How Verpakgigant improved their B2B connections with Omnisend

Before switching to Omnisend, Verpakgigant used Mailchimp and later HubSpot for email marketing. However, these platforms failed to meet their expectations, particularly in automation and professional email design.

“Our previous ESPs didn’t provide the level of customization or insights we needed. Also, internally, email marketing was seen as a secondary channel, because tracking B2B conversions effectively was a challenge,” shares Sam Bakker, Ecommerce Manager at Verpakgigant.

That’s when Verpakgigant made the decision to migrate to a platform that’s more ecommerce focused.

The power of automation

Omnisend’s advanced segmentation, automation capabilities, and detailed customer insights transformed Verpakgigant’s approach to email marketing. “Omnisend’s powerful tools allowed us to shift our perspective. Email marketing is now a vital extension of our sales strategy, helping us maintain and grow our customer relationships,” says Sam.

Key automations such as abandoned cart emails and review requests became central to their strategy. These tools not only recovered potential sales but also strengthened their brand reputation through customer feedback. The results spoke volumes.

Abandoned cart emails became Verpakgigant’s one of the most effective tools — a 46.4% open rate and €25K generated from 147 recovered orders. With an average order value of €170.84, these emails turned potential losses into significant revenue.

Meanwhile, a post-purchase follow-up automation requesting reviews helped Verpakgigant increase their Google reviews from 15 to over 240 — a staggering 1500% growth — achieving a 4.9/5 rating. “The reviews boosted our credibility and provided valuable insights, which we used for improving the customer experience,” says Sam.

Additionally, targeted B2B campaigns yielded strong engagement and revenue. A recent email promoting packaging machines generated nearly €6K in revenue with a 37% open rate and a 1.3% click rate.

Working with Omnisend

When asked about the brand’s experience with Omnisend, Sam highlights the scalability and no learning curve as standout benefits: “Omnisend feels like having an additional employee. It takes care of routine customer engagement, allowing our team to focus on high-touch interactions. The platform is incredibly efficient and cost-effective.”

Looking ahead, Verpakgigant aims to explore cross-selling opportunities and further customize email automations to enhance customer experiences. “We’re excited to use Omnisend to grow our customer base and increase average order values through targeted product suggestions,” Sam shares.

Ready to elevate your B2B email strategy like Verpakgigant? Give Omnisend a try!