Want to get ahead of the game and feel prepared after the chaos of Christmas? If so, keep on reading!
Coming up with creative January newsletter ideas to re-engage your audience after the holiday buzz can seem like a big ask.
It’s important to leverage the January holidays to create a New Year newsletter that stands out in your subscribers’ crowded inboxes.
To give you a head start, we’ve compiled the best January newsletter ideas to inspire your New Year campaign and ensure you stay connected to your audience.
Get started with Omnisend today and create engaging January newsletters with customizable email templates
You need to match the anticipation of the customers as they are already hyped up with the joy of the new year. Sending out exciting newsletters on these occasions with equally compelling email copy can help you with better engagement:
Dry January
After all the drinks, dining, and celebrations in December, it’s natural to want a break. Dry January challenges people to avoid alcoholic beverages for a month, where they cut off unhealthy habits and embrace a healthier lifestyle.
National Hobby Month
This month-long occasion is about encouraging people to explore new hobbies or rekindle their passion for existing ones. It’s the ideal time to unwind through creative activities.
National Blood Donor Month
January is also the month to donate blood and help save lives. Organizations like the American Red Cross and local hospitals host special blood drives throughout the month to encourage participation.
Veganuary
This global campaign nudges people to try a vegan lifestyle. Veganuary raises awareness about the benefits of a plant-based diet for your health, the environment, and animal welfare.
National Mentoring Month
Younger individuals need guidance to build their self-confidence and develop crucial life skills. The National Mentoring Month is dedicated to honoring the contributions of mentors while encouraging individuals to become mentors themselves.
January newsletter ideas for week-long occasions
Besides month-long themes, several week-long events provide opportunities for more specific January newsletter ideas.
New Year’s Resolutions Week
Celebrated during the first week of January, New Year’s Resolutions Week encourages people to set and stick to realistic objectives. It’s the perfect time to turn over a new leaf and start something new.
Diet Resolutions Week
The first week of January is also an excellent time to improve your health and incorporate healthy habits. You can encourage people to experiment with exotic veggies or swap out the usual sugary snacks for low-calorie treats.
National Pizza Week
This fun occasion reminds us that there’s more to pizza than being a basic meal. National Pizza Week is dedicated to showcasing pizza’s cultural significance and the diverse ways it’s enjoyed. It’s the perfect time to send out pizza-themed emails and ask the subscribers to try different flavors.
National Mocktail Week
The second week of January is dedicated to mocktails or non-alcoholic cocktails. You can suggest that the customers try healthier alternatives, give some mocktail ideas, or even concoct your own mocktail recipe to impress their friends and family.
Sugar Awareness Week
We might pay little or no attention to the effects of excessive sugar consumption. That’s why Sugar Awareness Week reminds us of the dangers of excessive sugar intake. Your newsletters can encourage people to rethink their dietary habits and rely less on sugary foods and drinks.
Most popular occasions in January
January offers ample opportunities for you to engage with your audience and connect with them as a trend-aware business. From International Thank You Day to National Popcorn Day, there are plenty of fun and meaningful days to celebrate.
Here are some of the most popular events you can highlight in your January newsletters:
Jan. 1: New Year’s Day
Jan. 2: National Science Fiction Day
Jan. 4: World Braille Day
Jan. 5: National Bird Day
Jan. 9: National Law Enforcement Appreciation Day
Jan. 11: International Thank You Day
Jan. 13: National Sticker Day
Jan. 15: National Hat Day
Jan. 16 National Religious Freedom Day
Jan. 19: National Popcorn Day
Jan. 20: National Cheese Lover’s Day
Jan. 21: National Hugging Day
Jan. 22: Chinese New Year
Jan. 23: National Pie Day
Jan. 24: National Compliment Day
Jan. 25: National Opposite Day
Jan. 26: Australia Day
Jan. 27: International Holocaust Remembrance Day
Jan. 28: Data Privacy Day
Jan. 29: National Puzzle Day
Jan. 31: National Hot Chocolate Day
January newsletter ideas
It can take some time and effort to create new designs for every day or week, but you don’t have to start from scratch. To make your work easier, you can use a relevant pre-built January newsletter template.
But before you start building, here are some examples of January newsletter ideas to inspire you:
New Year’s Day
“Happy New Year!” is a phrase synonymous with this day of reflection and celebration. It’s an excellent way to inspire your audience with engaging content that resonates with the spirit of new beginnings.
