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The 15 best WooCommerce themes by niche for 2024

Reading Time: 16 minutes

Many businesses believe that WooCommerce themes are only suitable for businesses in a small number of industries, but that’s a myth! 

The reality is that there are so many WooCommerce storefront themes, any business can use them. 

In this article, we’re going to take a look at the top 15 WooCommerce themes for each niche, so that you can prepare for a great next year.

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Best WooCommerce themes comparison

WooCommerce themePricingKey features
Astra$49 for the Pro plan, $79 for the Essential Bundle, and $149 for the Growth Bundle• Customized checkout processes,
• Drag and drop builder,
• Widgets,
• Pre-built blocks,
• Premium starter templates,
• Priority support,
• AI-powered content creator,
• Smart feedback collector.
Divi$67 for a single year of updates and support, $211 for the Divi Pro plan, and the Divi Agency plan at $286• A versatile page builder,
• 800 premade website layouts,
• Drag and drop builder,
• Customizable headers and footers,
• Custom CSS, no-code builder with 24/7 support,
• Cloud storage, Divi AI
Ocean WPPersonal Plan: $25
Entrepreneur Plan: $27
Shopping Plus Plan: $40
• Elementor WooCommerce themes,
• Beaver builder,
• Premium customer support,
• Additional extensions,
• Royalty-free images,
• Responsive,
• RTL language ready,
• Customizable headers styles
Free Drug Store ThemeFree once you share it on social media channels• Pre-loaded with Retina-ready images,
• Image slider,
• Account toolbar,
• Menu section,
• Prominent search bar,
• Parallax visual effects.
NevePersonal for 69eur, Business for 149eur, Agency for 259eur• Flexible themes,
• 100 pre-made starter sites,
• Google AMP compatibility,
• Drag and drop builder,
• WooCommerce booster,
• Enhanced support,
• Mobile-first themes.
FlyingoThe personal license starts at $104 and the Commercial license costs $135• Promotional codes,
• Limited-time discounts,
• Exclusive offers,
• Feature-rich themes,
• All-in-one store customizations,
• GDPR and CCPA compliance,
• Responsive themes,
• Site builder.
BoutiqueFree to download or $49 for the premium version• Built-in fully responsive slider and carousel,
• Footer widget,
• Shipping information display,
• Privacy policy and email signup displays,
• Customizable header and footer.
ElitarioThe Personal Plan starts at $79, Commercial at $103, and the Business at $279• Dark splash screen,
• Headline,
• Offer,
• Single CTA,
• Promotions,
• Testimonials,
• Blog interface,
• All-in-one setup,
• Core plugins,
• CCPA compliance.
OverlaySingle Site License: $25, 
5 Site License: $39, 
Unlimited Site License: $65
• No-code builder,
• Customizable,
• Speed,
• Usability,
• Performance,
• Support,
• Responsive themes,
• Mobile navigation,
• Mobile customization settings.
StorefrontFree plan available, $79 for the annual subscription• WooCommerce official themes and plugins,
• Official updates,
• Pricing table,
• Parallax,
• Product sharing,
• Mega menus,
• Personal support,
• Product categories,
• Homepage product features.
WoostifyPersonal: $49
Professional: $79
Agency: $129
• Starter sites,
• Countdowns,
• Header and footer builders,
• Buy Now button,
• Product quick view,
• RTL languages,
• Translation.
VelurePersonal: $69
All themes: $99
Lifetime: $159
• Unlimited sites,
• Flexibility,
• Instagram bar,
• Photo display,
• Customizer,
• Four color schemes,
• Responsive themes,
• Email sign up,
• Social icons.
Shoptimizer$99 for one year of updates and premium support• Customizable header,
• Footer,
• Sidebar,
• Checkout page,
• Payment forms,
• Sales countdowns,
• Sticky scroll,
• SEO enhancements,
• Elementor page builder,
• Pre-designed pages.
GameinPersonal: $69
Commercial: $90
Additional features can be purchased individually
• Customizable branding,
• Search bar,
• Visitor profile link,
• Contact information,
• Mobile-first,
• Responsive themes,
• RTL language support,
• Advanced product search,
• Cross-selling options,
• Product preview popups,
• Product comparisons.
FlatsomeThe regular license starts at $59 and the Extended license $2950• Mobile and speed optimized themes,
• No-code builder,
• Ajax pagination and filtering,
• Smart mini cart options,
• Live theme option panel,
• UX builder.

How to choose the right WooCommerce theme

Before you choose a WooCommerce theme for your website, first take a step back and consider the type of products you sell. Are your products mainly fashion items, electronics, food or something else? Whatever it is, you can choose WooCommerce themes designed specifically for these products.

