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20 best WooCommerce themes in 2024

Reading Time: 21 minutes

The best WooCommerce themes can significantly impact your online store’s success. A well-chosen theme enhances user experience, influences first impressions, and can significantly boost conversions and sales.

Key qualities of a top WooCommerce theme include professional design, mobile responsiveness, and fast loading times. It should integrate seamlessly with WordPress and offer necessary features without unnecessary bloat. 

Industry-specific themes can provide tailored features for particular product types, and easy customization options like drag-and-drop page builders can help you create a branded look without extensive coding knowledge.

This article reveals the 20 best themes for WooCommerce with additional tips on choosing the best-fit theme for your store. 

Let’s get started.

Unlock your WooCommerce store’s potential with Omnisend’s powerful email and SMS marketing tools

Criteria for choosing the best WooCommerce themes

Our selection process for the top 20 WooCommerce themes was thorough and practical. We installed each theme, added products, and tested vital features and checkout processes. Our criteria included:

  1. Ease of use: We evaluated the setup process and customization options
  2. Features and functionality: We assessed built-in capabilities and compatibility with popular plugins
  3. Performance and speed: We measured loading times and overall site performance
  4. Customer support and documentation: We reviewed the quality and accessibility of help resources
  5. Pricing and value for money: We considered the features offered relative to the cost

Additionally, we analyzed user reviews, checked documentation clarity, and noted update frequency. Only themes that excelled across these areas made our final list.

While no theme is perfect for every store, these selections offer solid foundations for various WooCommerce businesses.

Review of the 20 best WooCommerce themes in 2024

1. Astra

best WooCommerce themes: astra

Astra is a versatile WordPress theme perfect for creating efficient WooCommerce stores with templates. It offers a range of customizable features tailored for online retail, including flexible checkout options, product grid layouts, and pre-built templates that integrate seamlessly with popular WordPress plugins.

Main features

  • Highly customizable to match unique brand images
  • WooCommerce-specific features
  • Customizable checkout process
  • Drag-and-drop interface for building store pages
  • Quick product view functionality
  • Compatible with WordPress and WooCommerce
  • Popular and widely used
  • Comprehensive toolset for site creation
  • Tailored for online store needs

Pros

  • Over 200 templates
  • Effortlessly build stunning checkouts
  • SEO optimized
  • Full customization (Pro tier and above)
  • Elementor, Gutenberg, WooCommerce, Spectra, and LearnDash integrations

Cons

  • A steep learning curve to master customization
  • Free plan limits customization for design, layouts, and checkouts
  • Annual fee for Astra Pro unless you grab an expensive lifetime subscription 

Optimized for

Astra is a WooCommerce theme, so it’s been built with ecommerce in mind. That includes a “conversion ready checkout,” optimization for mobile users, a dropdown cart, a product catalog, a quick view for products, and much more.

Styles

Astra offers over 200 templates for popular ecommerce categories, including:

  • Book shops
  • Food ordering
  • Cake shops
  • Elearning
  • Memberships
  • Online shopping
  • Fashion and clothing
  • Jewelry
  • Furniture

Each theme is customizable, plus Pro tiers and above give advanced customization options like pre-built layouts for product pages and categories.

Pricing

  • Free version available
  • Astra Pro: $49/year (annual billing)
  • Essential Bundle: $79
  • Growth Bundle: $149

2. Divi

best WooCommerce themes: divi

Divi is a popular WordPress theme that integrates seamlessly with WooCommerce, offering online store owners a flexible platform for customizing their ecommerce sites with a visual drag-and-drop builder. 

It makes designing product pages, carts, and checkouts easy without coding knowledge, and it has a large user base if you need additional resources and help.

Main features

  • Versatile WordPress theme with built-in page builder
  • 800+ pre-made website layouts
  • Full WooCommerce integration
  • Drag-and-drop builder
  • Custom header and footer creation
  • Option for custom CSS modifications
  • Responsive design with full control over mobile appearance
  • Extensive design options, including hover effects, animations, and transforms

Pros

  • Suitable for a wide range of website types and industries
  • Visual editor makes design accessible to non-developers
  • Pre-made layouts and elements speed up the design process
  • Offers deep levels of design control for those who want it
  • Single license for unlimited sites

Cons

  • Despite being user-friendly, mastering all options takes time
  • It can be slower than lighter, coded-from-scratch sites
  • It can make switching themes difficult
  • It may be overkill for basic, content-focused websites
  • Popular templates may lead to “sameness” across sites

Optimized for

As a flagship theme for Elegant Themes, Divi is powerful and responsive across screen sizes, automatically reduces CSS and JavaScript files to improve load time, offers SEO features, and has heaps of customization options as well as a large library of pre-made layouts. In other words, it’s suitable for almost anything you can imagine, and that’s why it’s used on so many websites already.

