WooCommerce pricing for 2024: The full guide

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While both WordPress and WooCommerce are free and open-source, their unpaid plans offer limited features. WooCommerce pricing allows you to unlock better features and more functionality to grow your business.

Unfortunately, it’s not just a case of picking a plan. You’ll need to consider the pricing for everything from hosting, themes, and extensions to third-party integrations, security, and developers.

Understanding the different costs involved allows you to plan accordingly and avoid any unexpected charges. This guide will provide all the information you need in one place, with different paid options for each element of your WooCommerce site and how they compare to the freebies available.

WooCommerce pricing explained

As you prepare to launch your ecommerce store, you may have several questions on your mind, such as “How much does WooCommerce cost?” and “Is WooCommerce free?”

While WooCommerce is a free WordPress plugin you can use to start your online business, you will incur some costs to give your store unique features and capabilities. 

Every ecommerce business has unique needs and requirements. As an ecommerce business owner, you should identify your store’s unique needs and find the WooCommerce plugins that provide those functions.

For example, you may need a specific WooCommerce theme to showcase your products in a certain way. You may also need a plugin to enable payments on your store. In this case, your WooCommerce pricing is the amount you will pay for these tools.

WooCommerce pricing varies from store to store as each store uses different themes and plugins.

That said, the actual cost of launching your own WooCommerce store may include the costs for the following:

• Hosting
• Domain name
• Themes and templates
• Necessary native extensions (Payment, Shipping, etc.)
• Marketing, SEO, and analytics app integrations (not necessary but very important)
• Security

We will examine each of these expenses to help you figure out how much you need to start your online business.

You can choose to design your store yourself and cover all of these WooCommerce costs or save time by hiring a WooCommerce developer to create the store for you.

WooCommerce pricing: hosting and domain name

Hosting and domain name are two crucial things to consider when setting up your ecommerce store. 

Your online shop needs some space on the internet for it to be accessible online, and that’s what web hosting helps you accomplish. As such, hosting for a WooCommerce store is one of the key WooCommerce pricing components you cannot avoid when starting an ecommerce business. 

To host your online store on the internet, you first need to identify a reliable web hosting service provider. There are hundreds of options when it comes to hosting for WooCommerce, and this is where things get tricky.

To ensure you’re making the right decision, consider the following factors when choosing your web hosting service provider:

• Speed: A web hosting service should be fast to help you serve your customers quickly and reduce WooCommerce cart abandonment rates
• Uptime: The host servers should be up most of the time to ensure customers can always find your WooCommerce store when they open your link
• Security: Your web host should provide advanced protection from malware and other attacks to keep your ecommerce store safe
• Customer service: You should be able to reach your hosting service provider 24/7 when you need support
• Scalability: The hosting provider should give you the option to upgrade your plan as your ecommerce store grows

Based on these factors, the best hosting providers we recommend for your WooCommerce store are:

• Siteground
• Dreamhost
• Bluehost

The servers of these hosting providers are always up and running. This will ensure your WooCommerce store is always online and customers can access it anytime to buy the products they need.

Let’s take a look at the cost of hosting your website with these hosting providers to help you determine your WooCommerce pricing:

Siteground

G2 rating: 4.3/5

Starting price: $14.99/month

Dreamhost

G2 rating: 4/5

Starting price: $4.95/month

Bluehost

G2 rating: 3.5/5

Starting price: $11.99/month when you sign up for 12 months

After choosing your hosting provider, you need to buy a domain name for your WooCommerce store. This is the name customers will enter in the address bar to reach your online store. 

You can buy your domain name from a variety of providers but we recommend these following sites if you want to keep your WooCommerce pricing low:

GoDaddy

G2 rating: 3.9/5

Starting price: $22.17/year for a .com domain

Namecheap

G2 rating: 4.35

Starting price: $13.98/year for a .com domain

• Hosting costs: $111/year (average)
• Domain registration: $5.50/year (average)

WooCommerce pricing: themes and templates

To effectively engage customers in your online shop, your ecommerce store needs to look neat and professional. Shoppers will not proceed all the way to the ecommerce checkout if your online store isn’t well designed.

That’s why it’s important to take time to make your WooCommerce store elegant and functional. Luckily, you don’t need any coding skills to achieve that. All you have to do is install a WooCommerce theme to give your online store a professional look.

