The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on.
As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Facebook and 40% are using social media to generate sales. Not only does social media influence what people buy, but 30% of customers say they would make a purchase directly through these channels.