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Omnichannel Marketing Resources

Our reports, success stories and library are here to provide you with ecommerce-focused, data-backed resources about omnichannel marketing and its best use cases.
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NEW

2021 Holiday Email Marketing Lookbook: Black Friday and Cyber Monday

Introducing an email lookbook, packed with best practices and examples to help brands drive greater sales on Black Friday and Cyber Monday.
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CHECKLIST

The Ultimate Email Send Checklist

Our email send checklist offers tips and best practices, including our subject line tester tool, to ensure you send the most engaging and profitable marketing email each and every time.
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LOOKBOOK

2021 Holiday Email Marketing Lookbook: Fashion & Apparel

Introducing a lookbook for fashion and apparel merchants. We've gathered best practices and examples to help brands increase their holiday email marketing sales.
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INFOGRAPHIC

Black Friday & Cyber Monday Ecommerce Marketing Results

Learn how email, SMS, and push message marketing performed during Black Friday, Cyber Monday, and the extended holiday sales weekend.
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EBOOK

From Mailchimp to Omnisend: How 8 Companies Found Success After the Switch

See how eight ecommerce companies increased sales after making the switch from Mailchimp to Omnisend.
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WHITEPAPER

Why Choosing an Ecommerce-First Email Provider Matters

How to find an ecommerce-focused email provider, and what to look for.
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INFOGRAPHIC

The Real Impact of SMS Marketing

Learn what SMS marketing really impacts in ecommerce and omnichannel strategies, backed by data.
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WHITEPAPER

The Rise of SMS Marketing

Get an in-depth understanding about SMS marketing and ready-made tactics to integrate SMS into your existing marketing strategy.
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EBOOK

The Complete Guide to Omnichannel Marketing Automation

Learn why and how you should be implementing an omnichannel marketing strategy at each step of your customer journey.
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WHITEPAPER

4 Must-Have Workflows Every Retailer Needs

Which automation workflows should be your top priority? Check out our top must-have workflows for ecommerce.
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WHITEPAPER

5 Questions to Ask When Choosing a New Email Provider

Explore the questions that really matter when choosing a new ESP.
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EBOOK

The Ultimate Guide: Black Friday Marketing Prep

Learn what are the essential steps you should take to be ready to win this ecommerce holiday.
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EMAIL MARKETING TOOL

Omnisend Subject Line Tester

Boost your email open rates: analyze and improve your subject lines with our free tester before sending out your next campaign.
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GUIDE

515 Highest Converting Subject Lines

Increase your open rates, click rates, and engagement by using one of these 515 highest converting subject lines, based on Omnisend research of more than 92,000 email campaigns.
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CALENDAR

Retail Holiday Calendar 2020

Download our comprehensive Retail Holiday Calendar and start planning what you can do to mark these special days throughout the year.
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SUCCESS STORY

How Reternity uses automation to boost revenue by 2600% and build their brand

More than a half of all of Reternity's email revenue comes from automation, and their five-part abandoned cart workflow brings in 3,300% more revenue per email than promotional campaigns. They also love to experiment with SMS and push, and use GIFs more heavily to help build their brand.
HOW THEY DID IT
SUCCESS STORY

How Amundsen Sports’ focus on identity leads to more sales after the order

Nearly one in three customers who click on an Amundsen Sports order confirmation email make another purchase. Omnisend’s direct integration with WooCommerce not only powers the automation, but gives Amundsen Sports greater freedom to put their stamp on every email they send.
HOW THEY DID IT
SUCCESS STORY

How SM Global Shop Meets Success with Testing and Tending to the Customer Journey

SM Global Shop’s automated emails drive nearly half of all email marketing revenue, but make up only 5% of email sends. The recipe for success: scrutinizing performance, making tweaks, and testing, all while marketing to each stage of the customer journey.
HOW THEY DID IT
SUCCESS STORY

How B-Wear Sportswear Shapes Marketing Strategy with Data

For too long, it was impossible to track which of B-Wear Sportswear’s online sales were prompted by their marketing emails. By switching to Omnisend, the company has an integration with BigCommerce that provides visibility they lacked plus a more sophisticated cache of marketing tools.
HOW THEY DID IT
SUCCESS STORY

How Divatress’ Embrace of SMS is Accelerating Sales

Divatress owner and founder Rob Lin can’t imagine operating his business without SMS marketing. It’s only one slice of the pie in how Omnisend is helping him drive more sales, at a time when a labor shortage means limited resources.
HOW THEY DID IT
SUCCESS STORY

