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12 Thank-You Email Templates & Examples for Ecommerce

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Karolina Petraškienė
Content Marketing Manager
Reading Time: 10 minutes

Saying “Thank you” to your customers is crucial for any business, be it a market trader, a luxurious boutique, or an online store. By showing gratitude, we build relationships; we strengthen the connection. That’s why it’s so important.

In online business, in most cases, merchants use thank-you email templates and set them up to send automatically. These automated thank-you messages get sent immediately after the purchase is completed. But we suggest sending more gratitude messages, especially knowing that ones triggered by customer behavior get significantly better open rates and overall engagement.

This is the main reason why thank-you emails are some of the best email marketing examples.

In this article, we will explore the best cases to send business thank-you emails, what to say, how to say it, and other best practices. So let’s jump in.

What Is an Automated Thank-You Email?

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An automated thank-you email is an email message sent to a customer when they trigger it. The most often triggers are new signups for a newsletter and newly completed purchases.

However, there are more occasions to say “thank you” to your customers and use this email for promotional purposes as well.

In this article, you will see that thank-you messages often overlap with other transactional automated messages that businesses send. And that’s fine. With a short thank-you note, you can tune your systemic transactional emails so they would be meaningful, beautifully designed and create additional value to your brand.

The Main Benefits Of Setting Up A Thank-You Email

Thank-you email doesn’t only show that you are polite. There are more benefits to this kind of message. For example:

  1. A thank-you email helps you to establish two-way communication with your customer. They show interest in your company, you react to that and show you’re a human behind the website and show gratitude for attention at the same time.
  2. It helps establish your business’ credibility and trust. Automated messages are always relevant and are sent when the customer expects them. That’s important.
  3. Sending a thank-you note is a perfect chance to remind your customers of your beliefs and how much you value their presence.
  4. Also, you may include some coupons and gifts for the next purchase and encourage them to come back for more products next time.
  5. A thank-you email is a perfect chance to invite your customers to follow you on social media, introduce a loyalty program, or write a review. The only thing you shouldn’t do is up-sell aggressively.

15 Examples to Inspire Your Thank-You Email Template

“Thank you for subscribing” email templates

This one is also known as a welcome email and is one of the most popular and vital thank-you emails. It should be sent automatically to every new newsletter subscriber, or community member.
Take a look at the examples below:

#1. Avenue 32

avenue32 example of welcome email and thank you email

Together with a welcome message, Avenue 32 introduces the main benefits of belonging to the community, including the ability to browse curated collections and stay on top of important fashion news. It also includes images featuring the quality of high fashion you can expect from the brand. This newsletter template works like a confirmation that you’ve made the right decision when subscribing to the newsletter.

#2. Alastin

alastin example of welcome email and thank you email

This welcome email from the Alastin brand is another example of an excellent “thank you for subscribing” email template. The design is simple, and the copy is written to make you feel like you’ve just been made part of something exclusive.

It then gives you plenty of opportunities to interact with the brand, including visiting a collection of their bestsellers and learning more through their skincare blog.

#3 CBDfx

Also, a nice and straightforward email is sent by the CBDfx brand. Rather than a long welcome email that talks about the benefits of being part of a community, it is a short thank-you note that focuses on getting conversions right away.

Although it still does explain the benefits of subscribing (being among the first to discover exclusive deals, new products, and exciting events), the highlight of this “thank you for subscribing” email template is the discount code and call-to-action to “Shop Now.”

cbdfx example of welcome email and thank you email

“Thank you for your order” email templates

This email is also known as an order confirmation email and is sent immediately after the purchase is completed.

Often ecommerce brands send a receipt and short note that the purchase has been completed. Others include a list of purchased products. These emails are fine. However, you can tune it by adding a thank-you note and make it more enthralling.

See examples of “Thank you for your purchase” emails sent by big brands.


glossier example of order confirmation and thank you email

This email by Glossier is a good example of a “thank you for your order” template because it has the recognizable logo and a short note of thanks right at the top. Then, it breaks down what you have just purchased.

Using thumbnails instead of just product names makes it easier for customers to recognize the items, determine right away if they got everything right, and will lead to fewer issues later on.


