Omnisend vs. GetResponse: Picking the right email tool for your business

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Hundreds of email marketing tools exist today, but if you’re in the email marketing space, you would have heard of Omnisend and GetResponse. These are two of the most popular and successful email tools out there, and marketers often have a hard time deciding between them. If you’re that marketer looking to make a decision, this article will make it easy for you!

We’re going to do a feature-by-feature comparison of Omnisend and GetReponse covering the following aspects:

1. Email campaigns
2. Marketing automation
3. List building and email capture forms
4. Segmentation
5. Analytics and reporting
6. Pricing
7. Customer support

But first, here’s a quick tabular comparison:

	Omnisend	GetResponse
Email campaigns	• Drag and drop email builder • Professional email templates	• Drag and drop email builder • Professional email templates
Marketing automation	• Email automation • SMS automation • Automation templates • Pre-built templates • Custom templates • Automation splits • A/B testing • Push notification automation • Pre-built Ecommerce workflows	• Email automation • SMS automation • Automation templates • Pre-built templates • Custom templates • Automation splits • A/B testing • Live chat • Transactional emails
List building and email capture forms	• Contact forms • Signup forms • Exit intent forms • TCPA and GDPR consent collection • SMS Opt-ins • Pop ups and teasers • Landing pages • Wheel-of-Fortune style gamification	• Contact forms • Signup forms • Landing pages • Countdown timer • Predesigned templates • Embedded banners • Pop ups • Promo codes
Segmentation	• Unlimited segmentation on all plans • Contact profiles • Customer lifecycle stages • Live view • Web tracking data history	• Contact detail and action segmentation • Geolocation segmentation • Conversion field segmentation • Lead magnet, SMS action, and Ecommerce segmentation
Analytics and reporting	• Sales reporting • Contact reports • Campaign clickmaps • Audience growth • Signup form reports • Automation reports • Segment reports • Advanced reporting	• Reports • Integrations • Report exports • Ecommerce reports • Recommendation reports • FTP reports
Pricing	• Free plan available • Paid plans start at $16/month	• Free plan available • Paid plans start at $19/month
Customer support	• 24/7 chat and email support • Help center  • Customer success manager from $400/month • Award-winning customer support	• 24/7 chat and email support • Help center  • Award-winning customer support

Email campaigns

Let’s get down to brass tacks. The most fundamental use case of an email marketing software is to enable easy campaign creation, setup, and distribution. Both Omnisend and GetResponse are great in this regard — both tools offer an easy drag-and-drop email builder, professional-looking email templates and A/B testing.

You can also go beyond email and leverage SMS, push notifications, and web push notifications through the two tools.

In terms of differentiators, Omnisend has more features tailored to Ecommerce businesses. Meanwhile, GetResponse offers free stock photos and GIFs.

Marketing automation

Omnisend and GetResponse both offer great marketing automation features such as email and SMS automation, automation templates, pre-built and custom workflows, automation splits, and A/B testing.

Omnisend also offers push notification automation and conditional content blocks. Omnisend has a list of pre-built workflows curated specifically for Ecommerce.

GetResponse provides a live chat feature which you can enable at any time. GetResponse also offers transactional emails, one of the most important types of email for Ecommerce brands, as an additional paid feature. 

Some other features worth mentioning are contact tagging, contact scoring, abandoned cart triggers, event-based automation, and purchase automation.

Email list building

List building is a crucial skill for email marketers. You need to make sure that you collect email addresses in a safe and transparent manner, where each user knows what they’re signing up for. This way, your users look forward to reading your emails, and consequently, your open rates and click rates go up.

There’s an easier way to acquire email lists  — by purchasing them — but we strongly recommend against it. You should never purchase an email list! 

Purchased email lists might contain addresses of customers who aren’t aware of your brand or product. When these users receive your emails, there’s a high chance that they’ll mark your emails as spam or delete them. This will directly impact your email sender reputation and harm your email delivery rates. 

Apart from a good strategy to acquire a user’s consent to add them to your mailing list, you also need a reliable email marketing tool. The tool should be able to display forms to collect email consent and integrate these forms with your contact database. 

Both Omnisend and GetResponse provide strong email list building (and form capture) features. You can import and export your contacts, add contact forms and signup forms to specific pages on your website. You can also leverage exit intent forms to capture a user’s details when they’re about to exit your page.

Omnisend also offers TCPA and GDPR consent collection capabilities, apart from SMS opt-ins, pop ups, teasers, landing pages, and a Wheel-of-Fortune-style gamification.

GetResponse offers a countdown timer, predesigned templates, pop ups, embedded banners, promo codes, signup forms, and contact forms.

Segmentation

It’s not enough to just collect email addresses, you also need to segment your users into meaningful groups and target them accordingly.

A good email marketing tool can help you segment your users according to shopping behavior, email engagement, demographics, and past purchases. Both Omnisend and GetResponse fit the bill well in this area. 

Omnisend offers unlimited segmentation on all plans, including the free version. You can see the browsing history and details of every user using contact profiles. You can also segment users according to their lifecycle stages, so that each campaign you send out corresponds to the stage they’re in. 

Additionally, Omnisend provides a live view, which can help you see which pages and categories your users are browsing in real time. You can also check any user’s web tracking history to understand how they navigate your website.

GetResponse, meanwhile, enables you to create segments based on a wide variety of attributes: contact details, contact action, geolocation and scoring, tags, events, SMS action, external segments, and more.

