10 best Father’s Day email examples to help you sell your products

Reading Time: 7 minutes

Father’s Day, coming up on Sunday, June 16, is the perfect opportunity to show appreciation for the dads in our lives.

Gone are the days of tired jokes about socks and ties! In 2024, there’s a vast selection of gifts to target every dad’s interest, from grilling enthusiasts and tech lovers to home improvement gurus and board game aficionados.

This is where ecommerce businesses can shine! This article will provide you with inspiring Father’s Day email examples to help you craft high-converting campaigns that drive sales and strengthen customer relationships.

And if you’re looking to build your Father’s Day email campaigns in literally minutes, be sure to check out our email template library:

10 best Father’s Day email examples

Let’s look at some great Father’s Day emails from ecommerce brands to help inspire you.

1. Lululemon Studio: “Last Chance: Show Dad You Have His Back”

This email from Lululemon Studio is effective because it combines a compelling discount offer with a clear call to action, encouraging immediate purchases.

Additionally, it highlights the product’s benefits and includes flexible payment options, making it appealing and accessible to a broad audience.

2. Apple: “Celebrate Dad with the perfect gift from Apple”

This email from Apple is effective because it showcases a range of high-quality products with clear visuals, emphasizing their appeal and functionality for Father’s Day gifts.

Additionally, it includes personalization options like free engraving, making the gifts feel more special and tailored to individual recipients.

3. Feel22: “What Dad Wants, Dad Gets ?”

A classic gift for Father’s Day — a grooming set that shoppers simply can’t go wrong with.

Compared to others on this list so far, Feel22 doesn’t lead with a dad-oriented image. In fact, they don’t have any images of people at all. Instead, they’ve focused entirely on their products, with a cool color palette that’s maintained throughout the images and copy. 

Still, it would be interesting to see how the email would look if they’d incorporated a dad image.

4. Simply Seattle: “? ? Get Your Father’s Day Orders In!”

Simply Seattle keeps it sports-related with athletic and casual apparel.  They open with a call to attention for the limited-time offer that’s set to expire soon (this email was sent out last year).

While they don’t lead with any dad-related images, they do have images of men sporting their apparel. And they’ve done similar to Snap Supplements, by categorizing their clothing for dads.

5. Aussie Gardener: “Happy Fathers Day”

Summer is a great time for the entire family—dad included—to spend time in the garden, and Aussie Gardener really capitalizes on this. Wonderful that they’re leading with a dad-related header image:

What’s really great here is that they give a heartfelt first few paragraphs to a personal dad-related story, which really helps build up the brand, before going into their products.

6. Casinetto: “This Father’s Day, cook a meal for dad”

Casinetto leads in with a nice, summer-related image of food prepared on a table.  This is really great for setting the mood of barbecues and summer parties. 

They go with minimal copy here, instead giving only details of the products. Again, I’m sure the email would be improved with one or a few dad-related images.

7. Jackson Vaughn: “Celebrate Dad, Even if he has the worst jokes!”

Jackson Vaughn opens their email with the best — or worst — dad joke out there, helping to set the light mood of the email campaign:

Besides the joke opener, they focus squarely on their raison d’etre: candles for every occasion (and mood), helping recipients choose the best candle that fits the dad in their lives. 

8. Smartwatch for Less: “Happy Father’s Day ? Ends Tonight”

The last one proves that sometimes keeping it simple really pays off:

Here, Smartwatch for Less are relying on a big image (not necessarily a dad, but at least an adult male) and a big bold offer and a simple CTA to “shop now.”

Simple, straightforward.

9. SmartMouth: “Happy Father’s Day ? Last Day to Save 20% Sitewide ?”

We mentioned earlier that you can get literally any gift for Father’s Day and we certainly weren’t joking. SmartMouth proves that with their great-looking email:

The brand has really strong colors, and the email flows extremely well. While they don’t have any dad (or human-related) images throughout most of the email, instead focusing on their products, the email still works really well for Father’s Day.

