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Magento vs WooCommerce: Which is the right choice for 2022?

Reading Time: 12 minutes

A common question for many most entrepreneurs and business owners is: “Among Magento vs WooCommerce, which one is the better option?”

There are a lot of reasons for this dilemma.

For starters, Magento and WooCommerce are two of the best ecommerce platforms in the market, alongside other major ones like Shopify. 

According to Statista, WooCommerce is the second most popular ecommerce software platform while Magento takes the eighth position. 

Together, they take up about 25% of the global market share.

In addition, Magento and WooCommerce are similar in that:

  • Both platforms offer free versions with open-source code that users can modify as they see fit
  • They are both written in the Hypertext Preprocessor (PHP) programming language, which is known for fast loading speed  
  • They both require hosting
  • You’d need the right marketing tools with them too

But what makes both of these platforms different? How can you make the difficult choice between the two?

To help you with it all, we’ve put together this guide. 

Let’s dive in.

Magento vs WooCommerce: A quick overview

Both Magento and WooCommerce are powerful platforms to build all kinds of ecommerce stores.

Here’s some quick background info on each.

Magento

First launched in 2008, Magento, now Adobe Commerce, is suitable for creating a powerful ecommerce store for B2B and B2C businesses.

Magento provides a free open-source edition and a premium version with advanced features.

For the premium version, there’s the option to self-host or use a cloud edition through a Magento account.

WooCommerce

WooCommerce is an open-source WordPress plugin launched in 2011.

It’s one of the best ecommerce platforms for WordPress users. Using it, you get to build any kind of ecommerce store without dealing with the complex technicalities that often come with most ecommerce platforms.

Users are able to get the benefits that the WordPress content management system has to offer and top them up with the ecommerce capabilities that WooCommerce offers.

Now that you know about both the platforms, let’s go back to our question: WooCommerce vs Magento, which is the right pick?

Magento vs WooCommerce: A detailed comparison

Both WooCommerce and Magento have what it takes to facilitate smooth sales for your online store. But they can’t win in all scenarios. 

If you’re not keen on getting into a detailed comparison, here is a summary of what you can expect from either platform.

 MagentoWooCommerce
Is it suitable for beginners?NoYes
Does it offer scalability?YesYes
Is it secure?Yes, but can be improved through extensionsFairly secure. Security can be improved through plugins
Does it have powerful inventory and product management?YesNo, but can be enhanced using plugins
Is it budget-friendly?NoYes
Can you track the performance of your ecommerce store?YesYes. But the analytics available are basic.
Can you create multi-stores?YesYes, with plugins.
Does it provide reliable payment gateways?YesYes
Will you get support?YesYes
Can you build a B2B business?YesYes, with plugins.
Does it provide SEO capabilities?YesYes
Does it support product promotions?YesYes

WooCommerce vs Magento: Features

Magento and WooCommerce carry the necessary features needed to get your store up and running.  

Inventory Management

Inventory management refers to features that make monitoring and organizing your inventory—from sourcing to shipping—easier.

Magento

  • You can add as many products as you need
  • It has multi-store management out of the box
  • Offers great order management for high volumes of products
  • Provides real-time visibility of your product inventory, which ensures customers get what they need at all times

WooCommerce

  • It supports an unlimited number of products
  • You can get multi-store management with the right plugin

B2B Features

Selling on an ecommerce platform with B2B capabilities opens up new business opportunities and markets. It boosts your sales.

Magento

For premium subscribers, Magento has B2B features available out of the box.

WooCommerce

With WooCommerce, you can get B2B features but you need to purchase a plugin first.

Payment System

The right payment gateways build your customers’ trust as they make a purchase. They also make the purchase process smooth. Let’s see how both platforms perform.

