What’s new: Omnisend’s January 2024 updates

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Start the new year with brand new features!

We hope your festive season was smooth, and as we step into the Year of the Dragon, we trust you’re ready to not just meet, but exceed your New Year’s resolutions and ecommerce goals.

To make your journey towards these targets smoother (especially the ecommerce ones, though they might help with personal goals too), our team has rolled out a bunch of new features and improvements.

Let’s look at the recent releases to help you achieve your goals in the video below, or read on for more details:

New year, new deliverability requirements

New Gmail, Yahoo!, and AOL deliverability requirements are to be implemented from February 2024. As such, it’s important to take quick and straightforward steps to ensure your compliance. But rest assured, we will reach out to guide and remind affected senders, making the process seamless.

? Learn more

New horizons in the Marketing Playbook release

Starting this January, subscribers to our paid plans are in for a treat every two weeks.

The Marketing Playbook, a unique merchant-to-merchant strategy exchange exclusively for Omnisend customers on the Standard plan or above, will be launched. More than just a newsletter, it offers you a backstage pass to successful tactics in ecommerce right now.

Packed with step-by-step guides, proven strategies from Omnisend merchants, and ready-to-replicate campaigns, this is your ultimate resource for mastering email or SMS marketing and discovering new ways to engage customers.

So, keep an eye on your inbox for exclusive access details to the Marketing Playbook hub if you’re on the Standard or Pro plans.

? Access Marketing Playbook

? And for those on free plans, intrigued by what you’re hearing, now’s the perfect time to upgrade. Trust us, it’s an opportunity you don’t want to miss!

? Check Omnisend Pricing Plans

Exicting dynamic preview

Our new feature in Email Builder allows you to dynamically preview emails, showing you how your emails will look with actual contact data before sending them. This feature works for both campaigns and automations, providing a comprehensive view of your communication strategy.

You can add variables like names, countries, or addresses to your email and see them in action through dynamic preview. This allows you to see how personalization will appear for real customers with real data without leaving the email builder.

? Learn more

Edit booster content

We’re excited to announce yet another significant update to our product – now, you can easily edit booster email content. The content of the booster email will be seamlessly copied from your original email, providing you with a quick starting point for customization.

Here’s how it works:

1. Preview Content. To get a sneak peek at the booster email content, click Preview. This allows you to review the initial content before making any modifications.
2. Edit with Ease. If you wish to change the content, click “Edit Content.” This will take you to the email builder, where you can customize the email content according to your preferences.
3. Save & Close. Once satisfied with your edits, click “Save & Close” to apply the changes. Your booster email is now ready to go with the updated content.

Close the form by clicking outside

We’ve listened to your feedback and are excited to unveil a new feature in the Forms Builder – the ability to close a form by simply clicking outside of it. This subtle yet convenient improvement enhances the user experience.

Updated close settings allow you toadjust settings to customize the close button style and enable the option to close the form by clicking outside of it.

Manage your forms with bulk actions

Managing your forms is now more streamlined and efficient than ever. Say goodbye to time-consuming deletions and hello to increased productivity.

Revamped segment creation flow

Get ready for a more streamlined and intuitive segment creation experience! We’re rolling out some key changes to enhance your workflow:

• Say goodbye to the ‘Create segment’ button in the contacts list. But fear not, it’s not gone – it’s just moved. You’ll find it in the top right corner of the segments list.
• Clicking the ‘Create segment’ button will now seamlessly redirect you to the pre-built segments library, ensuring easy access to a variety of segment options.
• For those who prefer the segment builder over pre-built segments, worry not! Clicking “Create from scratch” will effortlessly take you to the segment builder, providing flexibility and choice in segment creation.

Enhanced product viewed event

It’s all about enhancing those customer insights – you know it’s crucial.

This month, we’re excited to introduce a game-changer in understanding your customer’s journey: sophisticated segmentation.

So, let’s break it down.

• The product-viewed event in segmentation comes with a nested payload structure, offering a more precise segmentation. Now, you can identify specific products and categories that pique your customers’ interest.
• The Product Viewed Event will now be integrated into the contact profile timeline, providing a comprehensive view of your customers’ interactions.
• We’ve fine-tuned the pre-built segment filters, especially the ‘Viewed a certain product’ filter, ensuring relevance and accuracy in your segmentation efforts.

Updated Wix integration

What’s new? Well, a whole lot.

Check out the latest version that now supports the following ecommerce marketing use cases:

• Growing Subscribers List. Effortlessly build and expand your subscriber base for targeted marketing efforts.
• Forms. Streamline your data collection with easy-to-create forms for enhanced customer engagement.
• Converting Subscribers. Boost your conversion rates by implementing effective strategies to turn subscribers into customers.
• Welcome Automation. Make a lasting first impression with automated welcome messages for new subscribers.
• Campaigns. Execute powerful marketing campaigns to drive engagement and sales.
• Recovering Lost Sales. Implement abandoned checkout automation to recover potential sales and minimize cart abandonment.
• Build Loyalty. Foster customer loyalty through strategic marketing initiatives.
• Customer Reactivation. While historically placed order events are not available yet, stay tuned for future updates that will enhance customer reactivation.

? Learn more

• Scratch & Win helps to increase your sales, newsletter subscribers, viral referral traffic, repeat visits, and engagement by showing a customizable scratch card anywhere on your website.Read more in the dedicated guide;
• With Social Boost, you can run giveaways, contests, refer a friend, instant win, and post-purchase campaigns to boost sales, followers, shares, viral traffic, email Lists, referrals, engagement, and more.Read more in the dedicated guide;
• Gratisfaction is a feature-rich app to help you grow sales, newsletter subscriptions, viral traffic, shares, referrals, sign-ups, followers, gain customer insights, brand engagement, loyalty, and more.Read more in the dedicated guide;
• WS Form. Integrate Omnisend with the WS Form, and you can capture any contact information you collect from the WS form and send it to Omnisend. You can use this information to segment contacts and send personalized messages.Read more in the dedicated guide.

Not an Omnisend customer yet?

Made it this far, but still not using Omnisend?

You can join today and get instant access to all of these features, plus powerful tools specifically designed for ecommerce brands.

And, just to reiterate: Our award-winning, 24/7 customer support team is amazing and they really do answer in under 5 minutes on average for all customers on any plan. (You should test it out for yourself.)