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Omnichannel Marketing Resources

Our reports, success stories and library are here to provide you with ecommerce-focused, data-backed resources about omnichannel marketing and its best use cases.
WHITEPAPER
NEW

The Rise of SMS Marketing

Get an in-depth understanding about SMS marketing and ready-made tactics to integrate SMS into your existing marketing strategy.
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COVID-19 RESOURCES

COVID-19: What it Means for Ecommerce

A recap of our AMA session where we explored how online retailers can maneuver different aspects of their businesses today.
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COVID-19 RESOURCES

Marketing in a Crisis: What to Do and How to Strike the Right Tone

Our recommendations for adjusting your marketing in the times of crisis, including 5 tips how to add value.
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ECOMMERCE BASICS

Building an Ecommerce Marketing Strategy

Learn how to begin building your ecommerce marketing strategy by creating a foundation in content, SEO, and email marketing.
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ECOMMERCE BASICS

Optimizing the Ecommerce Checkout Process

Avoid losing distracted customers by creating a perfectly optimized checkout flow, and prevent cart abandonment.
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EMAIL MARKETING BASICS

Creating an Email Newsletter Design

Learn how to create the perfect email newsletter design for your next big campaign.
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EMAIL MARKETING BASICS

Email Newsletter Templates: Get Inspired

Need to get started in a hurry? Choose from one of these excellent 18 newsletter templates.
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EMAIL MARKETING BASICS

515 Examples of Email Subject Lines

Make sure your emails get opened every time! Check out our quick tips on subject lines, with 515+ great examples.
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AUTOMATION BASICS

9 Best Email Automation Workflows

How to get started with marketing automation, and the 9 best revenue-generating workflows to implement now.
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AUTOMATION BASICS

7 Best Welcome Email Examples

Learn how to craft the perfect welcome email that converts!
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AUTOMATION BASICS

5 Order Confirmation Email Examples

How to create a great order confirmation email, with practical examples to use today.
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AUTOMATION BASICS

Nailing Your Abandoned Cart Emails

Abandoned cart emails are a must-have for online merchants. Recover those lost sales and plug your sales funnel leaks.
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INFOGRAPHIC

Black Friday & Cyber Monday Ecommerce Marketing Results

Learn how email, SMS, and push message marketing performed during Black Friday, Cyber Monday, and the extended holiday sales weekend.
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EBOOK

From Mailchimp to Omnisend: How 8 Companies Found Success After the Switch

See how eight ecommerce companies increased sales after making the switch from Mailchimp to Omnisend.
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WHITEPAPER

Why Choosing an Ecommerce-First Email Provider Matters

How to find an ecommerce-focused email provider, and what to look for.
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INFOGRAPHIC

The Real Impact of SMS Marketing

Learn what SMS marketing really impacts in ecommerce and omnichannel strategies, backed by data.
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EBOOK

The Complete Guide to Omnichannel Marketing Automation

Learn why and how you should be implementing an omnichannel marketing strategy at each step of your customer journey.
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WHITEPAPER

4 Must-Have Workflows Every Retailer Needs

Which automation workflows should be your top priority? Check out our top must-have workflows for ecommerce.
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WHITEPAPER

5 Questions to Ask When Choosing a New Email Provider

Explore the questions that really matter when choosing a new ESP.
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EBOOK

The Ultimate Guide: Black Friday Marketing Prep

Learn what are the essential steps you should take to be ready to win this ecommerce holiday.
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EMAIL MARKETING TOOL

Omnisend Subject Line Tester

Boost your email open rates: analyze and improve your subject lines with our free tester before sending out your next campaign.
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GUIDE

515 Highest Converting Subject Lines

Increase your open rates, click rates, and engagement by using one of these 515 highest converting subject lines, based on Omnisend research of more than 92,000 email campaigns.
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CALENDAR

Retail Holiday Calendar 2020

Download our comprehensive Retail Holiday Calendar and start planning what you can do to mark these special days throughout the year.
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SUCCESS STORY