Styles

Divi’s extensive style options span from minimalist to complex designs, offering customizable layouts for every ecommerce store. 

Its visual editor allows real-time styling of fonts, colors, shadows, and animations. Users can create unique looks using shape dividers, background masks, and custom CSS. With global color palettes, responsive controls, and pre-made designs, Divi accommodates various aesthetic preferences.

Pricing

  • Divi: $89/year or $249 lifetime
  • Divi Pro: $277/year or $297 lifetime

3. Ocean WP

best WooCommerce themes: oceanwp

OceanWP offers extensive customization options without requiring coding skills. The theme provides flexible shop layouts, conversion-focused features, and seamless integration with WooCommerce. It supports many store types, from simple to complex, with a rich template library to jumpstart designs. Its regular updates ensure ongoing compatibility and feature enhancements for your store. 

Main features

  • Seamless WooCommerce integration
  • 100+ WooCommerce full website templates (with OceanWP Pro Bundle)
  • 4+1 shop and product archive styles
  • Grid layout with optional list style
  • Seven shop and archive loop builder elements
  • Six single product loop builder elements
  • Customizable shop pages through the Customizer
  • Sticky Add to Cart feature (Floating Bar) for increased conversion

Pros

  • High level of customization without requiring coding skills
  • Flexible design options for various types of online stores
  • Emphasis on user experience and conversion optimization
  • Seamless integration with WooCommerce out of the box
  • Ability to create clean, uncluttered shop layouts
  • Extensive template library to jumpstart store design

Cons

  • Some advanced features require purchasing the Pro Bundle
  • Potential for option overload, which may overwhelm new users
  • Learning curve to fully utilize all customization options
  • Reliance on extensions for some functionality, which may lead to plugin bloat

Optimized for

OceanWP is a lightweight and fast WooCommerce template with plenty of customization options. It’s fully responsive and RTL language ready. There are more than 30 templates to choose from if you want to get started quickly, or you can create your site from scratch. There are seven customizable header styles, a top bar for features like a social menu, and three different mobile menu styles to choose from. The WooCommerce integration includes page styling for your shop, individual product pages, and a multi-step checkout.

Styles

OceanWP offers diverse styles for WooCommerce stores, including multiple shop and product archive layouts with grid and list view options, customizable single product pages, and various header styles. The theme allows for easy customization of colors, typography, and layout elements with Elementor integration, letting you create unique, visually appealing store designs effortlessly.

Pricing

  • Free version available
  • Starter: $35/year or $141 lifetime (1 website)
  • Personal: $43/year or $178 lifetime (3 websites)
  • Business: $71/year or $285 lifetime (10 websites)
  • Agency: $127 yearly or $509 lifetime (300 websites)

Want to get even more out of your WooCommerce themes? Check out more resources for WooCommerce:

15 WooCommerce abandoned cart plugins [free & paid]

WooCommerce follow-up emails: 7 best practices and examples

4. Free Drug Store Theme

best WooCommerce themes: free drug store theme

This free drug store theme offers a specialized WooCommerce solution for pharmaceutical retail. It features a clean, professional design with retina-ready images and a full-width slider to showcase medical products effectively. Built on Bootstrap with Cherry framework integration, it provides easy pharmacy customization options. The theme prioritizes user-friendly navigation and clear product presentation to enhance the online medication purchasing experience.

Main features

  • Retina-ready images
  • Full-width slider
  • Product gallery
  • Animations and transitions
  • Parallax effect
  • Responsive, mobile-friendly design
  • Bootstrap-based framework
  • Cherry framework integration
  • Customization options
  • Intuitive navigation
  • Optimized for medicine and supplement retail

Pros

  • Looks great out of the box 
  • Pixel-perfect attention to detail
  • Adheres to latest design and coding standards
  • Versatile enough for related niches (e.g., sports supplements)

Cons

  • No support
  • Limited to drug store and closely related niches
  • May require custom coding to do what you want
  • Potential learning curve for Cherry framework
  • Could be overwhelming for very small pharmacies
  • Lacks the advanced checkout features of premium themes

Optimized for

Although any ecommerce site could use this theme, as the name suggests, it’s primarily aimed at brands selling supplements, medicine, or other health products. The Free Drug Store theme supports tablets and smartphones, loading nicely on both and allowing visitors to make purchases from any device.

