Omnisend vs. Brevo (formerly Sendinblue): 2025 comparison

Reading Time: 13 minutes

When it comes to email marketing, business owners often compare Omnisend vs. Brevo (formerly Sendinblue). It’s only understandable as these tools are both highly powerful and offer a host of features. 

However, the key to success in email marketing lies in selecting the platform that aligns with your business goals and fits your budget.

Incorporating the right tool will enhance your email marketing efforts with intuitive workflows and templates. Additionally, it can boost your revenue with features like advanced segmentation, analytics, and automation.

We’ve compared Omnisend vs. Brevo across essential factors like pricing, features, and automation capabilities to help you make an informed decision. This comprehensive comparison will guide you to the perfect email marketing tool for 2025.

Omnisend vs. Brevo: A brief overview

Omnisend and Brevo have been around for some time. Brevo was founded in 2012. Omnisend launched a little later, in 2014. 

Both Brevo and Omnisend are excellent email marketing software with practical features to help businesses achieve growth. But while one business may benefit more from Omnisend, another will find Brevo more suited to its needs.

Brevo email marketing automation software offers basic features. This makes it an ideal solution for small and medium-sized businesses that don’t need advanced email automation.

Omnisend, on the other hand, has more advanced features without being overly complicated. This makes it ideal for fast-growing ecommerce businesses. It’s equally useful for SMBs that want advanced automation.

Omnisend vs. Brevo: A side-by-side comparison

	Omnisend	Brevo
Email campaigns	• Intuitive drag-and-drop editor • Customizable email templates • A/B testing, either one element at a time or all at once • Reusable ecommerce-focused blocks with recommended products or discount codes • Campaign booster • Unique discount codes for Shopify users	• Drag-and-drop editor • Customizable email templates • A/B testing, one element at a time
Marketing automation	• Supports automated workflows for email, SMS, and web push notifications • A/B tests for workflow optimization • Pre-built customizable workflows • Revenue and engagement data of workflows	• Supports automated workflows for email, SMS, WhatsApp, and chat  • A/B tests for workflow optimization • Built-in CRM for sales pipeline management
Email list building	• GDPR-compliant list building tools • Landing pages • Signup forms • Facebook ads • 250+ customizable email templates • Smart targeting • Wheel of Fortune • Teasers • Multi-step popups • Performance reports	• GDPR and CCPA-compliant list building tools • Landing pages • Signup forms • Facebook ads • 50+ free email templates
Segmentation	• Segmentation based on website behavior, past purchases, declared interests, and more • Real-time automatic updates of segments • Customer lifecycle-based segmentation • Segmentation suggestions	• Segmentation based on website behavior, past purchases, and declared interests  • Very few segment suggestions
Analytics and reporting	• Spot-on revenue attribution • KPIs available in single or channel-level view • Click map reports • No extra setup for conversion reports	• Real-time reporting • Granular reporting • Click map reports • Conversion part requires extra setup
Pricing	• Pricing based on the number of contacts • Free plan available that includes A/B testing, a landing page builder, and advanced reporting features • Paid plans start at $16/month	• Pricing based on the email sends • Free plan available with limited features • Paid plans start at $9/month
Customer support	• Email support • 24/7 live chat support • Customer success manager for Standard and Pro plan customers with monthly plans exceeding $400	• Email support • Phone and chat support for Business and Enterprise plans • Dedicated account manager for Enterprise customers • API documentation and community support
SMS campaigns	• Bulk SMS campaigns • Personalized transactional SMS • Ability to run SMS campaigns along with email and push notifications • Supports all country codes	• Bulk SMS campaigns • Personalized transactional SMS • Ability to run SMS campaigns along with email and push notifications • Supports all country codesor extra charge
Integration	• Supports 130+ integrations	• Supports 150+ integrations

Let’s get into the nitty-gritty details of these marketing automation tools. 

Email campaigns

When it comes to email marketing, both Omnisend and Brevo are mass email service providers equipped with powerful features.

One capability you’ll find in both tools is a drag-and-drop editor that lets you create email campaigns and newsletters easily.

Whether you use Omnisend or Brevo, you get email templates that will help you get started on your campaigns fast. You can customize the templates to suit your campaign, too.

