How to write a thank you email in 2025 [+10 examples]

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Writing a thank you email might not be at the top of your priority list when creating your ecommerce store. However, it can be an effective way of building relationships with customers, encouraging them to return to your store in the future.

Thank you emails are more than just expressions of gratitude — they’re an integral part of the ecommerce shopping experience. They may sometimes be taken for granted but are missed by customers when they’re not sent. 

In this article, we’ll discuss how to craft thank you emails that leave long-lasting impressions on customers, increasing the chances of loyalty and customer satisfaction. 

We’ll also show you a range of examples you can use as inspiration to express your own gratitude to your customers.

What is a thank you email?

A thank you email is a message sent to a customer once they have made a purchase from your business. It’s a great way of showing your appreciation while also helping to build a relationship with them and encouraging future purchases.

How to write a thank you email

Writing a thank you email that will be sent to your customers once you make a sale is undoubtedly daunting. However, if you break it down into simple steps, it doesn’t need to be. Let’s start at the beginning:

Choosing a subject line

The subject line of your email is more important than you’d think, as it can determine whether your customer opens the email or ignores it. Despite this weight, they’re easy to write and should be kept to a maximum of seven words. 

If your subject line is too long, you’ll risk it not fitting into a push notification and not revealing the email’s potential content in full.

You want to state why you are sending the email, hence the term subject line. Here are three examples:

• Thank you for your purchase
• Thanks for shopping with us
• Thank you for supporting us

As you can see, all three examples start with a direct “thank you” or “thanks.” This immediately communicates the point of the email. 

Another important point to make is that you should avoid using too many capital letters, unless it’s the beginning of the first word. This is because too many capital letters can trigger spam filters, putting your emails at risk of being lost in junk folders.

Addressing the customer

There are many ways in which you can address your customer at the beginning of the email, from “Dear” to a simple “Hello.” The route you choose to go down will depend on your brand’s tone of voice. 

You can lean into informality with a “Hi” if your business is light-hearted with its approach in other marketing emails. However, if you’re selling luxury, high-end products, you’ll be more inclined toward a “Dear (Mr/Mrs. Last Name).” 

Writing the main text

The bulk of your text will be relatively simple to write, as it will include a sincere show of gratitude toward the customer. 

You don’t want it to drag on for too long, but it should be more than one sentence. Mention that you are grateful and explain how their custom helps your business. 

To ensure your message comes across sincerely, write as though you are talking to your customer in person. This will help maintain the personal tone of the message.

Adding further incentives

Thank you emails sent after purchases tend to have a high open rate. Customers will want to check they have ordered the right thing, have a look at the product again, or make sure they entered their details correctly. 

So, why not make the most of this?

To encourage repeat business, you could insert discount codes, encourage them to follow you on social media, or invite them to join your mailing list. Insert these calls to action while your business is at the forefront of the customer’s mind to maximize success rates.

Signing off

When signing off your email, you’ll want to give the impression of “until next time.” This will leave a longer-lasting impression on the customer, planting the seed that you’ll be more than happy to welcome them back to your store.

Adding a personal touch to the sign-off will increase the perceived gratitude of your message, as the customer will feel like you’re thanking them directly. For example:

“Thank you again, (Name), we look forward to seeing you again in the future.” 

Finally, you’ll want to close your message with your name or your business’s name. There are plenty of options for this, including:

• Many thanks, the team at (Business)
• Yours sincerely, (Name and Position)
• Regards, (First Name)
• With gratitude, (Business)

10 thank you email examples

1. Thank you for your order email

Sending a “thank you for your order” email will express gratitude for the purchase and alert the customer that their order has been placed successfully. It’s important to keep things concise as the customer will be more interested in the confirmation than any displays of thanks.

This example from Dick’s is the epitome of conciseness, with a short sentence followed by the details of the order. Including these details is vital as the customer will want to check they, or you, didn’t make any mistakes during the ordering process.

The company has also added related products to tempt the customer back to the store.

2. Thank you for choosing us email

In a world full of brands vying for people’s attention, you should acknowledge when a customer chooses to buy from your business. These emails should focus on the fact that you’re glad to welcome the customer into your corner of the internet.

This example of a “thank you for choosing us” email integrates the customer into an exclusive group, which they’ve named the Hueligans. This creates a feeling of community for the customer who has signed up.

In addition to creating a community feel, the email offers insight into how the founder of the company uses the product, increasing trust.

3. Thank you for attending our webinar email

Following up after hosting a webinar is important, as it shows you care about the time customers have devoted to your business. It’s also a prime opportunity to encourage customers to interact further with your business.

This email from Hive.co contains a plethora of links directing customers to different areas of the company’s site. It has the customary “today’s presentation” link so people can watch the webinar back. 

It also has links to the company’s blogs, which will give the customer further information about what the company has to offer. 

3. Thank you for your feedback email

As previously mentioned, customers like to feel they’re being listened to. Unfortunately, with major companies, it seems as though feedback goes in one ear and out the other. Sending the customer an email acknowledging their feedback shows that you are prepared to listen and improve while also making the customer feel valued.

As you can see with this email from Guitar Center, you can increase your expression of gratitude for feedback responses by offering coupons. The design of the email is also effective, with “just saying thanks” written in large bold lettering. 

4. Thank you for the interview opportunity email

The key to doing well in an interview is often found after the event takes place in the form of a thank you email. It’s the perfect opportunity to make a good impression with politeness and courtesy, as well as keeping your name in the mind of the hiring manager. 