How Island Olive Oil Uses Lifecycle Stages and Automation to Deliver the Boutique Touch

When Island Olive Oil wanted to improve its ecommerce game while maintaining a boutique, customer-centric vibe, it turned to Omnisend. Automated messages now fuel 39% of email marketing revenue. Part of the strategy targets “at risk” and “can’t lose” customers.
HOW THEY DID IT
SUCCESS STORY

How Naked & Famous Denim Drives Sales with Omnisend and One-on-One Support

Naked & Famous Denim needed an easy-to-use ecommerce platform to reach its fans, as well as subscribers to the company's multi-brand denim store, Tate + Yoko. Switching from Mailchimp resulted in a number of gains, like a 24% conversion rate for automated emails.
HOW THEY DID IT
SUCCESS STORY

How To’ak Chocolate Increased Email-Generated Revenue by 460%

To'ak Chocolate looked to email marketing to amplify their brand story. With their newfound focus and strategy, they increased sales and now generate 39% of their email marketing revenue with automated messages.
HOW THEY DID IT
SUCCESS STORY

How FiGPiN’s Small Team Drives Big Sales With Automated Emails

FiGPiN made the switch from Constant Contact. See how Omnisend's automated messages drive 24% of FiGPiN’s email marketing revenue while accounting for only 9% of total email sends.
HOW THEY DID IT
SUCCESS STORY

How Eat Me Guilt Free Increased Its Email Subscribers By 900% In One Month

See how Omnisend tools help Eat Me Guilt Free build its large subscriber list, and generate nearly 20% of email sales and 40% open and conversion rates from automated messages.
HOW THEY DID IT
SUCCESS STORY

Life After Mailchimp: Complete Reporting, 1-to-1 Customer Support, and Increased Sales

Baking Steel wasn't receiving the support or reporting they needed from Mailchimp. After switching to Omnisend, Baking Steel found a seamless Shopify integration, reporting visibility, 1-to-1 customer support, and increased email marketing sales.
HOW THEY DID IT
SUCCESS STORY

How Kerrits Increased Its Revenue-Per-Email By 50% With Omnisend

See how Kerrits integrates their Shopify store data with Omnisend's easy-to-use platform to increase their promotional revenue-per-email and drive 23% of their email sales with automated messaging.
HOW THEY DID IT
SUCCESS STORY

How Black Halo Increased Revenue by $20K Within the First Month of Setting Up Its First Automation

By setting up their first automation workflow in Omnisend, Black Halo generated $20K within their first month. See what other automations are helping them increase sales.
HOW THEY DID IT
SUCCESS STORY

How INGLOT Canada Uses Omnisend as Part of its Long-Term Omnichannel Retention Strategy

By integrating Omnisend with their point of sale system and storing their customer data in one convenient place, INGLOT Cosmetics Canada is able to provide a totally immersive experience to their customers, both online and in-store, earning higher conversions, more revenue per message for their campaigns, and fostering customer retention.
HOW THEY DID IT
SUCCESS STORY

How Silver Street Jewellers Expanded Online and Made $100K in the First Three Months

After 15 years as a successful offline business, Silver Street Jewellers made the move to ecommerce, becoming a true omnichannel retailer.
HOW THEY DID IT
SUCCESS STORY

How JIGGY Puzzles Earns 69% of Their Email Revenue Through Brand Storytelling & Abandoned Carts

By choosing Omnisend as its preferred marketing automation provider when launching their business, Jiggy Puzzles was able to generate 69% of their email marketing revenue with automated messages—saving time and resources.
HOW THEY DID IT
SUCCESS STORY

How The Cake Store Increased Conversions 32x

After making the switch from Mailchimp, The Cake Store quickly implemented a single custom workflow that converted 32-times higher than promotional messages and generated more than $37,000 in email marketing sales.
HOW THEY DID IT
SUCCESS STORY

How Dixxon Flannel Co. Outgrew Mailchimp

With a switch to Omnisend, which is tailor-made for ecommerce businesses, Dixxon generated more than $65,000 in just two months.
HOW THEY DID IT
SUCCESS STORY

How Snatcher Online Made Over $120K with Cart Recovery Automation

Switching to Omnisend to get the most out of email automation earned Snatcher over $120K in recovered revenue.
HOW THEY DID IT
SUCCESS STORY

