Omnisend AI
OFFER
Outgrowing previous marketing platforms
Before switching to Omnisend, Kate Backdrop relied on platforms like Mailchimp and Klaviyo for their email marketing. However, these tools didn’t meet their growing needs.
“Mailchimp’s templates weren’t as mobile-friendly, which was a big issue since most of our customers use mobile devices,” Shan explains. “Its automation features were also limited, and the SMS feature only worked in the U.S., which made no sense for our global customer base.”
After trying Klaviyo briefly and finding its pricing prohibitive, the team turned to Omnisend. “We initially approached Omnisend with a ‘let’s give it a try’ attitude, but it turned out to be a perfect match for our needs,” Shan shares. “The platform’s extensive automation capabilities, global SMS support, and free push notifications really stood out.”
Omnisend made a difference
Kate Backdrop’s marketing strategy took a transformative turn after adopting Omnisend. The platform’s omnichannel approach allowed them to expand customer touchpoints, incorporating email, SMS, and push notifications. These channels worked together seamlessly, creating a cohesive customer experience.
“The ROI we’ve achieved — a staggering 1:300 — is partly due to our strong customer loyalty,” says Shan. “Our returning customers already made up a significant portion of our revenue, but Omnisend allowed us to engage them more effectively through multiple channels.”
One of their standout strategies was leveraging flash sales. “By pairing time-sensitive promotions with SMS and push notifications, we’ve seen incredible results,” Shan notes. “These campaigns encourage immediate action, especially when limited to just 1-2 hours.”
Driving engagement with personalization and automation
Omnisend’s powerful email automation features have been a game-changer for Kate Backdrop. The team set up workflows like welcome emails, cart recovery reminders, and customer win-back campaigns.
“Our welcome emails have the highest open and click-through rates among all our campaigns,” Shan highlights. “They create a strong first impression and drive significant revenue.”
The team is also experimenting with innovative ideas, such as including installation videos in emails for products requiring assembly as a part of post-purchase automation. “It’s about ensuring a positive user experience,” Shan explains. “When customers receive their product, they can easily follow the instructions without feeling lost.”
The power of push notifications
Push notifications have quickly become a cornerstone of Kate Backdrop’s strategy. “This channel has grown faster than we expected,” Shan says. “We use push notifications for our ‘Deal of the Day’ campaigns, which feature five new products at 50% off daily. It’s the perfect solution for sending daily updates without overwhelming customers with emails or SMS.”
The team has also integrated push notifications into their automated flows, like welcome and birthday messages, ensuring consistent communication across all channels.
Streamlined segmentation
Omnisend’s advanced segmentation features have optimized Kate Backdrop’s marketing efforts. “We can easily create targeted campaigns, like sending ‘points redemption’ reminders to customers with over 100 points,” Shan shares. “This flexibility saves us so much time compared to our previous process.”
Additionally, real-time segmentation helps the team manage resources efficiently. For instance, they can exclude engaged email subscribers from SMS campaigns, optimizing costs without sacrificing reach.
Looking ahead
As Kate Backdrop continues to grow, the team is excited to explore new possibilities with Omnisend. “We want to create more personalized automation flows based on customer behavior,” Shan says. “For example, targeted emails with usage tips and installation guides for specific products.”
The team also plans to maximize the potential of push notifications and further refine their SMS strategy, particularly for time-sensitive campaigns.
When asked if they’d recommend Omnisend, Shan doesn’t hesitate. “Absolutely. Omnisend’s omnichannel approach, combined with its great user experience and reasonable pricing, has been a game-changer for us. The results speak for themselves.”
