10 free order confirmation email templates & best examples

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When you place an order and don’t receive an order confirmation email immediately, do you panic a little? I know I do. 

I immediately worry that the order was not completed and something went wrong. As soon as I receive the email confirmation, I’m reassured that the order was completed and I will soon receive my products.

These order confirmation emails are so important that they’re now more than just a formality — they’re a real chance to build trust, offer value, and set the stage for future sales. 

If you sell products online, you need to incorporate order confirmation emails into your email marketing strategy.

In this post, I’ll discuss some great order confirmation email templates, examples, best practices, and tips to get you started.

What is an order confirmation email?

An order confirmation email is an automated message sent to customers after they complete a purchase in an online store. It confirms transaction details like order summary, payment status, and shipping information. 

These emails are crucial for building trust, enhancing customer experience, and driving repeat sales. In fact, Omnisend’s ecommerce report revealed that order confirmation emails had an impressive 48.04% open rate in 2025, highlighting their effectiveness.

“Omnisend customers use order confirmation email automation to send personalized emails with product recommendations for cross-selling and upselling,” says Evaldas Mockus, VP of Growth at Omnisend.

“The best part is order and shipping confirmation emails convert one-time buyers into repeat customers when used strategically.”

Order confirmation email structure

Here’s an example of an order confirmation email template and the specific details that customers are informed of:

It has a simple layout, and all the information is prominently displayed. It includes:

1. Order confirmation message and a thank you note
2. The date of the order
3. Product details, including name, price, and quantity
4. Total order amount
5. Billing and shipping address
6. Payment method
7. Shipping method
8. A “View order” button that takes them back to the store
9. Estimated delivery timeline
10. Return and exchange policy explaining the return window and any return requirements
11. Contact details for customer service inquiries

This template has the necessary information that a customer wants to see. The “View order” button is what helps the order confirmation email have such a high conversion rate by taking active buyers back to the store to check the items they bought.

Of course, you’re free to include other information, such as relevant products, a limited-time offer for their next purchase, or a request for a review.

Order confirmation email templates and examples

Wondering what a great order confirmation email looks like?

I’ve curated a list of 10 different types of order confirmation emails, along with an example and a template for each. So, if you’re looking for inspiration, you’ll find some here:

1. Basic order confirmation email
2. Personalized order confirmation email
3. Order confirmation with tracking link and live updates
4. Order confirmation with barcode or QR code
5. Order confirmation with gift message and digital gift receipt
6. Order confirmation with upsell/cross-sell
7. Order confirmation with a discount for the next purchase
8. Subscription order confirmation email
9. Booking confirmation email
10. Pre-order confirmation email

1. Basic order confirmation email

This is the simplest form of the order confirmation email, telling your customers that their order has been placed successfully. It doesn’t include any bells and whistles, just the necessary information like order details and a thank you.

Its purpose is to serve as a formal receipt and confirmation, and is used for straightforward transactions that require minimal follow-up.

Basic order confirmation email example

In this email, the brand has confirmed the order and the following essential information:

• Order number
• Order and expected shipping dates
• Product and price information
• Shipping address
• A link to view order status
• A thank you note
• A way to reach out to the support team

This is the bare minimum information that every order confirmation email should have. It’s simple and to the point, while still providing the information you’d need to manage your order.

What I love about this email:

I love the simplicity of this order confirmation email design. At a glance, you can see exactly what you’ve purchased and if there’s a mistake, you can promptly get in touch with the support team.

I also like that it clearly mentions the expected shipping date to let customers know when they’ll receive their items. This transparency builds confidence in the brands, which will help with customer loyalty.

Basic order confirmation email template

A basic order confirmation email template should include all important order details, such as order number, summary, shipping address, and date. It should also provide customers with a way to contact the company and track their order status.

2. Personalized order confirmation email

This email goes beyond order confirmation by talking to your customers directly. The goal is to make your customers feel special by using their name and other details to send personalized emails.

You can address your customers by name, offer personalized loyalty rewards, or give recommendations based on their purchase history. This makes them feel that you care about them enough to send personalized emails.

Personalized order confirmation email example

This is a great example of an order confirmation email where the company provides personalized product recommendations. Instead of sending a basic order confirmation, it uses the opportunity to sell more products.