Here’s what you can expect from Omnisend’s templates that are available to all the customers — even on the free plan:

Brevo’s templates are equally helpful and eye-catching:

However, the email marketing features on Omnisend are more suited to ecommerce businesses.

For instance, Omnisend makes it possible to add ecommerce-focused blocks with recommended products or discount codes. The platform provides unique discount codes that are generated automatically.

Plus, as well as saving your templates and sharing them across other stores you may have, you can save individual blocks to reuse in future campaigns. All this is a time-saver.

Omnisend’s email campaigns also have a campaign booster. It guarantees that your emails will get more opens by automatically resending emails that go unopened:

It helps you reach subscribers who missed your email unintentionally.

Both tools also offer A/B testing that ensures you send emails that are likely to bring in the most conversions.

One of the biggest benefits of Omnisend is that you don’t need any extra setup to get all those features up and running. They will be ready as soon as you connect your store to the platform.

But there’s more you get from Omnisend.

While Brevo (formerly Sendinblue) only allows you to test the subject line or email content one at a time, Omnisend enables you to test the entire email at once. This means you can test the subject line, body, and sender’s name simultaneously. There’s also the option to test these elements separately or combine them as you wish.

If you’re also looking for a quick comparison of the best SMS marketing platforms like Brevo SMS, here’s a video that can help:

Marketing automation

Omnisend and Brevo are both excellent marketing automation software solutions.

Besides email campaigns, Omnisend supports SMS and web push notifications. Brevo also offers SMS campaigns, as well as WhatsApp and chat. 

Both tools support powerful sales and marketing automation workflows across all supported marketing channels.

With Brevo’s marketing automation, you can automatically send transactional emails and SMS. Similarly, you can create onboarding workflows to give new clients a personalized experience.

Brevo also lets you optimize your workflows using A/B tests. You can split your customers into two and assign each a different path. By reviewing the outcome of each path in terms of open rates, conversions, click-through rates, etc., you can work with the path that brings in the best results.

Plus, with a built-in CRM, Brevo helps you manage your sales pipeline better.

You can customize your pipeline to fit the nature of your business. You’ll get a 360-degree view of your customer deals and interactions to personalize your customers’ journey better and provide a consistent experience across all marketing channels.

Things are not different with Omnisend.

You can add your SMS, email, and web push notifications into a single workflow to create a consistent experience for your customers.

Omnisend also gives you pre-built workflows that make SMS and email automation much easier for you, such as:

• A welcome series for your new customers
• Product, browse and cart abandonment series for customers who show interest in your products but don’t complete the purchase
• Order confirmation
• Cross-sells and many more

You can also use Omnisend’s drag-and-drop automation editor to tailor the workflow to your needs.

Like Brevo, Omnisend lets you optimize your workflows using A/B split tests. But there are other features that let you get more from your efforts: 

• You can receive revenue and engagement data of your workflows and find your best-performing automations
• You can compare how different channels are performing and learn what strategies are working best

Email list building capabilities

Capturing your customers’ email addresses gives you access to their inboxes, where you can nurture a strong relationship with them. But to do so, you need powerful email list building tools to capture these addresses while remaining non-intrusive and GDPR-compliant.

So which one is right for the job, Omnisend or Brevo?

Both tools offer email list building features like landing pages, signup forms, and more.

Brevo’s landing pages are easy to create using a drag-and drop editor:

Additionally, you can add follow-up pages, get as detailed as is necessary with your questions, and add targeted CTAs that encourage conversions.

Brevo (formerly Sendinblue) also makes it easy to provide your visitors with professional signup forms. With a drag-and-drop builder, you can add:

• Text input fields
• Images
• Radio button lists
• Dropdown lists

With Omnisend, you get a few more options for customizing and setting up popups and other signup forms. Here’s how you can do it: 

You can set up smart targeting for your popups. This helps you customize who should see the popup and target customers based on their actions. For instance, you can choose to show the popup to all visitors or only existing contacts:

This flexibility in designing your popups helps you cause less annoyance to your website visitors and improves conversions.

Omnisend also lets you make your landing pages more high-converting. You can create a separate landing page for each of your ad campaigns. This gives your visitors a consistent and pleasant experience, from your ad to your landing page.

Omnisend also provides other email list building options for your ecommerce business, such as the Wheel of Fortune, multi-step popups and teasers that can engage your audience.

