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Start faster with ready-to-use templates for promos, newsletters, or launches. Customize them to look like your brand.
Design emails visually. Just drag in text, images, buttons, or products and arrange them how you like, without ever touching the code.
Save full layouts or blocks you use often — like headers, footers, or product grids — and drop them in anytime to stay consistent.
Show product with images, prices, and links pulled straight from your store. Just drag the block in and pick what to feature.
Connect your store to sync product and customer data automatically, so your emails always match what’s in stock or on sale.
Add unique, store-linked discount codes right into your emails. Run promos or personalized offers without the extra setup
Add fields like a first name, location, or custom property anywhere in your email. These tags automatically pull the right details for each contact at send time. Great for making every message feel like it was written just for them.
Choose which blocks of content appear for which people. You can adjust product offers, messages, or even visuals based on tags, purchase history, or where someone signed up. Instead of duplicating emails for every audience, one version adapts itself for everyone.
Bring live order and cart details straight into your emails. Show products left behind, order summaries, or shipping updates without setting anything up manually. Every detail updates automatically, so your follow-ups are always timely and relevant.
Show products that make sense for each shopper, like recently viewed items, frequently bought products, or current bestsellers. Recommendations update automatically based on customer behavior, so the content always feels hand-picked without you lifting a finger.
Skip the blank screen. AI writer can draft subject lines, preheaders, or even full email copy in your brand’s tone. It’s a quick way to get past writer’s block, test new ideas, or simply move faster when you’re short on time.
Combine AI with live customer data to deliver content that adapts to each person. From recommended products to tailored messages, the system fills in the details automatically. You get personalization at scale without building a new setup every time.
Track opens, clicks, sales, and unsubscribes for every campaign. Compare results side by side to see what’s working and what isn’t.
Measure how each step of your automation performs, from trigger to conversion. Spot where people drop off and make adjustments to keep them moving.
See exactly which emails drive sales, not just traffic. Revenue attribution makes it clear which campaigns are worth repeating.
Visualize where people click inside your emails. Use the patterns to adjust layout, improve calls-to-action, and place products where they get attention.
An email builder is a tool that lets you design and create marketing emails without needing to code. It typically includes pre-made layouts, text and image blocks, and customization options so you can build professional, branded emails quickly and easily — even if you’re not a designer or developer.
A drag-and-drop email builder allows you to create emails by simply dragging content blocks — like text, images, buttons, or products — into your layout. It’s intuitive, visual, and requires no coding, making it easy for anyone to design high-converting emails that look great on both desktop and mobile devices.
Omnisend offers a library of free, professionally designed email templates built specifically for ecommerce. You can access them directly in the email builder, customize them to match your brand, and reuse them across campaigns. No extra downloads or design skills required—just pick a template and start editing.
Yes, all custom email templates in Omnisend are fully responsive by default. They automatically adjust to fit any screen size — desktop, tablet, or mobile — so your emails always look polished and are easy to read, no matter how or where your audience opens them.
Not at all. Omnisend’s email editor is built for marketers of all skill levels. You can design beautiful, functional emails using drag-and-drop blocks. But if you do want more control, you can also add custom HTML — so it's flexible for both beginners and advanced users.
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