Next, consider your budget and look for suitable WooCommerce themes that fit into it. At the same time, you’ll need to think about which features are essential for your brand and ensure that your chosen theme offers them. For example, you’ll need a theme that supports both desktops and mobile devices.

Finally, before you hit that purchase button, remember to read customer reviews about the theme’s reliability and performance. Customer reviews are the best way to vet an online product, so you shouldn’t skip out on this step. 

In this manner, based on the reviews, features, pricing, and products, you can easily select a suitable WooCommerce theme for your business. 

15 of the best WooCommerce themes for every ecommerce niche

1. Astra

Free Drug Store Theme

Main features: Astra advertises itself as the most popular WordPress theme of all time, and it’s easy to see why. It offers all the tools WordPress and WooCommerce administrators need to create a beautiful site that matches their unique image. It provides numerous WooCommerce-specific features tailored to the needs of online stores: customize the checkout process, build store pages with a drag and drop interface, and configure a quick product view that allows visitors to see product details without clicking through to a separate page.

Price: Astra can be used for free, or upgrade to one of three options. Astra Pro is $49 per year when paid annually and it offers customization controls, built-in layouts, modern checkout forms, and a site builder, as well as deep integrations with popular WordPress plugins. The Essential Bundle is $79, offering everything in Pro plus widgets and pre-built blocks, premium starter templates, a page builder, and priority support. The $149 Growth Bundle gives access to every feature, including an AI-powered content creator and a smart feedback collector.

Optimized for: Astra is a WooCommerce theme, so it’s been built with ecommerce in mind. That includes a “conversion ready checkout,” optimization for mobile users, a dropdown cart, product catalog, quick view for products, and much more.

Styles: With more than 200 pre-built layouts to choose from, plus the Pro tiers giving advanced customization options, Astra websites can be whatever you want them to be.
Omnisend can be used with Astra to create high-converting abandoned cart recovery emails.

2. Divi

Divi theme

Main features: With more than 600,000 active installations, Divi WooCommerce themes, now known as Elegant Themes, is one of the most popular WordPress themes available (its webpage boasts that it’s “the most popular WordPress theme in the world”). In addition to being a versatile theme, it also includes a page builder so you can fine-tune your pages. There are more than 800 premade website layouts to choose from, a drag and drop builder to make it just right, the option to create your own headers and footers, and you can make changes using custom CSS if you’re comfortable.

Price: Divi can be purchased for $67 for a single year of updates and support. This is meant for website owners who want to leverage the no-code builder, get access to 24/7 support, and the Divi theme and builder. The Divi Pro plan starts at $211 per year and gives additional access to unlimited cloud storage, Divi AI, and more. The Divi Agency plan at $286 lets web agencies sign up for the full suite of Divi products, including VIP support and team management for up to 8 members. 

Optimized for: As a flagship theme for Elegant Themes, Divi is powerful, responsive across screen sizes, automatically reduces CSS and JavaScript files to improve load time, offers SEO features, and has heaps of customization options as well as a large library of pre-made layouts. In other words, it’s suitable for almost anything you can imagine, and that’s why it’s used on so many websites already.

Styles: As you’ve probably noticed by now, Divi is versatile. Between the page builder, pre-made layouts, forms, sliders, CTAs, galleries, and custom CSS, you can really make your site everything you want it to be.

3. Ocean WP

OceanWP theme

Main features: OceanWP is one of the top free WooCommerce themes, with over 5 million downloads. It works with several page builders including Elementor WooCommerce themes and Beaver Builder, making it easy to customize your site to your unique needs.

Price: Free. For additional options, the Personal Plan is $43 a year and can be used on three sites. The Business Plan is $71 a year and can be used on sixsites. The Agency Plan is $127 a year and can be used on fifty sites, premium product updates and customer support, additional extensions, royalty-free images, and pro demo sites for 50 custom ecommerce websites.

Optimized for: OceanWP is a lightweight and fast WooCommerce template, with plenty of customization options. It’s fully responsive and RTL language ready. There are more than 30 templates to choose from if you want to get started quickly, or you can create your site from scratch. There are seven customizable header styles, a top bar for features like a social menu, and three different mobile menu styles to choose from. The WooCommerce integration includes page styling for your shop and individual product pages, and a multi-step checkout.

Styles: With the templates, demos, support for page builders, built-in header styles, global fonts, global site layouts, and ecommerce tools, OceanWP is an ideal platform for whatever style you’re looking to achieve.

