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Channels

Increase your sales potential & provide a consistent, omnichannel customer experience by combining email, SMS and more channels–all on a single platform.

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Email

With Omnisend's email channel, you can send automated email messages and email campaigns to your customers based on different subscriber, buyer or customer-based triggers. From the moment you enable your campaigns or automation emails, your customers will start receiving email messages through Omnisend's email channel.

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SMS

SMS is a very intimate channel as it offers a level of proximity that other channels can’t necessarily achieve. With SMS, you’re able to send a direct message to your customers wherever they are, no matter what they’re doing.

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Web-push Notifications

E-commerce businesses mainly focus on email marketing exclusively, but how big is the opportunity to show a short notification with a catchy image even when the customer is not browsing your website. With the Push Notifications channel in place, you may attract your customer's attention and drive more sales.

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Facebook Custom Audiences

You can use the information about your customer's shopping behavior, engagement with your email, and any other data you have collected with Omnisend to build a Custom Audience and target your ads on Facebook.

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Google Customer Match

Google Customer Match lets you use your online and offline data to reach and re-engage with your customers across Google Search, Shopping, Gmail, and YouTube. Using information your customers have shared with you, Customer match will target ads to those customers and customers similar to them.

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Email campaigns

Omnisend’s library of templates makes it easy to create professional, stunning emails without any coding. You can easily customize the emails to fit your brand, add products, dynamic discount codes and save them as presets for your next campaigns.

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Drag and Drop Email Builder

As an ecommerce business, you need more than generic email newsletters. Our drag & drop Email Builder makes it a breeze to create campaigns with dynamic content blocks designed specifically for ecommerce.

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Email Templates

Omnisend’s library of templates makes it easy to create professional, stunning emails in minutes. You can easily customize each of our templates to fit your brand and reuse for your next campaigns. Running multiple stores? Share your saved templates across the connected stores and save even more of your time.

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Unique Discount Codes

Omnisend’s unique discount codes are fully-synced with Shopify, BigCommerce and WooCommerce - once you send a campaign with a coupon, they’ll be automatically generated in your ecommerce platform. All the coupon settings you’ve set up will be fully-synced too - you only need to build the email, and we’ll do all the rest for you.

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Email Reports

Keep tabs on your campaigns’ performance with spot-on sales tracking and attribution. Understand how your audience is engaging with your emails, how many sales each campaign is bringing in, and easily spot the best-performers.

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SMS

Forget the headache (and extra costs) of running multiple tools for email & SMS. With Omnisend, you can integrate SMS right next to your emails - and we'll give you free SMS credits to do so.

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SMS in Automation

Combine automated texts with email and push notifications into a single automated workflow and provide your customers with a consistent, personalized experience. Our Automations Library has pre-built workflows with SMS in cart abandonment, birthday, order & shipping confirmation automations - so you can get these up and running with only a few clicks.

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SMS for Campaigns

At Omnisend, SMS is a fully-integrated channel that you can choose to seamlessly include in your automation or use for special, one-off campaigns. Think flash sales, hot-selling items or time-sensitive campaigns–you can reach your mobile audience with any of these messages right in their pocket.

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Global Audience

At Omnisend, SMS is a fully-integrated channel that you can choose to seamlessly include in your automation or use for special, one-off campaigns. Think flash sales, hot-selling items or time-sensitive campaigns–you can reach your mobile audience with any of these messages right in their pocket.

Seamless SMS List Building Tools

Collect your site visitors’ phone numbers by making use of our integrated, TCPA-compliant SMS list building tools: popups, teasers, landing pages and wheel of fortune.

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Automation

From cart recovery and welcome messages to customer reactivation–our Automations Library has pre-built workflows for every step of your customer journey. With drag & drop workflow editing, it’s easy to adjust and visualize the sequencing or even build one from scratch. Easy setup–get started in minutes!

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Pre-built Workflows

Choose a pre-built workflow for every step of your customer journey to improve your conversions and customer engagement. We've pre-built all the messages, subject lines, and workflow settings you need, so you can get up and running in minutes.

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Automation Editor

Our no-code automation editor allows you to easily build and customize an automated set of messages with your customer. Include email, SMS, and web push notifications, trigger paths according to your customer behavior, or A/B test it if you are not sure which way to go.

