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Shopify order confirmation emails: Template customization

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Reading Time: 8 minutes

A well-designed Shopify order confirmation email serves as both a purchase record, confirming the customer’s purchase and outlining their order details, and an opportunity to strengthen customer relationships.

You can go beyond notifying customers of their purchase by including personalized recommendations, special offers, branded design elements, and strategic support links to provide a cohesive brand experience. 

These additional elements can build trust, encourage repeat purchases, and enhance customer experience, ultimately driving more sales. 

While Shopify provides basic order confirmation functionality, platforms like Omnisend offer advanced customization options, automated workflows, and sophisticated design tools to create more engaging and effective customer communications.

Let’s explore how to edit and optimize your Shopify order confirmation email template.

Grow your Shopify store with Omnisend’s powerful email marketing automations

What is a Shopify order confirmation email?

Shopify order confirmation emails are automated messages sent to customers immediately after a purchase. 

When a customer completes a purchase, Shopify sends them a detailed confirmation email with their order summary, payment details, and shipping information. 

While Shopify’s standard order confirmation emails are functional, you can enrich them with branded elements, custom text, and additional information about duties and tax (where relevant). 

Customizing your order confirmation emails can make them more engaging and informative, helping to strengthen customer relationships and increase lifetime value.

Pro tip: You can build better order confirmation emails using Omnisend’s drag-and-drop template editor. It offers unlimited customization possibilities and integrates with Shopify to automatically send the email following “paid” order status. 

Customizing order email notification templates

You can edit your Shopify order confirmation email templates to create a personalized customer experience that matches your brand voice and includes essential order details.

Think of these notifications as digital receipts — they should be crisp, professional, and reflect your brand with appropriate colors and fonts for easy recognition. 

Keep your logo visible but contained, and ensure all content loads properly on mobile. It’s also important to ensure your notifications are unmissable with contrasting colors and clear, legible text.

Accessing order confirmation templates

From your Shopify admin, navigate to Settings > Notifications > Customer notifications and click Order Confirmation to access the template editor.

Your default template will look like this, noting the customization features at the top:

order confirmation email template
Image via Shopify

Customizing template content

Editing both the subject line and email body is done through the template editor. Review and test changes before saving:

  • Preview changes through Actions > Preview
  • Send test emails via Actions > Send test email
  • Click Save once you’re satisfied with the modifications

Adding brand elements

There are a few ways to brand your order confirmation emails:

  • Uploading your logo through Add image
  • Setting accent colors via color picker or entering color codes
  • Including CSS styling in the template head for advanced customization

Including additional information

Additionally, you can add tax and duties information to your order notifications, including:

  • Tax registration numbers (GST/VAT)
  • Duties and import tax lines
  • Payment terms and due dates
  • Custom messages for abandoned checkouts

To add business information to your templates:

Tax numbers

  1. Go to Settings > Notifications
  2. Select your template
  3. Locate the HTML area
  4. Add your details using this code:

<table class=”row”>
<tr>
<td class=”shop-name_cell”>
<img src=”{{shop.email_logo_url}}” alt=”{{ shop.name }}”>
<p>Your Address, City  ZIP  TAX# 123456789</p>
</td>
</tr>
</table>

Duties

Add this code snippet where you want duties shown:

{% if current_total_duties %}
<tr class=”subtotal-line”>
<td class=”subtotal-line__title”>
<p>
<span>Duties</span>
</p>
</td>
<td class=”subtotal-line__value”>
<strong>{{ current_total_duties | money }}</strong>
</td>
</tr>
{% endif %}

Language settings

Template language depends on your theme settings:

  • The default template changes with the theme language
  • Custom templates maintain a set language
  • Multi-language stores can edit template translations separately

If you need to start your template notification over, click Revert to default below the template editor to restore the original settings.

Update order confirmation email notification

If you’ve created custom notification templates for your Shopify store, the structure and code of those templates may need to change to work correctly with Shopify’s new tax features.

Shopify’s notification templates have formatting requirements. When you create custom templates, you override Shopify’s default templates, potentially causing compatibility issues.

The good news is that updating order confirmation email notifications in Shopify is relatively easy with code. Here’s how:

  • Navigate to Settings > Notifications > Customer notifications > Order confirmation > Edit code

The template editor will then switch over to the code editor:

order confirmation email code
Image via Shopify

Then, make four specific code changes:

  • Change transaction.kind == “capture” to transaction.kind == “authorization” in the Tip section
  • Change transaction.kind == “authorization” to transaction.kind == “capture” in the Total section
  • Change transaction_count > 0 to transaction_size > 0 in the Shipping method section
  • Change transaction.kind == “authorization” to transaction.kind == “capture” in the Payment method section

Click Save or Preview to see the changes.

How to send Shopify order confirmation emails?

To send order confirmation emails on your Shopify store, you can use the platform’s built-in email features or integrate a third-party email marketing tool like Omnisend.

Omnisend offers a user-friendly interface and a wide range of customization options to help you create visually appealing and effective order confirmation emails. Plus, the seamless integration between Shopify and Omnisend ensures a streamlined workflow to help you deliver a cohesive, branded experience across all customer touchpoints.

Here’s a step-by-step guide on how to set up order confirmation emails with Omnisend:

1. Connect your Shopify store to Omnisend

Begin by connecting your Shopify store to the Omnisend platform. This integration allows Omnisend to automatically sync your customer and order data, making it easier to personalize your order confirmation emails.

