What’s new: Omnisend’s April 2026 updates

April was quieter on the front end, busier under the hood. Most of this month’s updates are about doing things once instead of five times — copying across stores, setting defaults, that kind of thing. Plus a few smaller bits worth knowing.

Here’s the rundown:

Total spent & AOV filters — now for everyone

The Total Spent and Average Order Value filters used to require a support request. They’re now live for all Omnisend users in segmentation, so building high-value customer groups for loyalty, upsell, or win-back campaigns is finally a one-and-done thing.

Your branded domain, now on landing page forms

You can host your form landing pages on your own branded domain instead of a generic Omnisend one. Sounds like a small change, but a URL that actually matches your store builds more trust than people tend to give it credit for.

👉 Learn more about using your link domain for landing page forms

Multi-store life, considerably less repetitive

If you run more than one Omnisend account, this is your month. You can now copy across stores in a single action instead of one by one — for forms, campaigns, saved templates, and automations:

• Forms — set one up once, push it to all your stores at once.
• Campaigns — works across every campaign type, so you’re not rebuilding the same thing in each account.
• Saved templates — and while we were in there, we unified the Template Library and Store Settings → Saved Templates, so they now look and behave the same way.
• Automations — same deal. The copy action is also now split into two separate buttons, which makes it a lot clearer what you’re actually about to do.

The kind of change that doesn’t sound dramatic until you have to set up the same form across five stores.

👉 Learn more about managing multiple stores in Omnisend

Templated Accounts in the Partner Portal

For partners managing client stores: you can now create one templated account per agency — basically a central library for your best campaigns, automations, forms, and other proven setups, ready to be reused across however many clients you take on.

Access it from the Partner Portal or via the Switch Store button in Omnisend. Templated accounts are clearly labeled, so you won’t mix them up with real client accounts. Currently supported on Shopify, WooCommerce, and BigCommerce.

👉 Learn more about Templated Accounts in Partner Portal

Access management, also for partners

Agencies can now control which accounts each team member can see, with permissions managed by the Owner. Members can be set to access all accounts, selected accounts, or none.

A few things worth knowing:

• Members with “all accounts” automatically gain access to any newly added account.
• If a member creates a new account, they automatically get access to it.
• A member set to “no access” who creates a new account will be bumped to “selected accounts” — and will only see the one they just made.

Available for partner accounts created on or after December 11, 2025.

More to pull from the Analytics Statistics API

A couple of useful expansions for anyone routing Omnisend data into their own dashboards:

• Sales reporting metrics (Beta) — two new ones, totalOrders and totalRevenue, covering all store sales regardless of marketing attribution. Useful when you want to compare attributed performance against overall store performance in the same pipeline.
• Ordered product unit metrics — totalOrderedProductUnits and attributedOrderedProductUnits. Both support filtering and grouping by product-level dimensions like product ID, title, SKU, variant ID, and variant title.

👉 Learn more about the Analytics Statistics API

A new integration: Blotout EdgeTag

Blotout EdgeTag is a server-side tracking solution — meaning it catches the events browser pixels tend to miss thanks to ad blockers, cookie deletion, and iOS privacy changes. So Omnisend gets to trigger automations more reliably and identify more contacts.

In practice: more product views, cart additions, and checkouts captured; a bigger addressable audience beyond cookie limits; and a real shot at re-engaging the users who’d otherwise just disappear.

👉 Learn how to integrate Blotout EdgeTag with Omnisend

A few smaller UI things worth knowing about

We ship usability updates every week, but a handful from this month deserve a mention:

• Preheader text in Link Activity — preheaders are now visible on the Link Activity page (email, A/B campaigns, and workflows) and included in performance exports. Subject line + preheader analysis is now a one-screen job.
• Domain setup polish — newly verified link domains can now be set as the default for selected channels automatically. One less click, one less thing to remember.
• Branded domain in forms settings — your branded domain now shows up next to landing page settings, with a copy button and a quick link to the Domains page if you still need to set one up.
• AI support for embedded forms (Beta) — embedded forms can now be generated and copied via the AI agent.

And as always, plenty of smaller polish updates scattered around the app — the kind you don’t notice until you do!