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Omnichannel Marketing Resources
Our reports, success stories and library are here to provide you with ecommerce-focused, data-backed resources about omnichannel marketing and its best use cases.
Get an in-depth understanding about SMS marketing and ready-made tactics to integrate SMS into your existing marketing strategy.
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COVID-19 RESOURCES
COVID-19: What it Means for Ecommerce
A recap of our AMA session where we explored how online retailers can maneuver different aspects of their businesses today.
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COVID-19 RESOURCES
Marketing in a Crisis: What to Do and How to Strike the Right Tone
Our recommendations for adjusting your marketing in the times of crisis, including 5 tips how to add value.
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ECOMMERCE BASICS
Building Ecommerce Marketing Strategy
Learn how to begin building your ecommerce marketing strategy by creating a foundation in content, SEO, and email marketing.
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ECOMMERCE BASICS
Optimizing Ecommerce Checkout Process
Avoid losing distracted customers by creating a perfectly optimized checkout flow, and prevent cart abandonment.
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EMAIL MARKETING BASICS
Creating Email Newsletter Design
Learn how to create the perfect email newsletter design for your next big campaign.
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EMAIL MARKETING BASICS
Email Newsletter Templates: Get Inspired
Need to get started in a hurry? Choose from one of these excellent 18 newsletter templates.
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EMAIL MARKETING BASICS
515 Examples of Email Subject Lines
Make sure your emails get opened every time! Check out our quick tips on subject lines, with 515+ great examples.
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AUTOMATION BASICS
9 Best Email Automation Workflows
How to get started with marketing automation, and the 9 best revenue-generating workflows to implement now.
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AUTOMATION BASICS
7 Best Welcome Email Examples
Learn how to craft the perfect welcome email that converts!
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AUTOMATION BASICS
5 Order Confirmation Email Examples
How to create a great order confirmation email, with practical examples to use today.
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AUTOMATION BASICS
Nailing Your Abandoned Cart Emails
Abandoned cart emails are a must-have for online merchants. Recover those lost sales and plug your sales funnel leaks.
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SMS CAMPAIGNS
SMS Campaigns 101
SMS is the new black, and it’s time to add it to your email strategy. Here’s how to begin.
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EBOOK
The Complete Guide to Omnichannel Marketing Automation
Learn why and how you should be implementing an omnichannel marketing strategy at each step of your customer journey.
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WHITEPAPER
4 Must-Have Workflows Every Retailer Needs
Which automation workflows should be your top priority? Check out our top must-have workflows for ecommerce.
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WHITEPAPER
5 Questions to Ask When Choosing a New Email Provider
Explore the questions that really matter when choosing a new ESP.
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EBOOK
The Ultimate Guide: Black Friday Marketing Prep
Learn what are the essential steps you should take to be ready to win this ecommerce holiday.
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EMAIL MARKETING TOOL
Omnisend Subject Line Tester
Boost your email open rates: analyze and improve your subject lines with our free tester before sending out your next campaign.
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GUIDE
515 Highest Converting Subject Lines
Increase your open rates, click rates, and engagement by using one of these 515 highest converting subject lines, based on Omnisend research of more than 92,000 email campaigns.
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CALENDAR
Retail Holiday Calendar 2020
Download our comprehensive Retail Holiday Calendar and start planning what you can do to mark these special days throughout the year.
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SUCCESS STORY
How The Cake Store Increased Conversions 32x
The custom workflow single-handedly made them more than $37,000 in sales.
HOW THEY DID IT
SUCCESS STORY
How CBDfx Saved Loads of Time
CBDfx took the opportunity to painlessly integrate their WooCommerce store within minutes with Omnisend.
HOW THEY DID IT
SUCCESS STORY
How Harper Liz Boutique Used Welcome Emails to Generate $50K+
By approaching the person at the right time with the relevant information, you create trustworthiness around the brand.
HOW THEY DID IT
SUCCESS STORY
How Snatcher Online Made Over $120K with Cart Recovery Automation
Switching to Omnisend to get the most out of email automation earned Snatcher over $120K in recovered revenue.
HOW THEY DID IT
SUCCESS STORY
How Dixxon Flannel Co. Outgrew Mailchimp
With a switch to Omnisend, which is tailored-made for ecommerce bussiness, generated more than $65,000 in just two months.
HOW THEY DID IT
SUCCESS STORY
How Organic Aromas Boosted Newsletter Signups by 150%
Organic Aromas invested 1 hour of time into Omnisend’s email capture features, increasing newsletter signups by 150%.
HOW THEY DID IT
REPORT
Marketing Automation Statistics 2020
Learn about the rise of SMS, among other channels, and improve your omnichannel automation strategy with insights from our newest report.
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REPORT
Marketing Automation Statistics 2019
The marketers who created a more omnichannel experience earned a 90% higher customer retention rate over single-channel marketers.
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INFOGRAPHIC
The Best Time to Send Emails for Better Sales
Research-based stats on the best times for sending email newsletter campaigns.
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INFOGRAPHIC
Ecommerce Email Marketing Statistics 2018
Learn when and how often to send your email campaigns, what signup form performs the best and more in this infographic summarizing data from over 964 million emails.
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ONBOARDING SESSION
#1 Configuring Your Account
An overview of the main account settings and how to successfully complete the configuration.
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ONBOARDING SESSION
#2 Working With Your Audience
Our best practices on segmenting your audience and working with your subscriber lists to keep them healthy.
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ONBOARDING SESSION
#3 Building Automation Workflows
Discover the potential of real omnichannel automation: we'll be sharing the best performing workflows and how to combine multiple channels in them.
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ONBOARDING SESSION
#4 Building Campaigns That Convert
We'll be sharing tips how to design and set up your campaigns to get maximum engagement and conversions.
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ONBOARDING SESSION
#5 Understanding Reports and Next Steps
How to read the reports and make actionable insights? We'll get your questions answered.
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MIGRATION HUB
The Mailchimp Migration Resource Hub
The Mailchimp Migration Resource Hub for Shopify Merchants
