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2021 Holiday Email Marketing Lookbook: Black Friday and Cyber Monday

Breaking through the ecommerce noise around Black Friday and Cyber Monday is tough. So we created a lookbook packed with ideas to help you stand above the competition during this critical holiday shopping period. It’s full of examples on timing, creative sales ideas, distinguishing yourself with a distinct voice, and more. We also dig into SMS tactics that drive holiday sales.

In this lookbook, you will find:

  • Ways to seep Black Friday throughout November

  • Sales tactics that grab attention

  • How to tap your specialty for extra content

  • Showcasing value-adds to drive sales

One in eight people who clicked on a Black Friday or Cyber Monday email last year made a purchase.