Digital marketers and online store owners read about the benefits of live chat all the time. Still, they don’t add it to their ecommerce toolbelt. In most cases, the effort it would take to program automation rules just seems like too much work. And, an email appears to be a simpler, more comfortable way to communicate.
However, if you aren’t using live chat to increase your conversions, you’re missing out on a world of opportunity. Live chat can actually increase your ecommerce conversions and your overall ROI. But, only if you use it strategically.
So, learn how to leverage this simple communication tool for maximum results.