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Shopify Amazon integration helps you grow sales via multichannel selling while fulfilling orders through Amazon’s network.
Popular apps like Amazon MCF: US Fulfillment seamlessly connect your Shopify store to Amazon’s fulfillment centers, automating inventory tracking, order processing, and shipping updates in one dashboard.
You can effectively delegate your packing and shipping to Amazon, so you can invest time in product development, customer relationships, and marketing campaigns that drive real growth.
Join us below to learn how to integrate Shopify with Amazon.
Join Omnisend to grow your Shopify sales with email marketing
Here’s what you need to connect Shopify to Amazon:
An active Shopify Store and Amazon Pro Seller account
Your Shopify store needs to be fully operational with accurate product listings and inventory counts before integration.
An Amazon Professional Seller Account is mandatory because individual seller accounts won’t work for integration. The Professional selling plan costs $39.99/month.
Your Shopify currency must match your Amazon marketplace currency (for example, USD for Amazon.com). Configure your Shopify store’s settings for the specific Amazon marketplace where you plan to sell, as currency mismatches can cause integration failures.
Financial and tax compliance for Amazon
You’ll need a valid bank account that can accept payments in your marketplace’s currency and an internationally chargeable credit card for seller fees.
For US sellers, Amazon requires your Taxpayer Identification Number (TIN) or EIN. Keep your business documentation ready, including your name, address, and phone number, and ensure all entries are consistent.
Amazon will verify these details during account setup, and incomplete or incorrect information can delay your integration process.
Product category and marketplace readiness
Product identification must be clear. Register with Amazon Brand Registry to skip UPC requirements or use manufacturer UPCs for resale items. For new products, purchase official UPCs from GS1, never from third parties.
Amazon requires category approval for certain products, such as Beauty or Jewelry. To prevent listing delays, check requirements in Seller Central and secure approvals before starting Shopify integration with Amazon.
Your Shopify listings need quality titles, descriptions, and images that meet Amazon’s standards. For instance, Amazon recommends images 500 x 500 or 1,000 x 1,000 pixels.
Keep inventory counts accurate between Shopify and Amazon. Maintain a 10-20% buffer stock to prevent overselling during platform synchronization.
How to connect Shopify to Amazon
You can complete Shopify integration with Amazon in six steps:
Create a Professional Seller account ($39.99/month) through Seller Central.
You’ll need a bank account with a routing number, internationally chargeable credit card, government-issued ID, tax information (including TIN or EIN for US sellers), an email address, and a valid phone number.
After creating an account, configure your seller profile, shipping and returns policies, and tax settings to complete the setup.
3. Installing the Amazon MCF app
Image via Shopify App store
Once you have an Amazon Professional Seller account, you will use the Amazon MCF: US Fulfillment app to connect your Shopify store to Amazon.
Note that there’s an option to create an MCF account – this is for if you don’t plan to sell on Amazon and only want to use MCF for off-Amazon ecommerce orders. To use Amazon FBA, you need an Amazon Professional Seller account.
Go ahead and install the MCF app through Shopify to manage your entire fulfillment process. It connects your Shopify store to Amazon’s fulfillment centers, maps your SKUs automatically, and establishes shipping rules.
You’ll control inventory synchronization, track real-time orders, and manage shipping options via the dashboard. The app integrates with your Shopify checkout, displaying accurate delivery estimates to customers and automating order flow from purchase to delivery.
4. Linking Shopify and Amazon accounts
Image via YouTube
Begin platform connection through the MCF app dashboard. Sign in with Amazon credentials, ensuring your seller account is fully verified.
The app scans your catalog and begins the initial setup. In Seller Central, you can configure notification preferences and user permissions.
The system verifies business information matches across Shopify and Amazon, establishing the communication protocols for order processing.
5. Managing inventory on Shopify and Amazon
Image via YouTube
Navigate to your Shopify admin dashboard to designate Amazon MCF as your default fulfillment location. The MCF app adds inventory tracking that syncs with Amazon’s fulfillment centers. Monitor stock through your Shopify admin, where you can:
Track real-time inventory levels from Amazon
Enable automatic order fulfillment
Map SKUs between platforms (up to 250 units and 100 unique SKUs per order)
View fulfillable inventory currently in Amazon’s warehouses
Toggle between MCF and other fulfillment locations
If inventory appears out of sync, verify that Track quantity is enabled for your products and that SKU mappings are correct.
6. Customizing MCF app fulfillment settings
Image via YouTube
Map your fulfillment locations through the dashboard, choosing single or multiple warehouse options to optimize your inventory distribution and delivery speeds.
Set rules for each product category, including delivery speeds and packaging preferences, and define automated triggers that route orders to the most efficient fulfillment center.
The MCF app lets you display estimated delivery dates on product pages and adjust shipping rates at checkout to match your business model.
Shopify Amazon integration apps
So far, we’ve discussed how to perform Shopify-Amazon integration by connecting both stores and synchronizing Shopify products with those on Amazon.
But we’re not done yet.
Several other tools can help you make your multichannel marketing easy. Here are some tools recommended for Amazon Shopify integration:
WebBee’s app offers an alternative for integrating your Shopify store with Amazon FBA and MCF. It works for the US, UK, EU, and most global sellers.
