Ah, April. When we’re in the second quarter of the year, technically closer to the middle than the beginning, and often when people start asking each other “can you believe we’re already four months into the year?!”
But the year isn’t the only thing on an onward march — so is Omnisend. We’ve got another round-up of improvements designed to help you get things done a little easier and faster.
Keep reading, or put your feet up and let Arnas give you all the details in our video:
Enhanced campaigns and subject lines
Our first announcement is that default text personalization is now available across all your campaigns. So if you’re sending an email to someone whose name isn’t in the system, there will be a consistent fallback. Instead of a blank space, your emails will say whatever you decide, such as “Hey partner!”
This default text can be personalized in the following areas:
Email Settings → Subject line
Email AB Settings → Subject line
SMS Content → Message text
Push Notification → Title and text
Set it once, and it’ll be available for all your future campaigns.
Managing your workflows just became more efficient. Instead of removing and re-adding contacts, you can trigger workflows for all of your contacts within a segment with one click of a button.
Simply choose a segment-based trigger, tick the box to “trigger workflow for contacts in the segment” and enable the workflow.
But that’s not all. Our contact import flow has had a major upgrade with the following:
Automatic column mapping: Columns will now automatically map to the corresponding properties when using the example template
Clearer steps: The navigation for the import process has had an overhaul to be more straightforward
Improved tagging: Improved tagging options give you stronger organization
Segment renaming: Need to change the name of a segment? Now you can do it during the import process
New ‘Finalize’ step: This step allows you to choose how to handle duplicate contacts
Upgrades to back in stock support and reports
Do you run out of stock and let interested buyers know when you’ve got more? Then you’ll be pleased to know you can now send these notifications for all products — not just those with variants.
We’ve also introduced a Back in Stock Report. This gives you visibility and insights into the demand for products that are out of stock.
These reports don’t only show you demand levels, but also details about the product itself, and how much customer interest there is so you can prioritize what gets restocked based on which items have had the most requests.
With these insights, you can delight your customers by focusing on the availability of products they really want, and make inventory decisions more effectively.
Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.
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