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Easter is a fantastic season and a great opportunity to bring joy to your customers, sell a lot of products and increase customer satisfaction and loyalty all at the same time.
These tips below will give you practical advice and examples how you can boost your ecommerce sales this easter.
1. Launch an Easter giveaway
Launching an Easter giveaway can be a great way to boost ecommerce sales during the holiday season. One effective way to do this is by offering a free gift with purchase.
For example, a business could offer a free Easter-themed gift with every purchase over a certain amount. These gifts could include Easter-themed items such as a chocolate Easter bunny, a set of Easter-themed cookie cutters, or a festive Easter decoration.
Here’s an example Easter giveaway:
2. Host an Easter contest on social media
Hosting a social media contest or giveaway is a sure-fire way to boost sales during Easter. Think about asking your customers to share a photo of their Easter decorations on Instagram and then select a winner to receive a prize like a gift card to your store or a free product.
Trust me, it’ll be a hit.
Another super fun idea is to host a scavenger hunt or Easter egg hunt on your website. It’s a win-win situation, customers get to have fun while searching for discounts and other prizes, and you get to boost your sales.
With these strategies, you’ll create a festive and engaging environment for your customers, encouraging them to make a purchase and ultimately increase sales during the Easter holiday season.
3. Create your own Easter hashtag
Creating your own Easter hashtag on social media can be a powerful way to boost ecommerce sales during the holiday season. This can be done by scheduling a social media campaign on different platforms such as Instagram, Twitter, and Facebook.
By creating unique and catchy hashtags, businesses can create a sense of community and encourage customers to share their purchases and experiences with the products. Additionally, by scheduling posts at the right times, businesses can ensure that their content is seen by the most number of people.
For instance, by posting at times when users are most active on social media, such as during the evening or on weekends, businesses can increase the chances of their content being seen and shared. By using social media management tools can help businesses to schedule the post ahead of time and track their performance, this makes it more effective.
Here are some easter-spirited hashtags to get your creativity rolling:
4. Launch email marketing campaigns
Launching an Easter-themed email marketing campaign is a great way to boost your ecommerce sales during the holiday season. But let’s be real, with so many emails flooding inboxes, it can be tough to make yours stand out.
That’s why crafting an attention-grabbing subject line is key. Try something like “Hop into Savings with Our Easter Sale” or “Egg-cellent Deals for Easter” to catch their eye. Get inspired with more spring email campaign topics here.
And let’s not forget about visuals, choosing an Easter email template, or adding Easter-themed images, like Easter bunnies or Easter eggs, can make your email look festive and engaging.
But that’s not all, you’ll want to include a clear call-to-action, like “Shop Now” or “Take advantage of our Easter Deals”, to make it easy for them to make a purchase.
Timing is also crucial, sending your email a couple of days before Easter will ensure that it’s seen by the most number of people. And don’t forget to track your campaign’s performance with email outreach platforms so you can make any necessary adjustments.
Inside Omnisend, you can even use Easter-themed popups to collect your visitors’ email addresses and phone numbers:
See everything you can do with Omnisend’s signup forms (for free)
5. Use remarketing to boost sales
Utilizing remarketing can be an effective way to boost ecommerce sales during the Easter holiday season. Remarketing involves targeting customers who have previously visited your website or engaged with your brand in some way. It is an effective marketing tactic, because those visitors have already shown some degree of interest.
By remarketing you will target people who have visited your website with relevant ads when they search for products on Google.
Another way to remarketing is by using display remarketing ads on social media platforms like Facebook and Instagram. For each of those channels you should craft a specific Easter-themed set of ads to customers who have recently visited their website.
Additionally, you can use email remarketing to target customers who have previously engaged with your brand. By sending personalized Easter-themed emails with special deals or promotions, you can increase the chances of these customers returning to the website and making a purchase.
Utilizing these remarketing strategies can be an effective way to boost your ecommerce sales during the Easter holiday season.
6. Create a sense of urgency
Creating a sense of urgency during your Easter campaigns can be a powerful way to boost ecommerce sales. One way to do this is by using limited-time offers and flash sales, which can encourage customers to make a purchase before the deal ends.
Another way is by highlighting the limited stock available for certain products, this way it motivates customers to make a purchase quickly before the products run out. You could also use countdown timers on your website to show how much time is left for the sale or offer.
It’s important to remind your customers that these offers are available for a limited time only and that they should act fast to take advantage of them.
Additionally, you can use email, social media or text message campaigns to create a sense of urgency by sending a message that states that a certain promotion is only available for a limited time, this will remind customers to act quickly to take advantage of the deal.
To prevent miscommunications from using too many communication channels, you can integrate a UCaaS system that combines multiple communication channels into one interface.
7. Be clever about offering special discounts
Offering special discounts is the most popular sales event tactic. Doing it in a clever way can be a great way to boost ecommerce sales during the Easter holiday season.
Instead of just offering a blanket discount on all products, businesses can get creative and offer targeted discounts that will appeal to specific customer groups. For example, you could offer a special discount to first-time buyers, this way you can attract new customers to your store.
Another way to be clever is by offering discounts on specific product categories that are in high demand during the Easter season, this way you can increase sales in those areas.
