Are you completely new to email marketing, or familiar but lack the skills to make it a successful channel? Perhaps you’ve even taken introductory email marketing courses. Either way, at some point, you’ll be looking at how to learn email marketing properly.
Free courses like HubSpot Academy and Omnisend Academy teach fundamentals without cost. Paid platforms like Coursera provide deeper content and recognized certifications.
Platform-specific training helps you master your chosen tool. Mix these based on whether you need quick practical skills or career credentials.
Below, we’ll reveal 10 email marketing courses split between beginner and advanced options to help you build expertise at your current level.
Join Omnisend to master email campaigns, automations, and audience segmentation
Start learning email marketing wherever you are now — beginners need fundamentals, job seekers need certifications, business owners need practical skills. Multiple learning formats serve different needs:
Free online courses — HubSpot Academy teaches complete email campaigns from strategy to analytics, Google Digital Garage places email within a broader digital context, and Omnisend Academy targets ecommerce
Paid certifications — LinkedIn Learning charges monthly for skill-based modules, Coursera requires payment for university programs, and the Digital Marketing Institute sells professional credentials
Industry blogs — Litmus, HubSpot, and email marketing apps like Omnisend have blogs you can read for free
Webinars — Watch email marketers build campaigns live and ask your questions
Podcasts — Tune in to The Email Marketing Show and others to discover the latest industry happenings
Email marketing newsletters — Subscribe to brands doing email well and study their tactics in your inbox
Structured courses teach essential foundations that prevent expensive mistakes. For instance, understanding email deliverability keeps you out of spam folders, and learning compliance protects against legal issues.
Platform training shows where to click and what to configure. Theory helps, but practical application in your chosen tool matters more for launching campaigns.
Test everything you learn. Your audience behaves differently from what course examples predict. Only real-world campaigns reveal optimal send times, subject line preferences, and content that generates clicks.
What to look for in an email marketing course
Before outlining the 10 best options, it’s important to remember that what you should look for in an email marketing course depends on your business requirements, prior expertise, and budget.
Here are some key considerations to inform the selection process:
Skill level: Is the course suitable for beginners, or does it require previous knowledge?
Course content: Is there enough subject matter to add value?
Budget: Is the course paid or free?
Timeframe: How long does the course take to complete?
Qualification: Will you receive an email marketing certification at the end?
Teachers: Who will be teaching your course, and what are their credentials?
Real-time vs. own time: Does the course include real-time lessons from real-life people, or do you complete it on your own using pre-recorded resources?
We chose these 10 courses based on industry reputation, student reviews, and professional recognition. They offer high-quality content, and some provide certificates valued by employers.
Click the links below to jump to any courses that interest you:
Beginner courses teach email marketing like you’ve never heard of it before. No prior knowledge needed, no confusing terminology, just practical lessons you can finish in a few hours.
Choose beginner courses when you’re starting fresh — maybe you just launched a store, got hired for a marketing role, or realized your random email blasts aren’t working.
You’ll also find beginner email courses helpful if you manage people who do email marketing but don’t understand the ins and outs of their roles.
Check out these five email marketing courses for starters:
The Email Marketing Fundamentals course from Omnisend Academy teaches ecommerce email marketing with bite-sized video lessons. If you sell products online and need to learn email marketing basics quickly, its seven-part series gets you started in under an hour.
What you’ll learn
How email marketing generates revenue for ecommerce stores
Connecting your store and importing contacts properly
Creating signup forms that convert visitors into subscribers
Building automated email workflows that save time
Designing professional emails without coding knowledge
Mastering proven email marketing strategies
Setting up campaigns that drive actual sales
Pricing
Free access to all video content. Create a free Omnisend account to practice lessons — includes 250 contacts and 500 emails monthly to test your campaigns.
Certificate/certifications
No formal certification offered. The course focuses on practical implementation rather than credentials.
Ready to get started? Watch the full course here:
Join Omnisend Academy to master ecommerce email marketing fundamentals
HubSpot offers a free Email Marketing Certification that covers everything from strategy to analysis. If you want credentials that carry weight with employers and clients, this four-hour certification program provides comprehensive training plus a recognized certificate.