Want to get even more out of your WooCommerce Themes? Check out more resources for WooCommerce:

WooCommerce Abandoned Cart: 7 Plugins to Help You Recover Lost Sales

WooCommerce FollowUp Emails: 12 Best Practices and Examples

4. Free Drug Store Theme

Flyingo Woocommerce theme

Main features: They say a picture says a thousand words, and Free Drug Store Theme prioritizes pictures. It comes pre-loaded with Retina-ready images as well as an image slider, so you can show your products looking their very best. This theme’s base design also has an account toolbar at the top of the screen, plus a menu section with links to other pages as well as a prominent search bar. Support for parallax visual effects also gives your site a high-quality, professional feel with no coding required.

Price: Free to download once you share it on Facebook, Twitter, or LinkedIn. 

Optimized for: Although any ecommerce site could use this theme, as the name suggests it’s primarily aimed at brands selling supplements, medicine, or other health products. Free Drug Store Theme supports tablets and smartphones, loading nicely on both and allowing visitors to make purchases from any device.

Styles: Free Drug Store Theme has a single preset style, but its broad customization options will allow you to create the exact design you want.

5. Neve

Neve theme

Main features: Neve is a powerful but flexible theme. It comes with more than 100 pre-made starter sites in its library, with new ones added every month. It’s compatible with Google’s AMP, has a drag and drop builder to customize to your liking, and is known for its speed.

Price: Neve has three pricing plans: Personal for 69eur a year, Business for 149eur a year, or Agency for 259eur a year. Each plan allows the theme to be used on unlimited sites, with Business and Agency offering additional features including WooCommerce Booster and enhanced support.

Optimized for: Neve is a mobile-first theme, guaranteeing that visitors can easily navigate and buy from your store on their phones. It’s also been designed for a smooth integration with WooCommerce, boasting ecommerce features like a floating cart, catalog layouts, wishlists, a gallery slider, and optimized checkout layouts to make the buying process faster and easier.

Styles: Already used by ecommerce stores of almost every type, Neve can be customized to your liking.

6. Flyingo

Elitario Woocommerce theme

Main features: Flyingo’s eye-catching centerfold is ideally designed for promotional codes, limited-time discounts, and other exclusive offers. This is a feature-rich theme ideal for ecommerce stores, with various layout options including a category grid and category list to help visitors find what they’re looking for.

Price: A personal license is $104 and the commercial license $135. Unlike other top WooCommerce themes, the personal license doesn’t allow an end product to be sold with it, so ecommerce stores would need at least the commercial license. Flyingo also offers additional services that can be purchased separately, including six more months of support ($31), all-in-one store customization ($1,479), and GDPR & CCPA compliance new privacy rules ($49).

Optimized for: Flyingo is ideal for businesses in travel and tourism, with support for international currencies and foreign languages, including Arabic and Hebrew which are read from right to left instead of left to right. It’s a responsive theme that looks beautiful on any screen size.

Styles: Flyingo is a clean theme with no shortage of features. Although it doesn’t have pre-built layouts to use, its site builder and modern features allow you to build your store the way you want it.

7. Boutique

Boutique theme for Woocommerce

Main features: The boutique is a clean, simple, and elegant theme without any distractions, focusing on your products. This theme has a built-in fully responsive slider and carousel on the homepage so you can feature your best products and special offers. With a footer widget, you can add your shipping information, privacy policy, and email signup.

Price: Free to download, or $49 for a premium version with support and extra features.

Optimized for: From modern watches, beautiful dresses, and designer bags to sunglasses or even beauty products selling fashionable items online has become increasingly popular. Whether you have ten or thousands of products to sell, you can display your product in a modern and clean fashion. People love to shop online for luxury brands or boutique-related products, so opening a profitable eCommerce store and selling to hundreds of potential customers from anywhere in the world.

Styles: The boutique theme has a simple modern style perfect for clean and minimalistic online stores; with a customizer, you can easily change header and footer colors to fit your overall brand.

8. Elitario

Elitario theme for Woocommerce

Main features: Elitario’s live demo features a dark splash screen, a headline, offer, and a single CTA—an excellent way to show visitors your main message, whether that’s a product to sell or an invite to join your email list. Its dark appearance adds a layer of sophistication, and there’s everything here to engage visitors: promotions, testimonials, and a blog interface.

Price: Like Flyingo, there are three pricing options: Personal at $79, Commercial at $103, and Business at $279, with ecommerce stores requiring at least a Commercial license to sell products. There are also add-ons that you can purchase, including six additional months of customer support ($24), all-in-one setup ($1,479), core plugins ($24), and GDPR/CCPA compliance ($49).

