For eCommerce businesses to expand operations, customer acquisition is a must. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base.
Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. Here, retailers will learn the best practices for utilizing paid ads for customer acquisition, including:
- Segmented bidding strategies
- Utilizing RLSAs
- Various optimization techniques