Ecommerce Opportunity Index

Where should you set up shop online? Our interactive Ecommerce Index Map cuts through the noise.

How it works?

Ecommerce
ranking

Annual revenue

Business type

General

General Local Semi-local Semi-remote Remote

Digital product

Yes No

View

Map view List view

Factor weight

Factor

Weight

Online shopping

10%

Sales Tax

10%

Income Tax

10%

Buying power

10%

Internet access

10%

Money to spend

10%

Customer Density

10%

Neighbor score

10%

Infrastructure quality

10%

Setting up business

10%

Colorado
Tax & Law
Economy
Access
Business

Rank	State	Overall score	Tax & Law	Economy	Access	Business

Factor

Weight

Online shopping

10%

Sales Tax

10%

Income Tax

10%

Buying power

10%

Internet access

10%

Money to spend

10%

Customer Density

10%

Neighbor score

10%

Infrastructure quality

10%

Setting up business

10%

Attractiveness

Excellent

Good

Fair

Poor

How it works

Enter your projected revenue, business type, and whether you sell physical or digital products. The map ranks every U.S. state instantly, based on 10 factors like tax burden, buying power, internet speed, and startup red tape.‍ Spot high-profit states. Compare scenarios in seconds. Know exactly where the money’s hiding.

Understanding the results

Once you’ve entered your info, just hover over any state on the map to see its overall ecommerce score, plus a breakdown of the key factors behind it.

Tax & Law – an index of the sales tax and income tax that shows the most tax friendly states
Economy – buying power and disposable income adjusted for state costs
Access – internet access, quality of infrastructure, customer density, and regional connections
Business – popularity of online shopping and ease of setting up a company

State spotlights

Top states for remote ecommerce

South Dakota, North Dakota, and Wyoming combine low taxes with strong buying power — ideal for selling out of state with minimal overhead.

Low local scores, strong remote potential

Mississippi, Louisiana, Alabama, and Arkansas struggle locally but offer low-cost upside for remote sellers. Mississippi in particular is ten times better for remote sellers. (Remote:0.70, Local: 0.07)

Strong local market

California thrives on local spend, with high online shopping and disposable income. But sky-high costs and taxes make it less appealing for remote-first businesses (Remote: 0.22, Local: 0.63).

Balanced all-around

Washington State offers growth potential without the usual big-market baggage — solid density and spending power, minus the price tag.

Best for startups, worse for scaling

New Jersey works well early on (Local score: 1.00 at $100K). But its steep progressive taxes plummets remote rankings to 46th place at $1M.

Surprise trends

Rust Belt stability

Ohio, Indiana, and Pennsylvania deliver rare consistency across the board. Whether you’re small or scaling, local or remote, these states offer a solid mix of low costs, reliable infrastructure, and predictable taxes — the kind of boring strengths that make long-term growth a lot less chaotic.

Neighbor (dis)advantage

Maine, Vermont, and Idaho don’t dominate on their own, but their real value is proximity. With high Neighbor Scores, they give you access to stronger nearby markets, which is ideal for regional ecommerce. On the flip side, states like Texas and Florida thrive internally but are surrounded by weaker economies, making expansion across borders less appealing.

High-cost growth traps

California and New Jersey are great places to start, but only if you’re staying small and selling local. But try to scale, and things get expensive fast. Climbing tax brackets and rising ops costs make it harder to compete when your customers aren’t in-state.

Under-the-radar remote winners

The Dakotas and Wyoming don’t scream ecommerce hub, but they quietly outperform. With low tax burdens and strong purchasing power, they’re perfect launchpads for remote-first brands. Especially if you’re shipping nationally or selling digital.

Methodology

We ranked each U.S. state across 10 key variables critical for ecommerce success, normalizing results using a Z-score formula ((State Value – National Average) / Standard Deviation) for fair comparisons:

Sales tax (source)
Income tax (source)
Buying power (source)
Money to spend (household income minus expenses, adjusted for buying power; source)
Online shopping popularity (source)
Internet access quality (source)
Customer density (source)
Infrastructure quality (source)
Ease of setting up a business (source)
Neighbor score (average performance of neighboring states based on sales tax, internet access, buying power, and money to spend)

Each state’s ranking was adjusted to reflect specific business scenarios (local, semi-local, semi-remote, fully remote, general), offering tailored insights based on sales scope.

Definitions of business scenarios:

Local: Business only selling in their own state
Semi-local: Business selling to their own state and their neighbors
Semi-remote: Business mostly selling to other states
Fully remote: Business that only sells to other states and/or globally
General: All weights are equally important

Have any questions?

Reach out to our Public Relations team by email [email protected] for more details. We're here to help and provide any additional information you might need.

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