Because of the low overhead in ecommerce, almost anyone can get started creating their own store with little to no initial upfront cost.
Because of this, you’re likely going to be faced with a number of competitors. This means you need to keep track of what they’re charging for similar products to yours. Read more
As the saying goes: “Traffic is the lifeblood of any online business.” The reason Amazon or any ecommerce store gets sales is high traffic.
All other factors mean nothing if your online store is not getting enough traffic. It’s the traffic that helps you capture powerful, high-quality leads that ultimately turn into high-value sales. Read more
I’m obsessed with amazing popups.
Yeah, I know. Sounds weird. But I have excuses. I work for a popup solution provider.
As such I’ve witnessed first-hand how wonderful they are. Especially email popups.
With a new year and new marketing challenges just around the corner, it’s time to take stock of the state of digital marketing. Here we’ll look specifically at what these stats mean for email marketing.
If it is possible to collect your shop visitors’ emails, you should definitely take advantage of this opportunity.
Grabbing your visitors’ emails allows you more opportunities to communicate with them and build up a relationship. With a better relationship, you’ll be able to turn your subscribers into buyers.
This can be done in many ways, and we’ll look at the best, proven methods to turn your visitors into newsletter subscribers. Read more
Voice search is an easy way for people to find the information they need. Perhaps it’s because of this added convenience that the use of voice search apps is growing in popularity. In 2016, voice searches made up 20% of all queries on the Google mobile app and Android devices.
So if this is the case, even your ecommerce business needs to optimize for consumers who search by voice and cater to their needs more efficiently. Read more
Who would’ve imagined that when you first opened an ecommerce store you’d care so much about metrics? Open rates, click rates, unsubscribe rates … at first it sounds enough to drive you crazy when all you really want to do is sell.
However, if you want to take your eCommerce store onto the next level (or even if you just want it to stay afloat), you need to get smart about both, email marketing and email marketing metrics. Read more
