Omnisend vs Constant Contact: Comprehensive comparison [2024]

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Omnisend vs Constant Contact: both are excellent choices for email marketing campaigns. Their features may appear similar, but they differ in important ways.  

In this article, we’ll explore their key features, like marketing automation, email campaign capabilities, and list-building tools. We’ll also compare pricing structures to establish the most budget-friendly option.

This guide will help you discover and select the best email marketing solution that suits your business goals and resources. 

Let’s get started.

A quick feature comparison and who each tool is built for

Here’s a feature comparison table to help you quickly find and compare the main features necessary for every agile marketing team:

Features	Omnisend	Constant Contact
G2 rating	4.6	4.0
Free plan	✅	❌
Pricing	Standard plan from $16/month	Lite plan starts from $12/month
Visual email builder	✅	✅
In-depth ecommerce platform integration	⭐⭐⭐⭐⭐	⭐⭐⭐⭐⭐
Popups / email capture	✅	✅
Landing pages	✅	✅
Gamification	✅	✅
Campaign resending to non-openers	✅	✅
Automated workflows	⭐⭐⭐⭐⭐	⭐⭐⭐⭐
Conditional splits in automation	✅	✅
Customer segmentation	⭐⭐⭐⭐⭐	⭐⭐⭐
Analytics and reporting	⭐⭐⭐⭐	⭐⭐⭐
SMS/MMS messaging	✅	✅
Web push notifications	✅	❌
Facebook and Google retargeting sync	✅	✅
24/7 support	✅	❌

Omnisend is tailored for ecommerce businesses of all sizes. It offers advanced features on all plans, including its free plan. Omnisend offers growth-oriented brands robust tools for customer segmentation and email marketing automation.

In contrast, Constant Contact caters to small businesses, nonprofits, and email marketing beginners. While there is no free plan available, the platform does provide a free trial for users to explore its features.

Constant Contact also offers basic signup forms and landing pages, as well as basic reporting. However, users seeking advanced features like automated workflows or audience segmentation must upgrade to higher-priced plans.

Omnisend vs Constant Contact: Price comparison

Constant Contact has three plans:

• Lite: $12 per month
• Standard: $35 per month
• Premium: $80 per month

The first month is free for each plan, however many features are locked until you become a paying customer. Discounts are available for nonprofits and prepaying.

It’s also worth mentioning that the price of Constant Contact can increase quickly as your subscriber base expands. So, this tool is a good option if you’re at the very early stages of building your email list but you should consider how the cost will change as you grow.

Omnisend also offers three plans — Free, Standard, and Pro:

• Free plan: Includes all features, including SMS, automation, segmentation, reporting, and A/B testing
• Standard plan: Starts at $16/mo and allows you to send more messages to an increased number of contacts
• Pro plan: Starts at $59/mo and includes free SMS/MMS credits based on your plan’s value, and a dedicated Customer Success Manager once your spending reaches $400 a month 

Similar to Constant Contact, Omnisend’s price increases as the number of contacts grows. Here’s a quick price comparison table:

No. of subscribers	Omnisend Standard	Omnisend Pro (+ free SMS credits)	Constant Contact Lite	Constant Contact Standard	Constant Contact Premium
499	$16	$59	$12	$35	$80
501	$20	$59	$30	$55	$110
5001	$88	$105	$120	$160	$275
25001	$288	$425	$310	$340	$455
35001	$363	$594	$370	$400	$515

For more information, use our email pricing calculator below to quickly compare costs and features with Constant Contact. Simply input your desired number of contacts, select Constant Contact from the list, and see how Omnisend stacks up against it.

Marketing automation

Our research of marketing performance in 2023 found that automated emails accounted for 41% of all email sales from only 2% of email sends.

For instance, 33% of Baking Steel’s revenue comes from automated welcome, cart abandonment, and post-purchase messages. So, if you’re serious about increasing sales, powerful marketing automation should form a significant part of your ecommerce email marketing strategy.

Omnisend offers automation on every tier, even providing pre-built workflows that you can start using immediately.