How Kerrits Increased Its Revenue-Per-Email By 50% With Omnisend

See how Kerrits integrates their Shopify store data with Omnisend's easy-to-use platform to increase their promotional revenue-per-email and drive 23% of their email sales with automated messaging.
HOW THEY DID IT
SUCCESS STORY

How Black Halo Increased Revenue by $20K Within the First Month of Setting Up Its First Automation

By setting up their first automation workflow in Omnisend, Black Halo generated $20K within their first month. See what other automations are helping them increase sales.
HOW THEY DID IT
SUCCESS STORY

How Black Mango Generates 43% of Email Revenue Without The Effort

Black Mango's small but mighty team understands the importance of maximizing time while increasing sales. See how Black Mango switched from Mailchimp and uses their Shopify store data to increase automated sales with little effort.
HOW THEY DID IT
SUCCESS STORY

How INGLOT Canada Uses Omnisend as Part of its Long-Term Omnichannel Retention Strategy

By integrating Omnisend with their point of sale system and storing their customer data in one convenient place, INGLOT Cosmetics Canada is able to provide a totally immersive experience to their customers, both online and in-store, earning higher conversions, more revenue per message for their campaigns, and fostering customer retention.
HOW THEY DID IT
SUCCESS STORY

How Silver Street Jewellers Expanded Online and Made $100K in the First Three Months

After 15 years as a successful offline business, Silver Street Jewellers made the move to ecommerce, becoming a true omnichannel retailer.
HOW THEY DID IT
SUCCESS STORY

How JIGGY Puzzles Earns 69% of Their Email Revenue Through Brand Storytelling & Abandoned Carts

By choosing Omnisend as its preferred marketing automation provider when launching their business, Jiggy Puzzles was able to generate 69% of their email marketing revenue with automated messages—saving time and resources.
HOW THEY DID IT
SUCCESS STORY

How The Cake Store Increased Conversions 32x

The custom workflow single-handedly made them more than $37,000 in sales.
HOW THEY DID IT
SUCCESS STORY

How Dixxon Flannel Co. Outgrew Mailchimp

With a switch to Omnisend, which is tailor-made for ecommerce businesses, Dixxon generated more than $65,000 in just two months.
HOW THEY DID IT
SUCCESS STORY

How Harper Liz Boutique Used Welcome Emails to Generate $50K+

By approaching the person at the right time with the relevant information, you create trustworthiness around the brand.
HOW THEY DID IT
SUCCESS STORY

How Snatcher Online Made Over $120K with Cart Recovery Automation

Switching to Omnisend to get the most out of email automation earned Snatcher over $120K in recovered revenue.
HOW THEY DID IT
SUCCESS STORY

How Organic Aromas Boosted Newsletter Signups by 150%

Organic Aromas invested 1 hour of time into Omnisend’s email capture features, increasing newsletter signups by 150%.
HOW THEY DID IT
REPORT

Black Friday and Cyber Monday Email, SMS, and Web Push Marketing Stats & Trends Report (2020)

How did ecommerce merchants drive revenue this Black Friday and Cyber Monday? We've crunched the numbers on email, SMS, and web push for the latest statistics.
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REPORT

Email, SMS, and Push Marketing Stats & Trends Report (Q3 2020)

See how campaign and automated email, SMS, and push marketing messages performed during Q3 2020 and how they compared year-over-year.
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REPORT

Email & SMS Marketing Stats & Trends Report (Q2 2020)

See how campaign and automated email, SMS, and push marketing messages performed during Q2 2020 and how they compared year-over-year.
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REPORT

COVID-19’s Impact on Email Marketing Performance

What role did email marketing have in driving online sales during the COVID-19 crisis, and how can brands learn from consumer email behavior?
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REPORT

Email, SMS, and Push Marketing Stats & Trends Report (Q1 2020)

See how campaign and automated email, SMS, and push marketing messages performed during Q1 2020 and how they compared year-over-year.
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REPORT

Marketing Automation Statistics 2020

Learn about the rise of SMS, among other channels, and improve your omnichannel automation strategy with insights from our newest report.
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REPORT