Additionally, businesses can create a sense of exclusivity by offering discounts only to customers who are subscribed to their email list or loyalty program members, this will make them feel special and encourage them to make a purchase.
Also, businesses can offer bundled deals that allow customers to purchase multiple items at a discounted price, this way you can increase sales and reduce the number of items sitting on your inventory.
8. Bundle products as special gifts
Instead of just selling individual products, why not bundle a few related items together? It’s a win-win situation, customers get a complete solution and you get to increase sales.
For example, if you’re a bakery, bundle together a selection of Easter-themed cookies, cakes, or pies, it’ll be a hit for people looking to buy gifts or host an Easter party. If you’re a fashion store, bundle together a selection of Easter-themed clothing items or accessories for a complete outfit.
You can also create a sense of exclusivity by offering limited edition bundle deals that feature rare or exclusive products. Don’t forget about themed bundles, like an Easter basket, that can include Easter eggs, Easter-themed toys, or chocolate bunnies, it’s a great way to increase sales and make customers happy.
And as a bonus, by bundling products and offering them at a discounted price, it can help you to clear your inventory. Give it a try, it’s a great way to boost your ecommerce sales during the Easter holiday season.
9. Surprise customers with a gift at checkout
Surprising your customers with a gift at checkout is a small gesture that can make a big impact, customers love getting something extra.
It could be a small item like a pack of Easter-themed stickers or a chocolate egg, or something bigger like a discount code for their next purchase. The key is to make it unexpected and to add value to the customer’s experience. It’s a great way to show your appreciation and to build customer loyalty.
Another great way to do it, is to offer a random gift to a certain number of customers. It can be a way to thank them for choosing your store or for being a repeat customer.
You can pick a random number of customers and offer them a gift, this way it makes them feel special and appreciated, and it also makes the other customers curious about their chances of getting a gift next time.
Surprise your customers with a gift at checkout, it’s a small thing that can make a big difference. It will make them more likely to shop with you again and to recommend your store to their friends and family.
10. Add a thank you note or a letter
Adding a small thank you note to the package is a cute way to show your appreciation to your customers during the Easter holiday season.
It’s a simple gesture that can make a big impact, it makes the customers feel valued, and it also gives them an idea of the values and culture of your business. You can personalize the thank you note or letter by writing it by hand, or even better, by including the customer’s name and order details, it makes it more personal.
In the thank you note, you can write something like:
We wanted to take a moment to thank you for your recent purchase with us. We’re hopping you have an egg-cellent Easter with our products.
We’re sending you a little Easter surprise, a chocolate Easter bunny as a token of our appreciation. Our bunnies are cute but not as cute as you! 😊
Thank you again for your support,
This note shows appreciation, it includes a call to action for feedback and it leaves the door open for future business.
This can really go a long way. It makes the customers feel valued and appreciated, and it also helps to build customer loyalty, which ultimately can boost your ecommerce sales during the Easter holiday season.
11. Make sure you’re stacked up on inventory
Preparing your ecommerce store’s inventory for Easter sales is crucial if you want to make sure that you’re able to meet customer demand and increase conversions.
And trust me, it’s not as hard as it sounds.
First things first, anticipate which products will be in high demand during the Easter holiday season, and make sure that you have enough stock to meet that demand. This includes both traditional Easter-themed items like Easter eggs, chocolate bunnies, and Easter-themed clothing and accessories, as well as popular items that are in high demand during any holiday season.
Keep an eye on your inventory in your ecommerce platform, check which items are selling quickly, so that you can reorder or replenish stock in a timely manner.
Another great way to prepare your ecommerce store’s inventory for Easter sales is to offer a wide range of products that cater to different age groups and interests.
This will help to attract a diverse customer base and increase the chances of making sales. Also, don’t forget about offering different price points and deals to accommodate all types of customers, regardless of their budget.
Finally, invest in inventory management software, it will keep track of the stock levels and automate the process of ordering, receiving, and tracking inventory, it will make your life much easier.
By preparing your ecommerce store’s inventory for Easter sales and staying organized, you’ll be able to meet customer demand and increase conversions.
Key takeaways for Easter sales tips to boost ecommerce sales
There are many ways you can boost your sales during the easter season. Here’s a quick summary of the key tips that you can implement this year.
First, launching an Easter giveaway is a great way to get customers excited about your products. You could offer a free Easter-themed gift with every purchase. Think chocolate Easter bunnies, Easter cookie cutters, or festive decorations.
Another idea is to host an Easter contest on social media. You could ask customers to share a photo of their Easter decorations and then pick a winner to receive a prize like a gift card or a free product.
If you want to create a festive environment, you can use the power of social media by creating your own Easter hashtag. This can create a sense of community and encourage customers to share their experiences with your products.
Lastly, targeting customers through remarketing and showing them relevant ads is a great way to bring back lost customers and increase sales.
So, that’s it, give these strategies a try and you’ll be well on your way to a successful Easter sales season.
Erkki is the founder of influno.com, which helps entrepreneurs, marketers and sales managers make the best decisions on the business tools to drive their businesses forward. Erkki’s background is in software product management.
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