Styles

The Free Drug Store theme has a single preset style, but its broad customization options allows you to create the exact design you want.

Pricing

  • Free to download
  • Optional installation and Setup: $99

5. Neve

best WooCommerce themes: neve

Neve is a fast, lightweight WordPress theme optimized for WooCommerce. It integrates seamlessly with popular page builders like Elementor, Brizy, and Beaver Builder, offering enhanced ecommerce features and customization options. The Elementor Booster PRO adds premium widgets to create interactive product pages.

Main features

  • Lightning-fast performance
  • Full WooCommerce integration
  • Customizable headers and footers
  • Major page builder compatibility
  • Fully responsive design
  • 100+ starter site templates
  • SEO-optimized structure
  • Quick one-minute setup
  • Regular feature updates

Pros

  • Prioritizes speed, benefiting SEO and user experience
  • Regular updates ensure compatibility with the latest WordPress version
  • Suitable for various stores, reducing the need for multiple themes
  • Compatible with Elementor, Brizy, Beaver Builder, Visual Composer, SiteOrigin, and Divi Builder

Cons

  • Requires page builders to enhance functionality
  • Most advanced features require the PRO version — examples include the sticky header, wish list feature, and add-to-cart buttons

Optimized for

Neve is a mobile-first theme, guaranteeing that visitors can easily navigate and buy from your store on their phones. It’s also been designed for smooth integration with WooCommerce, boasting ecommerce features like a floating cart, catalog layouts, wish lists, a gallery slider, and optimized checkout layouts to make the buying process faster and easier.

Styles

Neve’s styling options cater to both beginners and experienced designers. Its intuitive customizer and global color palettes suit novices, while advanced users benefit from custom CSS and hooks. Integration with Divi, Elementor, and other page builders provides hundreds more templates in addition to the 100+ stock templates.

Pricing

  • Free version available
  • Solo Sailor: $399/year (1 site)
  • Captain’s Crew: $599/year (3 sites)
  • Sea Commander: $799/year (10 sites)

6. Flyingo

best WooCommerce themes: flyingo

Flyingo is a versatile WooCommerce theme for travel agencies and tourism services. It offers comprehensive features, including responsive design, multi-language support, and diverse product modules, making it ideal for businesses looking to showcase attractions, book hotels, and manage tours.

Main features

  • 100% responsive design
  • Multi-language and multi-currency support
  • Integration with Google Fonts for typography options
  • Cloud Zoom functionality on product detail pages
  • Secondary product image display on hover
  • Various product slider modules (featured, latest, top-selling, related)
  • Category-wise product tab sliders
  • Shopping cart dropdown in the header for easy access

Pros

  • Tailored specifically for travel and tourism businesses
  • Comprehensive ecommerce functionality out of the box
  • Emphasis on visual presentation with zoom and image features
  • Flexibility in layout and content presentation
  • SEO-friendly structure
  • Includes full PSD files for advanced customization

Cons

  • No page builder support
  • Checkouts and product pages lack customization options

Optimized for

Flyingo is ideal for businesses in travel and tourism with support for international currencies and foreign languages, including Arabic and Hebrew, which are read from right to left instead of left to right. It’s a responsive theme that looks beautiful on any screen size.

Styles

Flyingo is a clean theme with plenty of features. It has one template but lets you change the layout of pages with one click and provides access to PSD files for customization. It’s built to go out of the box and requires minimal configuration. 

Pricing

  • Personal license: $104
  • Commercial license: $135

7. Electro Electronics Store WooCommerce Theme

best WooCommerce themes: electro

Electro is for WooCommerce-powered electronics stores, offering multiple homepage layouts and customizable headers with integration for popular page builders like Elementor and WPBakery. Its features include advanced live search, vertical menus, product carousels, and deal displays while supporting multi-vendor functionality through compatibility with plugins such as Dokan and WC Vendors.

Main features

  • Multiple pre-designed homepage layouts
  • Customizable headers with 12 pre-defined styles
  • Integration with page builders (Elementor and WPBakery)
  • Advanced live search functionality
  • Product carousels and deal displays
  • Multi-vendor support through compatible plugins
  • Responsive Mega Menu
  • Extensive customization options for colors and layouts

Pros

  • Versatile design suitable for various electronics store types
  • Flexible customization options without requiring coding skills
  • Built-in compatibility with popular ecommerce plugins
  • Regular updates and dedicated support
  • Performance-oriented with lean, extensible code

Cons

  • Potentially overwhelming number of options for beginners
  • May require additional plugins for full functionality
  • Some advanced features confined to specific page builders

Optimized for

The Electro theme is optimized for electronics stores using WooCommerce, focusing on marketplace functionality and visual customization. It offers robust performance through lean code and responsive design, emphasizing advanced search capabilities and effective product showcasing. 

