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4 effective new website announcement email examples & tips

Reading Time: 6 minutes

Launching a website is a significant milestone for your business, but let’s not forget how exciting it can be for your customers. A new website announcement email shares the news and makes your subscribers part of the story.

Your announcement email should detail new features and their benefits, showcasing how the new website enhances users’ experiences. For instance, you could highlight your new wish list or the in-built delivery updates for account holders. 

An effective announcement email generates buzz and traffic, inevitably leading to sales and happier, more engaged customers. 

There are plenty more ways to make your launch emails effective. Join us below for website announcement examples and tips to nail this strategic message. 

Get started with Omnisend to build a winning website announcement campaign

What is a new website announcement email?

A website announcement email is a promotional message sent after launch to inform subscribers about a new or updated website and encourage them to visit. 

These messages introduce site changes and features through clear descriptions, direct links, and special launch offers (when appropriate).

With a professionally designed email, you can achieve a high click-through rate and then monitor website traffic for bounce rates, time on page, and conversions to see how your new website or design changes perform for real. 

You could also send your most engaged subscribers a personalized new website launch email with feedback prompts to guide future site improvements.

4 new website announcement email examples

Omnisend’s newsletter templates are the perfect canvas for your launch email, and you can take ideas from other successful companies to create templates that get results. Check out these new website announcement emails to inspire your own:

1. Sideserf Cake Studio

Subject line: “My new website is live! 🍰🌟”

Sideserf Cake Studio nails the personal touch in its launch email. The subject line “My new website is live! 🍰🌟” sets a friendly, individual tone with its use of “My” instead of “Our” and playful emojis.

Inside, the email continues this warmth with a casual “It’s tiiiiiiiime!” heading, paired with a custom illustration and a note from Natalie explaining the improvements. A discount code for 10% off and a clear CTA button complete the personal invitation to visit the site.

What you can learn from it

Personal language like “My new website is live!” and simple incentives like “10% off” work perfectly for small brands and owner-led businesses. This mix of friendly tone and clear value makes your launch email welcoming and actionable, driving higher open and click-through rates.

2. Loop

Subject line: “New Look. Same LOOP.”

loop
Image via Really Good Emails

Loop’s design refresh announcement stands out for its confident, straightforward tone. The subject line “New Look. Same LOOP.” immediately addresses potential customer concerns about change by emphasizing continuity.

The email builds trust through punchy statements in capitals that make the change feel exciting while grounding it in company values and purpose. 

Photos of both CEOs make leadership visible and approachable, and strong reassurances about core services staying the same culminate in a personal thank you from both leaders.

What you can learn from it

Balance excitement about your new website launch with reassurances about what stays the same, like service quality and values. Use punchy headlines and fonts, show the team behind your brand, and highlight your commitment to customers to help them embrace the change.

3. TUX Creative Co.

Subject line: “Launching TUX USA in California.”

tux creative co
Image via Really Good Emails

TUX announces its Los Angeles expansion with a sleek email featuring bold “NEW WEBSITE” text against a black background.

The minimalist design lets the news about TUX’s California creative house launch command attention without unnecessary embellishments.

A striking green CTA button punctuates its growth story, backed by the President’s quote and details about its 75-person team.

What you can learn from it

Keep your email design minimal when sharing big company news alongside a website launch. A clean layout with high-contrast colors and selective bold text makes both announcements feel significant without competing for attention.

4. Wizarding World

Subject line: “Introducing a magical new kids website 🦉”

wizarding world
Image via Moosend

The Starting Harry Potter hub’s email encourages open rates with the subject line “Introducing a magical new kids website 🦉.” 

Opening the email reveals warm imagery of a father and son exploring the site together, with bold “Explore” and “Play” CTA buttons guiding new readers.

The newsletter design breaks content into clear sections, while a lifestyle photo of shared tablet browsing reinforces this is a family-friendly digital experience.

What you can learn from it

Match your launch email’s tone to your audience’s expectations. Exploration and shared moments make sense for a children’s website, but if you sell products, you could focus on enhanced shopping features like better product filters or mobile checkout instead. 

4 essential tips for crafting new website launch emails

Follow these four tips to create website launch announcement emails that build excitement, showcase improvements, and gather valuable customer feedback right from launch day:

1. Tease the launch beforehand

Teasing your new website launch will create anticipation and give subscribers a compelling reason to open your announcement email. 

Your teaser email could include exclusive previews, behind-the-scenes content, and early access opportunities that reward loyal followers while building momentum toward the official release.

Analyzing engagement metrics from your teaser campaign provides valuable insights about which features and benefits resonate most strongly with your audience. You can then refine your launch email for maximum impact.

2. Highlight key changes or additions

Your announcement email should include the changes to your website that are most likely to encourage click-throughs and shopping sessions. 

For instance, you could highlight 360° product images, live chat, wish lists, personalized product recommendations, and new payment options. 

To generate the most excitement and engagement with your announcement, prioritize changes that address your customers’ requests or pain points.

3. Focus on customer-centric benefits

How do your website changes benefit the customer? Do you have a faster checkout to save them time? Dynamic discount codes to save them money? Demo videos to help them choose the best product?

Communicating these benefits clearly in launch emails is crucial because it helps customers understand the immediate value they’ll gain from the new website. 

Without highlighting the “what’s in it for me” factor, your customers may see the update as disruptive to their familiar shopping routine rather than helpful. 

4. Encourage feedback on the new website

The first wave of traffic you generate from a launch campaign is an unbeatable opportunity to collect feedback and identify issues.

During launch week, segment subscribers who click through to your website and follow up with survey emails asking about navigation, checkout speed, product findability, and other key areas. Add an incentive to maximize response rates.

Consider adding a checkbox to your survey asking which features customers would like to see in the future. Include options from your development roadmap and use the data to prioritize the features your customers want.

20 new website announcement email subject lines

Here are 20 subject lines you can steal for your new website announcement email:

  1. New website is live! 🎉
  2. Our redesigned site has arrived
  3. Website reborn: Explore now
  4. Meet our brand-new website
  5. 🌟 Discover our latest website
  6. Just launched: your improved site
  7. Our new digital home awaits
  8. Website transformation complete! 🚀
  9. Browse our fresh website today
  10. Welcome to the new (Brand Name).com
  11. ✨ Your new site experience begins
  12. Our website evolution is here
  13. See our site makeover! 🎯
  14. Fresh website, endless possibilities
  15. ✅ Website upgrade complete
  16. Breaking: new site alert! 📢
  17. Introducing our smarter website
  18. Experience our website redesign
  19. 🎨 New site, better service
  20. Step into our updated website

Top tip:
Generate subject lines for free with Omnisend’s subject line generator.

Wrap up

Your new website announcement email could generate significant traffic if it highlights customer-focused improvements like faster checkouts and easier product navigation. Present information clearly and use contrasting CTA buttons to make clicking through easy.

You can take things further by using your existing subscriber data, such as behavioral data on the kind of products they add/remove from their cart and what they add to their wish lists, to personalize incentives and encourage shopping sessions. 

Monitor your announcement email’s performance in the first 48 hours after sending, paying attention to open rates and click-throughs. These early metrics will show how well your message resonates.

Start creating your perfect website announcement email today using Omnisend’s professionally designed templates and proven email marketing tools.

Join Omnisend to create high-quality website announcement emails
Richard White
Article by

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.