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Automation Reports

Omnisend gives you the right information easily visible when you go to your Automation reports dashboard. There you’ll see the automation workflow overview, which shows you how many people have entered, are currently in, and have exited a particular workflow. You can also track the open, click and unsubscribe rates for your automation workflows.

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Segmentation

Personalize your messages based on your contacts shopping behavior and improve your conversions using Omnisend's intuitive, ecommerce-tailored segmentation.

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Shopping Behavior Based Segments

Omnisend has been designed primarily for ecommerce businesses, therefore our segmentation allows you to filter your audience based on a variety of transactional events and purchase behaviors. Thanks to our full-integration with ecommerce platforms, you can leverage all of your data and segment your customers based on the items they’re buying, their average order value, their purchase recency and so much more.

Engagement Based Segments

Holding full data on your audience engagement and using that for segmentation helps you build a more thoughtful sending schedule and improves all your key metrics–from getting more opens to maintaining a healthy delivery rate. Think weekly deals for your most engaged contacts or regular win-back campaigns for lapsed customers–all available with Omnisend’s easy segmentation.

Intuitive Segment Builder

Whether it's your first time building an audience segment or you're the personalization pro already, you'll find that Omnisend's segmentation is both easy to use and robust. You can combine multiple rules, choose from a variety of filters and narrow down your targeting to very specific contacts who will find your messaging most relevant.

Popups & forms

Capture your visitors contact details and even more details with customizable, TCPA & GDPR compliant forms and immediately start engaging them with automated messages. Use Omnisend’s built-in signup forms to seamlessly collect more contacts & instantly start engaging them via automated messages. Visitors to buyers, just like that.

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Popups

Visitors may not buy from you the first-time but that doesn’t mean you can’t convert them in other ways. With just 3% of visitors purchasing on their first visit, be sure to capture their email so you can start building your relationship immediately. Omnisend’s library of themed and eye-catching popups allow you to collect email addresses and other custom information that can be used to help personalize your next campaign.

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Landing Pages

You most probably have a few ads running on social media and search. Instead of sending them to one of your product pages, you can set it up so that each separate campaign leads to a separate landing page. On these landing pages, make sure the text, images and even colors are in line with your ads. That way, your visitors get a fluid, streamlined experience that motivates them to sign up or buy.

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Teasers

Unfortunately, most visitors to your online store won’t end up buying from you the first time. However, that doesn’t mean that you have to let them go without trying to engage with them. You can use Omnisend’s teasers for just that purpose. The teaser box can be visible around the page and be non-intrusive so visitors can keep on browsing. Use the teaser to promote your latest deals and offers, then it’s a simple click to see more and sign up.

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Wheel of Fortune

Your store visitors have probably seen quite a lot. Give them something fun and interesting that lets them remember your brand. The Wheel of Fortune is an interactive wheel that gives your visitors a prize in exchange for their email addresses. All they have to do is enter their emails then they get a chance to spin the wheel to get a discount, free shipping, or whatever else you’d like to offer.

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Forms Report

Open, click rates & email revenue are key to measure your email marketing performance, but what about signup rates? A decreasing signup rate might indicate a need to update the creative or adjust the offer, so it’s crucial to keep track of your forms’ performance. Dig into the device or location splits, compare different forms’ signup rates, see what’s bringing you the most contacts and always be on-top of all of your performance metrics.

Reporting

Easily identify which marketing strategies are working best with our ecommerce reporting and analytics tools. From a bird's eye view of your aggregate sales and performance metrics to detailed campaign & automation reports, our actionable reporting tools make it easy to take data-backed growth decisions.

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Customer Lifecycle Stages

Provide your customers with a consistent, personalized experience by reaching them on their preferred messaging channels, while improving your reach and conversions. Easily identify and prevent shoppers from churning, cherish your best customers and even find more high-value customers.

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Advanced Reporting

Get all your key performance metrics, trends and best-performing activities highlighted in a single view, readily available to filter & act on. Find the answers and spot the trends in a single view. The campaign and automation performance dashboards are your go-to tabs to keep track of all main KPIs and easily analyze their change over time.

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Sales Dashboard

Easily keep track of the sales that Omnisend is driving you with spot-on revenue attribution and reporting. Keep tabs on sales generated across all campaigns and automations, and get a handy comparison to your total revenue numbers to see the full picture.

Live View

Always have readily-available web tracking data at your fingertips so you can understand the activity your visitors perform and take actions to keep them engaged.