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Lookbook

2021 holiday email marketing lookbook: Fashion & apparel

Hey fashion and apparel marketers! We notice your fabulous lookbooks, and we’re inspired. We designed a lookbook for you, the merchants, to help you increase your email marketing sales. We curated ideas for creating attention-grabbing emails and SMS messages during the holiday season, illustrated specifically with examples from fashion and apparel.

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2021 holiday email marketing lookbook: Fashion & apparel

In this lookbook, you will find:

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    Subject lines that stand out amid a crowded inbox

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    How to promote value-adds to increase sales

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    Flash sales, tiered discounts and mystery events

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    GIFs and designs that dazzle

Testimonial

SMS marketing prompted 2.9% of recipients to make a purchase during the 2020 holiday season.

Related resources

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2021 holiday email marketing lookbook: Fashion & apparel
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