Analytics and reporting 

While email campaign creation is important, it’s also crucial to analyze campaign performance and understand what’s working and what isn’t. Based on these analyses, email marketers can figure out how to improve the next campaign.

For this, your email marketing tool needs to have robust analytics and reporting capabilities. Let’s do a GetResponse vs. Omnisend review of these features.

Omnisend has a sales reporting capability which tells you how much revenue has been generated by a particular campaign. The tool also offers reports for campaigns, audience growth, signup form fills, and campaign clickmaps.

Apart from this, you can sign up for the enterprise plan and access advanced reporting to keep an eye on aggregate performance data, compare email and SMS campaigns, and identify your best performing campaigns from a single view.

GetResponse also provides great analytics and reporting capabilities. You can view general reports, Ecommerce reports, recommendation reports, FTP reports, and more. You can also integrate with your preferred BI tool for more advanced reporting capabilities. 

Pricing

Omnisend offers a free plan with comprehensive features for email campaigns, SMS, push, and web push notifications, email and SMS automation, pre-built Ecommerce and custom workflows, automation splits, A/B testing, unlimited segmentation, and more.

The free plan also gives you access to a variety of forms, the email builder, sales and performance reports, and a campaign booster. 

Omnisend’s paid plans start from $16/month, available in two tiers: Standard and Pro. The Standard plan offers all features available on the free plan, plus an optional customer success manager at an additional $400/month. The Standard plan also gives you more emails/month, higher SMS and contact reach, and unlimited web push notifications.

GetResponse also offers a great free plan which comes with newsletters, a visual email editor, click tracking, predesigned templates, an HTML editor, spam checks, promo codes, and more. You can also import and export contacts, add two-factor authentication, perform comprehensive segmentation, and add landing pages with forms. Head to this page for a detailed view.

GetResponse’s paid plans start at $19/month, and you can choose between multiple tiers: email marketing, marketing automation, Ecommerce marketing, and MAX², which is custom pricing based on your requirements.

If you’re unsure about which plan to use, you can take a free 30-day trial and try out all features available in the standard plans. 

For more details, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Customer support

Both Omnisend and GetResponse provide noteworthy customer support services. 

Omnisend provides 24/7 customer support for all plans as a standard practice, across both live chat and email. Support agents can help you with a multitude of issues covering onboarding, campaigns, deliverability, workflows, forms, segmentation, reporting, and more.

Omnisend’s median response time is 3 minutes or less, covering all time zones across the world, around the clock. You can also access the self-service help center and email marketing Academy for further support.

Omnisend’s customer support services have won multiple awards, including the 2022 Stevie, 4.6+ star ratings on G2, Shopify, Woocommerce, and more.

You can also pay an additional $400/month for unlimited access to a customer success manager, who provides regular business reviews and reports to help your business improve. 

Meanwhile, GetResponse’s customer support is “trusted and loved by 96% of their customers”, and are available 24/7. You can start a live chat with an expert at any time or obtain email support over one of 8 languages, including Spanish and Portuguese. 

The GetResponse platform is available in 10+ languages across 180 countries. The tool has also won multiple awards, such as G2’s best support for mid-market, Stevie’s 2022 Bronze award for sales and customer service, and more.

Final thoughts: Omnisend or GetResponse?

Now that you’ve seen what each tool has to offer, you should be able to make an informed decision about GetResponse vs. Omnisend. If you’re still confused, let us tie up our arguments for you.

In terms of email campaigns, both Omnisend and GetResponse score well. The two platforms offer easy drag-and-drop builders, professional email templates, and A/B testing. You can also set up and send campaigns over SMS, push, and web push notifications.

The marketing automation capabilities of both platforms are strong — you get access to email and SMS automation, automation templates, automation splits, custom workflows, and more. Omnisend offers pre-built workflows curated for Ecommerce. GetResponse has a live chat feature and also offers transactional emails.

When it comes to list building, both platforms give you contact forms, signup forms, and landing pages. Omnisend provides exit intent forms, TCPA and GDPR consent collection, and SMS opt-ins. GetResponse offers a countdown timer, embedded banners, and promo codes.

The next aspect is segmentation — where Omnisend offers unlimited segmentation across all plans, including the free version. You can track browsing history and web tracking data for each user, apart from a live view and contact profiles. With GetResponse, you can create segments based on many attributes such as contact details, action, geolocation, tags, and more.

Once you’ve segmented your users and sent out the email, push, or SMS campaigns, you can leverage the strong analytical capabilities of Omnisend or GetResponse to evaluate campaign performance and improve your next one. Omnisend offers a sales reporting capability, audience growth reports, campaign reports, signup form fill reports, and campaign clickmaps. GetResponse provinces general and Ecommerce reports, recommendation reports, FTP reports, and reporting integrations.

Now comes the most important aspect — pricing. Both Omnisend and GetResponse offer a free plan with comprehensive features, and multiple tiers of paid plans.

Omnisend’s paid plans start at $16/month, and GetResponse’s plans start at $19/month. The free plans of both tools give you access to email editors, predesigned templates, segmentation, landing pages with forms, and click tracking.

So there you have it, folks — a feature-by-feature comparison of GetResponse vs. Omnisend.

We recommend that you give Omnisend a try, especially if you’re an Ecommerce business. The email editor, prebuilt and custom workflows, SMS and push notifications, and award-winning 24/7 customer support all make Omnisend perfectly tailored to Ecommerce brands.