What you’ll learn
Email marketing strategy fundamentals and planning
Segmentation and contact management best practices
Email permissions, compliance, and deliverability
Personalization and automation techniques
Email design principles for engagement
Writing compelling copy that drives action
Analyzing metrics and conducting A/B tests
Setting up campaigns with HubSpot’s free email tools
Pricing
All courses and certifications are free. No HubSpot subscription required — create an account and you’re good to go.
Certificate/certifications
Yes — industry-recognized certifications available. The main Email Marketing Certification takes approximately four hours to complete and includes quizzes, as well as a final exam. Your certificate will be displayed on LinkedIn and remains valid for two years.
Simplilearn’s Digital Marketing Tools and Techniques course includes email marketing training alongside other digital tools. If you want practical knowledge about various marketing platforms in one three-hour program, this free course covers the essentials.
What you’ll learn
SEO tools (29 minutes)
Email marketing tools (17 minutes)
Web analytics tools (30 minutes)
Competitor spying tools (20 minutes)
Paid marketing tools (24 minutes)
Affiliate marketing tools (11 minutes)
Social media marketing tools (19 minutes)
Pricing
Completely free with 90 days of access upon enrollment. No payment. Simplilearn also offers paid programs, but this course remains free.
Certificate/certifications
Yes — free certificate of completion provided. Over 24,000 learners have enrolled, and you can share the certificate on LinkedIn to showcase your digital marketing skills.
Grow with Google’s Google Digital Marketing & E-commerce Professional Certificate includes email marketing training for beginners alongside strategies to build brand awareness and analyze campaign results.
What you’ll learn
Digital marketing and ecommerce fundamentals
Attracting and engaging customers via search and email
“Think Outside the Inbox,” a dedicated 18-hour email marketing module
Marketing analytics and measuring campaign performance
Building ecommerce stores and customer loyalty
Using tools like Mailchimp, Constant Contact, and HubSpot
AI applications in marketing and job search strategies
Pricing
The certificate program costs $49/month on Coursera after a seven-day free trial. Complete at your own pace — most finish in three to six months, studying 10 hours per week. Individual courses and resources on the Grow with Google platform are free.
Certificate/certifications
Yes — Google Career Certificate upon completion. This credential connects you with 150+ top employers, and US-based graduates gain access to CareerCircle for personalized coaching, mock interviews, and resume-building tools.
Great Learning provides a free email marketing course that focuses on practical implementation. If you’re looking for hands-on experience with tools like Mailchimp alongside theory, its 2.25-hour program delivers both.
What you’ll learn
Email marketing fundamentals and strategy development
Building effective email campaigns from scratch
Understanding customer journey mapping
Writing compelling copy and subject lines
Words to avoid in subject lines for better open rates
Testing, delivery, and reporting of emails
Pricing
Completely free. No credit card required, and you can sign up instantly with your email. Great Learning also offers a Pro+ subscription ($25/month) for advanced courses, but the email marketing course remains free forever.
Certificate/certifications
Yes — free certificate of completion available. Over 64,000 learners have enrolled.
Advanced email marketing courses
Advanced courses assume you already send profitable campaigns and want to multiply results. You’ll learn behavioral triggers, predictive analytics, complex automation logic, and how to prove email’s impact on revenue — not just vanity metrics.
Check out these advanced email marketing courses to refine your skills:
CXL’s Email Marketing Fundamentals targets marketers ready to move beyond basic campaigns. Its 2.5-hour course teaches revenue-focused frameworks used by companies generating millions from email, not just vanity metrics.
What you’ll learn
Writing subject lines and email copy that get clicked
Building automated sequences to nurture your leads
Udemy offers hundreds of marketing courses at various skill levels. Its “Email Marketing + AI Mastery” course, instructed by Digital Skills Academy, combines five courses in one, teaching fundamentals and advanced AI-powered strategies.
Digital Marketing Institute provides an 11-hour Email Marketing Course with Associate-level certification. It focuses on complete email marketing workflows from strategy through execution, backed by DMI’s global reputation.
$445 for the complete course, or pay in three installments of $149/month. Includes DMI Professional Membership with access to additional resources, webinars, and toolkits.
