression as sales and client management turned into a passion. My strong network played a crucial role in bringing the agency to profitability right from day one,” he explains.

Partnering up with Omnisend

When it came to choosing a marketing tool for his clients, Omnisend stood out as the clear choice for Team Rhino. “Given my niche in ecommerce, I knew that automation tools were essential,” says Haris. After researching various options, he discovered Omnisend.

Omnisend was the only tool that truly supported small agencies like ours, offering excellent customer support.

Haris Sami, Co-founder of Team Rhino

His first encounter with Omnisend was promising. “I found Omnisend through Google and immediately had a positive vibe. I still remember my first conversation with their partnerships manager Zulfi — great guy,” Haris recalls.

The Omnisend Partner Program has been a significant asset for Team Rhino. “The support we’ve received during the onboarding phase and beyond has been outstanding,” Haris says. 

This support, coupled with the comprehensive resources provided, has greatly benefited both the agency and its clients. “Omnisend allows us to stand out from our competitors. Plus, our team’s knowledge of the ecommerce email marketing ecosystem gives us an added advantage,” he adds. Comparing Omnisend to other ESP platforms, Haris highlights its superior features, quick customer support, and cost-effectiveness, especially when compared to Klaviyo.

Helping clients succeed

One of Team Rhino’s standout clients is Basic Abaya, a brand that has reaped significant benefits from using Omnisend. “Basic Abaya was one of the brands that took the most advantage of Omnisend’s capabilities,” Haris notes. When Team Rhino started working with Basic Abaya, the main goals were clear: engage existing customers, recover abandoned carts, and increase online sales. “We kept the strategy simple and straightforward, and it worked out really well for the brand,” Haris explains.

The results speak for themselves.

We generated over 800k AED in the past year for Basic Abaya with a set of essential automations, maintaining on average a solid 54% open rate for them.

Haris Sami, Co-founder of Team Rhino

Abandoned cart automation proved to be especially successful — if they haven’t had that set up, more than half of their sales from automations would’ve been lost. But now their client reaps the significant benefits all because of a focused and well-executed email marketing strategy using Omnisend.

Looking ahead

As the ecommerce landscape evolves, Haris is excited about emerging trends like video commerce and augmented reality (AR). “These technologies are enhancing the online shopping experience by allowing customers to visualize products in their own space before making a purchase,” he says. 

Looking to the future, Haris envisions his partnership with Omnisend evolving in several ways. “We plan to leverage more advanced features, expand our client base, and collaborate on joint marketing initiatives,” he explains.

Haris is also committed to continuous learning and improvement. “We’re looking forward to receiving ongoing training and support from the Omnisend team, ensuring that we can maximize the platform’s potential,” he adds. 

Additionally, he sees opportunities for feedback and development, helping shape future improvements to meet the needs of small agencies like his. “As my Shopify website development company in Dubai grows, we’ll scale up our use of Omnisend to handle larger volumes of clients and more complex strategies, all while maintaining efficiency and effectiveness,” Haris concludes.