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10 best teaser email examples & tips for 2024

Reading Time: 7 minutes

There’s a prevalent myth that teaser emails should be used for highly publicized events, like product launches, and not much else.

In reality, teaser emails are an effective way to build excitement for any announcement you’re making. They pique curiosity, build anticipation, and encourage readers to take action. What’s not to love?

In this article, we’ll share tips for successful campaigns, and analyze 10 teaser email examples to inspire you.

Let’s get into it.

Use Omnisend to create captivating teaser emails for enhanced engagement and conversion.

What is a teaser email?

A teaser email is a promotional email that uses snippets or clues to build curiosity ahead of a big reveal.

Some common types of teaser emails include:

  • Product launches: These offer a glimpse of a new product’s key features and likely a countdown to the launch date.
  • Upcoming events: These build excitement for an upcoming brand event.
  • Limited-time offers and discounts: These tease upcoming sales, discounts, or special promotions.
  • Exclusive content previews: These teaser emails introduce exclusive content, such as articles, videos, or downloads. Popups that display a teaser signup form might entice the receiver to subscribe to your exclusive content.
  • Newsletter highlights: These highlight captivating excerpts from the upcoming newsletter, which can increase engagement rates.

Tips for successful teaser email campaigns

A successful teaser email campaign requires a balance of creativity and strategy. The following tips will help you find it.  

Set a clear objective

Before crafting your teaser email, set a clear objective for your campaign.

Do you want to build anticipation for a product launch or introduce new features? Are you promoting an upcoming event or trying to drive sales for a product using limited-time offers?

A well-defined goal will guide your content creation and help tailor your messaging.

Creating an outline of actions you want recipients to take after reading the teaser is also important. Do you want them to click a link, register for updates, or make a purchase? With defined objectives, you can tailor your email CTAs to achieve your set objectives.

Craft a captivating subject line

The subject line is every email’s first point of contact with your audience. It determines whether they’ll open your email or delete it.

When writing a subject line, keep the following best practices in mind:

  • Aim for subject lines that are compelling yet straightforward. You can use Omnisend’s free AI subject line generator to create them.
  • Pose an interesting question or offer an appealing benefit to capture attention.
  • Use numbers. Teasers that incorporate numbers tend to get higher open rates.
  • Keep it concise and aligned with the message you’re trying to convey.

Make your audience excited

Your teaser email should build excitement and anticipation. To do this, provide a glimpse into what’s coming without revealing all the details. This will leave your audience eager to learn more. Here are some ways to do this:

  • Share intriguing details, emphasizing key benefits and features
  • Use storytelling techniques to create an emotional connection around an upcoming reveal
  • Develop close connections through email personalization
  • Incorporate countdowns and limited-time offers to heighten the sense of urgency.

10 great teaser email examples

Here are 10 teaser campaign examples to inspire you. These combine curiosity and value proposition and demonstrate how to use a teaser email to create intrigue, generate buzz, and drive action.

1. Daybreak Seaweed

Subject line: Something new is coming 👀

Why it is a good teaser email example: The email uses a captivating subject line and attractive visuals to grab attention.

It keeps the details of the reveal under wraps to create suspense. The email also announces the official date for the unveiling of the product, building anticipation for the launch.

There is also a CTA and incentive to encourage recipients to click through.

2. Elgato

Subject line: Mark your calendars 🔔

Why it is a good teaser email example: This email teaser is shrouded in mystery. The subject line requests that you mark your calendars, but it doesn’t say why.

Its simple, minimalist design grabs attention and creates intrigue. It makes the customer imagine and anticipate what it might be. The CTA, “Take a peek,” offers to end the suspense and give more information.

A great teaser email example by Elgato
Image via Really Good Emails

3. Everlane

Subject line: Coming. Soon.

Why it is a good teaser email example: The Everlane teaser example email creates anticipation for an upcoming product launch.

The subject line “Coming. Soon.” is short and intriguing. It makes the recipient curious about what is to come, while the email body offers a peek of the upcoming items.

The email also includes a clear CTA to “See all,” which leads the recipient to the website to view the new products. And for those who need something immediately, there is also a link to “Shop new arrivals instead”.

A great teaser email example by Everlane
Image via Really Good Emails

4. Tom Raffield

Subject line: Can you guess where we’re going?

