What’s new: Omnisend’s December 2023 updates

Reading Time: 3 minutes

As the calendar turns to December, it’s time to make sure that your marketing tools are primed for the festive season ahead.

If that’s still on your to-do list, you’re in luck. We’re excited to introduce a range of new features to help you supercharge your marketing efforts just in time for the holidays.

Let’s dive into what’s new and how these updates can bring your marketing strategies to life, or watch this quick summary video:

Spread festive joy with an enhanced email builder

As the holiday season approaches, we’re unveiling our brand new collection of Winter Holidays Email Templates. Crafted with creativity and warmth, these templates are designed to help you spread joy and festive cheer in your emails.

? Choose email template

Revamp your campaigns with the new campaign booster

You can now easily configure Booster settings in your Email campaigns. The Booster flow is now unified, and Email/SMS boosters are seamlessly configurable within Email campaigns. Adjust the delay time and choose your audience filter—boost by open or click.

It’s all about giving you more control to make your campaigns even more effective ?

? Campaign booster

Target shoppers more effectively with new segmentation options

We’ve introduced a new pre-built segment called ‘Celebrating Anniversary.’ This powerful addition empowers you to segment special occasions beyond traditional birthdays collected with Omnisend forms.

Now, you can effortlessly target events like pet birthdays, children’s birthdays, wedding anniversaries, and other occasions gathered through integrations.

New UI for forms, campaigns and automations

From the moment you start using Omnisend, we want it to feel smooth and fun. That’s why we pay attention to all the little details to ensure everything works well and feels exciting. Whether it’s simplifying the menu or making buttons more responsive, we’re doing our best to create an excellent experience for you.

You’re now able to quickly delete multiple items at once, and there are new customization options for lists.

For instance, you can opt for a data-focused view, consolidating rates and counts in one place, or you can streamline it to focus solely on sales metrics and status. You now have the flexibility to display up to 8 items at a time.

New deliverability requirements

Stay ahead of new Gmail, Yahoo!, and AOL deliverability requirements from February 2024. The steps are quick and straightforward, and we will reach out to guide and remind affected senders, ensuring a seamless compliance process.

? Learn more

Data integration for your WordPress site

Introducing the Omnisend for Gravity Forms add-on, a WordPress plugin for WooCommerce store merchants that empowers site owners, administrators, and developers to craft both basic and intricate forms for gathering data on their WordPress website. Subsequently, users have the flexibility to determine the actions to be taken with the collected information. Read more in the dedicated guide.