10. Italic: “Gifts to make Dad smile”

This email from Italic is effective because it offers specially curated gift bundles for different types of dads, making it easy for recipients to find the perfect gift.

Additionally, it uses high-quality visuals and concise descriptions to highlight the benefits of each product, encouraging engagement and purchases.

To opt out or not?

First, however, let’s talk about something a bit more seriously.

You see, there are some people who may not want to hear about any Father’s Day celebrations. They still want to hear from your store, but they don’t want to receive Father’s Day communications.

We discussed this previously in light of Mother’s Day sensitive opt outs, and the same reasoning stands:

Due to possible trauma — think of the parents lost due to the pandemic — or a variety of other reasons, there could be a portion of your subscribers that would prefer not to get Father’s Day communications. 

For that reason, we’ve created a step-by-step guide about how you can make the holiday opt-out process easier and update your preference management.

You can watch the quick video below to get more information:

Different promotion ideas for Father’s Day

There are lots of ways you can promote your Father’s Day offerings. 

Let’s go over some of the most effective:

• Limited-time offers: Create a sense of urgency by including limited-time offers or promotions in your emails. Highlight that the deals are available for a limited period or offer exclusive discounts for early bird shoppers. This can incentivize recipients to take immediate action.
• Gift guides: Curate a selection of gift ideas in the form of a gift guide. Feature a range of products suitable for different types of fathers, such as tech gadgets, grooming products, outdoor gear, or personalized items. Provide descriptions, pricing details, and direct links to the products on your website.
• Exclusive discounts: Offer special discounts or promotions exclusively to your email subscribers. This creates a sense of exclusivity and encourages recipients to stay subscribed to your newsletter for future offers.

Whichever type of promotion — or combination of types — you choose, make sure that you have a plan in place. Father’s Day is June 16 this year, and you shouldn’t be sending out your first campaigns on June 15.

While Father’s Day isn’t a major holiday, it’s still a good idea to start no less than two weeks before Father’s Day. In fact, the beginning of June might be the best time to send out your first campaign.

And here, “first campaign” implies that you’re sending multiple emails — and 3-5 emails might work best. Of course, you should test and see which works for your particular brand. 

How to segment contacts for Father’s Day campaigns

You can certainly send out Father’s Day campaigns to all your subscribers but — if you’ve got a list of about a thousand or more — we recommend you segment so that you can send more personalized communications.

For example, Omnisend’s omnichannel research showed that when you compare segmented with non-segmented campaigns, segmentation helped get:

• 62% higher order rates
• 52% more click-throughs
• 110% more opens

And that’s largely because people respond better when emails discuss their needs or wants. More relevant content equals more engagement and more sales

For Father’s Day, you can segment your contact list based on their:

• gender
• location (city, country or region)
• profession
• industry
• relevant data for your products

It makes sense to send these emails to people who are going to give gifts to dads, rather than send them to the dads themselves. Think of sons/daughters, wives, colleagues, friends and other people, who would most likely want to celebrate the fathers in their lives.

Wrap up

When planning your Father’s Day email campaigns, you should make sure that you select a responsive and mobile-friendly email template to guarantee optimal viewing for your subscribers. 

All of Omnisend’s email templates are optimized for mobile, giving your readers the best experience no matter what device they’re reading on.

You should also remember:

• Personalization is crucial. Leverage relevant customer data to tailor your emails, promoting products or enhancing your Father’s Day campaigns based on individual preferences and interests.
• Consider sending multiple Father’s Day emails. Don’t just send a single email and expect all the sales — give your recipients a few emails to be made aware then reminded of your great deals.
• Segment your audience into relevant groups for Father’s Day. This enables you to deliver targeted messages that resonate with specific demographics or interests.
• Maintain your brand identity throughout your Father’s Day campaigns. Whether it’s showcasing the significance of fatherhood, offering exclusive deals for dads, or sharing heartwarming stories, aligning with your brand values strengthens customer loyalty.

By following these guidelines, you can create amazing and profitable Father’s Day email campaigns that engage your audience, drive conversions, and honor the special dads in your customers’ lives.