What’s new: Omnisend’s October 2025 updates

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Don’t you just love it when something already works fine, and then somehow it still gets better? Like, it didn’t need fixing, but sure, why not — now it’s smoother anyway. That’s kind of the vibe this month.

There’s a short video version below if you’d rather watch than read. Otherwise, keep scrolling — it’s all here anyway.

Autumn Feature Drop

Normally, this is where people would say something like revolutionary, next-gen personalization, but let’s not. At least not this time.

This time we’re serving some practical updates that make your day-to-day simply more intuitive. Go ahead and watch it:

Personalized content add-on

We’ve made some improvements to help you personalise your messages without having to rewrite your emails twelve times.

Here’s what’s new in the Personalized Content add-on (included with Pro, optional with Standard):

• “Similar to past purchases” recommendations in Campaigns, so you can suggest relevant products with no hesitation
• Conditional content blocks, which let you change what different people see in a single email — based on tags, segments, or contact properties
• Automated product recommendations are also included, but only until October 16 – after that, they’ll become part of the paid add-on

Also, you can now manage add-ons directly in Store Settings. So if you’ve ever wanted to cancel something without talking to support, that’s now possible.

👉 Learn more

Yotpo migration, sorted

We’ve made it more efficient to bring your Yotpo contacts into Omnisend.

You can now access the Yotpo migration dashboard directly from the Add contacts modal, and if you enable periodic sync, your contacts will update automatically every 24 hours.

Migration performance has also been increased – processing speeds are now up to 10× faster, ensuring smoother and more reliable imports.

👉 Learn more

Reports you can really share

You can now export reports as PDFs, which is good news if you’ve ever had to make your metrics look presentable to someone who doesn’t like spreadsheets.

It works for Sales, Campaigns, and Automations reports.

Now, if you do like spreadsheets, Segment Performance reports are now available as CSVs too.

👉 Learn more about Omnisend Reports

Audience growth, with actual visibility

We’ve updated the Audience Growth report so you can:

• Pick custom date ranges
• See how Push is performing alongside Email and SMS
• Track unsubscribes more clearly

Nothing too drastic — just the kind of detail that helps you identify what’s working, and what isn’t.

UI updates you’ll notice, but might not mention

Some things now look better. Some things now work better. You’ll feel it, even if you can’t quite put your finger on it.

• Progress bars now show actual progress
• Empty states are less grim
• Navigation’s smoother
• Buttons behave properly

Generally, it’s all designed to make your daily experience smoother and more motivating.

New integrations, neatly bundled

For this month’s integrations, let’s just get straight to the point:

TrackShip brings post-purchase tracking to WooCommerce, which means your customers know where their parcel is, and you get fewer of those “just checking in” emails

RuffRuff PreOrder helps you set up pre-orders with early-bird offers, VIP-only launches, and multilingual buttons — all those oddly specific features you didn’t realise you needed

If you’re tired of fighting with code, Instant Section & Page Builder lets you design Shopify pages without a developer or a breakdown, covering everything from landing pages to product details

Retention.com Reclaim gives you a way to reach the elusive, non-logged-in shoppers who abandon carts without a trace — the retail equivalent of a ghost

And for agencies juggling multiple clients, Hiro Analytics automates reports and dashboards so clients can see what they really require

Not an Omnisend customer yet?

Made it this far, but still not using Omnisend?

You can join today and get instant access to all of these features, plus powerful tools specifically designed for ecommerce brands.

And just to reiterate: Our award-winning, 24/7 customer support team is amazing, and they really do answer in under five minutes on average for all customers on any plan. But should test it out for yourself.