Magento

  • It provides out-of-the-box integration with PayPal, Authorize.Net, and Braintree
  • You can easily integrate Magento with more payment systems from third-party software

WooCommerce

  • It provides built-in integration with payment platforms like Stripe and PayPal
  • There are plenty of plugins available to add any payment processors of your preference

Search Engine Optimization (SEO) capabilities

When a potential customer makes a search on Google that is relevant to your products or services, SEO ensures that your ecommerce store is among the top websites that appear on the search engine result pages (SERPs).      

It increases traffic to your website and helps boost sales.

Magento

  • It has a built-in SEO toolset
  • There are plenty of advanced SEO extensions available to meet complex requirements

WooCommerce

  • It comes with great out-of-the-box SEO capabilities inherited from WordPress
  • WordPress provides a built-in blog functionality for your content marketing needs

Promotions

Having features that support promotions on your ecommerce site helps you sell more to your consumers based on their activity on your site and their interests.   

Magento

  • You can set promotions based on various pricing rules, such as a catalog and shopping cart price rule
  • Enables product recommendations based on shopping behavior, trends, product similarities, and more

WooCommerce

  • You can set discounts and coupon codes based on product IDs
  • There are plenty of marketing plugins you can use to support your promotion campaigns

Support

An ecommerce software solution with support ensures that you will get help with any questions or problems you may encounter when using the ecommerce platform. 

Support also ensures that you get the most out of the ecommerce software.

Magento

  • A large community that includes quality developers is available to help users
  • Premium users get access to email and live support

WooCommerce

  • A large community can help with any problems you run into when using the platform
  • WooCommerce.com account holders can also chat with thea support team
  • There is a rich knowledge base on the website

Analytics

Analytics in ecommerce platforms provides data-driven insights on how customers interact with your website. 

These insights reveal opportunities for improvement in your ecommerce store.

Magento

  • It provides a reporting and visualization function. You can add your reports to a customized dashboard  
  • It has business intelligence capabilities

WooCommerce

  • It provides analytics and sales reports
  • Visual analytics tools like bars and graphs provide insight into the store’s performance

Product Management

Product management is about the display of your products, promoting new products, and more. 

Magento

  • Magento provides powerful out-of-the-box features like product personalization, grouped items, wish lists, and product reviews
  • It has robust support for large and complex product catalogs

WooCommerce

  • WooCommerce supports digital, physical, affiliate, and variable products
  • It provides product sorting and filtering
  • You can add product management functionality using extensions

Other Features

Magento offers other features, such as:

  • Built-in multi-language support
  • Multi-channel support, including an Amazon sales channel
  • Visual search and voice ordering
  • Advanced payment and shipping capabilities
  • A smart search tool that gives more relevant results to customers
  • Robust customer account management. It ensures a customer’s order details across all channels are centralized
  • It supports multi-store on a single installation

However, most of the rich features of Magento, such as business intelligence tools, are in the paid versions.

As for WooCommerce, here are other features you can expect:

  • Flexibility to set a free or flat rate shipping fee for product delivery
  • The option to control tax settings using local tax rates  
  • It is lightweight, which makes it suitable for content-heavy sites

It’s possible to get any extra functionality you need from WooCommerce through extensions.

The Winner 

Magento provides robust and complex features that make it suitable for store-owners looking for a scalable ecommerce platform. It’s an excellent option for medium to large online businesses.

Magento vs WooCommerce: Pricing

A common question among most store owners is how much it would cost to build an ecommerce store.

The short answer is that with hosting and a domain name, you can use either Magento or WooCommerce to begin building an online store without incurring any added cost.

Let’s get into details.

WooCommerce

WooCommerce provides a free and open-source platform for business owners building an ecommerce store. But you will need to pay for a domain name and web hosting.

If you’re a start-up, it provides a great place to begin.

You don’t even need to buy a theme to get started. WooCommerce comes with a basic theme that makes your ecommerce store launch-ready.

However, as your ecommerce store grows, you will need extra functionality. It’s easy to get these extra features by leveraging the free and paid extensions available.

WooCommerce’s extensions are quite affordable as well. They don’t cost higher than $299.

