Out with the old in with the new. That’s the expression, right? But the thing is, even with all the talk of video content, and artificial intelligence, email marketing is still as strong as ever. Just look at the proliferation of email marketing alone and the number of emails sent each day.
Needless to say, email marketing makes all other marketing channels look puny by comparison.
Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count.
Email offers your business a level of access to those prospective customers which is incomparable with other platforms.
Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.
Sure, one is great. But together? Together you can generate an AOV (average order value) of $66.31 – 13% higher than with a single channel.
This article will give you a step-by-step guide to how you can integrate email marketing and social media to drive monumental business growth.
Your marketing emails miss something — P.S.
P.S. means postscript, from the Latin “postscriptum” aka “written after.” It’s a chance to add one more thought to your message after you’ve finished writing it. Read more
Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could.
Not only do they do these things, they do them better. It is amazing to see how much value they are creating for businesses today.
Let’s talk about how machine learning, a type of artificial intelligence (AI) has been revolutionizing the ecommerce industry. Simply put, machine learning is a method that uses experience to improve performance over a period of time. Computers automatically improve and adapt their processes without any targeted programming by humans.
Ecommerce success in 2019 is about more than just throwing up a few ads. You need to give each and every customer an amazing experience in order to stand out.
Yet according to Bain & Company research:
So how do you close that gap?
One of the most simple (yet powerful) ways is to send better emails. Providing an opportunity for ecommerce brands to both deliver a quality customer experience and reap a high ROI.
In this post, we’ll show you five ways to do exactly that.
Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences.
Businesses want to stand out. They want to dominate our competitors. But most importantly, they want to get more value for every single coin ploughed into their business. One of the ways to stay on top is by increasing ROI your social media marketing by leveraging social commerce. Read more
The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on.
As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Facebook and 40% are using social media to generate sales. Not only does social media influence what people buy, but 30% of customers say they would make a purchase directly through these channels.
