While Mother’s Day (which happens in Spring in most countries around the world) celebrates themes of appreciation, love, flowers, and others, Father’s Day tends to be more summer-focused.

This means your Father’s Day subject lines need to follow suit. But we know you’re busy, which is why we’re helping you out with the 125 highest performing Father’s Day subject lines.

Father’s Day is usually related to the idea of giving Dad some great power tools or gadgets he can use to build (or destroy) something.

That’s why home & garden and electronic products traditionally did well.

But it’s also becoming common that a wide variety of products are very applicable for Father’s Day, such as clothing, grooming, pet-related things (for man’s best friend), and many other products.

Generally, it’s a day for mothers, wives, and children to find something to give to the father in their lives. Therefore, since it allows for any interpretation, there’s no reason for you to not take advantage of this special day.

That’s why today we’ve dug dig deep through our own customers’ data to see what the highest-performing subject lines are for them.

Click here to get your FREE copy of ‘515 High Converting Subject Lines for Any Campaign’

Top 5 best performing Father’s Day subject lines (based on Omnisend research)

We analyzed more than 10,000 of our bigger brands’ 2017-2018 Father’s Day email campaigns to find out what the best, highest-performing subject lines related to Father’s Day are.

When looking at the data, we see that ‘Father’s Day’ as a term performed almost as well as the other regular subject line phrases, which include:

  • holiday
  • sale off
  • %
  • free
  • now
  • soon
  • save
  • don’t miss
  • last

Since we’re looking specifically at subject lines, we’re focusing mainly on open rates. After all, that’s the main benefit of having appealing subject lines.

Then, we’re also looking at the click rates for each Father’s Day subject line.

#1 Father’s Day subject line: “Father’s Day Gift Ideas

  • Open rate: 32.6%
  • Click rate: 3.7%

#2 Father’s Day subject line: “Get Father’s Day sorted!

  • Open rate: 32%
  • Click rate: 6.4%

#3 Father’s Day subject line: “This Father’s Day, he deserves something special!

  • Open rate: 31.3%
  • Click rate: 2.9%

#4 Father’s Day subject line: “Fathers Day Sale, Tons of Movies Restocked

  • Open rate: 30.3%
  • Click rate: 11%

#5 Father’s Day subject line: “Gemini Jets For Fathers Day!”

  • Open rate: 27.9%
  • Click rate: 3.8%

Here’s all the data in one image that you can save and use later:

These are the top 5 Father's Day subject lines, based on Omnisend Research

You can quickly see the trend here: highlight the fact that you’re helping people find great gifts for the fathers in their lives.

It’s interesting to note here that 3/5 Father’s Day email subject lines have an exclamation mark included. The Father’s Day subject line #4 was especially successful: with an 11% click rate, the order number was particularly high.

If we imagine a 10,000 subscriber list, that would be 3,003 opens and 1,100 clicks. If even 10% ended up buying something, that would be 110 orders.

Imagining a $50 average order value, that’s $5,500 from just one email sent.

Now that’s what we call a great return on investment.

When you’re creating Father’s Day subject lines, don’t hesitate to try out many different things and see what works.

Not sure which subject line to pick? How about sending out two at the same time?

Omnisend allows online marketers to send emails with A/B testing with two different subject lines. A/B testing allows you to send out two subject lines or two different sender’s names to a small percentage of your recipients so you can see which one worked best.

The one with the highest open rate then gets sent automatically to the rest of your recipients.

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Additional 170+ Father’s Day subject lines ideas you should try out

Here’s a whole bunch of other subject lines for Father’s day you should consider. For your convenience, we’ve split them into subcategories:

Father’s Day subject lines with gift ideas

  • What Dad Really Wants This Father’s Day
  • Dad’s Really Going to Love These
  • What’s on his list? Gifts he truly deserves this Father’s Day
  • 10 Things Your Dad Really Wants this Father’s Day
  • Still Deciding? Shop Our Father’s Day Gift Guide
  • Order Your Personalized Gifts For Dad By Sunday
  • Father’s Day Gifts On Sale Now
  • Make Dad Proud with these Great Father’s Day Gifts
  • Gifts For Your Casually Cool Dad
  • Don’t Forget Dad! Free Shipping on Father’s Day Gifts!
  • The Father’s Day Gift Guide is Here + 15% off
  • Perfect Father’s Day Gifts For EVERY Dad
  • Find modern gifts for groovy dads
  • The Perfect Gift For Father’s Day
  • Father’s Day! Gifts For the Worlds Greatest Dad’s….
  • Surprise Dad with a gift of sweet and savory treats
  • A Timeless Gift for Father’s Day
  • Don’t Blow Father’s Day! (Order Your Gift Today)
  • An exceptional gift for a remarkable man
  • The gift for the dad who has everything
  • Father’s Day Gifts Under $20, $50, $100
  • Celebrate Dad with an Airbnb gift card
  • Treat him for Father’s day and receive a free summer gift
  • Visit Our Father’s Day Gift Shop
  • A gift for Dad and 20% off for you.
  • Our Favourite Gifts For Father’s Day
  • Father’s day exclusive offer – Reward him with an exceptional gift!
  • Daddy Cool – Shop Our Father’s Day Gift Guide!
  • Hand-picked Father’s Day gifts
  • The gift for the dad who has everything
  • Affordable father’s day gifts for the modern dad.
  • Gifts for Dads and Grads
  • Make His Father’s Day – Give the Perfect Gift! + Free Shipping
  • Best Father’s Day Gift Ever – Save up to 40%
  • Top 5 Gifts Selected by the Dads of Williams-Sonoma
  • Top 5 Father’s Day Gifts & Free Shipping on $50+

Click here to get your FREE copy of ‘515 High Converting Subject Lines for Any Campaign’