WordPress and WooCommerce have plenty of themes you can choose for your online shop. These themes fall into two key categories:

1. Free themes

There are many free ecommerce themes you can use to build your online store. While installing free themes on your ecommerce store is one way to keep your WooCommerce pricing low, these themes don’t offer enough customization options. 

Below is an image of one of Storefront, which uses one of the WooCommerce free themes:

2. Paid themes

You should invest in a paid WooCommerce theme to scale your online store. WooCommerce offers customized themes you can buy to give your store a more personalized look.

There are many reasons to invest in a paid theme. These include:

• Better functionality
• Better customization
• Better customer service

These enhanced features will give your ecommerce store that “X” factor that will make your shop stand out from the crowd. This will result in more traffic and, eventually, more sales for your ecommerce store.

The price range for paid WooCommerce themes is between $59 to $129 per year.

The image below shows a paid theme for WooCommerce. The theme costs $79/year. 

WooCommerce theme pricing: $94/year (average)

WooCommerce pricing: native extensions

Native extensions are WooCommerce-specific features that perform certain functions on your online store, such as displaying shipping options and accepting payments. 

These extensions are valuable additions to your store, and we’re going to discuss the WooCommerce costs associated with them.

Payments

When customers shop in your store, you need a way to accept payments for the products they buy. Payment gateways on WooCommerce allow you to provide customers multiple options to pay for their products.

The most basic option for your WooCommerce store is WooCommerce payments. This gateway allows you to manage payments from your WooCommerce dashboard. 

WooCommerce usually doesn’t charge setup and monthly fees. However, ecommerce owners pay a small fee for each transaction in their online store. 

Payments made by a US-issued credit or debit card attract a fee of 2.9% + $0.30 for every transaction. There’s an additional charge of 1% for payments made using cards issued out of the US.

WooCommerce payments cost: 2.9% + $0.30 for every transaction

Shipping

Unless you’re offering downloadable content, you need to deliver the products customers buy from your ecommerce store. Shipping allows you to sell to people worldwide by helping you deliver products to the customers’ addresses. 

When customers buy from your online shop, they expect their products to arrive on time and in the best condition. You will miss the chance to win repeat customers when your products get to your customers late and damaged. 

That’s why it’s crucial to get the best shipping service for your online store. Luckily for you, there are many shipping plugins available to ecommerce store owners today. 

The WooCommerce shipping extension is a great choice for your ecommerce shipping needs. This free extension connects with USPS and lets you print shipping labels from your WooCommerce dashboard, thus keeping your WooCommerce pricing low. 

If you want enhanced shipping functionalities, you can get other native shipping extensions, such as:

• WooCommerce Table Rate Shipping: It allows you to set multiple shipping rates based on location, weight, price, or product count. Cost: $119/year
• WooCommerce Shipment tracking: It allows you to provide customers with a simple way to track their orders. Cost: $59/year
• WooCommerce Distance Rate Shipping: This allows you to calculate shipping rates based on the a shipment takes to reach the customer. Cost: $99/year
• WooCommerce Shipping: Print WooCommerce shipping labels directly from your dashboard. Cost: free

Average WooCommerce shipping cost: $277/year

Additional important native WooCommerce extensions

WooCommerce also offers other native extensions that help online store owners in specific ways, such as:

• WooCommerce Product Recommendations: Provide smarter product recommendations to your customers. This can be through WooCommerce upsells and cross-sells that motivate customers to spend more money on your store. Cost: $99/year
  
  The image below shows product recommendations added with the product recommendations extension:

• WooCommerce Bookings: Allow customers to make reservations and book appointments without leaving the site. The extension fills up your digital calendar accordingly. Cost: $249/year
• WooCommerce Subscriptions: Offer subscription-based products to your customers with recurring payments. Subscription payments make it easy to track and manage your revenue. Cost: $279/year

WooCommerce pricing: marketing third-party app integrations

After adding essential features to your WooCommerce store, you need to go one step further and add marketing integrations to help you grow your WooCommerce store. 

These third-party apps will increase your WooCommerce pricing, but they are absolutely necessary to reach more customers. The apps will help you promote your products, capture leads, and build a loyal user base. 

