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Brands are sending more emails than ever before, and open and click rates are at 4-year highs. We analyzed billions of emails and hundreds of millions of SMS and push messages sent by Omnisend merchants throughout 2023, so you can see how each channel performed, which messages generate the most orders, and how to maximize the effectiveness of your campaigns.
In this report, you will find out how:
email, SMS and push channels fared in 2023 compared to 2022
email performed for the best and worst industries
much revenue would have been left on the table without SMS & push
to use these findings to accomplish your 2024 goals
By ignoring SMS and push messages, brands using Omnisend would have left nearly half of a million orders on the table in 2023.