You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $73* for every $1 you spend. So boring.
Start free
Cancel any time | No credit card required
Drive sales on autopilot with ecommerce-focused features
Omnisend merchants sent nearly 23 billion promotional campaigns in 2023, resulting in a 17% increase in orders from the year before.
Meanwhile, automated emails generated 41% of all email orders, despite making up only 2% of emails sent.
If you want to tap into this earning potential, the first step is developing your skills with an email marketing course.
There’s a wealth of free and paid email marketing courses to browse, each providing valuable tips for converting shoppers, segmenting audiences, and building brand awareness. Once you have the knowledge, put it into practice with tools like Omnisend and watch your revenue grow.
Keep reading as we round up the 10 best email marketing courses below.
Learn email marketing free with Omnisend Academy
Email marketing is like any other skill — you only get better if you put in the time and effort. But unfortunately, too many businesses think they’ll see results with sporadic, untargeted, and unattractive campaigns.
It’s a shame because there are four billion daily email users as of 2024, projected to spend an astonishing $9.5 billion on products and services. Our research corroborates this upward trend and shows that one in three people who click on an automated email makes a purchase.
There’s a wealth of profit to be had for businesses that take the craft seriously, which is why we’ve created the Omnisend Academy Hub. This collection of valuable video guides on email marketing training demystifies the process and provides tips on collecting subscribers, creating on-brand emails, automations, and so much more.
Develop your email marketing skills with the experts at Omnisend Academy
Before outlining the 10 best options, it’s important to remember that what you should look for in an email marketing course depends on your business requirements, prior expertise, and budget.
Here are some key considerations to inform the selection process:
Skill level: Is the course suitable for beginners, or does it require previous knowledge?
Course content: Is there enough subject matter to add value?
Budget: Is the course paid or free?
Timeframe: How long does the course take to complete?
Qualification: Will you receive an email marketing certification at the end?
Teachers: Who will be teaching your course, and what are their credentials?
Real-time vs. own time: Does the course include real-time lessons from real-life people, or do you complete it on your own using pre-recorded resources?
10 best email marketing courses
With thousands of email marketing classes out there, it’s easy to fall into choice paralysis. However, there’s no need to worry. We’ve compiled the handy list below to help you find the best email marketing course:
Omnisend fundamentals is a fantastic email marketing course specifically for the Omnisend platform. You’ll learn the ins and outs of running promotional campaigns, from collecting subscribers to building shoppable emails that generate sales.
There are six simple steps to explore, each touching on a key topic. Best of all, the video lessons are short and easy to digest for beginners. Course content includes:
Step one: How email marketing works and what are the benefits
Step two: Connecting your store and importing your contacts
Step three: Step-by-step signup form framework to start collecting subscribers
Step four: The two must-have automated workflows
Step five: How to create professional-looking emails
Looking for an email marketing certification? HubSpot Academy might be the best choice for you. Once completed, you’ll receive an industry-recognized certificate to add to your LinkedIn profile.
The course is fairly straightforward but covers enough interesting topics for small business owners and marketers who want to refresh their knowledge. There are 31 short videos spread across 12 lessons, nine quizzes, and one practical assessment — all in all, taking around four hours to complete.
Here’s a snapshot of what you’ll learn:
Personalization and automation strategies for effective campaigns
Tips for creating compelling email copy, content, and design
Coursera is an engaging learning platform that has partnered with more than 300 universities and companies to create accessible and affordable online courses. The likes of Yale, Google, and Imperial College London support its gold-standard certificates and degree programs.
The email marketing course catalog boasts nearly 1,800 training opportunities from various providers. The clever filter function helps you sift through them based on subject, language, level, duration, and more.
Understandably, the sheer volume of email marketing classes can feel a little overwhelming. As such, Coursera has put together a list of its most popular options, which we’ve shared below:
Think Outside the Inbox: Email Marketing (Google)
Use Mailchimp to Build an Email Marketing Campaign (Coursera Project Network)
Google Digital Marketing & E-commerce (Google)
The Strategy of Content Marketing (University of California, Davis)
Pricing
The platform is free to join for individuals, and some email marketing courses are free to complete. However, you’ll have to pay for others. Prices vary depending on the provider.
Coursera has two plans for businesses that offer unlimited access to email marketing training:
Team plan: $399/user/year (billed annually or split into quarterly payments and suitable for five to 125 users)
Enterprise plan: Contact sales for pricing (125+ users)
Like Coursera, Udemy is an online platform that delivers high-quality educational resources. It has over 250,000 classes in 75 languages and one billion course enrolments from approximately 73 million learners.
There are around 400 email marketing courses from popular organizations and real-world instructors. It’s the latter that makes Udemy stand out. You can join live classes from warm-blooded marketing gurus — which isn’t inherently better than pre-recorded content, it’s just that some people prefer a human touch.
Popular courses include:
Communicate for Business: Write, Email, Close the Loop (ElevenTure Team)
The Complete MailChimp Email Marketing Course for 2024 (COURSE ENVY)
Start and Run a Local Viral Email Marketing Home Business (Chris Towland)
Email Marketing: Increase Sales With Email Marketing (Anton Voroniuk and SendPulse Academy)
Pricing
Udemy has multiple pricing tiers that offer different levels of access, or you can purchase courses individually via one-off payments (prices vary depending on the provider). If you don’t want to commit immediately, there’s an option to try the plan for free beforehand.
