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Choosing where to allocate your time and budget for marketing can be difficult, especially with paid ads now costing more and delivering less. We analyzed billions of emails and hundreds of millions of SMS and push messages sent by Omnisend merchants throughout 2022, so you can see how each channel performed, the type of messaging that resonates the most with audiences, and how to maximize the effectiveness of your campaigns.
In this report, you will find out how:
email, SMS and push channels fared in 2022 compared to 2021
email performed for the best and worst industries
you're losing sales if you aren't using automation
to use these findings to accomplish your 2023 goals
Generating sales and increasing customer loyalty in 2023 is critical for those looking to grow not only this year but beyond