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Father’s Day subject lines with discounts and savings

  • Save 15% On Gifts For Dad
  • Save 70% on the Dad Pack PLUS get a Free TOOL SET… 3 Days Only (Omaha Steaks)
  • Father’s Day is Almost Here! Save 50% Off Sitewide
  • 30% Off For Father’s Day
  • Save Up to 30% on Father’s Day Gifts
  • Take up to 60% off the best gift ever – we won’t tell Dad!
  • Up to 60% Off 100s of Items + More Gift Picks forFather’s Day!
  • 25% OFF + Father’s Day Gifts & MORE
  • Free 6-Piece Gift with Purchase – Just for Dad
  • 20% Off Father’s Day Gifts For Him! Shop collection now
  • Take 40-60% Off Men’s + Take Additional 20% Off Select Gifts For Dad
  • Get Up to 50% Off Father’s Day Gifts
  • Top 5 Gifts Selected by the Dads of Williams-Sonoma
  • Father’s Day Gifts Under $20, $50, $100
  • Great Father’s Day gift ideas
  • Clip. Snip. Buzz. Gifts for the well-trimmed Dad.‏
  • Game On – Gifts for Dad – Plus Gift Card Giveaways
  • Cheat Sheet: The easy-does-it GIFTS FOR DAD‏
  • Oh Snap! Get 10 cent 4×6 Prints & 25% Off Photo Gifts for Dad
  • Father’s Day is comin’ up: Save 25%
  • Take 20% off one item + Father’s Day shipping calendar
  • Up to 20% off dad-approved Father’s Day gifts. Now through June 13.
  • Celebrate Dad – Give Him Ghirardelli Chocolate and Save $10!

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Father’s Day subject lines with free shipping

  • Shop early for Dad and get FREE shipping*
  • 25% Off + Free Shipping for Dad Starts Now!
  • Free Shipping Through Father’s day
  • FREE OVERNIGHT SHIPPING for Father’s Day – ends tomorrow
  • Shop early for Dad and get FREE shipping
  • Father’s Day is June 19, Free Shipping
  • Don’t Forget – Free Shipping For Dad!
  • Free 2-day shipping in time for Father’s Day.
  • Last chance! Free shipping & the best gift for Dad
  • The dad-approved gift guide (+ FREE shipping)
  • Dad deserves the best! 25% OFF and FREE shipping

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Father’s Day subject lines with last-minute reminders/urgency

  • Send a Gift to Dad in Time – Order Before 12 PM PST
  • Last chance to shop engraved Father’s Day gifts
  • Did you wait? It’s not too late! HUGE deals on Dad’s Day gifts.(World Market)
  • Final day free ship + 100 gifts for Dad! (Terrain)
  • Did you wait? It’s not too late! HUGE deals on Dad’s Day gifts. (World Market)

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Other Father’s Day subject lines

  • Dad, meet grill.
  • Father’s Day Savings Inside!
  • Father’s Day Look Of The Week
  • For the Man Who Has Everything
  • Cool, strong & sharp – just like Dad
  • Just in Time for Father’s Day!
  • Celebrate Dad | Exclusive Savings Ends Soon
  • Celebrate Father’s Day like a King!
  • Father’s day ideas | Treat your dad this year
  • Father’s Day is in Two Weeks – Don’t Forget Dad
  • Discover BOLD new arrivals for Father’s Day giving
  • Every Dad Has His Day
  • Go Ahead. Make Dad’s Day!
  • Dress Up Dad This Father’s Day
  • Get Ready For Father’s Day -Shop Our Men’s BOGO Event
  • This Father’s Day, Celebrate Dad
  • Dad’s gonna love this.
  • The Father’s Day Sale Starts Now
  • Dad always saves the day…now it’s your turn
  • If all your dad is missing is a cape…
  • How to Make a Dad Tear Up
  • What Dad Really Wants for Father’s Day
  • Dadliest Catch: It’s our Dad Joke of the year!
  • Don’t Forget Dad! Father’s Day is June 21st
  • What are you getting Dad?
  • Dad DEALS (for the host, grill master + more)
  • You know it’s almost Father’s Day, right?
  • You Owe it to Dad
  • Thank you, dad!
  • Treats galore to spoil your father on June 15th
  • What Dad Really Wants for Father’s Day
  • Father’s Day Exclusives: Library Verticals & More
  • Dad always saves the day…now it’s your turn
  • Top 7 ideas for Dad, Hurry + FREE SHIPPING 48 hours only
  • What He Wants For Father’s Day – Give Dad Style
  • Spoil dad with a FREE trio
  • Give Dad the Hottest New eReader: Kobo TOUCH Edition!
  • What are you getting Dad?
  • Celebrating dads from coast to coast + free shipping
  • Father’s Day Exclusives: Library Verticals & More
  • What He Wants For Father’s Day – Give Dad Style
  • Spoil dad with a FREE trio
  • Daddy cool – stylish gifts for Father’s Day
  • Give Dad the Hottest New eReader: Kobo TOUCH Edition!
  • The evolution of Dad.
  • Game On – Gifts for Dad – Plus Gift Card Giveaways

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Looking for more email subject line ideas?

Yup, that was pretty exhaustive—but hopefully not too exhausting!

Now you’ve pretty much got enough Father’s Day subject line ideas to keep you supplied for the next 250 years!

If you’re looking for more ideas on subject lines for Independence Day, fall, spring, or whatever other occasion, get our FREE ebook by clicking here.

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Get the ultimate list of 515 High-Converting Subject Lines (that will superpower your next campaign)!

Jam-packed with top subject lines for your next campaigns, including: Black Friday, Christmas, Father’s Day, Mother’s Day, Spring, Memorial Day, Valentine’s Day, and much more!

Download FREE Ebook