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Hey fashion and apparel marketers! We notice your fabulous lookbooks, and we’re inspired. We designed a lookbook for you, the merchants, to help you increase your email marketing sales. We curated ideas for creating attention-grabbing emails and SMS messages during the holiday season, illustrated specifically with examples from fashion and apparel.
In this lookbook, you will find:
Subject lines that stand out amid a crowded inbox
How to promote value-adds to increase sales
Flash sales, tiered discounts and mystery events
GIFs and designs that dazzle
SMS marketing prompted 2.9% of recipients to make a purchase during the 2020 holiday season.