Articles written by Guest Post

How to optimize ecommerce conversions with live chat

How to Optimize eCommerce Conversions With Live Chat

Inspiration, Marketing Tips  | October 1, 2019 Guest Post Guest Post

Digital marketers and online store owners read about the benefits of live chat all the time. Still, they don’t add it to their ecommerce toolbelt. In most cases, the effort it would take to program automation rules just seems like too much work. And, an email appears to be a simpler, more comfortable way to communicate.

However, if you aren’t using live chat to increase your conversions, you’re missing out on a world of opportunity. Live chat can actually increase your ecommerce conversions and your overall ROI. But, only if you use it strategically.

So, learn how to leverage this simple communication tool for maximum results.

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How To Integrate Your Email Marketing And Social Media Efforts

Marketing Tips  | July 5, 2019 Guest Post Guest Post

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count.

Email offers your business a level of access to those prospective customers which is incomparable with other platforms.

Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.

Sure, one is great. But together? Together you can generate an AOV (average order value) of $66.31 – 13% higher than with a single channel.

This article will give you a step-by-step guide to how you can integrate email marketing and social media to drive monumental business growth.

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machine learning for ecommerce

8 Ways to Boost Your Ecommerce with Machine Learning

Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could.

Not only do they do these things, they do them better. It is amazing to see how much value they are creating for businesses today.

Let’s talk about how machine learning, a type of artificial intelligence (AI) has been revolutionizing the ecommerce industry. Simply put, machine learning is a method that uses experience to improve performance over a period of time. Computers automatically improve and adapt their processes without any targeted programming by humans.

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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

Marketing Stats  | April 16, 2019 Guest Post Guest Post

Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences.

Businesses want to stand out. They want to dominate our competitors. But most importantly, they want to get more value for every single coin ploughed into their business. One of the ways to stay on top is by increasing ROI your social media marketing by leveraging social commerce. Read more

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