Let’s take a look at some of the marketing extensions you need to grow your WooCommerce store:

Omnichannel marketing

Email marketing and SMS marketing are powerful marketing channels for ecommerce businesses. The right tool, such as Omnisend, allows you to send order confirmations, abandoned cart reminders, sales notifications, and other messages to drive conversions through your store. 

Omnisend offers a WooCommerce plugin that integrates WooCommerce with your mailing list. The plugin has a free plan for users, but you may want to upgrade to one of the paid plans to access more advanced features.

For example, the Standard plan allows you to reach up to 500 contacts with 6,000 emails and 60 SMS per month. The Pro plan is ideal for high-volume senders, allowing you to send unlimited emails, as seen in the image below:

SEO

Yoast is one of the best WooCommerce extensions for growing your online business. The All-in-one SEO plugin will help your website appear in search results by providing suggestions for the right keywords and phrases for your web content.

As you can see in the image below, Yoast SEO costs $99/year and is currently the most popular tool for WooCommerce SEO:

Analytics

Google Analytics is a free plugin for WooCommerce. The plugin provides rich marketing insights that will help you grow your business.

You can use Google Analytics to achieve the following:

• Track the movement of users from the product page to checkout
• Identify the marketing channels that bring the most traffic
• Monitor customer behavior on your website
• Analyze sales performance

Insights from the analysis will give you an accurate picture of the performance of your WooCommerce store and help you plan ahead. 

• Omnisend: $192/year
• Yoast: $99/year
• Google Analytics: free

WooCommerce pricing: website security

Another important WooCommerce pricing element you need to pay attention to is security. Your WooCommerce store will be loaded with private client data, transaction details, and payment information, and you have to keep this data private and secure. 

Modern consumers also care about the security of their data and will only buy from a store that’s 100% secure. To assure customers that their data is safe with you, you need to invest in the security of your WooCommerce store.

Web hosting service providers offer basic SSL certificates with their plans. However, you will need more than this to ensure the security of your online store. 

Installing an advanced security plugin on your WooCommerce store is important as it will protect your data from being compromised. It will also provide malware protection and implement safety procedures to shield your site from hackers and safeguard sensitive client data.

There are free and paid security plugins you can get for your WooCommerce store. It’s not advisable to cut costs on this front as it comes with many consequences. Thus, we recommend going for a security plugin that comes with advanced security features. Here are some options:

Jetpack

G2 rating: 4.3/5
Price: from $29.95/month

Defender Security

Price: from $15/month for one site

All in One Security (AIOS)

G2 rating: 4/5
Price: from $80/year for up to two sites

Security: $80/year (on average)

WooCommerce pricing: developer fees

It takes a lot of time and effort to set up an ecommerce store. That’s why you may feel the need to hire a developer, but it’s not necessary.

Most of these tools are simple to use and you can set them up by watching tutorials or reading product manuals. And when you get stuck somewhere, you can call the customer service number for assistance.

But if you’re pressed for time or are not confident to do things on your own, you can always hire a developer. Bear in mind that developers are expensive and this will increase your WooCommerce pricing. 

The fees for hiring a WooCommerce developer start from $10 per hour and can reach up to $100 per hour, depending on the type of ecommerce store you want. 

Developer fees: $1,550 – $6,500 (one-time payment)

WooCommerce pricing complete breakdown

The WooCommerce pricing table below summarizes the overall costs of launching a WooCommerce store:

Necessary WooCommerce costs
Hosting	$111/year
Domain	$5.50/year
Themes	$94/year
Native payment extensions	2.9% + $0.30 for every transaction
Native shipping extensions	$277/year

Optional but important WooCommerce costs
Email (Omnisend)	$192/year
SEO (YOAST SEO)	$99/year
GA	Free
WooCommerce product recommendations	$99/year
WooCommerce bookings	$249/year
WooCommerce subscriptions	$279/year
Developer cost	$1,550 – $6,500 (one-time payment)

For more information, use our email pricing calculator below to quickly compare costs and features with WooCommerce. Simply input your desired number of contacts, select WooCommerce from the list, and see how Omnisend stacks up against it.

Wrapping up

Launching an online store with WooCommerce is relatively cheaper compared to other platforms. The platform itself is free but you may have to pay for premium features to add more functionality to your ecommerce store.

Once you are sure of the type of WooCommerce store you want to create, you will know which WooCommerce pricing elements to pay for and which ones to forego.