Optimized for: Elitario is a WooCommerce template aimed at online liquor stores and beverage vendors. It includes the ability to filter by price, size, and age so visitors can find the bottle they’re looking for. Visitors can also open an account and create a wishlist. On top of that, there’s one-click installation, high-quality stock images to add pleasing visuals to your store, and it comes loaded with the popular Elementor page builder. Elitario also offers a set of powerful JET plugins, including but not limited to Woobuilder, Tabs, Blogs, Product Gallery, and Elements.

Styles: Like Flyingo, Elitario doesn’t offer pre-built layouts to choose from so there’s only one style to choose from. Once installed, you can use Elementor to customize the layout and appearance.

9. Overlay

Overlay Woocommerce theme

Main features: Overlay gives you the ability to build websites from scratch without any knowledge of coding or development. If you have an ecommerce store integrated with WooCommerce, then Overlay has specific themes for you. It’s known to be lightweight, fast, and incredibly customizable. 

Price: Overlay provides three tiers of pricing: the Single Site License, starting at $25, with premium WooCommerce themes and features, dedicated support, and updates for one year; the 5 Site License at $39, with the same features as the Single Site License but for five sites, and the Unlimited Site License for $65, which, as the name suggests, provides the same capabilities for unlimited websites. 

Optimized for: Speed, usability, performance, and support. Any ecommerce business with these requirements, along with a responsive screen or device setup, mobile navigation, and further mobile customization settings can use this theme. 

Styles: All the Overlay themes are built into the WordPress customizer, so you can easily create your style the way you want. Changes are instant so they happen as you edit each setting in real time. 

Omnisend can be used with Overlay to create SMS marketing campaigns that reach customers where they are.

10. Storefront

Storefront theme for Woocommerce

Main features: Storefront is an official WooCommerce theme that offers seamless integration with the WooCommerce platform including its extensions, and is especially designed for ecommerce stores. With over 5 million total downloads, it’s one of the most popular free WooCommerce themes among vendors in a wide range of verticals. Storefront is built and maintained by WooCommerce core developers, giving you peace of mind that theme or plugin updates won’t cause conflicts.

Price: Free, with options to pay for enhanced features. A $79 annual subscription unlocks additional tools—like a pricing table, parallax, product sharing, mega menus, and more—and personal support. Alternatively, individual products can be purchased if the entire bundle isn’t needed.

Optimized for: Built for ecommerce stores, Storefront is one of the best free WooCommerce themes, with the download figures to prove it. Enjoy product categories, plus recent, featured, on-sale, or top-rated products all on the homepage. There’s a flexible grid system and enhanced SEO performance to help interested buyers find you.

Styles: Storefront is intentionally clean and simple, providing a good starting point for your store. From there, the variety of design options and plugins help you build.

11. Woostify

Woostify theme for Woocommerce

Main features: Woostify is a free WordPress theme that’s specifically designed to be compatible with WooCommerce stores. Its demo sites highlight its versatility, with stores created for everything from furniture to jewelry and pets to pizza.

Price: Free. For additional features, there are three plans for Woostify Pro: Personal ($49/year), Professional ($79/year) and Agency ($129/year). This gives you access to add-ons including starter sites, countdowns, headers and footer builder, Woobuilder, a Buy Now button, product quick view, and more. However, the only difference between the three paid tiers is how many sites are supported, with Personal allowing usage on a single site, Professional allowing three sites, and Agency allowing unlimited.

Optimized for: Woostify is a popular free ecommerce theme. Its lightweight design has minimal performance impact, and it’s flexible enough to work for practically all kinds of online stores. The starter sites include templates for everything from fashion and cosmetics to furniture and cars. It also supports RTL languages and translation.

12. Velure

Velure theme for Woocommerce

Main features: Velure is a clean and classic WooCommerce theme, with plenty of customization options. It’s a responsive theme so perfectly adjusts to the screen size it’s being viewed on—ensuring your customers can buy from you on their phones too. There are useful widgets available, including email sign-up to grow your email list and social icons to help increase your following.

Price: The Personal plan is $69 a year and allows the theme to be used on unlimited sites, and includes updates and support for a year. The Lifetime plan is a one-off $159 payment, with lifetime updates and support. Alternatively, the All Themes Package provides 35 themes for $99 a year.

Optimized for: Velour’s design is ideal for fashion and furniture brands, but it’s flexible enough to be used by any ecommerce store. One of the theme’s standout features is an Instagram bar at the top of the screen, showing your latest photos and encouraging site visitors to look at your profile.

Styles: There are four color schemes to choose from, and the customizer shows real-time previews as you make changes.