Marketing Automation Statistics 2019

The marketers who created a more omnichannel experience earned a 90% higher customer retention rate over single-channel marketers.
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INFOGRAPHIC

The Best Time to Send Emails for Better Sales

Research-based stats on the best times for sending email newsletter campaigns.
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INFOGRAPHIC

Ecommerce Email Marketing Statistics 2018

Learn when and how often to send your email campaigns, what signup form performs the best and more in this infographic summarizing data from over 964 million emails.
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S02, E07 | Oct. 29, 2020

Holiday Insights Series: Retaining Customers Post-Holiday

with Tim Peckover, Content Manager @ Smile.io
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S02, E06 | Oct. 27, 2020

Holiday Insights Series: Online Customer Service

with Lucas Walker, Marketing Lead @ Gorgias
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S02, E05 | Oct. 22, 2020

Holiday Insights Series: Paid Search & Social Media

with Ashley Scorpio, VP of Partnerships @ Hawke Media
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S02, E04 | Oct. 21, 2020

Holiday Insights Series: Optimize Your Shipping

with Casey Armstrong, CMO @ ShipBob
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S02, E03 | Oct. 20, 2020

Holiday Insights Series: Website Preparation and Customer UX

with Andrew Potkewitz, Global Director of Partnerships and Marketing @ Overdose Digital
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S02, E02 | Oct. 15, 2020

Holiday Insights Series: Preparing Your Amazon Store

with Mike Jackness, founder @ EcomCrew
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S02, E01 | Oct. 13, 2020

Holiday Insights Series: Email Marketing and SMS Strategies

with Gabe Macaluso, Director of Customer Success @ Omnisend
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S01, E07 | Sep. 15, 2020

Love Cocoa Discusses Growth, Challenges, and a Move to Ecommerce

with James Cadbury, founder and CEO @ Love Cocoa
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S01, E08 | Sep. 22, 2020

The Consumer Purchasing Journey, From Dollar Shave Club to Gabi Insurance

with Nick Fairbairn, CMO @ Gabi Insurance
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S01, E06 | Sep. 8, 2020

NewAir Shows How Small Businesses Can Grow and Thrive

with Luke Peters, CEO & Founder of New Air Appliances
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S01, E05 | Sep. 1, 2020

How Newton Baby is Changing the Newborn Marketplace

with Aaron Zagha, CMO @ Newton Baby
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S01, E04 | Aug. 25, 2020

How Dixxon Turned Flannel Shirts Into a Thriving Fashion Brand

with Chris Vallely, Sr. Brand Manager @ Dixxon Flannel
Listen to episode
S01, E03 | Aug. 18, 2020

How Rhone Has Built A Dedicated Following With Premium, Comfortable Activewear

with Nate Checketts, Co-founder & CEO @ Rhone
Listen to episode
S01, E02 | Aug. 11, 2020

How To’ak is Taking Chocolate to a Whole New Level

with James Le Compte, CEO & Partner @ To'ak Chocolate
Listen to episode
S01, E01 | Aug. 4, 2020

How Jiggy Puzzles is Reinventing a Classic Pastime

with Kaylin Marcotte, CEO @ Jiggy Puzzles
Listen to episode
S01 | Jul. 28, 2020

Introducing The Cart Insiders Podcast

with Greg Zakowicz, Host @ Omnisend
Listen to episode
ONBOARDING SESSION

#1 Configuring Your Account

An overview of the main account settings and how to successfully complete the configuration.
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ONBOARDING SESSION

#2 Working With Your Audience

Our best practices on segmenting your audience and working with your subscriber lists to keep them healthy.
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ONBOARDING SESSION

#3 Building Automation Workflows

Discover the potential of real omnichannel automation: we'll be sharing the best performing workflows and how to combine multiple channels in them.
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ONBOARDING SESSION

#4 Building Campaigns That Convert

We'll be sharing tips for how to design and set up your campaigns to get maximum engagement and conversions.
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ONBOARDING SESSION

#5 Understanding Reports and Next Steps

How to read the reports and make actionable insights? We'll get your questions answered.
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