How Vanha Digital helped their client to generate 35% of total revenue through Omnisend

Theo Van Wyk, co-founder of Vanha Digital — an agency that helps brands to create their digital presence and scale — had a transformative transition from corporate finance to ecommerce. 

“I spent six years in corporate finance and M&A, but discovering ecommerce was a revelation,” Theo shares. The shift occurred when the family’s fashion brand faced challenges during the COVID-19 pandemic. “My wife, who’s exceptional at branding and marketing, suggested we launch a website and try Facebook ads. It was the most fun I’ve had in my career, and it sparked a passion for ecommerce,” he recalls. 

This pivot led to the creation of Vanha Digital, a Cape Town-based agency that now offers a full-service performance marketing suite with a team of 10. “We work with both ecommerce and lead generation clients. Email marketing is a pivotal part of our retention strategy, crucial for building community and keeping customers engaged,” Theo adds.

Starting with Omnisend

When it came to choosing an ESP, Vanha Digital chose Omnisend as their primary email marketing tool due to its versatility and ease of use. “Omnisend’s interface is user-friendly, and its features cover everything our data and creative teams need,” Theo notes. 

The agency found Omnisend’s pricing structure particularly attractive. “The pricing is much friendlier than other ESPs, which is important because 90% of our clients use Omnisend,” he explains. Email marketing, driven by Omnisend, now accounts for 25%-30% of their clients’ revenue. 

Theo emphasizes the value of automation: “We focus heavily on automated flows — they are like the hardest-working employees of any brand.”

Joining Omnisend Partner Program

Joining an Omnisend Partner Program provided a whole new level of support and resources for the agency. “The onboarding phase was well-structured, and the support from the Omnisend team has been exceptional. The resources and guidance provided have been instrumental in our success,” Theo says. 

The partnership has enabled Vanha Digital to deliver outstanding results for their clients.

The ease of use, robust features, and the supportive partner ecosystem really set Omnisend apart.

Theo Van Wyk, co-founder of Vanha Digital

Theo says that being part of the Ominsend Partner Program has not only benefited their agency but also their clients, who have seen substantial growth in their email marketing performance.

Helping a client to generate 35% of revenue through Omnisend

Reflecting on a successful project, Theo describes their work with one of their first clients — a sneaker brand that started with no online presence. “We built out all the key flows using Omnisend, from Welcome to Win-Back,” he recalls. 

The agency also split-tested pop-up designs and visibility rules to grow the brand’s email list.

By monitoring deliverability and crafting value-filled campaign emails, we’ve seen email revenue grow to over 35% of their total revenue.

Theo Van Wyk, co-founder of Vanha Digital

The brand now sees an average of 600+ orders from email alone per month — a testament to the efficacy of their strategies.

Wrap up

Looking to the future, Theo acknowledges the growing importance of retention strategies in the face of rising customer acquisition costs. “With Omnisend’s latest product review functionalities and increased personalization options, we’re excited to enhance our clients’ user experiences,” he shares. Vanha Digital plans to continue leveraging Omnisend’s features to drive growth for their clients.