Magento

Like WooCommerce, Magento also has a free and open-source platform that has the basic features you need to launch your ecommerce business. Additionally, it has a basic theme that you can use to launch your ecommerce store.

You will only need to pay for hosting services.

Magento provides two paid plans with advanced features:

  • Magento Commerce
  • Magento Commerce Cloud

There is no fixed price for the premium plans.

The price for Magento Commerce is calculated based on annual Gross Sales Revenue. It can cost around $22,000 per year and go as high as $125,000 per year.

The custom price for Magento Commerce Cloud is even higher than Magento Commerce because it includes hosting.

Like WooCommerce, Magento users can also get extra functionality by using free and paid extensions, and this can increase the total cost of using the platform.

However, given the complexity of Magento’s features, its extensions are more expensive compared to WooCommerce

They can cost in excess of $10,000.

The Winner 

WooCommerce takes the win here. It’s the most budget-friendly platform and its extensions are cheaper.

Magento vs WooCommerce: Ease of use

If you’ve had no experience in ecommerce, user-friendliness will be a vital factor in selecting the right platform to build your website.  

WooCommerce

If you’re a beginner or lack any tech skills, WooCommerce is the right pick for you. Setting it up and customizing your website is straightforward.

And it’s even easier for people who have experience using WordPress.

But even without experience in using WordPress, there are plenty of documentation and online tutorials that will make it easy to design and maintain your store.

Besides, there’s a set-up wizard that guides you through the initial stages of building your store, such as page creation, setting up payment options, and choosing a currency.

From the WordPress dashboard, you can manage all issues related to your store.

This includes personalizing the appearance of your theme with the colors of your business, adding pictures and videos of your products, and adding the functions you need for your store.

In addition, WooCommerce makes it possible to use shortcodes to easily add elements to your pages and widgets.

Shortcodes are tiny code snippets that provide a shortcut to add neat features to your online store that would otherwise require complicated code.  

Once you’re done with customization, you can test the website, and make adjustments until you’re satisfied with its appearance.

Magento

Magento has a steep learning curve. It’s not as beginner-friendly as WooCommerce.  

If you’re not a web development professional, at minimum a basic technical knowledge is necessary to build a great ecommerce store on this platform.

Most functions, from customizing your theme to setting taxes, are complex.

There’s extensive documentation available, but this is also is written with developers in mind.

The Winner

WooCommerce is easier to use than Magento. It’s suitable for start-ups and small businesses that don’t want to incur the cost of hiring developers.

Magento is complex for anyone without tech skills. But this complexity also makes it great for creating a powerful ecommerce store for large-scale businesses.

Magento vs WooCommerce: Extensions and plugins

WooCommerce and Magento are both open-source platforms and will only provide basic features that are necessary to get your ecommerce store up and running.

Third-party developers step in with free and paid extensions and plugins to fill the gap of functionality.

However, it’s important to only install the extensions and plugins your store needs. This will save your website’s capacity and keep it performing optimally.

Magento

With Magento, there are plenty of built-in extensions for the Commerce and Commerce Cloud plans.

However, the Magento marketplace also offers over 3,500 free and paid extensions. 

They will speed up and improve your store’s operations and also increase customer satisfaction. 

These extensions cover a variety of fields:

  • Accounting and finance
  • Website optimization
  • Customer support
  • Marketing
  • Payments
  • Shipping and fulfillment
  • Security
  • Analytics, and more

Although their installation is more complex and prices are higher than the plugins on WooCommerce, Magento’s extensions are rich in features.

WooCommerce

WooCommerce provides 700+ paid and free extensions covering areas like:

  • Marketing
  • Shipping
  • Payments
  • Analytics
  • Merchandising
  • Store management
  • And more

Given that WooCommerce is built on WordPress, you will also get access to the hundreds of plugins and extensions offered on WordPress.

The Winner

Both WooCommerce and Magento provide third-party plugins and extensions catering to all areas of business. They also make it easier to run your ecommerce store.

They do, however, share some extensions, such as the Omnisend marketing automation plugin for WooCommerce and extension for Magento.

