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Omnisend named a BigCommerce Elite Technology Partner

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We are thrilled to announce that Omnisend is one of only two email service providers (ESPs) chosen by BigCommerce as an Elite Technology Partner.

That’s right—one of two.

We don’t just work hard to deliver marketing solutions for merchants. We’re also focused on complementing the ecommerce ecosystem. A huge part of that responsibility is stepping out of our bubble to ensure we can integrate seamlessly with ecommerce platforms.

Thus, we’re honored that such an integral platform like BigCommerce—with more than 60,000 customers—recognizes Omnisend among its top-most tier of partnerships.

The elite status is awarded to a small number of partners recognized for offering best-in-class technologies, value and superior customer service.

Russell Klein, chief commercial officer for BigCommerce, says the partnership illustrates a “commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry.”

“Omnisend shares our desire to help merchants sell more and grow faster to maximize success,” Klein says. “And we look forward to working together to mutually support customers.”

Omnisend + BigCommerce = sales

BigCommerce customers can integrate Omnisend through the BigCommerce App Marketplace with one click.

One stand-out feature that Omnisend affords is the ability for abandoned cart email automations to access BigCommerce shopping carts across any device. We’re the only ESP with this capability.

B-Wear Sportswear is one brand reaping the benefits of this integration. Director of Marketing Shane Biles says the abandoned cart solution has resulted in a 15% increase in the recovered revenue rate compared to their old solution.

“Personalization goes a long way. We can dynamically show abandoned products, add recommendations, and better target with workflow splits.”

Shane Biles, Director of Marketing, B-Wear Sportswear

Otherwise, customers who integrate BigCommerce with Omnisend gain access to:

  • Ready-to-use email templates and an intuitive content editor
  • Pre-built automation workflows and a design-your-own option for cart recovery, a welcome series, order and shipping confirmation, and more
  • Email marketing, SMS and push notifications that can be used as stand-alone campaigns or intertwined with each other for omnichannel marketing
  • Dynamic collection of data from the BigCommerce store, permitting segmentation of contacts by elements such as shopping and onsite browsing behavior for personalized targeting

Adopting Omnisend has brought deeper reporting capabilities to B-Wear, for example, and a stronger connection to BigCommerce than was possible with the company’s previous marketing platform. Biles calls the sophisticated cache of marketing tools, including automations and SMS, a cutting-edge service that drives 40% of all company sales.

“Omnisend has definitely helped us be competitive,” Biles says. “Anything our competitors are doing on the email marketing side of things, we’re able to do and compete with by having a partner in Omnisend.”

Omnisend Co-founder and CEO Rytis Lauris expressed pride in and gratitude for BigCommerce’s recognition.

“Earning BigCommerce’s trust is a testament to Omnisend’s powerful marketing automation and customer support,” Lauris says. “It’s a result of our diligence in providing industry-leading solutions to all of our customers.”

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Tracy Puckett
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Tracy Puckett

Content Marketing Manager for Omnisend. Tracy is a content creator who believes in the immense power of the written word. Free time is for family, exploring community gems and reading.