Styles

Elecro is easy to style with 17 homepage variations, 12 header styles, and nine color schemes, complemented by 17 pre-built pages. For product showcases, it provides three single product page layouts and flexible shop page options with multiple column choices. The theme also includes three distinct blog layouts. 

Pricing

  • Regular license: $59

8. Elitario

best WooCommerce themes: elitario

Elitario is a stylish WooCommerce theme designed for liquor stores, offering multiple home and shop page layouts with customizable headers and footers. Built with Elementor, it features advanced filtering options, product comparison, wishlist functionality, and a personal account dashboard. The theme’s fully responsive design, combined with strong and elegant colors, provides a realistic shopping experience, while 24/5 technical support ensures a smooth user experience.

Main features

  • Multiple homepage layouts 
  • Customizable headers 
  • Built with Elementor page builder for easy customization
  • Fully responsive design for all devices
  • WooCommerce integration for ecommerce functionality
  • Advanced product filtering and sorting options
  • Wish list and product comparison features

Pros

  • Smart product filtering by price, size, and age
  • Multiple product sorting options (popularity, latest, price)
  • Customizable shopping cart with product descriptions and total cost
  • Wish list functionality for saving products for later purchase
  • Product comparison tool for evaluating different items
  • Personal user accounts for order management and tracking

Cons

  • Limited product variation options out-of-the-box
  • Lacks built-in age verification functionality
  • Absence of integrated subscription or wine club features common in liquor ecommerce

Optimized for

Elitario is a WooCommerce theme for online liquor stores with elegant designs and specialized product filtering options for spirits, wines, and beers. It combines sophisticated aesthetics with user-friendly ecommerce functionality to create a trustworthy and refined digital shopping experience.

Styles

Elitario offers a range of stylish options for online liquor stores, including five homepage designs, seven header styles, and three footer layouts. The theme has specialized templates for showcasing premium spirits, wines, and craft beers.

Pricing

  • Personal license: $84
  • Commercial license: $109

9. Overlay

best WooCommerce themes: overlay

Overlay is a highly customizable theme for WooCommerce store owners who want granular control without coding. It suits beginners and advanced users, offering an intuitive Customizer interface for easy design changes, seamless product catalog customization, one-click demo imports, and built-in sliders for showcasing items.

Main features

  • Responsive design
  • One-click demo imports
  • Built-in basic slider
  • Sticky header/navigation options
  • Menu cart and dropdown basket
  • Customizable blog features
  • Performance-focused design

Pros

  • Intuitive customization interface
  • Minimal coding required for advanced designs
  • Lightweight and performance-oriented
  • Regular updates and active development
  • Affordable pricing for premium version
  • Positive user reviews and ratings
  • Compatible with popular plugins like Elementor
  • Detailed documentation and support

Cons

  • Limited number of pre-built layouts compared to some competitors
  • Full WooCommerce integration only available in premium version

Optimized for

Overlay delivers a fast and conversion-focused design with minimal tweaking. Its comprehensive Customizer settings let you adjust layouts, colors, and typography without coding. The theme offers seamless WooCommerce integration, one-click demo imports, and built-in sliders for showcasing products, helping you quickly create professional, user-friendly ecommerce sites.

Styles

Overlay has 22 pre-designed page layouts that you can import as starting points for designs. All the Overlay themes are built into the WordPress customizer, so you can easily create your style the way you want. Changes are instant, so they happen as you edit each setting in real time. 

Omnisend can be used with Overlay to create SMS marketing campaigns that reach customers where they are.

Pricing

  • Free version available with limited WooCommerce support
  • Overlay Pro
    • Single Site License: $25 lifetime
    • 5-Site License: $39 lifetime
    • Unlimited Site License: $65 lifetime

10. Storefront

best WooCommerce themes: storefront

Storefront is a free, flexible theme created by WooCommerce core developers, ensuring seamless integration with WooCommerce and its extensions. It offers a responsive layout, customizable design, and enhanced SEO performance. You’ll benefit from its reliability during updates, clean design as a starting point for customization, and solid foundation based on the Underscores theme used by WordPress.com.

