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9 social proof tools worth checking out in 2025

Reading Time: 9 minutes

Wisernotify receives 25,000 visitors from organic traffic each month, mostly from social proof. 

In this article, I’m going to share the nine best social proof tools and software platforms on the planet.

These tools helped my site receive 290 CTA clicks and over 1,200+ clicks on social proof notifications per month.

WiserNotify dashboard
Image via Wisernotify

The best part?

All of these tools work GREAT in 2025.

Let’s get started…

What is social proof and why does it matter?

Social proof refers to people being influenced by the actions of others.

Marketers can leverage social proof by displaying reviews and testimonials from existing customers — this can help to convert prospective buyers into customers, as it shows that the company can be trusted.

Social proof is important because studies show that 97% of people say reviews influence their purchasing decisions, and social proof notifications can increase conversion rates by 18%.

In other words, people are more inclined to trust a product or service when they observe others using and appreciating it. This can lead to more sales and increase conversions.

There are a few different types of social proof, including:

  • Customer testimonials: These are reviews from satisfied customers
  • Social media shares: This is when people share your content on social media
  • Expert endorsements: This is when an expert in your industry recommends your product or service
  • Live visitor count: This shows how many people are currently viewing your website

9 social proof software tools to consider

1. Wisernotify

wisernotify homepage
Image via Wisernotify

Wisernotify is a powerful social proof marketing tool that can help you increase your website conversions by showing social proof notifications to your website visitors. 

Wisernotify can also display social proof by showcasing customer interactions and testimonials, creating an appealing and credible representation to potential buyers.

For example, you can use it to:

  • Encourage people to sign up for your email list
  • Get people to download a lead magnet
  • Increase product sales

It is a great way to build trust with potential customers and encourage them to buy your product or service.

Best features

  • 50+ design templates: Ready-to-use templates for ecommerce, SaaS, travel and more
  • A/B testing: Test variants with different copies, CTA, images, and settings to get the best results
  • Intelligent targeting: Target the right audience by using its advanced targeting technology
  • Auto-form capture: Auto-capture any form submission event from your website and third-party tools

Pricing

Wisernotify offers a seven day free trial with a 14-day money-back guarantee. The paid plan starts at $16/month.

2. Nudgify

nudgify homepage
Image via Nudgify

Nudgify is another great social proof tool. It’s a little bit different from Wisernotify in that it focuses on using social proof to “nudge” people towards taking a specific action.

These notifications can include things like:

  • Customer testimonials
  • Recent sales
  • Social media shares

Nudgify is a great option if you’re looking to use social proof to achieve a specific goal.

Best features

  • Stock data feed: Show real-time stock data with an automatic feed
  • Nudge builder: Make new Nudges with your own words and pictures
  • Display rules: Decide on which pages and devices your Nudges should appear
  • Drag-drop streams: Create streams and show your Nudges in order

Pricing

Nudgify offers a seven day free trial and a paid plan starts at $9/month.

3. ProveSource

provesource homepage
Image via ProveSource

ProveSource is a social proof notification tool that helps you increase your website conversions by showing real-time notifications to your visitors.

These notifications can include things like:

  • Customer reviews
  • Social media mentions

Best features

  • Customizable: Set your notification icon, title color, text, link and more
  • All-time high: Show all-time events if you don’t have many visitors
  • Webhooks: Use your server or third parties to post conversions or sales
  • Mobile ready: Display responsive notifications on your mobile website

Pricing

ProveSource offers a free plan and a paid plan starts at $29/month.

4. Fomo

fomo homepage
Image via Fomo

Fomo is a social proof app that helps you increase your website conversions by showing recent customer activity to your site visitors.

This activity can include:

  • Recent purchases
  • Product reviews
  • Social media mentions

Fomo is a great tool for creating a sense of urgency and encouraging people to buy your product or service.

Best features

  • Filters: Add fallbacks, automation, and styling to control every element
  • Page rules: Control what your visitors see
  • Intelligent: Fomo crunches 10 billion data points every hour to figure out your optimal configuration
  • Geo-location: Enable advanced IP techniques to prioritize content from their area

Pricing

Fomo paid plan starts at $25/month.

5. SocialProofy

socialproofy homepage
Image via SocialProofy

SocialProofy is a social proof platform that helps you increase your website conversions by showing a variety of social proof notifications to your visitors.

These notifications can include:

  • Live chat widget
  • Conversion counter

Best features

  • Analytics: Set your goal and track click, hover, sign up and impression data in real time
  • All the widgets: Choose from more than 30+ widgets to place on your website
  • Sales popups: Display a real-time feed of visitors to your website who have recently taken action
  • Review Integration: Easily integrate with review sources like Trustpilot, Google Business, and more

Pricing

SocialProofy paid plan starts at $3/month.

6. Feedback Link

feedback link homepage
Image via Feedback Link

Feedback Link is a little different than some of the other social proof tools on this list.

Instead of showing notifications, Feedback Link helps you collect customer feedback.

This feedback can then be used to create social proof that you can use on your website and in your marketing materials.

Best features

  • Wall of proof: Embed a beautiful selection of reviews and feedback right into your pages
  • Showcase nudge: Display your best reviews and feedback in the bottom right or left corners of your site
  • Carousel slider: Embed a one-liner animated carousel slider that doesn’t take much vertical space

Pricing

Feedback Link paid plan starts at $19/month.

7. Coveo

coveo homepage
Image via Coveo

Coveo is an AI-powered platform that helps businesses personalize the customer experience. One of the ways Coveo does this is by using social proof.

