With a new year and new marketing challenges just around the corner, it’s time to take stock of the state of digital marketing. Here we’ll look specifically at what these stats mean for email marketing.
Articles written by Guest Post
If it is possible to collect your shop visitors’ emails, you should definitely take advantage of this opportunity.
Grabbing your visitors’ emails allows you more opportunities to communicate with them and build up a relationship. With a better relationship, you’ll be able to turn your subscribers into buyers.
This can be done in many ways, and we’ll look at the best, proven methods to turn your visitors into newsletter subscribers. Read more
Voice search is an easy way for people to find the information they need. Perhaps it’s because of this added convenience that the use of voice search apps is growing in popularity. In 2016, voice searches made up 20% of all queries on the Google mobile app and Android devices.
So if this is the case, even your ecommerce business needs to optimize for consumers who search by voice and cater to their needs more efficiently. Read more
Who would’ve imagined that when you first opened an eCommerce store you’d care so much about metrics? Open rates, click rates, unsubscribe rates … at first it sounds enough to drive you crazy when all you really want to do is sell.
However, if you want to take your eCommerce store onto the next level (or even if you just want it to stay afloat), you need to get smart about both, email marketing and email marketing metrics. Read more
“Every customer matters to us” is a common statement for all marketers. It’s not only a dull phrase but also a working principle for most marketers. Still, many customers don’t feel that they are valuable and believe that they are just a number in a Customer Relationship Management (CRM) system. The marketers are frustrated that they don’t get the expected results when doing everything possible to foster a relationship with their customers. On the other hand, customers believe that marketers tricked them into buying a product or service and don’t listen to their concerns. Who is the liar and who speaks the truth? Read more
It happens all the time in ecommerce. You sit in front of the screen with Google Analytics open, feeling adrift in a sea of numbers, not knowing how to interpret them in a clear, actionable way. It’s surprisingly difficult, despite the amount of available data, to draw objective conclusions from all of these metrics. And yet the survival of your business depends on good decisions based on your interpretation of this data.
Many companies fail because they’re working diligently on the wrong things, not because they lack effort or good products. But plain analytics numbers are of surprisingly little help. You have to know how to interpret the numbers so you can take the right actions to grow your business. Read more
I’m confident your online store features a great selection of high-quality, trusted products. I’m sure you offer those incredible products at a reasonable price. Maybe you even ship to the buyer faster than anyone else, all while providing excellent customer service.
But none of that matters if your customers can’t use your online store, or if they don’t have a seamless, simple, and meaningful experience when interacting with your e-commerce site. Read more