Main features

  • Deep WooCommerce integration
  • Responsive layout
  • Flexible and nestable grid system
  • Enhanced SEO performance
  • Customizable design through WordPress customizer
  • Child theme support
  • Regular updates and maintenance by WooCommerce core developers

Pros

  • Stable and reliable during updates
  • Excellent foundation for custom development
  • Full integration with WooCommerce and its extensions

Cons

  • Basic appearance without customization
  • Requires additional extensions for complex store functionalities

Optimized for

Built for ecommerce stores, Storefront is one of the best free WooCommerce themes, with the download figures to prove it. Enjoy product categories, plus recent, featured, on-sale, or top-rated products, all on the homepage. There’s a flexible grid system and enhanced SEO performance to help interested buyers find you.

Styles

Storefront offers a clean, minimalist canvas for your WooCommerce store, serving as an ideal foundation for custom styling. Its flexible design helps you craft a unique visual identity using the WordPress customizer, custom CSS, and plugins without requiring advanced coding skills.

Pricing

  • Free to install

11. Woostify

best WooCommerce themes: woostify

Woostify is a high-performance WooCommerce theme that helps you drive more sales. Focusing on speed and SEO optimization, it delivers a lightning-fast, conversion-focused shopping experience with flexible customization options and compatibility with popular plugins to ensure a seamless, modern storefront.

Main features

  • Customizable product pages and listing layouts
  • Multi-step checkout process
  • AJAX-powered cart functionality
  • Integrated product wish list
  • Video gallery support
  • Compatibility with leading page builders and multi-vendor plugins
  • SEO-friendly structure for higher search rankings

Pros

  • 20+ starter themes (via Elementor)
  • Live customizer
  • Standard and multi-step checkouts
  • 2 cart layouts
  • Wish list functionality 
  • RTL and translate ready
  • Compatible with Dokan and WCFM Marketplace multi-vendor plugins

Cons

  • Requires some technical know-how to fully customize
  • Newer theme with a smaller support community compared to more established options

Optimized for

Woostify is a popular free ecommerce theme. Its lightweight design has minimal performance impact, and it’s flexible enough to work for practically all kinds of online stores. The starter sites include templates for everything from fashion and cosmetics to furniture and cars. It also supports RTL languages and translation.

Styles

Woostify’s Starter Sites are built on the Elementor page builder. These pre-built templates cater to various niches, such as fashion, food, cars, cosmetics, kids, and fitness, providing a head start for launching an online presence quickly.

Pricing

  • Free version available with limited templates
  • Woostify Pro
    • Personal: $49/year or $99 lifetime (1 site)
    • Professional: $79/year or $159 lifetime (3 sites)
    • Agency: $129/year or $299 lifetime (unlimited sites)

12. Velure

best WooCommerce themes: velure

Velure is a fashion-focused WordPress theme that seamlessly integrates with WooCommerce, making it an excellent choice for fashion designers, bloggers, and ecommerce stores. Its responsive design, customizable layout options, and built-in widgets like an Instagram feed and product carousel ensure a visually appealing and user-friendly shopping experience for your customers.

Main features

  • Responsive and retina-ready design
  • Customizable layout options
  • Instagram widget
  • Carousel slider widget
  • Image box widget
  • Sticky header
  • One-click demo content installation
  • SEO-friendly code (lightweight for speed)

Pros

  • Single theme provides simplicity
  • Built for speed
  • One-click updates and demo imports
  • Translation ready 

Cons

  • No multiple template options
  • Limited checkout options
  • Limited customization options outside of the pre-built layouts

Optimized for

Velour’s design is ideal for fashion and furniture brands, but it’s flexible enough to be used by any ecommerce store. One of the theme’s standout features is an Instagram bar at the top of the screen, showing your latest photos and encouraging site visitors to look at your profile.

Styles

There are four color schemes to choose from, and the customizer shows real-time previews as you make changes.

Pricing

  • Yearly: $69
  • Lifetime: $159

13. Shoptimizer

best WooCommerce themes: Shoptimizer

Shoptimizer is an exceptional WooCommerce theme that prioritizes speed, conversion optimization, and seamless user experience. You can increase sales with features like distraction-free checkout, call-back requests, and strategic content placement, and its robust Elementor integration and extensive customization options make it a top choice for creating a branded store. 

Main features

  • Works with Elementor, BeaverBuilder, SiteOrigin, and Visual Composer
  • Fast with critical CSS optimization 
  • Conversion-focused design elements, such as offer bars and countdown timers
  • Product category SEO
  • Auto-complete search
  • Mega menu functionality
  • Elementor page builder integration
  • Accessibility compliance
  • Extensive customization options

Pros

  • Delivers fast-loading, conversion-focused online stores
  • Distraction-free checkout
  • Wish list functionality 
  • Seamless integration with Elementor for flexible design
  • Strong emphasis on accessibility and SEO optimization
  • Extensive customization options to match unique brand identities

Cons

  • Learning curve for those unfamiliar with page builders

Optimized for

This is a powerful ecommerce theme with helpful features for store owners. You can add sales countdowns on single products, trust badges for social proof, make product details sticky on scroll, and add additional product information beneath the buy button. These are all features designed to help you make more sales. In addition to these, the theme has SEO enhancements, Elementor page builder, and pre-designed pages to get started quickly.