How Organic Aromas Boosted Newsletter Signups by 150%

Organic Aromas invested 1 hour of time into Omnisend’s email capture features, increasing newsletter signups by 150%.
HOW THEY DID IT
REPORT

Email, SMS, and Push Marketing Statistics for Ecommerce 2022

Our analysis of more than 12 billion marketing emails, 63 million SMS, and 54 million web push messages sent in 2021 illustrates how brands can maximize the value of their marketing program.
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REPORT

BFCM 2021: Email, SMS, and Push Message Statistics & Trends

Our analysis of more than 675 million and 11 million SMS and web push messages for BFCM 2021 reveals a clear trend: even though conversion rates dropped this year, merchants sent out more and earned much more.
READ THE REPORT
REPORT

Our Analysis of 229 Million BFCM Emails Shows That Less Is More

We analyzed more than 229 million emails to look at the most popular BFCM email subject lines, phrases, and discounts used in emails and so much more.
READ THE REPORT
REPORT

Ecommerce Statistics Report: Email, SMS, and Push Message Marketing (H1, 2021)

Analyzing billions of emails, 25 million SMS, and 20 million push messages sent in the first half of 2021, this report showcases the latest ecommerce marketing metrics and how brands can use them to increase their digital marketing sales.
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REPORT

2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021

Analyzing over 10 billion emails and 31 million SMS and push messages sent, this report showcases the latest ecommerce marketing trends and how companies can use them to increase their sales in 2021.
READ THE REPORT
REPORT

Email, SMS, and Push Marketing Stats & Trends Report (Q4 2020)

See how campaign and automated email, SMS, and push marketing messages performed during Q4 2020 and how they compared year-over-year.
READ THE REPORT
REPORT

Black Friday and Cyber Monday Email, SMS, and Web Push Marketing Stats & Trends Report (2020)

How did ecommerce merchants drive revenue this Black Friday and Cyber Monday? We've crunched the numbers on email, SMS, and web push for the latest statistics.
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REPORT

Email, SMS, and Push Marketing Stats & Trends Report (Q3 2020)

See how campaign and automated email, SMS, and push marketing messages performed during Q3 2020 and how they compared year-over-year.
READ THE REPORT
REPORT

Email & SMS Marketing Stats & Trends Report (Q2 2020)

See how campaign and automated email, SMS, and push marketing messages performed during Q2 2020 and how they compared year-over-year.
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REPORT

COVID-19’s Impact on Email Marketing Performance

What role did email marketing have in driving online sales during the COVID-19 crisis, and how can brands learn from consumer email behavior?
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REPORT

Email, SMS, and Push Marketing Stats & Trends Report (Q1 2020)

See how campaign and automated email, SMS, and push marketing messages performed during Q1 2020 and how they compared year-over-year.
READ THE REPORT
REPORT

Marketing Automation Statistics 2020

Learn about the rise of SMS, among other channels, and improve your omnichannel automation strategy with insights from our newest report.
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REPORT

Marketing Automation Statistics 2019

The marketers who created a more omnichannel experience earned a 90% higher customer retention rate over single-channel marketers.
READ THE REPORT
INFOGRAPHIC

The Best Time to Send Emails for Better Sales

Research-based stats on the best times for sending email newsletter campaigns.
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INFOGRAPHIC

Ecommerce Email Marketing Statistics 2018

Learn when and how often to send your email campaigns, what signup form performs the best and more in this infographic summarizing data from over 964 million emails.
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INFOGRAPHIC

What You Need to Know About Email Automations and SMS

It’s a wrap on season 3 of Cart Insiders. For the ecommerce marketer’s handy reference, we’ve selected tidbits of advice from each one of the six episodes.
SEE WHAT WE LEARNED
S03, E06 | July 7, 2021

Email Automation Series: SMS Marketing with Divatress

with Rob Lin, Owner & Founder @ Divatress; George Moser, Manager of Customer Success @ Omnisend; and Lucas Walker, CEO & Founder @ Rolled Up Podcast Network
Listen to episode
S03, E05 | June 30, 2021

Email Automation Series: Lapsed-Purchase Messaging with Naked & Famous

with Bahzad Trinos, Chief Denim Otaku @ Naked & Famous Denim; Danielle Heck, Senior Customer Success Manager @ Omnisend; and Lucas Walker, Founder @ Rolled Up Podcast Network
Listen to episode
S03, Bonus | June 18, 2021