Coveo can show your visitors relevant product recommendations, customer reviews, and other social proof that can help them make a purchase decision.

Coveo is a great option if you’re looking for an automated social proof solution.

Best features

  • AI-powered: Coveo uses AI to personalize the customer experience
  • 1:1 badging: Badge the next best products on listing pages for every customer
  • Manual merchandising: Allow your merchandising team to handpick and create lists of products to badge

Pricing

Coveo is for enterprise-level organizations, so you need to request a demo for pricing.

8. NotificationX

notificationx homepage
Image via NotificationX

NotificationX is a top social proof marketing tool in WordPress that can help you increase your website conversions.

Best features

  • Growth alert: Display sales count and low stock notifications using the Growth Alert feature
  • Flashing tabs: Encourage visitors to take action with flashing tab notifications
  • Discount alerts: Announce ongoing marketing campaigns and offers to skyrocket sales with visually appealing discount alerts

Pricing

NotificationX offers a free plan, and a paid plan starts at $49/year.

9. Taggstar

taggstar homepage
Image via Taggstar

Taggstar is a social proof tool for an enterprise site to increase their conversion rates by showing dynamic social proof tags to your visitors.

Best features

  • Social proof messaging: Use real-time data to answer the questions shoppers ask before they ask them
  • Social proof recommendations: Present the right message at the right time, in real time
  • Attribute messaging: Capture shoppers’ attention by highlighting essential product information

Pricing

Taggstar is for enterprise-level organizations, so you need to request a demo for pricing.

How to choose the right tool

Now that you know about some of the best social proof software tools available, you might be wondering how to choose the right one for your business.

Here are a few things to consider:

  • Your budget: Social proof tools range in price from free to hundreds of dollars per month
  • Your needs: What features are important to you? Do you need a tool that can show recent sales? Collect customer reviews?
  • Your website platform: Some social proof tools only work with certain website platforms
  • Your technical skills: Some social proof tools are easier to use than others

Once you’ve considered these factors, you can start to narrow down your options.

It’s also a good idea to try out a few different tools before making a decision.

How can you use these social proof tools?

These tools are more than just shiny bells and whistles. They give you the power to tap into some serious psychological triggers that make people want to buy what you’re selling.

Here’s how to use them effectively:

1. Show recent sales notifications

Seeing other people buying your stuff creates instant social proof.

It’s like saying, “Hey, everyone else is jumping on this, you don’t want to miss out!” (This is also known as FOMO – fear of missing out).

recent sales notifications
Image via Wisernotify

Neovapo uses recent sales notifications to highlight an item’s popularity and help visitors develop trust in the business. 

By showing real-time purchases (e.g., that someone just bought e-liquid), visitors see proof that others trust the brand and its products, engage more, and make informed decisions.

Don’t just show a boring notification. Make it eye-catching! Use contrasting colors, emojis, and even customize the message to match your brand’s personality.

For example, instead of just saying “Someone purchased Product X” try “? Hot Seller Alert! John from New York just grabbed a Product X! ?”

2. Display testimonials

Testimonials are real people saying good things about your product. This builds trust, customer satisfaction, and credibility like nothing else.

display testimonials
Image via Wisernotify

Doggy Dan, from The Online Dog Trainer, offers video-based dog training guidance to help owners fix behavior problems and improve obedience.

By showing real testimonials, visitors feel more trust and credibility. Seeing real people share their success makes them more likely to join the program.

To give your testimonials the best chance to shine, use high-quality photos of the person giving it. Even better, use video testimonials as they feel more personal.

3. Social media counter

If people are following you on your social media platforms and channels, that can be turned into free advertising. Show it off on your website like this:

social media counter
Image via Wisernotify

4. Live visitor count

Seeing a live visitor count on your website creates a sense of popularity and excitement. It’s like walking into a busy restaurant — you automatically assume it must be good!

live visitor count
Image via Wisernotify

Growthmarketer.co offers marketing insights and resources aimed at helping businesses grow. 

Displaying a live subscriber count provides immediate social proof. This real-time indicator of ongoing interest reassures new visitors that others find value in the content, nudging them to subscribe as well.

5. A/B Testing

A/B testing allows you to see what works best for your audience.

At Wisernotify, we tested the Black Friday banner notification and the results are here:

A/B testing
Image via Wisernotify

Test different types of social proof notifications, such as designs, messages, and targeting options. This will help you fine-tune your social proof strategy and get the best results.

A few extra tips for social proof success

You’ve got the tools and you know how to use them. Here are a few extra things to keep in mind to really maximize your social proof game:

  • Keep it real (and ethical!): Only use genuine testimonials and real data — fake social proof can damage your reputation
  • Mix it up: Don’t just rely on one type of social proof, using a variety of tactics can keep things interesting and create a more well-rounded experience for your visitors
  • Don’t overdo it: Too much social proof can be overwhelming and have the opposite effect, so use it strategically and sparingly
  • Make it mobile-friendly: Make sure your social proof notifications look good on all devices, especially mobile
  • Track your results: Use the analytics features in these tools to track your progress and see what’s working, and continue optimizing your social proof strategy over time

Wrap up

That’s my list of some of the best social proof tools out there.

If you’re not already using social proof, I encourage you to give it a try.

It’s a powerful marketing technique that can help you achieve your business goals and the tools in this article can help you: 

  • Boost conversions 
  • Build trust 
  • Improve your brand reputation 

Author bio

Krunal Vaghasiya

Krunal Vaghasiya is a marketing tech expert who boosts ecommerce conversion rates with automated social proof and FOMO strategies. He loves to publish insightful posts on online marketing software, marketing automations, and improving conversion rates.

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