Newsletter idea
Create a celebratory email with a special New Year’s offer to encourage immediate engagement
Personalize messages to make your subscribers feel valued
Olipop, a probiotic soda brand, celebrates New Year’s Day by highlighting the past year’s shared experiences. It appreciates its customers for being part of its journey:
Reflect on the past year’s milestones and memorable moments. This highlights your brand’s journey while connecting with your audience on a deeper level.
Newsletter idea
Mention major achievements from the past year, such as product launches or awards
Share customer testimonials and success stories to build trust and loyalty
The “year-in-review” email by Begin Health is a perfect example. Instead of stating its achievements plainly, the brand has chosen to weave a visual map. Showcasing testimonials from delighted customers also greatly enhances brand reputation:
Image via Really Good Emails
New Year’s Resolutions Week
During this time, people kick start their year with positive habits and goals. Resolutions can make for a perfect theme for promoting your product or service while offering motivational content and practical advice.
Newsletter idea
Provide tips for creating realistic goals and tracking progress
Showcase your star product and offer limited-time special discounts to encourage conversions
Flaus provides practical tips for sticking to resolutions. It cleverly suggests its product as the key to achieving your New Year’s resolution:
Image via Really Good Emails
Dry January
Dry January suggests taking a break after all the festive drinking and focusing on detoxification for overall wellness. This growing trend resonates with a broad audience, making it a perfect theme for your January newsletters.
Newsletter idea
Offer content that supports your audience’s journey, such as wellness tips and sober-curious lifestyle advice
Promote wellness products or services that align with the theme
Sauna House shares its founder’s inspiring sobriety story. It then goes on to promote its service as an alternative wellness activity:
Image via Really Good Emails
Lunar New Year
This event marks a new year on the lunar calendar, which is based on the cycles of the moon. The occasion is deeply rooted in Chinese traditions. It’s an ideal time to center your January newsletters around cultural heritage.
Newsletter idea
Use relevant vocabulary and symbolic colors like red and gold
Incorporate images of lanterns, dragons, or the zodiac animal of the year to capture the essence of the celebration
This email from Miles ties its promotional offer to the Year of the Rabbit. The unique visual elements further reinforce the occasion’s theme:
Image via Really Good Emails
National Pizza Week
The second Sunday of January marks the start of a light-hearted celebration. It’s perfect for engaging your audience with fun and interactive content. Also, it’s a great opportunity to showcase your brand’s personality and casually connect with your audience.
Newsletter idea
Run a “Best Pizza Recipe” contest to showcase your subscribers’ creativity
Use high-quality images of different types of pizza to entice your audience
Check out how Bubble Goods uses this occasion to promote different pizza flavors. It also offers free incentives and discounts to nudge customers to order:
Image via Really Good Emails
Veganuary
This campaign promotes the vegan lifestyle for the whole month of January. It allows you to position your brand as an expert and supportive partner in your audience’s journey toward a more sustainable lifestyle.
Newsletter idea
Offer practical tips for transitioning to a vegan lifestyle by suggesting your products as the perfect choice
Promote products that align with the vegan lifestyle, such as cruelty-free cosmetics, clothing, and more
Look at how Notorious Nooch entices its recipients to adopt veganism by trying out its products. A limited-time discount urges readers to make a purchase:
Image via Really Good Emails
15 Ideas for January newsletter subject lines
The first step in crafting engaging newsletters is writing compelling January email subject lines. If you’re unsure where to start, Omnisend’s subject line generator can help you with some creative and compelling ideas to help spark your recipients’ interest.
Here are 15 January email subject line ideas to inspire your email campaigns:
? New Year, New You: Unveil Our January Specials!
❄️ Beat the Chill with Hot Deals This January!
Make This Year Your Best One Yet – Here’s How!
January Must-Haves: Our Top Picks for the New Year!
? Get Organized This January: Tips and Tricks Inside!
Celebrate National Hobby Month with a New Passion!
January’s Fashion Forecast: Styles to Keep You Warm! ?
Start the New Year in Style: Exclusive New Year Offers! ?
Winter Warmers: Cozy Products to Beat the Cold
Join Us in National Blood Donor Month – Save Lives
Exclusive January Offers Just for You!
⏳ Limited Time: Begin the Year Right With Our January Deals!
National Mentoring Month: How Can You Make a Difference?
Wrap up
January is a month full of opportunities to connect with your audience by sending out newsletters with valuable and engaging content. Adding tips, suggestions, and trivia quizzes can also intrigue your customers.
Aligning your January newsletter with special events and occasions celebrated will help increase your brand’s relevance. Theme-based promotions also help increase engagement and conversion rates. Implement relevant ideas in your January newsletters to start the new year on a high note and set the stage right for the upcoming months.
Try Omnisend today to create January newsletters that elevate your email marketing strategy
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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