Despite being a really short email, it provides all the essential information, including a link to track the order. The second part of the email is for driving more sales, but doesn’t seem forced and integrates perfectly with the rest of the email.

What I love about this email:

I love the fact that it creates excitement about the purchase by saying “What’s Coming” instead of plain old “Order Summary.”

Another thing that stands out to me is that there’s a direct link for each product that the company has recommended. This allows customers to quickly check out and buy products they might like.

Personalized order confirmation email template

Apart from all the essential order details, a personalized email should also contain customer-specific information. This could be their name, title, or personalized recommendations of products they might like.

3. Order confirmation with tracking link and live updates

These emails include everything in basic order confirmation emails plus a live tracking link for the order. This is great for you if your business typically has shipping times of a week or longer.

You can avoid unnecessary “Where’s my order?” queries by providing customers with order updates and live tracking. This will save a lot of time for your support team who would otherwise be answering questions from impatient customers. 

Order confirmation with tracking link example

This email confirms that the customer’s order has been shipped and mentions the expected delivery date. This is great to keep them updated on their order status and set clear expectations on when they can expect it.

The “Track Order” button is at the front and center of the email and provides an easy way for the customer to get further information about their order status. The best part is that the email also offers answers to common order-related questions, with links to the answers.

What I love about this email:

The slider showing the various steps in the delivery process and where the order is currently is a great touch. It shows the order progress linearly and keeps people excited about their upcoming order delivery.

I also like the minimalistic design that keeps the focus on key elements, without distracting the reader with too much information.

Order confirmation with tracking link template

This type of email includes estimated delivery time, shipping carrier details, and a direct link for live tracking. You can integrate automated tracking updates via email or SMS to keep customers informed every step of the way.

4. Order confirmation with a barcode or QR code

These order confirmation emails include a scannable barcode or QR code that customers can scan to view their order status or other relevant information.

These are most commonly used for event registrations, where you can scan the code to view your tickets. You can also use these to confirm enrollment in an online event, such as a webinar or a podcast.

However, it’s not limited to an event confirmation email, and you can use such codes for regular order confirmation emails as well.

Order confirmation email with a barcode or QR code example

This is an order confirmation email for an event registration. The QR code allows a quick way for customers to access their event tickets, without needing to open the app through which they made the booking.

In case someone struggles with scanning the code, the email also provides a CTA button with a link to view and save the tickets. So, the email caters to all types of customers, whether they prefer to scan and find their tickets or click on the link.

What I love about this email:

The first thing that stands out to me is the simplicity of the design of this booking confirmation email example. It’s short, to the point, and effective, without any bells and whistles. You registered for an event, here’s your ticket, that’s it.

The addition of a QR code is convenient and makes accessing the tickets simpler. Since most smartphones have a QR code reader, this should be simple for most people.

Order confirmation email with a barcode or QR code template

A ticket confirmation email or event confirmation email will typically include a QR code with tickets and some event details. If it’s an order confirmation email, then the QR could lead to the order page, while the rest of the content will be similar to any other order confirmation email.

5. Order confirmation with gift message and digital gift receipt

Many times, people buy things as gifts and want to leave a note for the person they’re gifting. Such order confirmation emails include a gift message and order details, often excluding the pricing information.

This ensures a seamless gifting experience while allowing recipients to exchange the items if needed. It also creates excitement, as anyone would be happy to receive a gift. The heartfelt note makes them feel special and creates a positive brand association.

Order confirmation email with a gift message example

This is a simple order confirmation email thanking the customer for choosing their gift and informing them that they will receive the tracking details soon.

The email includes a product picture to show the customer exactly what they can expect. It also offers a way for them to change their shipping address if required. It’s short and simple with just the essential information, nothing more.

What I love about this email:

I like that the company thanked the customer for their patronage and addressed them by their full name. This helps build a personal connection and drive customer engagement and loyalty.

Even the signature at the end felt personal and human since it says “Sean and your friends at Airbnb” instead of simply mentioning the company name.

Order confirmation email with a gift message template

This email includes a personalized note for the gift recipient and a gift receipt. Since gifts are often surprises, the product details are not necessarily present in such order confirmation emails.

6. Order confirmation with upsell/cross-sell

Why use order confirmation emails just for their boring purpose when you can do so much more?