Once you set up the connection, Omnisend can pull in details like the customer’s name, the products they ordered, their shipping address, and the total order amount. Having this data readily available allows you to customize your order confirmation emails with more personalized touches.

2. Customize your order confirmation email template

Omnisend templates
Image via Omnisend

After connecting Shopify to Omnisend, customize your order confirmation email using its pre-designed templates

The mobile-first email builder lets you adjust the layout, colors, logo, and content to match your store’s branding. You can drag and drop elements, create multi-column designs, and save your customized templates for reuse. 

The builder automatically applies your brand assets, such as logos and color schemes, ensuring a cohesive experience that reinforces your brand identity across all customer touchpoints.

3. Test and preview your email before sending

Before launching your confirmation emails, test and preview them using Omnisend’s dynamic preview feature to ensure all order details are accurate and properly displayed. 

Check that personalized elements like customer names, shipping addresses, product information, and order totals appear correctly. 

Preview how your emails look across different platforms and devices, making adjustments to optimize layout and readability.

4. Automate the delivery of your order confirmation emails

Omnisend automates your Shopify order confirmation emails, sending them immediately after purchase detection, as shown in the workflow below:

editing workflow
Image via Omnisend

The automation includes these details as standard:

  • Order details
  • Product information
  • Shipping and billing data
  • Order totals in each email without manual input

Note that you may need to replace your Shopify store’s default confirmation email with a simple thank you message, as Omnisend will send an additional confirmation.

Email marketing automation ensures reliable, prompt order confirmation delivery while you focus on other aspects of your business.

For additional insights into integrating Omnisend with your Shopify store, check out this helpful video tutorial:

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“Great Email Marketing System”

“Omnisend has been very easy to set up and integrates easily with Shopify, our ecommerce solution. Most features other providers only have in premium plans are available even on the free plan.”

Jacob M., G2 review

Tips for optimizing Shopify order confirmation emails

Follow these steps to optimize your Shopify order confirmation emails:

1. Personalize the content

Address customers by name, include all order details, and consider adding product recommendations or a discount code for their next purchase.

Adding these personalized elements builds trust, improves customer satisfaction, and increases the likelihood of repeat business.

2. Craft clear subject lines

Subject lines should be direct and informative, such as “Order Confirmed #12345,” “Thank you for Your Purchase,” or “We Have Your Order.”

Avoid using words like “FREE,” excessive punctuation (!!!), ALL CAPS, or symbols ($$$) that can trigger spam filters and ensure the purpose is immediately apparent to recipients. 

Remember to optimize for brand consistency. Maintain a cohesive look by using consistent colors, fonts, and logos to match the design of your order confirmation email to your store’s visual identity.

Create branded templates with Omnisend to preserve your brand aesthetic across all email marketing campaigns and automations.

3. Structure order information 

Present order details in a clear, scannable format. Include product names, prices, quantities, shipping method, estimated delivery date, and tracking information when available. Don’t forget to clearly display subtotals and any applied discounts, too.

4. Add support links to build trust

Include direct links to order tracking, your returns policy, and customer service contact options to build confidence in your brand and make support easily accessible. 

Provide FAQs about shipping and delivery to answer common questions upfront, reducing inquiries and enhancing overall customer satisfaction.

5. Send test emails

Test all emails across different devices and email clients to ensure consistent display and functionality. Your order confirmation emails should be sized appropriately for every device, with legible text and easily tappable buttons.

Order confirmation template for your Shopify store

Although you can design confirmation emails in any way you want, there are several pieces of information that your customers may expect to see. Overall, you’ll want to cover the following information in your Shopify order confirmation email template:

  • Order confirmation and a thank you note
  • Date that the order was placed
  • Product details, including price and quantity
  • Total price
  • Billing and shipping addresses
  • Payment method
  • Shipping method
  • A view order button that takes them back to the store
Example of an order confirmation email
Image via Omnisend

This Shopify email template contains all of the information that shoppers expect to see, but you could maximize the value of the email by including other things they might be interested in, such as related items, discounts, or helpful information about their items.

Consider this example from Patch Plants, which starts with an image to show the different types of plants that can occupy a space:

example from Patch Plants with a GIF
Image via Patch Plants

It then shares helpful information for the plant’s owner, such as care tips and finding the right spot to keep the plant:

example of email showing products
Image via Patch

Other brands, like Crocs, get straight to the point with an order progress illustration:

Your Shopify order confirmation email doesn’t have to be limited to one email. Many consumers also expect to receive a notification that the order has been shipped, and you can follow this up with additional emails such as:

  • Delivery notification
  • Care tips for the items
  • Discount codes
  • Related products
  • Review requests

Omnisend’s automated workflows and pre-built templates make it simple to create all the emails you need for your business — and send them automatically as customers take action. With flexible parameters, you can set the workflow however you want.

You can send a single order confirmation email immediately after purchase or create a drip campaign that sends a new message every few days and ends with a request for customers to leave a review for your store.

Conclusion

Shopify order confirmation emails provide essential transaction records while building trust through professional communication.

They are also perfect for reinforcing your brand identity and creating memorable customer experiences. The right balance of friendly yet formal tone helps boost customer confidence and satisfaction with purchases.

Start with essential elements like order details and delivery information, then enhance with personalization features, strategic branding, and clear support options to maximize engagement and encourage repeat purchases.

Build beautiful Shopify order confirmation emails with Omnisend
Richard White
Article by

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.