Styles

Shoptimizer is capable of creating sites and stores in a range of styles. The theme comes with pre-designed pages for Home, About, Contact, FAQs, and sales pages, all of which are included with the one-click demo. There’s also a customizer to make adjustments and Elementor to let you really create as you want.

Pricing

  • $99 with one year of updates and premium support

14. Gamein

best WooCommerce themes: gamein

The Gamein WooCommerce theme is an excellent choice for gaming companies, esports organizations, and game review/blog sites. It offers various features tailored for the gaming industry, including game listings, reviews, an online store, and esports functionality with a modern design and flexible customization features. 

Main features

  • Fully responsive 
  • SEO optimized
  • Fast loading times
  • RTL translation
  • Advanced search
  • Add to cart
  • Quick view products
  • Product comparison 
  • Wish list feature
  • Product filters
  • Drag-and-drop content

Pros

  • Includes popular ecommerce features like product search, add to cart, and quick view product popups out of the box 
  • Mega menu design makes it easy to create logical menus
  • Sections with drag-and-drop functionality 
  • Multiple colors available with one-click configurability 
  • Includes PSD files for advanced customization 

Cons

  • Last updated 2022
  • No demo or template imports 

Optimized for

Gamein is a mobile-first, responsive ecommerce theme. It offers support for RTL languages and useful ecommerce features, including advanced product search, cross-selling options, product preview popups, product comparisons, and the ability for visitors to create wish lists.

Styles

Gamein comes in a single style, but there are multiple colors to choose from. It also has a page builder to enable you to create your store the way you want it.

Pricing

  • Personal license: $69
  • Commercial license: $90

15. Flatsome

best WooCommerce themes: flatsome

Flatsome is a versatile WooCommerce theme with extensive design options, seamless integration with WooCommerce, and a user-friendly drag-and-drop page builder. Its regular updates, comprehensive documentation, and dedicated support make it a reliable and future-proof solution for building modern, responsive, and feature-rich ecommerce websites.

Main features

  • Drag-and-drop page builder
  • Responsive design
  • Extensive product layout options
  • Unlimited color and typography choices
  • Ajax quantity inputs, pagination, and product filtering 
  • Cross-sell and upsell functionality 
  • Optimized for search engines
  • Regular updates and dedicated support

Pros

  • Easy to style and customize
  • 300+ layouts and sections
  • One-click template and section import
  • Wireframe kit 
  • Massive elements library
  • Dedicated header builder 
  • Built-in slider and banner system 
  • Online documents and 24/7 support

Cons

  • Steep learning curve 
  • Takes time to configure correctly

Optimized for

Flatsome works well for any shop, company websites, whether you’re a freelancer or an agency. You can create super fast and responsive websites that also provide good user experiences, along with unlimited options for the page builder. 

Styles

Flatsome provides a UX builder compatible with the WordPress block editor, and you can import sections and pre-built templates with one click. Templates include fashion, sports, fullscreen, grid, and slider styles. 

Pricing

  • Regular license: $59

16. Wolmart

best WooCommerce themes: wolmart

Wolmart is an excellent WooCommerce theme for building multi-vendor marketplace websites akin to Amazon or eBay. It offers many features and customization options, including marketplace-specific demos, powerful marketplace features, and seamless integration with popular multi-vendor plugins like Dokan, WC Vendors, and WCFM.

Main features

  • Marketplace-focused design
  • WordPress Multisite compatible
  • Advanced marketplace features
  • Optimized for fast performance
  • Integrates with Visual Composer (33+ custom elements)
  • Responsive and mobile-ready
  • One-click demo installations
  • Supports video with 360° rotation 

Pros

  • Optimized for fast loading times and performance
  • Seamless integration with popular page builder, Visual Composer
  • Responsive design that works well on any device
  • Tightly integrated with the WooCommerce ecommerce plugin
  • Extensive customization options for colors, layouts, and typography

Cons

  • Primarily focused on marketplace functionality, so it may not be as suitable for simpler, single-vendor WooCommerce stores
  • Requires some technical expertise to set up and configure the advanced marketplace features

Optimized for

The Wolmart WooCommerce theme is optimized for building high-performing multi-vendor marketplaces, with features that prioritize fast performance, detailed product pages, and a smooth user experience. 

