What’s new: Omnisend’s July 2024 updates

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As July comes to a close, we’re excited to share some updates that can help you get even more out of Omnisend.

This month, we’ve introduced several new features, including an integration with Google Shopping for Product Reviews, enhanced form tracking, and some handy new automation tools.

Let’s take a closer look at what’s new this July:

Google shopping for Omnisend Product Reviews

We’re thrilled to announce that Omnisend Product Reviews are now integrated with Google Shopping! You can easily access this feature by heading to the Reviews tab within your Store settings.

Managing your reviews and their presence across platforms is now simpler than ever. This new integration allows you to link your product ratings directly with Google Shopping. To set it up, navigate to the Store settings page, where you’ll find the option to enable the sync and the necessary URL to complete the setup in the Google Merchant Center.

Once everything is set up, your product ratings will appear in your Google Shopping ads and free listings, giving your products greater visibility and trustworthiness among shoppers. We’ve also created a handy step-by-step guide to walk you through the process.

Oh, and don’t worry, we’ve got you covered with a handy step-by-step guide to walk you through the process ⤵️

? Google Shopping for Omnisend Product Reviews

Add images to Product Reviews

Your customers can now enhance their reviews by adding up to five images, allowing them to visually share their experience with your products.

These visuals will appear above the written review content in your online store. Customers can click on the images to expand them and get a closer look at the full preview.

Encourage your customers to share their experiences in a richer, more expressive way today with Omnisend Product Reviews ?

Import Product reviews from Judge.me and Loox

With our latest upgrade, transferring your existing Judge.me and Loox reviews into Omnisend is now a breeze, thanks to our newly introduced import functionality. You can easily access this feature from the Import menu within the Reviews tab, making the process simple and hassle-free.

But wait, there’s more!

We’re excited to announce that our platform supports the import of both reviews and their associated images from Judge.me and Loox. This means that not only will your reviews be transferred over, but any accompanying images will be seamlessly integrated, directly stored in our system, and displayed right next to the relevant reviews.

? Improting Product Reviews to Omnisend

Advanced tracking with JavaScript events

We’ve upgraded our platform with new JavaScript events to enable advanced form activity tracking for merchants.

This feature integrates easily with third-party analytics tools like Google Analytics, offering detailed insights into user interactions with forms.

Newly introduced events include: 

• view: Triggered when a form is viewed.
• interaction: Captures field interactions within forms.
• submit: Logs form submissions.
• close: Detects when a form is closed without submission.

For multi-step forms, we’ve added:

• stepView: Tracks views of form steps.
• stepInteraction: Monitors interactions within specific form steps.
• stepSubmit: Records submissions of individual form steps.

This update provides you with precise data, allowing for refined analysis and optimization of user engagement and form performance.

? How can I track Omnisend form activity using JavaScript?

Automated SMS discounts

Our recent update to the Automation SMS block for Shopify users introduces a new feature allowing the integration of discount coupons directly into SMS messages, significantly enhancing your marketing capabilities.

Key features Include:

• A user interface similar to the discount item you use in the email builder.
• Choice of discount type.
• Specification of value type.
• Discounts can be applied to entire orders, minimum order prices, or specific collections.
• Adjustment of discount expiration settings.

This feature is designed to provide smoother shopping experiences for your customers and allows for advanced strategies with SMS-exclusive automations.

? Unique discounts in automated SMS/MMS messages

Import PushOwl subscribers

Our new PushOwl Subscriber Import feature allows you to easily transfer push notification subscribers to Omnisend in just a few simple steps.

The process is straightforward:

1. Get your subscriber list and private key from PushOwl Support.
2. Enter the private key and upload the list.
3. Confirm the import.

New integrated tools for improved functionality

We’re excited to introduce some fantastic tools to make your business operations even more seamless:

For starters, SureTriggers is your secret weapon for automating repetitive tasks and streamlining workflows across all your marketing apps.

Check out our dedicated guide for more details.

Whilst Mailtimers is an online app designed to simplify the process of creating countdown timers. Thanks to its well-crafted UI and UX builders, you can customize and adjust a timer to perfectly match your needs.​ Along with the main features, the MailTimers app provides several additional settings: transparent background, advanced colors, background picture, expiry message, and more. It gives you full control over the final result and makes working with MailTimers extremely easy.

Read more in the dedicated guide.

Kombai for Email is a purpose-built AI model that converts any email design into fully functional Omnisend campaigns in just a few clicks.

Check for more details in the dedicated guide.

Finally, OptinMonster‘s easy-to-use popup maker makes creating popups and email subscription forms, sticky floating bars, engaging spin-a-wheel campaigns, and interactive popups a breeze.

More information in the dedicated guide.