Want to compare Omnisend to its alternatives?

Klaviyo, Mailchimp, MailerLite, Brevo, ActiveCampaign, Drip, and Moosend are the platforms stores most often weigh against Omnisend. Klaviyo and Drip are the closest in ecommerce focus; Mailchimp, MailerLite, Brevo, and Moosend are broader email tools; ActiveCampaign leans toward CRM and B2B automation. Pick the tab above to see where each one differs.

Omnisend will feel most familiar if you're coming from Klaviyo or Drip, since all three are built around store data, ecommerce automations, and email plus SMS. Coming from Mailchimp, MailerLite, Brevo, or Moosend, expect the same campaign and automation basics with more store-specific tooling added, like product pickers, cart recovery, and revenue reporting. Coming from ActiveCampaign, you'll trade CRM and pipeline features for a simpler, ecommerce-first setup.

No. Past campaign statistics stay in your old platform, and reporting in Omnisend starts fresh from your first send. What does carry over: your contacts and their subscription status, engagement segments you export as lists (for example “opened in the last 30 days”), custom email templates as HTML, and your full customer, product, and order history once you connect your store.

No, Omnisend migrates your setup for you for free. The migration team imports your contacts, rebuilds your key automations, forms, segments, and master template, and has you live within five business days. Nothing on your side needs code, since your store connects through a native integration and the workflow, form, and email builders are all drag-and-drop. If you'd rather do it yourself, our 24/7 support team is there for any step, including domain verification.

They're rebuilt in Omnisend rather than imported, and nothing on your old platform is affected until you choose to switch them off. Omnisend's pre-built ecommerce workflows cover the standard flows (welcome, abandoned cart, browse abandonment, post-purchase), so most rebuilds are matching triggers and pasting in your message content. The migration team recreates up to four workflows for you. Keep your old flows live until the Omnisend versions are tested, then turn them off so customers don't receive duplicates.

Five business days from the moment you grant account access for the Omnisend migration team. A self-serve migration of contacts, store connection, and a few core automations can be done in a day. Allow a further two to four weeks for deliverability to stabilize while your sending warms up on the new infrastructure. That's the same for any ESP switch.

Against Klaviyo, yes at every published tier: $16 vs. $20 at 500 contacts, $132 vs. $150 at 10,000, $413 vs. $720 at 50,000, and Omnisend excludes unsubscribers from billing. Against ActiveCampaign, it depends on the plan. ActiveCampaign's $15 Starter (billed annually) is close to Omnisend's $16, but it caps automations at five steps and has no landing pages or product blocks; the comparable Plus plan is $49 at 1,000 contacts and $189 at 10,000. Omnisend also has a free plan; neither Klaviyo's free tier (250 profiles, 500 sends) nor ActiveCampaign's 14-day trial matches it.

Yes. The Free plan has no time limit, no credit card, and includes the full standard feature set for up to 250 contacts and 500 emails a month, so you can connect your store and build real automations before moving anything. Free migration service is available whenever you’re ready to switch.