Styles

You get 10 homepage layouts and multiple demo themes to install with one click, including electronics, fashion, sports, grocery, and clothing templates, each offering unlimited colors and layouts. 

Pricing 

  • Regular license: $79

17. Druco

best WooCommerce themes: druco

Druco is a versatile WooCommerce WordPress theme for various online stores, from auto parts and fashion to furniture and grocery. It offers a responsive layout, Elementor page builder integration, Slider Revolution, and features like product quick view, Ajax functionality, and advanced filtering options to create a seamless shopping experience.

Main features

  • Responsive layout
  • Elementor page builder integration
  • Slider Revolution
  • Product quick view
  • Ajax functionality
  • Advanced product filtering
  • WooCommerce Multilingual and multi-currency support
  • Dokan compatibility
  • Infinite scroll
  • Easy one-click demo import

Pros

  • Ajax shopping cart
  • 6+ homepage layouts
  • 6+ shop filter layouts
  • 9+ product detail layouts
  • 16+ custom elements for Elementor
  • Theme options panel with Redux Framework

Cons

  • Beginners might find all the features overwhelming
  • Overkill for small stores 
  • Reliance on third-party plugins (e.g., Elementor, Slider Revolution) could introduce potential compatibility issues or add-on costs

Optimized for

The theme is optimized for creating high-performance, feature-rich ecommerce experiences, with a responsive layout, Elementor integration, Slider Revolution, and ecommerce features like product quick view, advanced filtering, and Ajax functionality for fast checkouts.

Styles

Druco suits stores with hundreds or thousands of products thanks to its advanced filters and detailed product page templates. It’s easy to build new page templates with Elementor, and you can build catalogs to showcase products. 

Pricing 

  • Regular license: $59

18. Cena Store

best WooCommerce themes: cena store

Cena Store is the perfect WooCommerce theme for electronics, fashion, furniture, or any online store. It offers 10+ pre-built demos, Mega Menu, Revolution Slider, WPBakery Page Builder, and extensive customization options through the Redux framework. The modern, minimalist design and responsive layout ensure a seamless shopping experience across devices.

Main features

  • 10+ pre-built demo layouts
  • Revolution Slider
  • WPBakery Page Builder
  • Product quick view
  • AJAX product search
  • MailChimp integration
  • AJAX shopping cart
  • Product wish list
  • Fully responsive design

Pros

  • Powered by the Redux framework for extensive customization options
  • Includes product and blog post carousels for engaging content displays
  • Offers both grid and list view options for the shop page
  • Suitable for a wide range of niches like fashion, electronics, and furniture
  • Integrates social media sharing functionality
  • Provides pre-defined color presets for easy branding
  • SEO-optimized for better search visibility

Cons

  • Can be overwhelming for users who are not comfortable with extensive customization options
  • Requires a certain level of WordPress and WooCommerce expertise to fully leverage all the available features

Optimized for

It’s optimized for speed, deep customization, custom mobile layouts, and engaging product showcases. Its versatile design, ecommerce functionality, and SEO-friendly structure make it a powerful choice for niche online stores.

Styles

It can be customized through the Redux framework, which lets you easily customize colors, fonts, layouts, and more without coding. There are also 10+ pre-built demos, Mega Menu, and flexible page builder compatibility to quickly help you create a unique, visually appealing online presence. 

Pricing 

  • Regular license: $79

19. Hermes

best WooCommerce themes: hermes

Hermes is a fantastic theme for ambitious WooCommerce store owners looking to create a professional, versatile online shop. Its extensive features like Mega Menu, Ajax cart, and product quick view enhance your customer’s experience, while multiple home and product page layouts allow for easy customization. 

Main features

  • Fully responsive
  • Seven+ homepage layouts
  • Powered by Redux framework
  • Includes wishlist functionality, Ajax shopping cart, and product quick view
  • Ajax-powered load more options for product list pages
  • Autocomplete Ajax search for products
  • Lazy loading for product images
  • Newsletter popup on the homepage supporting both Mailchimp and MailPoet

Pros

  • Integration with popular plugins like Revolution Slider and WPBakery
  • Performance optimization features like lazy loading for images
  • Flexibility in layout choices for both homepage and product pages
  • Built to showcase products with quick view and lightbox features

Cons

  • Not as many demos and templates as other premium themes

Optimized for

Hermes excels in enhancing user experience with mobile-friendly features and flexible product presentations. The theme caters to all industries with extensive customization options and multiple homepage layouts. 