You can streamline your fulfillment operations with features like 3PL integration, blank box shipping, custom packing labels, and real-time tracking. It also includes buffer inventory management and order hold capabilities to prevent stockouts.
Benefits
Global fulfillment coverage across US, UK, EU, India, Japan, and Australia
Seamless integration with external warehouses and ShipStation
Real-time inventory synchronization and automated order routing
Support for product bundles and Buy with Prime features
Pricing
Starter: $19/month, 50 orders, 1000 SKUs, single marketplace
Professional: $35/month, 1000 orders, unlimited SKUs, single marketplace
Connect your Shopify store to Amazon MCF and handle orders from multiple sales channels, including Shopify, eBay, Etsy, and TikTok Shop. Fulfillment is supported across the US, UK, Europe, Canada, Mexico, Australia, and Japan.
Display real-time Amazon shipping rates at checkout, sync inventory automatically to prevent overselling, and manage subscription orders. Works with Amazon’s Buy with Prime and supports virtual product bundles.
Benefits
Global fulfillment network across multiple countries and marketplaces
Real-time shipping rates and delivery estimates at checkout
Automatic inventory synchronization between Amazon and Shopify
Support for subscription orders from Recharge, Bold, and Loop
List and manage your products across major marketplaces like Amazon, Target Plus, eBay, Walmart, and Etsy directly from your Shopify admin.
It maintains synchronized inventory and orders across all channels with real-time updates. Features bulk editing tools and customizable listing options to optimize your presence on each marketplace platform.
Benefits
Single dashboard integration with all major marketplaces
Real-time synchronization of inventory and orders
Built-in currency conversion for international selling
HTML customization for marketplace listings
Pricing
Free to install, first 50 marketplace-synced orders per month included
1% fee per additional synced order
Fee capped at $99/month maximum
Tips for Shopify and Amazon integration
Follow these tips for perfect Shopify Amazon integration:
Set up an Amazon Professional Seller account: Register for an Amazon Professional Seller account for $39.99/month. You’ll need a bank account, credit card, government ID, and tax information to verify your account.
Check currency requirements: Your Shopify store’s currency must match your target Amazon marketplace (e.g., USD for Amazon.com). Mismatched currencies will cause integration failures.
Prepare product identification: Register with Amazon Brand Registry to skip UPC requirements or use manufacturer UPCs. For new products, only purchase official UPCs from GS1.
Format product listings: Create product titles under 200 characters with capitalized first letters. Upload high-res images (1000 x 1000 pixels minimum) showing multiple angles.
Configure inventory tracking: Enable accurate inventory tracking in Shopify. Ensure each product variant (size, color, material) has its own SKU and complete product data.
Map SKU information: Use the MCF app’s automatic SKU mapping if your Shopify SKUs match Amazon SKUs, or perform custom mapping if they differ. The app supports up to 250 units per order.
Set fulfillment locations: If you manage inventory from multiple locations, configure settings to ship from the MCF warehouse or other locations in Shopify using the MCF app.
Enable tracking features: Set up end-to-end tracking through the MCF app to automatically send tracking information from MCF to Shopify for customer updates.
Establish buffer stock: Maintain a 10-20% buffer inventory to prevent overselling during platform synchronization between Shopify and Amazon.
Verify tax documentation: Prepare your Taxpayer Identification Number (TIN) or EIN. Ensure your business name, address, and phone details are consistent across platforms.
How to boost sales with Omnisend
Boost your Shopify and Amazon sales with Omnisend by building and engaging your audience through integrated email and SMS marketing.
Start growing your subscriber list with exit-intent popups, gamified forms, and personalized landing pages. Once customers join, engage them with professional email templates for newsletters and promotional campaigns.
For Buy with Prime and MCF orders, use automated abandoned checkout workflows, pulling product details, prices, and checkout URLs into your recovery emails.
You can set custom timing delays before triggering recovery emails, and workflows include an exit condition so emails stop if the customer completes their order.
Track the success of these automated campaigns — and all your email and SMS marketing — through detailed revenue and engagement reports, with channel-level attribution showing performance across different devices.
Summary
Connecting Shopify to Amazon doesn’t have to be complicated. Create an Amazon Professional Seller account, pick an integration app that matches your budget and needs, follow the setup steps carefully, and start with just a few products until you’re comfortable with everything.
With Amazon’s massive customer base and fulfillment network backing your Shopify store, you can focus on growing your business instead of shipping boxes.
To drive that growth, integrate Omnisend into your Shopify store to boost sales and improve customer satisfaction through email marketing campaigns and automated messages.
Automate Shopify email and SMS marketing with Omnisend
Yes, Shopify integrates with Amazon, letting you fulfill store orders through Amazon’s Multi-Channel Fulfillment (MCF) service.
Is it legal to sell Amazon products on Shopify?
Yes, it’s legal to sell Amazon products on Shopify, although your site and product listings must adhere to Amazon’s policies.
How do I list from Shopify to Amazon?
You need a Shopify app like Amazon MCF: US Fulfillment or Amazon MCF by ByteStand. These apps sync inventory from Amazon to Shopify and allow you to set default pricing rules and fulfillment methods.
Can you sell on both Shopify and Amazon?
You can sell on Shopify and Amazon, including identical products and listings. You just need an app to sync inventory and connect both marketplaces.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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