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Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking

Reading Time: 3 minutes

There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive.

And if you’re waiting on something important, information like that can be absolutely critical. It can be nerve wracking to try to make sure your home to get your package, or making sure it doesn’t get stolen off of your porch.

No one wants to feel that way, and no one wants their customers to feel that way either.

Luckily, today there are amazing apps that can help give your customers the information they need to not only plan their delivery at a moment that works best for them, but also to track their package for that peace of mind.

Introducing Omnisend and ShipStation integration! Now, with the forces of Omnisend and ShipStation combined, you can send your customers ultra personalized shipping tools notifications with tracking numbers, carrier information, timing, etc.

How the Omnisend and ShipStation Integration Works:

Once ShipStation is integrated with Omnisend, ShipStation will trigger an event in your Omnisend app that will allow you to send shipping notifications to your customers. ShipStation offers tons of great information to customers, like who the shipping carrier is, what service they’ve chosen, the tracking number, etc.

Integrate ShipStation in the Omnisend App

ShipStation and Omnisend work well together, and getting them integrated is a snap. In your Omnisend app:

  • Go to My Account > Connected Apps and click on the button that says Connect New App
  • Find ShipStation in the list and hit Connect
  • Enter your unique ShipStationAPI Key and Secret to connect the two apps

And that’s all you have to do! From this point forward, any time an order is shipped via ShipStation, a custom event will be triggered in Omnisend.
Check out the full tutorial on integrating Omnisend and ShipStation.
This will allow you to keep your customers updated with even better personalized messages that give them everything they could possibly need to know to consult and track their shipped order.

How to Get the Most Out of Omnisend & ShipStation Integration
ShipStation is a rather unique logistics app that allows you to give your customer the means to track their orders every step of the way, from confirmation to last mile delivery.

These tracking codes are unique and completely personalized per customer. This means that the messages you send to update your customers will be more relevant.

  • Using the data pulled from ShipStation, you can send an Omnisend campaign for any channel personalized with:
  • Name of the person getting the shipment
  • Address of the person getting the shipment
  • Tracking number
  • Carrier name
  • Shipping service (what option the customer chose for shipping)
  • The date the products were shipped

Omnisend already allows for hyper personalization by choosing the channel that’s right for your customer and helping you send messages at the perfect moment of their customer journeys. Now the tracking messages you send will be even further personalized for your customer.

Not only does this foster customer trust in your brand, it also reduces customer support tickets. The self-service tracking information means your customer won’t be bogging down your customer success teams with questions about where packages are.

This leaves your customer success team free to focus on creating a better experience for those with more complex problems.

Both Omnisend and ShipStation have a lot to offer online merchants, and the integration between the two offers merchants a way to create a better logistics experience in an organic way.

By sending personalized tracking information, you can get your customer the information they need to be reassured that their product is on its way. And a reassured customer is a happy customer.

What part of this integration makes you most excited? Tell us below!

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Article by
Whitney Blankenship

Sr. Content Marketing Manager for Omnisend. When not writing awesome content, Whitney is reading up on the latest in digital marketing, ecommerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West.

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related features
These are the Omnisend features that can help you get the results mentioned in the article.