Bonus Episode: iOS 15 and Its Impact on Email Marketing

with Lucas Walker, Founder @ Rolled Up Podcast Network
Listen to episode
S03, E04 | June 23, 2021

Email Automation Series: Post-Purchase Messaging with Baking Steel

with Craig Hastings, Culinary Director & Marketer @ Baking Steel; and Lucas Walker, Founder @ Rolled Up Podcast Network
Listen to episode
S03, E03 | June 16, 2021

Email Automation Series: Cart and Browse Abandonment with Kerrits

with Sara Florin, Senior Director of Branding and Marketing @ Kerrits; Sadie Arnold, Customer Success Manager @Omnisend; and Lucas Walker, Founder @ Rolled Up Podcast Network
Listen to episode
S03, E02 | June 9, 2021

Email Automation Series: List Growth & Welcome Messaging with FiGPiN

with Allison Caufield, Senior Marketing Manager @ FiGPiN; Heather Wiand, Customer Success Manager @Omnisend; and Lucas Walker, Founder @ Rolled Up Podcast Network
Listen to episode
S03, E01 | June 3, 2021

Email Automation Series: Trends in Email and SMS Marketing

with Gabriel Macaluso, Director of Customer Success @ Omnisend and Lucas Walker, Founder @ Rolled Up Podcast Network
Listen to episode
INFOGRAPHIC

Sharpen Your Ecommerce Edge

While the Cart Insiders conversations in Season 2 focused on holiday marketing, many insights from our guests apply year round.
CHECK OUT THE TIPS
S02, E07 | Oct. 29, 2020

Holiday Insights Series: Retaining Customers Post-Holiday

with Tim Peckover, Content Manager @ Smile.io
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S02, E06 | Oct. 27, 2020

Holiday Insights Series: Online Customer Service

with Lucas Walker, Marketing Lead @ Gorgias
Listen to episode
S02, E05 | Oct. 22, 2020

Holiday Insights Series: Paid Search & Social Media

with Ashley Scorpio, VP of Partnerships @ Hawke Media
Listen to episode
S02, E04 | Oct. 21, 2020

Holiday Insights Series: Optimize Your Shipping

with Casey Armstrong, CMO @ ShipBob
Listen to episode
S02, E03 | Oct. 20, 2020

Holiday Insights Series: Website Preparation and Customer UX

with Andrew Potkewitz, Global Director of Partnerships and Marketing @ Overdose Digital
Listen to episode
S02, E02 | Oct. 15, 2020

Holiday Insights Series: Preparing Your Amazon Store

with Mike Jackness, founder @ EcomCrew
Listen to episode
S02, E01 | Oct. 13, 2020

Holiday Insights Series: Email Marketing and SMS Strategies

with Gabe Macaluso, Director of Customer Success @ Omnisend
Listen to episode
S01, E07 | Sep. 15, 2020

Love Cocoa Discusses Growth, Challenges, and a Move to Ecommerce

with James Cadbury, founder and CEO @ Love Cocoa
Listen to episode
S01, E08 | Sep. 22, 2020

The Consumer Purchasing Journey, From Dollar Shave Club to Gabi Insurance

with Nick Fairbairn, CMO @ Gabi Insurance
Listen to episode
S01, E06 | Sep. 8, 2020

NewAir Shows How Small Businesses Can Grow and Thrive

with Luke Peters, CEO & Founder of New Air Appliances
Listen to episode
S01, E05 | Sep. 1, 2020

How Newton Baby is Changing the Newborn Marketplace

with Aaron Zagha, CMO @ Newton Baby
Listen to episode
S01, E04 | Aug. 25, 2020

How Dixxon Turned Flannel Shirts Into a Thriving Fashion Brand

with Chris Vallely, Sr. Brand Manager @ Dixxon Flannel
Listen to episode
S01, E03 | Aug. 18, 2020

How Rhone Has Built A Dedicated Following With Premium, Comfortable Activewear

with Nate Checketts, Co-founder & CEO @ Rhone
Listen to episode
S01, E02 | Aug. 11, 2020

How To’ak is Taking Chocolate to a Whole New Level

with James Le Compte, CEO & Partner @ To'ak Chocolate
Listen to episode
S01, E01 | Aug. 4, 2020