13. Shoptimizer


Main features: Shoptimizer is a fast WooCommerce theme with a focus on speed, design, and conversions—all crucial factors for an ecommerce store. The design options include the ability to remove the header, footer and sidebar on the checkout page, so the payment form has no distractions and this may help to increase conversions.

Price: $99 with one year of updates and premium support.

Optimized for: This is a powerful ecommerce theme with helpful features for store owners. You can add sales countdowns on single products, trust badges for social proof, make product details sticky on scroll, and add additional product information beneath the buy button. These are all features designed to help you make more sales. In addition to these, the theme has SEO enhancements, Elementor page builder, and pre-designed pages to get started quickly.

Styles: Shoptimizer is capable of creating sites and stores in a range of styles. The theme comes with pre-designed pages for Home, About, Contact, FAQs, and sales pages, all of which are included with the one-click demo. There’s also a customizer to make adjustments, and Elementor to let you really create as you want.

14. Gamein

Gamein theme for Woocommerce

Main features: Gamein is an outstanding WooCommerce theme for any store that sells games, consoles, or other gaming-related products. The homepage features customizable branding as well as contact information, a search bar, and a link to the visitor’s profile. Beneath those are sections for promotions, product listings, feature descriptions, testimonials, and blog posts.

Price: A personal license costs $69 and a commercial license $90. Like some other themes in this list, a personal license doesn’t permit products to be sold so ecommerce stores will require at least a commercial license. Alternatively, there’s the MonsterONE subscription program for $13.25 which offers 24/7 support, access to over 250,000 items, and 35% discount on exclusive items. There is also the ability to purchase individual add-ons, including six months of additional support ($21), all-in-one customization ($1,479), must-have plugins ($24), and GDPR & CCPA Compliance ($49).

Optimized for: Gamein is a mobile-first, responsive ecommerce theme. It offers support for RTL languages and useful ecommerce features, including advanced product search, cross-selling options, product preview pop-ups, product comparisons, and the ability for visitors to create wishlists.

Styles: Gamein comes with a single style but there are multiple colors to choose from. It also has a page builder to enable you to create your store the way you want it.

15. Flatsome


Main features:  Flatsome is a multi-purpose, responsive WooCommerce theme. It is mobile and speed optimized, and helps businesses create fast websites with a great user experience without any coding. You can leverage the Ajax pagination and filtering settings, smart mini cart widget options, and a Live Theme Option panel for unlimited options. 

Price: The regular license starts at $59 and offers all premium features plus future updates and support for UX themes for up to 6 months. This plan is for one user for a single end product, which end users are not charged for. The Extended license for $2950 can be deployed for products which the end user is charged for. 

Optimized for: Flatsome works well for any shop, company website, or client websites, whether you’re a freelancer or an agency. You can create super fast and responsive websites which also provide good user experiences, along with unlimited options for the page builder. 

Styles: Flatsome provides a UX builder which is compatible with the WordPress block editor. 

Tips for customizing your WooCommerce themes

You can follow the steps given below to customize your WooCommerce themes:

  1. First, use the WordPress customizer. This allows you to easily customize WooCommerce themes without needing to edit any software code.
  2. Next, use a page builder plugin. Page builder plugins like Elementor or Beaver Builder can help you create custom layouts easily. 
  3. Finally, use your WooCommerce extensions. There are thousands of WooCommerce extensions and they help you add additional features and functionality to your online store. 

Omnisend: The best email marketing platform for all WooCommerce themes

Omnisend theme for Woocommerce

Omnisend is one of the most popular email marketing tools for ccommerce brands, and it offers features that are designed specifically to help you increase sales and grow faster. These include:

  1. Abandoned cart recovery
  2. Product recommendation emails
  3. Welcome series
  4. Order and shipping confirmations
  5. SMS marketing
  6. Popups and signup forms

This tool is easy to use and integrates with WooCommerce in just a few clicks. Omnisend also offers pre-built integrations with popular WooCommerce plugins, such as WooCommerce subscriptions and WooCommerce Product Bundles. It is a scalable platform that can help you grow your business, and can easily handle WooCommerce stores of any size.

Wrapping up

Whether you’re starting out or you’re already established but your site needs an update, one of these WooCommerce templates could do just the trick.

Your theme and overall site appearance will dramatically impact your results as an ecommerce vendor. From customization and visual design to loading times and mobile performance, it’s critical to find a theme that meets the needs of your store.

These are just some of the fastest WooCommerce themes we’ve seen in 2024. Each of these works wonderfully with Omnisend. To see how, get started with Omnisend for free today.

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Richard White
Article by
Richard White

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.

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