Omnisend AI
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In late 2023, this U.S.-based ecommerce brand found itself at a crossroads. Following the departure of their marketing manager, their email marketing efforts had stalled. This is when Enflow Digital came into the picture.
“When we first started working with this client, their campaigns were sent to unsegmented lists, which was causing audience fatigue,” explains Karolina Uvarkina, Co-Founder of Enflow Digital. “On top of that, all automations were turned off, which meant they were missing huge opportunities for consistent, automated revenue.”
Recognizing the need for a fresh approach, the client partnered with Enflow Digital to turn things around.
A strategic overhaul
Enflow Digital began by auditing the client’s existing email marketing setup to identify pain points. Based on these insights, they developed a strategic plan centered on reactivating automations, optimizing campaigns, and growing the subscriber list.
Here’s what Enflow Digital aimed for:
1. Revamping campaigns
The first priority was to breathe new life into the client’s campaigns. Enflow Digital’s team of ecommerce copywriters redesigned email content to be more engaging and aligned with the brand’s voice. Dynamic segmentation was introduced to ensure campaigns were targeted and relevant.
“We wanted to make sure every email was purposeful and spoke directly to the audience’s interests,” says Karolina. “That’s where segmentation and refreshed content made a big difference.”
2. Reactivating automations
With automations completely deactivated, Enflow rebuilt essential workflows from scratch. These included welcome flows, cart and browse abandonment reminders, post-purchase sequences, and loyalty program emails.
“Their account only had a basic welcome flow when we started,” says Karolina. “We implemented all the core automations and even added custom ones tailored to their business. For example, we created maintenance reminders for key products and loyalty program nudges. These flows alone ended up generating nearly half a million dollars in a year.”
3. List growth & segmentation
To re-engage dormant subscribers and attract new ones, Enflow Digital introduced desktop and mobile popups that converted 3-4% of website visitors. Over the course of a year, these popups helped the client add over 15K new email and SMS subscribers each month.
“By the end of our first year working together, their subscriber list had almost doubled,” says Karolina. “But more importantly, those new and re-engaged subscribers were actively contributing to revenue.”
4. Cross-channel integration
To extend the impact of email campaigns, Enflow shared campaign content on Facebook and Instagram. This approach provided additional touchpoints for customers and strengthened the brand’s overall presence.
The results
The results of Enflow Digital’s efforts were nothing short of transformative.
“In less than a year, the client’s email marketing went from being stagnant to becoming one of their most reliable revenue drivers,” says Karolina. Here’s what they’ve achieved:
- Monthly revenue from Omnisend jumped from $150K in October 2023 to $250K within just a few months
- Automation-driven revenue grew from $0 in October 2023 to $61K per month by April 2024
- Revamped campaigns generated $465K in December 2023, more than doubling the performance from the previous year
- The client’s database expanded from 58K in October 2023 to 114K by October 2024, with consistently high engagement rates
Turning challenges into opportunities
This case is a testament to Enflow Digital’s expertise in transforming underperforming email marketing strategies into revenue powerhouses. By combining strategic segmentation, engaging automations, and innovative cross-channel tactics, Enflow unlocked $100K in additional monthly revenue for the client.
Their ability to identify key areas for improvement and implement tailored solutions highlights the value of a data-driven, customer-focused approach. The brand not only regained lost momentum but also established a sustainable foundation for future growth.
About Enflow Digital
Enflow Digital, co-founded by Karolina Uvarkina, specializes in email and SMS marketing for eCommerce brands. With a focus on personalization, data-driven insights, and measurable results, Enflow helps businesses achieve sustainable growth and unlock their full potential.
Want to transform your email marketing? Partner with Enflow Digital today and experience the difference.
Enflow Digital, founded in 2022 by Julius Urbanavicius and Karolina Uvarkina, leverages their experience scaling ecommerce brands to help businesses thrive. Serving primarily ecommerce clients in industries like wellness, skincare, pet care, jewelry, and sports, the agency delivers strategies rooted in deep research and long-term goals.
By analyzing historical data, industry trends, and customer preferences, Enflow ensures every campaign is effective and audience-focused. Ready to partner with Enflow Digital? Click here to get started.