In comparison, Constant Contact’s offering is quite limited. The platform offers several options:

• Welcome email/series
• Birthday email
• Anniversary email
• Cart abandonment email/series (for Shopify, Wix, and WooCommerce only)
• Order placed/fulfilled emails (for Shopify, Wix, WooCommerce, and Squarespace only)
• Custom email series

However, the Lite plan only offers a welcome email automation, while the rest are restricted to the more expensive plans.

Meanwhile, Omnisend provides one of the most sophisticated marketing automation solutions in the market. You can find:

• A long list of pre-built email automation series: welcome, post-purchase, product, browse and cart abandonment, re-activation, etc. (Learn the four workflows every retailer needs)
• A conditional split logic, with conditional content blocks and A/B split testing
• Robust customer segmentation and personalization for automated messages
• Possibility to incorporate emails, text messages and web push notifications into the same workflow

The broad opportunities provided by Omnisend’s marketing automation are perhaps the most significant deciding factor when comparing it to Constant Contact. With that said, let’s take a look at other important aspects.

Email campaigns

Both tools have visual editors that are flexible, intuitive, and offer many email templates that you can pick according to your business style and preferences.

As a result, feature differences between Email Editors aren’t as significant as in marketing automation, and it probably won’t be a decisive factor when picking your new email marketing platform.

List building

Both platforms offer very similar email capture functionality: landing pages, popups (exit-intent, time-triggered), in-line forms, and signup boxes.

The main differences are the following:

• Omnisend provides highly customizable signup form designs
• Reporting on signups to help you understand how different forms perform
• An interactive signup form wheel of fortune with a conversion rate of a whopping 10% and doesn’t need any additional integrations
• Omnisend allows you to use popups on the free plan, but Constant Contact doesn’t offer a free plan

Customer support

Both platforms have a long list of online resources, as well as a personal touch.

Constant Contact offers live chat and phone support during working hours. However, there’s no self-service to cancel your subscription. The only way to cancel is to call the Constant Contact billing team and ask. While inconvenient for most, if you are based outside the US, it might be even more difficult and expensive. You also don’t need a credit card to sign up for the free trial.

Omnisend’s award-winning customer support offers 24/7 live chat and email support on every plan, with an average response time of under 5 minutes. Users spending $400 or more each month are also eligible for a customer success manager dedicated to helping them get the most from Omnisend and their campaigns.

Omnisend also does not require a credit card to sign up for the paid or free plans. You can cancel your subscription anytime via self-service or with the help of the customer service team.

Omnisend vs Constant Contact: Wrap up

Both of these email marketing tools are user-friendly and can be a great choice, depending on your situation and business goals.

However, for more ambitious entrepreneurs and ecommerce marketers, Omnisend is a better option for their more flexible marketing automation and broader possibilities to convey an omnichannel, highly personalized marketing experience for your customers. Get started with Omnisend for free and see it yourself!

Frequently asked questions (FAQs)

1. Does anyone still use Constant Contact?

Yes, many small businesses, nonprofits, and individuals use Constant Contact. Its user-friendly interface and basic features appeal to email marketing beginners or businesses with simpler needs. Beginners like it because it’s user-friendly and has excellent customer service.

2. What is the best alternative to Constant Contact?

There are several alternatives, but Omnisend stands out as a top choice for ecommerce businesses. It offers advanced automation and segmentation features on all plans, including its free plan. 

One key point to consider from this Constant Contact vs Omnisend comparison is the potential benefits of transitioning to a more advanced platform that encourages growth. You can also read this detailed blog post of some of the best Constant Contact alternatives.

3. Is Omnisend good for email marketing?

Omnisend is perfect for email marketing. It offers a user-friendly drag-and-drop editor, a wide range of attractive, pre-designed templates, and powerful automation features. It also provides advanced segmentation tools, multi-channel marketing capabilities, and robust analytics. In fact, Omnisend is an excellent choice for businesses seeking to elevate their email marketing strategy.

4. Is Omnisend or Mailchimp better?

Both Omnisend and Mailchimp are capable email marketing platforms. Mailchimp caters to a broad audience and offers a limited free plan. However, Omnisend might be a better choice for ecommerce businesses in need of advanced automation, segmentation, and omnichannel marketing.

Omnisend offers ecommerce-specific features like a product picker and native discount codes. On its free plans, users can access features like abandoned cart emails and SMS marketing, which Mailchimp reserves for paid plans.