How Jiggy Puzzles is Reinventing a Classic Pastime

with Kaylin Marcotte, CEO @ Jiggy Puzzles
Listen to episode
S01 | Jul. 28, 2020

Introducing The Cart Insiders Podcast

with Greg Zakowicz, Host @ Omnisend
Listen to episode
DIGITAL CHANNELS

Why Merchants Should Prioritize Digital Channels and First-Party Data

Jason Goldberg, Chief Commerce Strategy Officer of Publicis, discusses the future of privacy laws and the importance of first-party data.
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DOING GOOD

‘Doing Good’ and Marketing With a Purpose

Harry Cunningham, VP of Retail Brand Experience for Vera Bradley & goodMRKT, talks us through 'doing good' and authentic cause marketing.
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RISK AVERSION

Managing Risk Aversion and Accepting Failure

Phillip Jackson, CCO of Rightpoint, talks to us about handling risk aversion, learning from mistakes, and overcoming challenges with the right research.
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PLAN FOR THE WORST

How a Great Plan Can Prepare You for the Worst

Helen Trendell, Co-Founder & Managing Director of ThoughtShift, discusses proactive planning, honing strategic visions, and adapting to shifting metrics.
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CHANGE TODAY, GROW TOMORROW

Small Changes Today to Increase Growth Tomorrow

Lucas Walker, Founder of Rolled Up, talks about ecommerce podcasts, caring about your customers, and how growth can start small.
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SUSTAINABLE GROWTH

Long-Term Strategies for Sustainable Growth

Branden Moskwa, Founder of Nadimo and Ecommerce Coach & Consultant, explores mishandling hero images, expanding horizons with podcasts, and how to spearhead long-term strategies for sustainable growth.
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DIFFERENTIATE YOUR BRAND

Differentiate Your Brand: Why You Need to Stand Out to Succeed

Chad Rubin, Co-Founder & Director of Skubana, talks about handling different brands and companies, the need to address pain points, and the need for innovation.
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GROWING BRANDS

Growing Brands: How to Thrive From Humble Beginnings

Katheriin Liibert, Head of Marketing for the self-proclaimed 'most boring tool online', talks us through Outfunnel, growing a brand, and exploring personal development.
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ADAPTABILITY IN ECOMMERCE

Adaptability in Ecommerce: The Essential Lessons to Learn

Mike Jackness, President and CEO of Terran, explores how brands and merchants should focus on adapting to and changing with the times.
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OMNICHANNEL RETAILING

Omnichannel Retailing: Risks, Rewards, & Opportunities

Chris Walton, CEO & Co-Founder of Omni Talk, gives us his best tips for nailing omnichannel retailing.
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AUDIENCE INTELLIGENCE

Audience Intelligence: How it Future-Proofs Your Ecommerce Store

Phil Irvine, RPA's Audience Intelligence guru, talks about embracing new ideas and future-proofing your store.
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GROWTH & OPTIMIZATION

How to Keep Optimizing Your Ecommerce Store through Disruption

Chloë Thomas, of eCommerce Masterplan, teaches us how to remain nimble and take opportunities in the face of industry changes.
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BEHAVIORAL MARKETING

Behavioral Marketing: Unlocking Why Your Customers Do What They Do

Nancy Harhut, Co-Founder and Chief Creative Officer of HBT Marketing, explains how you can use behavioral science in your marketing strategy.
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BRAND SERP & SEO

How to Transform Your Brand SERP into Your Personal Business Card

Jason Barnard, the brand SERP guy, tells us how we can transform Google's results for our own brand into an extension of our branding.
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CRYPTO

NFTs Can Fight Fraud and Increase Customer Loyalty

David Menard, CEO of Real Items, explains how NFTs are being used for anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards.
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IOS 15

iOS 15 Is a “Wake Up Call for Email Marketers”

Jaina Mistry, Sr. Manager of Email Marketing at Litmus, and Mandi Moshay, Director of Retention for Common Thread Collective, tell Omnisend why iOS 15 should serve as a wake-up call for email marketers everywhere.
READ MORE
VIDEO COURSE

Omnisend Fundamentals

Learn the 20% of things you can do with Omnisend that will bring you 80% of the results.
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WEBINAR RECORDING

Customer Retention 101

Take a deep dive into the topic of customer retention with our Senior Product Marketer Justė and Customer Success Manager Sadie.
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WEBINAR RECORDING

Email Content Calendar

Interactive webinar joined by our Director of Customer Success Gabe Macaluso, introducing and exploring the idea of a content calendar.
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