These order confirmation emails include product recommendations based on a customer’s recent purchases. This allows you to upsell or cross-sell products, even as you send a simple email confirmation.

This helps you get more sales conversions, without requiring much effort. You simply need to add some recommendations with purchase links and let customers do the rest.

Order confirmation email with upsell/cross-sell example

If you’re looking for order confirmation email examples with upsells or cross-sells, this is a great one. The first part confirms the order, while the lower part has product recommendations personalized to the recipient.

Instead of just asking the customer to click on a link and check out related products, it lists some options to intrigue them. If they find anything interesting, they can visit the website to explore further and buy more things.

What I love about this email:

My favorite thing about this order confirmation email is that it includes pictures of recommended products. This doesn’t require any effort on the customer’s part and can still tempt them to check out other products.

Providing links to individual products also makes it easy for them to buy any products they like. Overall, this email is designed to increase cross-sells and is quite effective at it.

Order confirmation email with upsell/cross-sell template

Apart from everything that’s included in a typical order confirmation email, this will also include personalized product recommendations. It should include a product name, picture, and a link to buy for each recommended product.

7. Order confirmation with a discount for the next purchase

This type of order confirmation email aims to encourage repeat purchases by offering a discount for the next one. There’s nothing more effective at driving sales than offering a discount when a customer is already in the mood for shopping.

Maybe there were more products they looked at before buying one. You can pair your offer with a personalized recommendation to get the best results. Even without it, discounts are a great way to make people take another look at your products.

Order confirmation with a discount for the next purchase example

This is one of the email confirmation examples that combine both discount and referral marketing. It aims to reward customers for letting their friends know about the brand, and both will get a $25 discount.

A shareable link makes sharing the offer with a friend extremely simple. The link is unique to each customer, so the brand can track which were at effective at getting new customers to try the brand’s products.

What I love about this email:

I like that this email goes beyond offering a discount to bring in more sales. Why encourage just one customer to buy again when you can get more through referrals?

If you already have a loyalty program, this is a great order confirmation email template you can replicate.

Order confirmation with a discount for the next purchase template

It includes everything in a basic order confirmation, plus a discount code for a customer’s next purchase. The bigger the discount, the more a customer will be tempted to buy again.

8. Subscription order confirmation email

If you run a subscription business, this is the kind of order confirmation email you should use. It confirms the start of a customer’s subscription.

It works for companies offering subscriptions for physical products or digital products (like a software solution). Since subscriptions involve recurring payments, these emails explain the plan and billing cycles to customers to help them manage their subscriptions.

Subscription order confirmation email example

This subscription confirmation email example confirms a meal subscription plan for the customer. It mentions the daily price for the subscription and the weekly amount that they’ll be charged. This maintains complete pricing transparency.

The weekly recurring amount gives the customer clarity on what they’ll be paying if they choose to continue with the subscription. There’s a slider at the top that shows the subscription completion status to give a visual cue of how many days are left before it renews.

What I love about this email:

I like how the brand subtly promotes its referral program at the end by offering $25 for each referral. This encourages people to bring in new subscribers while being rewarded for it.

Subscription order confirmation email template

Email confirmation templates for subscriptions include the dates when a subscription starts and the next payment is due. It also explains the plan details and billing cycles to maintain transparency.

9. Booking confirmation email

This email confirms an appointment, reservation, or event booking for customers and is quite versatile. It works for a range of things, including hotel bookings, restaurant reservations, and event tickets.

The goal is simply to let customers know that they’ve reserved their spots and provide all the necessary information about their booking. It can also be a ticket confirmation email with access to event tickets.

Booking confirmation email example

This is a simple restaurant booking confirmation email that informs the customer of their upcoming reservation. It includes the booking details and provides the exact location and directions for the restaurant to make it easier for people to find.

There’s also an option to manage the reservation in case the customer’s plans change.

What I love about this email:

I love that there’s an option to make special arrangements, in case the customer wants to celebrate an occasion. This shows that the restaurant’s team cares about its customers and wants to elevate their experience.

I also like that the email includes links to the booking cancellation policy which deepens the customer’s trust in the brand.

Booking confirmation email template

It includes the date, time, location, and other booking details.