Certificate/certifications
Yes — DMI Associate Certificate in Email Marketing. With over 300,000 certified members globally, employers worldwide appreciate DMI certification. 85% of graduates report the certification as valuable, with 44% getting new roles or career changes.
Digital Marketing Strategy: Profitable Sales Funnel Mastery on Skillshare integrates email marketing throughout its 9.7-hour curriculum. The class, taught by Maggie Stara, positions email as a crucial component of profitable funnels rather than a standalone skill.
What you’ll learn
Creating perfect email marketing sequences for sales funnels
Writing irresistible emails that convert
Building and automating email sequences
Setting up tracking and measuring success
Integrating email with landing pages and sales pages
Testing subject lines and optimizing performance
Delivering paid offers with automations
Pricing
Skillshare membership required — $167.88/year (billed annually). All memberships include unlimited access to email marketing classes. Seven-day free trial available.
Certificate/certifications
Yes — Skillshare provides certificates of completion and badges to celebrate your accomplishments. While not industry certifications, they demonstrate your commitment to learning new skills.
DigitalMarketer’s Email Marketing Mastery certification teaches proven tactics from marketers who generate millions monthly with email. The course addresses modern challenges like rising CPLs, deliverability issues, and declining open rates with practical solutions.
What you’ll learn
Email’s role in the customer value journey
List building when acquisition costs are increasing
Deliverability strategies for reaching primary inboxes
Writing copy that converts in crowded inboxes
Campaign creation for predictable revenue
Performance tracking and optimization
Complete workflow from strategy to execution
Pricing
$495 one-time payment for lifetime access. No subscription required.
Certificate/certifications
Yes — Certified Email Marketing Specialist credential upon passing the final exam. Includes a digital badge for LinkedIn and websites, as well as a printable email marketing certificate.
Email marketing certification: Is it worth it?
Email marketing certifications provide third-party validation of your skills. They’re helpful when applying for jobs, pitching clients, or switching careers — situations where you need quick credibility.
Who needs them
New freelancers get certifications because clients want reassurance. First marketing job? HR departments filter resumes by credentials. Changing careers at 40? Certifications show you’re serious about the switch.
Already running profitable campaigns? You don’t need certificates. Got a portfolio showing revenue growth? That beats any credential.
What you gain
An email marketing course for beginners helps with structure. Certification programs force you through compliance, deliverability, and technical setup — boring topics you’d skip alone and need to know for professional campaigns.
HubSpot teaches email fundamentals in four hours. Google covers it within broader digital marketing. DMI goes deeper with 11 hours of content. So, you can get a good understanding in as little time as possible.
Another crucial element is learning about automations, which, according to Omnisend’s 2025 Ecommerce Marketing Report, drove 37% of sales from just 2% of email volume in 2024. A high-quality certification will help you create and optimize these for maximum sales.
What you miss
Certifications teach theory. Running campaigns teaches reality. Your first live send with subscribers teaches more than any course about subject lines that work, send times that convert, and content that engages.
No certification covers your unique audience. Tests don’t prepare you for spam filters blocking legitimate emails or subscribers who never open anything, yet won’t unsubscribe.
The real cost
Money varies — free from HubSpot and Google, $445 from DMI, $495 from DigitalMarketer. Time investment ranges from four hours to several days. Some expire (HubSpot after two years), others don’t (Google).
Opportunity cost matters most. Hours spent studying for exams could go toward building actual campaigns, testing strategies, or landing clients.
Your next move
Get certified if you need credentials for opportunities. Skip them if you learn better by doing or already have proof of success.
Both paths work — pick based on your current situation, not general advice about what marketers “should” do.
Wrap up
Searching for an email marketing course doesn’t have to be complicated. Instead of aimlessly browsing the web, use the above guide to refine your search and kick-start your learning journey.
We’ve used our expertise to find the best email marketing certifications available. Every recommendation provides the highest-quality content at different prices to suit all budgets.
Once you’ve completed your email marketing training, use a platform like Omnisend to implement your knowledge — and our award-winning customer support team is here to help you every step of the way.
Join Omnisend to learn how to create email campaigns and automations for maximum sales
Milda is a Senior Content Marketing Manager at Omnisend, with extensive experience in communication, helping brands establish a unique and authentic online presence.
Omnisend AI
OFFER
