The season of love is upon us, and you know what that means — it’s time to ignite passion not only with your significant other but also within your marketing efforts.
As Cupid prepares to strike hearts, we’ve been gearing up to introduce the Marketing Playbook, your go-to guide for boosting your strategies to new heights. Plus, stay ahead of email security changes and explore our latest Email Builder enhancements.
Watch the video below for a quick overview of what’s new, or read on for more details.
The arrival of the Marketing Playbook
We recently launched the Marketing Playbook, a merchant-to-merchant strategy exchange for customers on our paid plans.
Get ready for monthly emails with proven strategies, step-by-step guides, and campaigns for mastering email or SMS marketing.
Keep an eye on your inbox for exclusive access details.
? And for those on free plans, intrigued by what you’re hearing, now’s the perfect time to upgrade. Trust us, it’s an opportunity you don’t want to miss!
Password is only sent to Omnisend customers on paid plans. If you have not received the password, please contact us at [email protected].
You may already know that major email service providers, including Gmail, Yahoo, and AOL, have implemented changes starting February 2024 to enhance email security, reduce spam, and improve user experience.
These changes impact all users, especially those sending over 5,000 messages from a single sender domain to one email service provider in one day.
Omnisend is dedicated to ensuring a smooth and efficient transition for you. We have extensively upgraded our platform to guarantee you are fully covered for the change. Please watch the video below to check if you have completed all the necessary steps required from your end.
Make sure to note that sending messages from numbers in the “in progress” state is no longer possible. Only verified numbers can send messages to the US.
New features to make your emails better than ever
Grab your customers’ attention and ignite your creativity with the assistance of our new email-building features.
New image layout
We’ve introduced a new layout for the image gallery to cover all variations of big image positions: left, middle, and right.
Social media icons
Great news! We’ve lifted restrictions on adding social media icons. You can now add as many as you want to.
Just a heads up, each row can hold 5.
Letter spacing
Previously, the letter spacing feature was only available for text blocks. Now, it can be used for editor button settings as well.
Items and layouts search
You can now easily search for saved items and layouts from the Email Builder library.
Make your forms more striking and effective
In need for more conversions? Not to worry. There are multiple new additions in the form builder to help you increase them.
New display option
We have recently improved our forms targeting feature for mobile devices. From now on, our Exit Intent targeting will not only work on desktop devices but also mobile devices. This targeting is based on scroll speed, which means that when users are scrolling up the page quickly, we will display forms specifically targeted for “Exit Intent.”
Flyout Forms
We have recently introduced a new display type for forms called Flyout. This type of display allows you to use all the same familiar behavior settings as our popup type.
However, instead of suddenly appearing on the screen and interrupting user activity, the flyout form slides in gracefully from outside the screen.
It stays visible as you navigate the page, making the background clickable and fully interactive. Users can complete their tasks and interact with the form at their convenience.
Our Wheel of Fortune block has just received a fresh update.
Before this update, all our templates used default placeholders (xxxx-xxx) for discount codes. Additionally, you were required to replace these placeholders with real discount codes, but enabling the form without doing that was possible.
With the new update, enabling the form without adding real codes is impossible, so you will always take advantage of this step now.
Fresh new segmentation updates
Keeping in line with the upcoming spring, we’re excited to announce a bouquet of fresh updates to our platform.
The segments page has been updated to the new UI, and we’ve also introduced a new contact sync feature from segments to Facebook and Google audiences.
Other changes include an additional notification when attempting to delete a segment used in automations and a cleaner interface with hidden Facebook and Google icons. Initiate and manage audience sync through the actions dropdown.
New prebuilt segment
This segment includes contacts who subscribed earlier but haven’t engaged with your messages.
Please note that this segment is being rolled out in batches. If you don’t see it in your account yet, it will be added in the near future.
Upgraded customer breakdown
Our lifecycle stage map is now interactive. Simply hover over a specific lifecycle stage, and two buttons will appear: “View Contacts” and “Retention Tactics.”
These new features will help you better understand your customer’s journey and provide you with the necessary tools to retain them.
Effortless email optimization through Integrations
Optimizing your email campaigns just got easier with these innovative integrations. If you’re a Wix user, you may have heard that theadded product-to-cart event was introduced
This feature not only enables you to use the Cart Abandonment workflow but also the Checkout Abandonment workflow, resulting in a higher chance of recovering abandoned carts and generating more orders.
Meanwhile, Nector is here to help you build loyalty, reviews, and rewards programs that truly make your customers feel appreciated and valued. Read more in the dedicated guide.
Say hello to easy email optimization with MailBandit AI A/B Testing. This tool uses AI to automate your email A/B testing journey with instant results.Read more in the dedicated guide;
Also, meet Pabbly Connect, the ultimate integration software that lets you effortlessly pass data between over 1000+ different business tools and services with just a few clicks. It has more than 1000+ apps on which you can read more about in the dedicated guide.
Omnisend for Gravity Forms Add-On by Omnisend helps you use your data for good. You can create custom web forms to capture leads, collect payments, automate workflows, and build your business online. Read more in the dedicated guide.
And last but not least, Omnisend for Formidable Forms Add-On now connects Formidable Forms to Omnisend, automatically sending form data and contact information to Omnisend. This makes it simple to segment your contacts and send them personalized emails. Read more in the dedicated guide.
Not using Omnisend yet?
If you’re still not using Omnisend, you can join today and get instant access to all of these features, plus powerful tools specifically designed for ecommerce brands.
Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows
Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.
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