It’s been a sizzling month at Omnisend, and we’re not just talking about the weather — we’ve been on fire with exciting content too. Luckily, we have the perfect feature updates to keep your email marketing cool and fresh for this upcoming summer (and keep you cool, too!).
With our latest features and tips, we’re excited to introduce Omnisend Product Reviews, pre-built automations to help you get started, audience segmentation based on submitted reviews, and much more.
Read on to discover all the details, or watch this quick and spicy video below for a quick overview:
Omnisend Product Reviews
Omnisend Product Reviews are finally here to help you highlight what your customers love about your products, giving potential buyers the confidence to make a purchase.
With this update, you can automatically ask customers for reviews after they purchase, show off positive reviews on your Shopify store, and improve your site’s SEO to attract more visitors. You can easily manage all your reviews in one place, including the option to hide reviews if needed to protect your brand’s reputation.
Your product ratings will appear in Google search results, making your store more visible online. Plus, you can encourage customers to leave reviews with reminders, discounts, or upselling offers, leading to more sales opportunities.
Keep in mind that this feature is currently only available for Shopify users.
To help you get started with Omnisend Product Reviews, we’ve introduced new pre-built automation workflows. These workflows are available exclusively for Shopify customers and tagged with the ‘Omnisend Reviews’ label.
The four pre-built automations include Review Request, Review Request (with discount), Review Follow-up, and Review Follow-up (with discount). These workflows allow you to gather product reviews automatically, request reviews more effectively, and follow up with customers to thank them for their feedback.
Customizing these workflows is easy, allowing you to adjust the timing, content, and discount offers to match your brand’s needs.
Don’t miss out on the opportunity to enhance your customer feedback loop and drive more sales with Omnisend Product Reviews.
Another update that provides more refined segmentation capabilities is the addition of a submitted product review event in segmentation.
Now, you can segment your audience based on detailed review metrics, including rating, title, reviewer name, text, and the attributes of the products reviewed.
This addition opens up new possibilities for you to tailor your marketing and customer engagement strategies more effectively.
View product review events in customer timeline
You can now also easily see submitted product reviews directly within the contact profile activity. This update is designed to provide deeper insights into customer feedback, enriching your understanding of their experiences and preferences.
Latest integrations
We’re excited to introduce two powerful tool integrations designed to upgrade your marketing efforts: Lnk.Bio and the Chatarmin WhatsApp Marketing Tool.
Lnk.Bio offers an easy connection with Omnisend through an official integration. With a simple two-minute, no-code onboarding process, you can automatically sync all the leads you receive on Lnk.Bio to your Omnisend lists in real time. This integration ensures that your lead management is:
Similarly, Chatarmin WhatsApp Marketing Tool is designed to be completely automated and operates in real-time, eliminating the need for manual input, coding, or exports. By adding WhatsApp on top of email, you can achieve a CLTV uplift of 25-50%. The tool automatically retargets email leads that no longer convert and seamlessly segments non-converted email cohorts via WhatsApp.
Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.
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