Personal plan: $20/month (individual use only)
Team plan: $30/month/user (two to 20 users)
Enterprise plan: Contact sales for pricing (20+ users)
Despite the misleading title, Simplilearn’s advanced email marketing course is designed for beginners. The self-paced video format is relaxed and manageable for people with busy schedules. It takes around five hours to complete, and you can access the content for 90 days.
So, what will you learn? The course runs through email marketing from scratch, as if students have never heard of it before. This approach is effective because it’s thorough, and there’s an emphasis on simple, practical language. Key topics include:
Techniques for growing your subscriber list
How to create and execute successful email campaigns
Skillshare is a user-friendly learning platform offering thousands of courses on creative topics. It’s especially good for working professionals because it’s easy to set up a class, find an engaged audience, and earn a tidy profit (top teachers make $100,000+ each year).
How do you know which is the best email marketing course for you? Simply filter by popularity, scroll through the options, and check out the reviews. You can see how many students have enrolled in the course, which is reassuring if you’re hesitant about the investment.
Once you’ve tackled email marketing training, sidestep into sister skills like creative writing, content creation, and UI/UX design. The more transferable knowledge you have, the better.
Pricing
Skillshare requires a paid membership, which provides unlimited access to the course program. Alongside team plans, there’s an option to gift bulk or individual memberships.
Team plan: $159/user/year (two to 29 users)
Team plan plus: Contact sales for pricing (30+ users)
Individual gift memberships: $49 for three months, $74 for six months, and $99 for 12 months
Bulk gift memberships: $29/user for three months, $74/user for six months, and $99/user for 12 months (one to 100 users — contact sales for pricing over 100 users)
Searching for no-frills email marketing training that explores the basics? Wishpond’s Email Marketing Masterclass for Beginners is the perfect solution. The video and PDF format caters to visual and text learners. Plus, you can ask questions and discuss topics at the end of each module to really solidify your understanding.
The email marketing course is logically structured and guides students through campaign creation to testing and delivery. Here’s what to expect:
Part one: Introduction to the course materials
Part two: Types of email campaigns
Part three: Common email marketing mistakes
Part four: How to create an email marketing funnel
Part five: Grow your email listing
Part six: A/B testing your email marketing campaigns
LinkedIn is a powerhouse of professional learning and delivers accredited courses that look great on social profiles and CVs. There’s a buffet of email marketing courses to tempt beginners and experienced markets alike. Students with minimal experience should explore the broader overviews first, whereas experts might prefer niche topics.
As LinkedIn has a reputation to uphold in the business world, every course is guaranteed to provide value, and you’ll only learn from the best teachers and institutions.
Pricing
LinkedIn Learning requires a paid membership, which offers access to 22,000+ expert-led courses. You can also sign up for a one-month free trial before you invest.
The Digital Marketing Institute has set the global standard in email marketing certification for over 15 years. It’s a hub for professionals looking to expand their skill sets, delivering everything from degrees and diplomas to AI-powered short courses.
Email marketing courses use wide-ranging formats, including videos, interactive learning, practical exercises, quizzes, and so much more. Choose the type of self-paced learning that works best for you and tap in anywhere, anytime.
Above all else, according to the institute, 86% of employers said they are more likely to hire a candidate with a DMI certification. If you invest money in a course, this is the type of reward you’d expect.
Pricing
Become a DMI member for free to gain access to selected DMI resources. Pay for the professional membership to unlock all webinars, video lessons, and walkthroughs.
The DigitalMarketer’s Email Marketing Learning Path promises to “transform your email marketing automation to generate AT LEAST 200% more sales from the list you already have (even if it’s tiny)” — a bold claim from the community of teachers, practitioners, and agencies.
However, it’s possible thanks to the quality of courses and workshops. The curriculum covers basic knowledge through to advanced strategies, so you’ll leave feeling capable of employing and monetizing email marketing strategies in your business.
Workshop topics include:
How to Create a Newsletter That Actually Provides Value
Build a Conversion Sequence that Primes, Converts, and Delights Your Subscribers
Nurture a Loyal Customer Base with a “Value-Driven” Email Newsletter
Breakthrough or Bust: Cut Through the Marketing Noise with Customer-Centric Emails
Pricing
You can purchase a membership to DigitalMarketer to access courses or buy them individually (prices vary).
Lab: $95/month (individual access)
Lab Team: $495/month (five users)
Lab Enterprise: Contact the sales team for pricing (over five users)
Searching for an email marketing course doesn’t have to be complicated. Instead of aimlessly browsing the web, use the above guide to refine your search and kick-start your learning journey.
We’ve used our expertise to find the best email marketing certifications available. Every recommendation provides the highest-quality content at different prices to suit all budgets.
Once you’ve completed your email marketing training, use a platform like Omnisend to implement your knowledge — and our award-winning customer support team is here to help you every step of the way.
Put your knowledge into action with Omnisend’s powerful email marketing and automation tools
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
TABLE OF CONTENTS
Subscribe and don’t miss any updates!
No fluff, no spam, no corporate filler. Just a friendly letter, twice a month.
Omnisend AI
OFFER