Zalando example of order confirmation email and thank you for ordering

This “thank you for your purchase” note by fashion and footwear brand Zalando is an excellent email template example because it combined the elements of a typical thank-you note with that of a good order confirmation email.

It has all the details that the customer can review immediately and also manages expectations by showing the expected delivery dates. It also lets the customer know that they should expect a delivery confirmation email.


asos order confirmation thank you email example

Instead of a “thank you for shopping” email, British fashion retailer ASOS focuses on the critical parts of order confirmation. Although it could benefit from adding a thank-you note at the top, the rest of the email template is done very well and is consistent with the branding of their ecommerce site, particularly in how the logo appears in the header.

Something unique about this template is that it includes a simple way to cancel an order. While most retailers won’t encourage that, ASOS includes this function to ensure customer satisfaction at every fulfilled order and ultimately improves customer loyalty.

Thank you for being our customer

Not all thank-you notes thank you for purchasing. You should also take the opportunity to show your gratitude towards customers that have supported your brand along the way, even if they haven’t made a recent purchase. Who knows? This message might actually be what prompts them to shop at your retail store again.

Here are a few inspiring examples:


This email example from Nordstrom is different from the rest on this list because it’s an email campaign, not an automated email triggered by customer behavior. However, this email is an excellent example of how you can include a thank-you note in your holiday email campaign.

nordstrom holiday thank you email example

Be it Christmas, Thanksgiving Day, International Women’s Day, or an anniversary, a short thank-you message may become a great occasion to interact with your audience and show your attention.


sportsdirect thank you email

Rather than a “thank you for your purchase” note, this email from Sports Direct seeks to re-engage an inactive customer. It offers a reminder that the recipient is still part of the exclusive “squad” despite not having completed an order recently.

Then, it cleverly shows personalized product recommendations meant to capture their interest and, hopefully, click through to the ecommerce store.


crocs email happy anniversary and thank you

This automated email by Crocs is the ultimate thank-you email template to show appreciation for customer loyalty. It is triggered exactly one year after an individual has subscribed to the company’s newsletter. As a genuine demonstration of gratitude (as well as an incentive to complete a new purchase), Crocs automatically sends out discount codes for anniversaries.

Thank you for your feedback

Whether it’s about your packaging, your website, or your overall service, feedback might sometimes be difficult to hear. However, it is critical to the growth of your company and your ability to provide the best customer experience possible. After a customer reaches out to your support team, you can send him/her a follow-up email asking for an NPS score or another kind of feedback.

Here are a few examples to inspire your thank-you note and feedback email template:



This thank-you email template from Airbnb is a simple message that starts with a thank-you note before asking for some feedback regarding the quality of their customer support.

Providing the scale below makes it easy for recipients to respond, which makes the email more effective. The template is straight to the point and doesn’t even require a sender’s signature because the Airbnb logo is instantly recognizable.

#11 Dropbox

dropbox thank you emails

Similar to Airbnb, this thank-you email template from Dropbox makes the message and review options even simpler. It’s easy to skim through and even easier to decide on how to answer, given only 5 options. Nevertheless, it’s equally effective in letting their customers know how much they value their opinions.


Bajaao thank you email asking for a review

Going beyond a typical “thank you for your purchase” email template, this message by music instrument and equipment retailer BAJAAO seeks feedback from recent customers.

The copy is written to show how genuinely the brand values their customer’s experience on their online store and how grateful the company would be to learn more about how they can improve their services.

Thank you for your review

While feedback is critical to improving your service, product reviews are equally important to the overall success of your ecommerce store. Customer reviews enable you as well as other customers to gain more insights into the quality of a product. Start collecting them with automated post-purchase emails. See the example below:

#13 iHerb

iherb thank you email review order confirmation

This message from iHerb is a good way to ask for a product review. There is a short thank-you note at the top, which expresses gratitude in advance. Then, featuring the product image right at the center cleverly prompts the reader to think about it. Having a prominent “Write a Review” button makes the reader more likely to click through and actually leave the feedback they have been thanked for.

#14 Casper

This post-purchase note from Casper is exactly what you should expect from a brand that promises better sleep through all their products. After completing a purchase, it prompts customers to leave a review about the items they bought, specifically whether it helped them sleep better or not. This email also cleverly includes an incentive to refer other customers.