Your website visitors can click the teaser box to see your latest offers and sign up. But until they click on the teaser box, their browsing session goes on uninterrupted.

Here’s how Omnisend lets you set up teasers:

The Wheel of Fortune gamifies your email list building.

In exchange for their email addresses, your website visitors get to spin the wheel to get a prize, such as free shipping or discounts. This is how you can set up the slices in Wheel of Fortune:

Besides entertaining your visitors and increasing the number of emails you capture, the Wheel of Fortune increases your sales. Think about it — the customer has to purchase to benefit from the discount they’ve won.

There’s flexibility in how, where, and to whom you show the Wheel of Fortune. You can display it:

• On particular product pages
• When a visitor is about to exit
• To certain customer segments

Segmentation features

You can use either Omnisend or Brevo to get advanced segmentation features that help you send targeted messages with more precision.

Both tools make it possible to segment your lists based on things like:

• Website behavior
• Past purchases
• Declared interests
• Average order value
• Purchase recency and frequency
• Email engagement
• Geographical characteristics

You can use these segments in your Facebook ads, Google and YouTube ads, and other retargeting campaigns.

Omnisend offers more advanced email segmentation capabilities, including real-time automatic updates. You can also use customer lifecycle-based segmentation to power your retention strategies.

You also get a good amount of ready-to-use segmenting suggestions to guide you through your first segmentations. 

Besides using your segments to send hyper-personalized email campaigns, you can use them for your SMS campaigns and push notifications as well.

Analytics and reporting

Analytics and reporting are vital to improving the performance of your marketing campaigns. They help you figure out what’s working and what isn’t, and you can make the most out of the strategies that are bringing in the best results.

Both Omnisend and Brevo provide in-depth analytics tools to assess your campaign and automation performance.

Omnisend, for instance, offers detailed insight into campaign performance. You can check the delivery rate, sales, click rate, open rate, and more:

You can compare the revenue generation of different periods, campaigns, and workflows, get comprehensive engagement reports, and more.

All KPIs are available in a centralized place in a single view or channel-level view.

With Brevo, the analytics and reporting features are great as well, as they provide detailed insights to improve your campaigns. It also allows you to integrate Google analytics with the Brevo account to track and report website traffic.

You can track the performance of your transactional emails, marketing email campaigns, and SMS campaigns in real time:

Real-time reporting helps you respond quickly to issues like low deliverability and open rate. You can even identify trends in your audience’s behavior that can help improve your campaigns.

With Brevo’s support for granular reporting, you can filter the reports by senders’ addresses, tags, periods, or automation workflows.

Like Omnisend, Brevo offers click map reports that show you how your subscribers are engaging with your emails.

The main difference we noticed between Brevo and Omnisend is the user experience. With Brevo, you need to set up conversion reports manually to get them working. In contrast, Omnisend offers a seamless experience where everything works right out of the box.

We’d say, in this round, both tools win.

SMS campaigns

A tool that lets you run SMS campaigns alongside email campaigns without having to switch between tools is convenient for any marketer. And that’s what you get when you use either Omnisend or Brevo.

The process of creating your SMS campaigns is also beginner-friendly with both tools. Here’s how you can set up the SMS campaign for Brevo:

With both tools, you can send bulk SMS campaigns or set up personalized transactional SMS messages and promote time-sensitive and special campaigns. 

Here’s an illustration from Omnisend on how to set up the SMS campaign:

But there’s an extra benefit of using Omnisend for your SMS campaigns — you can add email and push notifications into the mix.

This helps you take an omnichannel approach to your marketing.

Omnisend also supports all country codes, which helps you reach customers in any part of the world.

Integration capabilities

Brevo runs with 150+ other digital tools. Meanwhile, Omnisend offers 130+ app integrations with your favorite CRM and other ecommerce platforms, such as WordPress, Wix, Shopify, WooCommerce, and BigCommerce. 

You can also integrate it with other tools to help you with:

• Loyalty and rewards programs
• Email capturing
• Ad targeting
• Capturing and showcasing customer reviews
• Shipping and logistics
• Customer support
• Affiliate and influencer marketing
• Managing subscriptions

Brevo is also generous with its integration capabilities. You can add your favorite tools to support you with:

• Payment services
• Lead generation
• Customer support
• Contact management

Pricing

When it comes to pricing, free plans are what Omnisend vs. Sendinblue (now Brevo) have in common. This option is great if you want to try the tool before making a final decision.

