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Omnisend and Yotpo integration: review targeting for professionals

Reading Time: 2 minutes

There comes a time in every growing ecommerce business’ development when it’s time to consolidate tools. Many Omnisend customers choose our platform for that very reason- to bring their marketing channels under one roof because navigating through different platforms becomes too difficult.

There’s a lot to be said for having a one-stop shop, which is why we think our next integration is an absolutely perfect match for customers who are looking to consolidate their marketing tools.

Yotpo is the same kind of one-stop shop growing ecommerce stores need to handle their customer reviews, user generated photos and videos, loyalty and referral programs. With Omnisend and Yotpo integration, you’ll be able to create the same ultra-targeted campaigns you love with Omnisend, while integrating powerful review data from Yotpo.

How the Omnisend and Yotpo Integration works:

Once you integrate Omnisend and Yotpo, you’ll have a custom event created in the Omnisend app every time one of your customers leaves a review with Yotpo. From that data, you can implement personalized messages with your workflows.

Integration Yotpo in the Omnisend app

Integration between Omnisend and Yotpo is a simple 5-step process. From your Omnisend app:

  • Navigate to Store Settings and click the tab that says Connected Apps
  • Click on the button in the upper right-hand corner that says Connect New App
  • Find Yotpo in the list, and click Connect
  • Click the button that says Authorize Access to allow Yotpo to create events in the Omnisend app
  • You’ll be navigated automatically to Yotpo, where you’ll authorize Omnisend to receive Yotpo data by clicking the button that says Authorize

And that’s all you have to do! From there, every time a customer leaves a review, you’ll get data from Yotpo that will help you create more targeted campaigns.

Please note that this doesn’t apply to historical data. Data will not be added retroactively to your Omnisend account, so you may have to manually import your data for historical data.

How to get the most out of Omnisend and Yotpo integration:

When you set up the Omnisend and Yotpo integration, you’ll be able to use the data from your customer reviews to create better campaigns for your customers.

For example:

Once a review request has been responded to, YotPo sends that information to Omnisend. With the review data in your Omnisend account, you’ll be able to create segments based on the review the customer most recently wrote.

From there, thank your customers for recent reviews with a personalized “Thank you for your X star review” and set up the kind of message a customer receives based on how many stars they left for the product.

If your customer has left a 1-2 star review, you wouldn’t want to send them the same message as someone who left a 5-star review and vice versa.

What’s more, you can reach out to your customers on any channel that they’ve opted-in for. So if your customers prefer an SMS, you can prompt your customers for reviews and feedback via the channel they prefer the most.

What are your ideas on how to use the review data to personalize your automation workflows? Which features are you most excited about? Let us know below!

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Article by
Whitney Blankenship

Sr. Content Marketing Manager for Omnisend. When not writing awesome content, Whitney is reading up on the latest in digital marketing, ecommerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West.