#15 Trade Gecko

Trade Gecko is a SaaS company, rather than an ecommerce store. Nevertheless, reviews for their app are equally important. Combined with their uniquely fun personality, this email effectively shows their gratitude for the customer’s loyalty and directly asks for reviews that could encourage others like them to try their service.

6 Thank You For Your Purchase Email Templates

Although the purpose of the thank-you message is an appreciation for the customer, let’s save their time and don’t bother them with long and breathtaking emails.

Don’t get me wrong, I’m not saying that longer messages are bad, but for electronic formats, they aren’t the best practice. If you’re thinking of sending more extended thank-you notes, consider printing them and adding to the product packaging. This small surprise might work as an added value to customer experience.

Back to emails, the copy should be concise and straight to the point.

You should also consider whether you only say “thank you” in your message or if you’ll add some call-to-action, like “leave a review”, “follow us on social media”, etc.

According to your email content, pick the best email layout and don’t forget to include your logo.


Template #1

[Send out to customers on the parcel delivery day]

[branded image or collage of happy customers’ photos featured on social media]

Thank you for choosing us!

We appreciate your trust and want to know you better.

As soon as you get your parcel, tag us on your photos and we will highlight them in our stories.

Let’s make history together!

[CTA – big social icons]


Template #2

[This could be instead of receipt email]

[branded image or typographic image with “Thank you” ]

Dear [Customer name],

Thank you for your order.

We truly value our loyal customers. Thanks for making who we are!
As a token of appreciation, have a 15% off coupon code for your next purchase.

[discount code block with CTA]

Here’s what you’ve ordered this time:
[table with products ordered]

Template #3

[Send out to customers on the parcel delivery day]

Dear [Customer name],

Thanks for shopping with us!

Your feedback is important to us. Would you mind writing a short review of your last purchase?

[table of products purchased with CTA to review page]

Thank you once again,
The [brand name] team

Template #4

[make a segment of customers that recently have bought more than two products]

Hey [Customer name],

Recently you have purchased a bunch of our products. Thanks a lot!
We would like to know how you like them. Did you have a chance to try them all?

[CTA to review products]

[table of recently purchased products]

Thanks again, looking forward to hearing your feedback.

– Karolina from the [Brand name] Team

Template #5

[Order confirmation email to send out immediately after the purchase has been completed]

It’s ordered!

Hi [customer name],

Thanks for your order!

Order number,
Order Date,
Estimated time of delivery

[Table of items purchased]

[Delivery details]

The [brand name] team

Template #6

[Order confirmation email to send out immediately after the purchase has been completed]

Thank you for visiting us!

We hope you love your new [your brand name], which will arrive on [estimated delivery time].

[table of purchased products]

If you have any questions, concerns, or want to share your thoughts,
email us at [your email].

Need to make a return? Check out how to do it quickly. [link to return policy]

[Your brand name]

A List Of Subject Ideas For Thank-You Email

A subject line of thank-you email depends on the occasion of that particular email.

However, it should be straight to the point, so the customer would understand the purpose of the email and open it. Let’s see some of the examples:

  • Thanks for your order
  • Thank you for making it official
  • Your subscription is confirmed
  • Thank you for your payment
  • It’s time to say thanks!
  • Happy Anniversary [Customer Name]??
  • Thank you for your recent purchase
  • Your closet thanks you
  • [Your brand name] Order confirmation
  • Thank you for being a friend
  • Gratitude Letter & 20-40% Sales (Now-Cyber Monday)

For general subject line rules and best practices, check out this article:  The Best Email Subject Lines: The Ultimate Guide + 515 Examples

Wrap Up

Showing gratitude is something that we all have been learning from childhood. Saying and receiving “Thank you” is written in our brains and overall perception. That’s why this two-word combination is so vital to use in our business as well.

Tweak your brand communication with emails mentioned above and you will see improvements in relationships with your customers.

Have more great examples of “thank you for your purchase” email templates? Share your ideas in the comments below!

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Karolina Petraškienė

Karolina is a writer, content marketer, and email enthusiast at Omnisend. When she's not curating articles, you can find her in the woods challenging herself in hiking boots or off-roading her bike.