Apart from the free plan, Omnisend and Brevo offer competitive pricing plans, each catering to different business needs and differing in features and flexibility.

Brevo’s free plan allows you to send 300 emails/day with unlimited contacts. That’s why it’s suitable for businesses with larger subscriber lists. It includes basic features like customizable email templates and transactional emails. However, it lacks advanced capabilities like automation, A/B testing, or detailed analytics.

On the other hand, Omnisend’s free plan supports 250 contacts and 500 emails/month, along with 500 web push notifications and 60 SMS. What sets Omnisend apart is that even its free plan includes access to premium features like automation, segmentation, and reporting. It provides more value for businesses exploring advanced tools.

Here are the plans offered by Omnisend:

• Free: For 250 contacts and 500 emails/month
• Standard: $16/month for up to 500 contacts, 6,000 emails/month, and a one-time gift of $1 in SMS credits
• Pro: $59/month for up to 500 contacts and unlimited emails and $59 in SMS credits each month, equal to the price of your monthly plan

On the other hand, Brevo pricing comes in three categories:

• Free: For 300 emails/day
• Starter: Starting from $9/month 
• Business: Starting from $18/month 
• Enterprise: Custom pricing

Omnisend is more cost-effective for small to medium-sized ecommerce businesses seeking comprehensive features and hyper-focused targeting. Meanwhile, Brevo is ideal for businesses prioritizing larger-scale email campaigns. 

For more information, use our email pricing calculator below to quickly compare costs and features with those of other top Omnisend competitors. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them:

Customer support

Brevo offers email support for all its plans and phone and live chat support for Business and Enterprise plans. Enterprise customers also get a dedicated account manager.

If we compare the Brevo vs. Omnisend customer support, there are mixed Brevo reviews about the quality.

This one customer shows disappointment in the quality of support they received:

Another customer shows satisfaction with the level of support received:

Omnisend is more generous with customer support. It offers 24/7 live chat and email customer support on all its plans. The Standard and Pro plan customers with monthly plans exceeding $400 get a customer success manager as well.

There’s no gray area with the quality of Omnisend’s customer support. It’s award-winning. The company has won awards for the best customer service twice in a row.

Omnisend vs. Brevo (formerly Sendinblue): Final thoughts

There you have it: a feature-by-feature Omnisend vs. Brevo (formerly Sendinblue) comparison.

Here’s a summary of what we’ve gathered:

• Email campaigns: Brevo and Omnisend help you build email campaigns, but Omnisend’s email campaign features are created with ecommerce businesses in mind and work out of the box, without additional setup needed
• Marketing automation: You get revenue and engagement data of your workflows when you use Omnisend, and this helps you make the necessary adjustments to boost revenue
• Email list building: Omnisend offers out-of-the-box list-building tools and capabilities to add more leads to your pipeline, allowing you to launch forms directly from the platform without the need for a code snippet, unlike Brevo
• Segmentation: Omnisend goes beyond basic segmentation features with segmentation suggestions and automated updates of your lists
• Analytics and reporting: Both Omnisend and Brevo have powerful analytics and reporting capabilities
• Pricing: Brevo is cheaper in some cases, however, Omnisend offers significantly more features necessary for ecommerce, and you don’t have to pay extra to access them
• Customer support: With Omnisend, you get award-winning customer support that’s available 24/7 and dedicated Customer Success manager once you start paying $400/month, regardless of your plan
• SMS campaigns: You’re guaranteed to reach customers from any part of the world with Omnisend
• Integration: Both Omnisend and Brevo offer excellent integration capabilities

Brevo (formerly Sendinblue) is a worthy choice for newbies due to its generous free plan of unlimited contacts and 300 daily emails. You will get mostly basic marketing automation features, which makes it a good place for beginners to start.

Omnisend, on the other hand, would be ideal for already established business owners because it has features that are tailored for scaling ecommerce businesses. With email marketing, SMS, and web notifications, you can adopt an omnichannel marketing channel.

You don’t need to be an IT guru to navigate Omnisend. A drag-and-drop editor, customizable templates, and pre-built email automation workflows will ensure you create high-performing marketing campaigns with little to no experience.

And with 24/7 customer support available, there’s always someone to help you out if you get stuck.