10. Pre-order confirmation email

If you plan on launching a new product and are taking pre-bookings to generate buzz, then this is the email you should use. 

It confirms a customer’s pre-booking and provides the order details. Since pre-booked products are not shipped immediately, such emails also provide estimated product launch and delivery times.

Pre-order confirmation email example

If you’re looking for minimal and short email confirmation templates, then you can take inspiration from this one. It’s concise and still provides all the essential information.

It confirms the pre-booking of a car and lists the complimentary products and services the customer will receive for making an early booking. It directs them to the next steps and informs them that a sales rep will provide further details.

What I love about this email:

I love the simplicity of this email. In such a small space, the company manages to thank the customer, provide details of exclusive offers, and provide a link to learn more about their booking.

Adding the product image creates excitement as they’ll look forward to receiving the product.

Pre-order confirmation email template

It includes product details, the order ID, and the estimated shipping date, among other things.

Order confirmation email best practices

In this section, I’ll provide you with some useful tips to get the best results from your order confirmation emails:

Enhance user experience

Order confirmation emails have an essential purpose but that doesn’t mean you can’t use them to provide a great user experience. After all, a well-designed order confirmation email can delight your customers and build loyalty.

• Design your emails to adapt to different screen sizes. Use a responsive layout so customers can easily interact with your content on any device.
• Highlight key details like the order number, date, and item summary at the top. This ensures customers can quickly verify their purchase.
• Include clear tracking links or updates that let customers monitor their order status in real time. This transparency makes the customer believe in your brand.
• Add clickable buttons for actions like “View order” or “Track shipment.” You can also add surveys or feedback forms to engage users.
• Incorporate QR codes that customers can scan for details. Add proper order details, event tickets, or additional product information.

Boost customer engagement

Here are some tips to design order confirmation emails that engage your customers:

• Personalization: Use the customer’s name and reference past purchases. Tailor content to their interests and habits.
• Upselling/cross-selling: Recommend complementary products that add value. Keep suggestions subtle and relevant.
• Exclusive incentives: Include discount codes, loyalty points, or special offers for repeat purchases. This rewards customer loyalty.
• Social proof: Highlight product reviews, testimonials, or user-generated content. This reassures customers they made a good choice.
• Interactive elements: Add clickable sections linking to how-to guides, FAQs, or customer stories. It invites customers to explore more.
• Clear call to action: Encourage customers to connect on social media or join a community. It creates a deeper brand experience.

Build trust

By adding some simple elements, an order confirmation email can help customers have confidence in your brand. Here’s how:

• Showcase your commitment to sustainability by highlighting eco-friendly practices and certifications
• Offer real-time support with an AI chatbot for quick answers and guidance
• Use a consistent and clutter-free design that reflects your brand’s identity
• Comply with data privacy regulations and clearly state how customer data is protected and adhere to privacy laws
• Provide easy access to support channels to reinforce reliability
• Display all order information clearly, reinforcing that you’re trustworthy and professional

How to automate your order confirmation emails

If you want to send automated order confirmation emails, Omnisend can help. Check out this video to see how easy it is to set up order confirmation email automation on the platform:

Here’s the step-by-step process you can follow:

1. Set up the workflow

Here’s the process:

• Go to the Automations tab, click on the Create workflow button, and choose Order confirmation from the list

• Set up the trigger for your automated emails, which is set to Paid for order by default
• Do not add any delay and set the option to Immediate to send a confirmation as soon as an order is placed

2. Customize the message

Now, you should customize your email content. The preset includes the following items:

• Order details (number and date)
• Products
• Order total
• Billing and shipping information

3. Define conditions and review performance

You can also create exit conditions, for example the email won’t be sent if an order is canceled.

Once your workflow is active, see if it’s working smoothly or requires any adjustments. Make necessary changes and keep reviewing performance to create a seamless order confirmation email automation workflow.

Elevate the order confirmation experience

Sending instant order confirmations is not optional, but necessary to build a connection with your customers and provide a great experience.

If you’re looking for an intuitive yet powerful tool to set up automated order confirmation emails, try Omnisend. You can use it for creating order confirmation workflows using email, SMS, and push notifications.

Plus, you don’t need to start from scratch and can use customizable templates to get started quickly. Get started for free and explore its features before investing in a paid plan.

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