Why it is a good teaser email example: This Tom Raffield teaser email example functions as a soft announcement.

It uses a combination of elements to create a sense of intrigue for the recipient. The key features that make it a good teaser email example are:

  • The subject line is an open-ended question that creates a sense of curiosity. This is ideal because humans are naturally curious, and it prompts recipients to open the email and learn more.
  • The email contains a close-up photo and three clues, gamifying the announcement and getting the audience invested. By playing along, they’re much more likely to want to know if their guesses were correct.
  • Confirming the “big reveal” will be coming soon encourages recipients to open future emails to make sure they don’t miss the announcement.
  • The email’s CTA encourages the recipient to interact with the email.
A great teaser email example by Tom Raffled
Image via Really Good Emails

5. Harry’s

Subject line: It’s coming

Why it is a good teaser email example: This Harry’s email teaser takes a straightforward approach. It builds anticipation by using a mysterious subject line to pique the reader’s curiosity.

Once the recipient opens the email, they are told that they’re about to have a more positive experience while shaving, and exactly when the full announcement is happening. This is a clear, concise message that builds suspense and makes the reader want to know what’s coming.

A great teaser email example by Harry's
Image via Really Good Emails

6. Framer

Subject line: Coming Soon: Better screen design

Why it is a good teaser email example: This teaser email promises improvement in a specific area: better screen design.

The subject line is concise and clear. It provides just enough information to pique the reader’s interest. The email copy then informs them that a new version is coming and it’s going to improve their working experience.

The email then incentivizes people to watch the teaser, which should increase engagement and further build excitement.

A great teaser email example by Framer
Image via Really Good Emails

7. Havenly

Subject line: Something new is coming to Havenly…

Why it is a good teaser email example: This teaser email example has a visually appealing layout, using a large emoji and concise copy to let readers know something new is on the way.

The email also cleverly tells the recipient that “we know you’ll love” what’s coming—ensuring that they’ll want to be informed of the launch.

Finally, it informs people of when the announcement is being made, so they know to stay engaged.

A great teaser email example by Havenly
Image via Really Good Emails

8. Musicbed

Subject line: Coming soon: a BIG surprise!!! 🚧

Why it is a good teaser email example: This teaser email engages recipients from the outset, with a subject line that generates curiosity and has an attention-grabbing emoji. Capitalizing “BIG” suggests that the upcoming announcement isn’t one to miss.

Inside the email itself, the mystery continues and it gives a hint to get the reader further invested.

Finally, the CTA encourages recipients to sign up for a list so they don’t miss out on the announcement.

A great teaser email example by Musicbed
Image via Really Good Emails

9. Birchbox

Subject line: Lucky You!: There’s Still Time to Claim Your Prize

Why it is a good teaser email example: This email from Birchbox stands out as an effective teaser email example for several reasons.

To begin with, the subject line instantly tells people they’ve won a prize. To find out what the prize is, they need to open the email.

Inside, the mystery continues: now the reader needs to play a game to find out what they’ve won. This is engaging, playful, and incentivizes interaction.

This email is brief but effective. It conveys the message without overwhelming the reader with excessive information.

A great teaser email example by Birchbox
Image via Really Good Emails

10. Halfdays

Subject line: Something NEW is coming soon 🥾

Why it is a good teaser email example: This example of a teaser email from Halfdays is visually striking, as it uses a large blurred image to build anticipation.

The subject line captures attention with the use of the hiking boot emojis and the promise of something new. The email body then builds on this by informing the reader that the company’s “mountain performance” will be going “to the trails for fall.” It shares just enough information to be both informative and build anticipation.

The CTA cleverly encourages the reader to sign up for SMS to get updates—a great strategy for growing a text message marketing list.

A great teaser email example by Halfdays
Image via Really Good Emails

Wrap up

One thing is certain: teaser emails are an excellent marketing tool.

Incorporating creative and optimized teaser emails into your marketing strategy can build excitement, engagement, and increase site traffic. Teaser emails also boost email open rates and customer acquisition.

The examples of teaser emails in this article will hopefully inspire your own campaigns.

You know your audience and product best, so tap into that knowledge to achieve your marketing goals through teaser emails in 2024 and beyond.

Ready to use Omnisend’s email marketing expertise to guide your teaser email strategy for 2024?
Richard White
Article by
Richard White

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.


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