Magento vs WooCommerce: Ease of integration

Integration with other software solutions makes it easy to increase the functionality of your ecommerce website. 

To make integration possible, an API (application programming interface) is needed.

API is a software-to-software interface that enables the ecommerce platform to communicate with third-party software solutions. 

It makes functions like marketing and product management easier.

REST API makes WooCommerce integration with other useful software solutions effortless. And Magento easily integrates with relevant APIs as well. 

The Winner 

Both platforms integrate seamlessly with third-party software to increase functionality and make managing the store easier.  

WooCommerce vs. Magento: Themes and templates  

Themes are the foundation of your ecommerce store’s design. They determine its layout, attractiveness, and user-friendliness.

Themes are also necessary to personalize the design of your store to match your brand’s identity.

Both WooCommerce and Magento provide a variety of free and paid themes.

WooCommerce

There are 45 ready-made WooCommerce themes categorized by industry. The categorization makes it easy to find the best design that fits your products.

Magento

The Magento marketplace also has a variety of themes, but not as many as WooCommerce. There are only 5 themes available.

The themes are not categorized by industry either.

The Winner

WooCommerce leads in the theme category. The high number of themes creates plenty of options to customize your store while the categorizations ensure you make the right choice. Themes also simplify the process of developing your store.

WooCommerce vs Magento: Security

There are plenty of security threats affecting online stores and consumers:

  • Phishing: users are lured into giving important personal details, such as credit card details and other financial details.
  • Fake ecommerce stores: online buyers buy non-existing products from fake online stores.  
  • Data theft: system administrators and other employees with access to a store’s servers steal important client information.   
  • Identity theft: when criminals spy on communications between customers and online stores, steal their customers’ details, and later pose as these customers.

Most consumers know about these cyber security threats.

For this reason, they’re keen to shop from online stores that have taken advanced measures to secure their website.  

Any security incidents, such as a data breach, could ruin your reputation and reduce your sales.

The core of both WooCommerce and Magento ecommerce platforms is quite secure.

The only security loopholes happen when third parties get involved during the setting up of extensions.

As earlier mentioned, WooCommerce requires more extensions and plugins to increase its functionality. This third-party involvement increases the number of security holes that can be exploited.

Magento, on the other hand, has plenty of useful built-in features and requires fewer extensions.

It also makes frequent releases of dedicated security patches for its users.

A security patch is a software update that addresses the security vulnerabilities within a program and enhances its security features.

Magento’s free security patches are designed to:

  • Monitor your website
  • Discover unauthorized access to your store
  • Scan the store for malware

The Winner

Both platforms are secure, but Magento is less vulnerable than WooCommerce. However, you can always have advanced security in your store through extensions.

Magento vs WooCommerce: Which one should you choose?

In the battle of WooCommerce vs Magento, neither platform is the perfect solution. 

Both WooCommerce and Magento have their share of strengths and weaknesses.

Your choice will thus depend on your present and future needs. 

Ignoring the future needs of your ecommerce store means you might have to switch platforms in the future, and this could get expensive.  

Magento will be a great choice if your ecommerce site:

  • Is medium to large-sized
  • Has a large catalog
  • Has B2B requirements
  • Needs a major custom ecommerce feature

WooCommerce will be the better option in these situations if:

  • Your ecommerce website is content-heavy
  • This is your first ecommerce store or your tech skills are limited and you cannot access a developer
  • Your budget is tight
  • Your ecommerce store is small and you need limited advanced features 

All things considered, Magento is a great choice for any ecommerce store.

It makes managing a large or B2B business store easy. Magento also offers advanced features that carry the full potential to grow your store in the future.

If your ecommerce store is a startup, no worries.

With a robust ecommerce marketing strategy, your startup can grow into a large B2B or B2C ecommerce store in no time. Simply start your ecommerce marketing free with Omnisend today.

Bernard Meyer
Article by
Bernard Meyer

Bernard is the Director of Content at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.


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