This example of a “thank you for the interview opportunity” email is ideal. It shows gratitude for the opportunity, reiterates the desire to work for the company, and raises further points about why they’re a good candidate. 

6. Thank you for your purchase email

“Thank you for your purchase” emails can be used to replace standard confirmation emails, making the transaction process feel more personal and real. 

For example, this email from Homes Alive Pets explains how the company is family-owned, which is more endearing and personal than a faceless franchise. The email also mentions the company’s service of local animal shelters, which will likely touch the hearts of their main demographic.

With the customer knowing the positive difference they’re making, they’re more likely to return for repeat purchases.

7. Thank you for supporting our cause email

Mobilizing people to support a charitable cause alongside you isn’t easy, especially as people aren’t often receiving anything in return. It’s even harder to convince them to donate more time and money in the future, making it important to show your gratitude via email.

Giving people examples of how their support helps, as shown in the above email, is a very effective way of thanking them. This offers genuine value back to the donator, even if you can’t offer them a physical item in return.

8. Thank you for the referral email

In ecommerce, customer referrals are a handy way of branching out to a wider customer base. However, they require an existing customer to spread the word, which shouldn’t be taken for granted, even if a reward is being offered. 

Cirkul’s referral scheme creates an incentive for its customers to keep referring their friends to buy from the company. Unlike a lot of schemes that require a maximum of one reward, Cirkul offers a reward for single referrals and a bigger reward for 10. 

This creates an appetite for people to keep referring, increasingly growing Cirkul’s customer base.

9. Thank you for your inquiry email

A well-written “thank you for your inquiry” email could be the difference between landing a customer or losing them. People’s patience is far from limitless, so if they have an inquiry, acknowledge them instantly and let them know you’ll respond soon.

It’s often the case that potential customers will be inquiring about multiple products or services at the same time — multiple holiday apartments, in this instance. Sending out an automated email in response can help separate your business from other businesses that are slower to react.

10. Thank you for your time email

Time is the most important currency, so express your gratitude if a customer has used up some of theirs. This can be the difference between them feeling as though investing time into your business was worthwhile or a waste.

As the above template shows, you can soften the blow of taking up customers’ time by offering a discount code for future purchases. Above all, it’s important that you use sincerity when thanking people for taking time out of their day for you. 

How to automate your thank you email

To some, starting up with email automations may seem daunting, but with Omnisend, the platform does the heavy lifting for you. After a few setup steps, you can automatically send out personalized emails to specific customers that match the interaction they’ve had with your store.

These automation workflows can be set up on all Omnisend plans, whether you’re a free or paid member. Here’s how:

Setting up email automation workflows

To set up your automation workflows, head to the Automations tab on your Omnisend dashboard. Then click Create workflow and choose from pre-made workflows or start creating one from scratch. 

From here, you’ll want to fine-tune/set up your trigger settings. These determine which customer action prompts the thank you email to be sent to the customer. To avoid emails being sent without good reason, make sure that you are as specific as possible when filling in these settings.

Filling out the automated thank you email

Once you have set up the triggers for your thank you emails, it’s time to edit the content of the message. To do this, add an email message block to the workflow and click Edit content. 

Fill out the message you wish to send depending on its context and add any extra media, such as images or discount codes. Don’t forget to add personalization to your emails by clicking the Personalization tag, followed by Contact and Custom properties.

Before you finish, use Omnisend’s test email feature to ensure everything is in order before you roll the emails out to your customers.

Why you should send a thank you email

While thank you emails are often taken for granted in ecommerce, customers will notice if they haven’t received one. That’s because they are part of shoppers’ subconscious awareness of the transaction process when ordering online. If part of this process is missing, customers may believe that something has gone wrong with their order.

Here are three more key reasons why you should be sending thank you emails to customers:

• Personal touch: Sending a thank you email is the modern equivalent of handing a product to your customer over the counter with a smile. It’s the ideal way to end a transaction, letting them know you’re grateful they chose you.
• Repeat business: Thank you emails let your customer know exactly what their purchase means, making them more likely to return to your store again. You can also slip a discount code for future purchases in the email, giving further incentives for the customer to return.
• Assurance: Sending a thank you email after the customer has made a purchase lets the customer know their order has gone through without a hitch. It’s essential when maintaining your business’s professionalism as the customer won’t be worrying whether the product will actually arrive at their door.

How to title a thank you email

There are multiple processes that need to be followed when crafting effective thank you emails, including writing a subject line. This will be the first thing people notice when they receive your email and can dictate whether they decide to open or ignore it.

As with all marketing emails, subject lines should be kept as short as possible, containing no more than 50 characters. This way, they’ll fit into push notifications and email inboxes no matter what device your customer is using. 

Here’s how your subject lines should look for thank you emails:

• Thank you for shopping with us
• Thank you for your purchase
• Thanks for choosing us
• Thank you – your order has been shipped

If you’re still struggling, there are tools that can help you.

With Omnisend’s free AI subject line generator, you can create the perfect subject line for your thank you email in a matter of seconds. Just type in your email’s text, and our generator will do the thinking for you.

Conclusion

Some might take thank you emails for granted, but that doesn’t mean you should ignore their importance. They are more than just an expression of your gratitude toward paying customers.

Thank you emails are a way of building relationships with customers, securing repeat business, and assuring people that you can be trusted.

By applying the above methods and templates, you can create your own fully optimized thank you emails that are guaranteed to leave a lasting impression on your customers. This will help you bring back the feeling of shopping in a traditional brick-and-mortar store that many online shoppers crave.

Thank you email FAQs