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Articles written by Guest Post

20-01-24Best-Practices-for-Acquiring-New-Customers

The Best Practices for Acquiring New Customers via PPC Advertising

Marketing Tips  | January 27, 2020 Guest Post Guest Post

For eCommerce businesses to expand operations, customer acquisition is a must. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base.

Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. Here, retailers will learn the best practices for utilizing paid ads for customer acquisition, including:

  • Segmented bidding strategies
  • Utilizing RLSAs
  • Various optimization techniques

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How to optimize ecommerce conversions with live chat

How to Optimize eCommerce Conversions With Live Chat

Inspiration, Marketing Tips  | October 1, 2019 Guest Post Guest Post

Digital marketers and online store owners read about the benefits of live chat all the time. Still, they don’t add it to their ecommerce toolbelt. In most cases, the effort it would take to program automation rules just seems like too much work. And, an email appears to be a simpler, more comfortable way to communicate.

However, if you aren’t using live chat to increase your conversions, you’re missing out on a world of opportunity. Live chat can actually increase your ecommerce conversions and your overall ROI. But, only if you use it strategically.

So, learn how to leverage this simple communication tool for maximum results.

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How To Integrate Your Email Marketing And Social Media Efforts

Marketing Tips  | July 5, 2019 Guest Post Guest Post

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count.

Email offers your business a level of access to those prospective customers which is incomparable with other platforms.

Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.

Sure, one is great. But together? Together you can generate an AOV (average order value) of $66.31 – 13% higher than with a single channel.

This article will give you a step-by-step guide to how you can integrate email marketing and social media to drive monumental business growth.

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machine learning for ecommerce

8 Ways to Boost Your Ecommerce with Machine Learning

Marketing Stats, Marketing Tips  | June 14, 2019 Guest Post Guest Post

Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could.

Not only do they do these things, they do them better. It is amazing to see how much value they are creating for businesses today.

Let’s talk about how machine learning, a type of artificial intelligence (AI) has been revolutionizing the ecommerce industry. Simply put, machine learning is a method that uses experience to improve performance over a period of time. Computers automatically improve and adapt their processes without any targeted programming by humans.

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