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Email marketing is a foundational pillar of any retailers’ ecommerce strategy, which makes choosing the right email service provider a critical decision. Finding success with an ESP is dependent on whether or not the platform is commerce-focused, and is built for the online shopper of today, and tomorrow.
This whitepaper will explore the questions that really matter when choosing a new ESP:
Which built-in tools to look for
How the cost changes as your business scales
Appropriate turnaround times and migration services
Feature availability and flexibility
“When choosing a new ESP, knowing the right questions to ask can help you side-step the hidden landmines, helping you identify the right long-term partner that will allow you to successfully grow your business.”