Styles

Hermes offers extensive customization with seven homepage layouts, multiple header styles, 12 blog designs, grid and list views for categories, and Ajax-powered elements like quick view and search. It’s also fully compatible with WPBakery Page Builder for drag-and-drop page building. 

Pricing 

  • Regular license: $69

20. Bazaar Lite

best WooCommerce themes: bazaar lite

Bazaar Lite is a free WooCommerce theme built to keep things simple with a clean, minimal design that showcases your products beautifully. Its fully responsive layout ensures your online store looks great on any device, while the optional homepage slideshow feature allows you to highlight your best-selling items. 

Main features

  • Fully responsive layout for seamless display across devices
  • Optional homepage slideshow to highlight featured products
  • Clean, modern aesthetic with a focus on product presentation
  • Customizable to match your brand’s style and identity

Pros

  • Full integration with the WooCommerce plugin for ecommerce functionality
  • Built-in slideshow
  • Displays products with a clean, minimal aesthetic

Cons

  • No templates or libraries
  • Limited customization features

Optimized for

Lightweight stores with a handful of products. The theme’s lightweight and fast-loading nature makes it well-suited for smaller ecommerce businesses or budding online stores just starting out. 

Styles

There’s only one style out of the box with a white background and display fonts. Customization is possible with custom coding and plugins.

Pricing 

  • Free

Best WooCommerce themes comparison

WooCommerce themeKey featuresPricing
Astra• Customized checkout processes
• Drag-and-drop builder
• Widgets
• Pre-built blocks
• Premium starter templates
• Priority support
• AI-powered content creator
• Smart feedback collector
Pro plan: $49
Essential Bundle: $79
Growth Bundle: $149
Divi• A versatile page builder
• 800 pre-made website layouts
• Drag-and-drop builder
• Customizable headers and footers
• Custom CSS no-code builder with 24/7 support
• Cloud storage Divi AI
$67 for a single year of updates and support
Divi Pro plan: $211
Divi Agency plan: $286
Ocean WP• Elementor WooCommerce themes
• Beaver builder
• Premium customer support
• Additional extensions
• Royalty-free images
• Responsive
• RTL language ready
• Customizable headers styles
Personal Plan: $25
Entrepreneur Plan: $27
Shopping Plus Plan: $40
Free Drug Store Theme• Pre-loaded with Retina-ready images
• Image slider
• Account toolbar
• Menu section
• Prominent search bar
• Parallax visual effects
Free once you share it on social media channels
Neve• Flexible themes
• 100 pre-made starter sites
• Google AMP compatibility
• Drag-and-drop builder
• WooCommerce booster
• Enhanced support
• Mobile-first themes
Personal: $69
Business: $149
Agency: $259
Flyingo• Promotional codes
• Limited-time discounts
• Exclusive offers
• Feature-rich themes
• All-in-one store customizations
• GDPR and CCPA compliance
• Responsive themes
• Site builder
The personal license starts at $104, and the Commercial license costs $135
Electro• Multiple pre-designed home page layouts
• Customizable headers with 12 pre-defined styles
• Integration with page builders (Elementor and WPBakery)
• Advanced live search functionality
• Product carousels and deal displays
• Multi-vendor support through compatible plugins
• Extensive customization options for colors and layouts
$59 for personal license 
Elitario• Dark splash screen
• Headline
• Offer
• Single CTA
• Promotions
• Testimonials
• Blog interface
• All-in-one setup
• Core plugins
• GDPR
• CCPA compliance
Personal Plan starts at $79
Commercial at $103 Business at $279
Overlay• No-code builder
• Customizable
• Speed
• Usability
• Performance
• Support
• Responsive themes
• Mobile navigation
• Mobile customization settings
Single Site License: $25
5-Site License: $39
Unlimited Site License: $65
Storefront• WooCommerce official themes and plugins
• Official updates
• Pricing table
• Parallax
• Product sharing
• Mega menus
• Personal support
• Product categories
• Homepage product features
Free plan available
$79 for the annual subscription
Woostify• Starter sites
• Countdowns
• Header and footer builders
• Buy Now button
• Product quick view
• RTL languages
• Translation
Personal: $49
Professional: $79
Agency: $129
Velure• Unlimited sites
• Flexibility
• Instagram bar
• Photo display
• Customizer
• Four color schemes
• Responsive themes
• Email sign up
• Social icons
Personal: $69
All themes: $99
Lifetime: $159
Shoptimizer• Customizable header
• Footer
• Sidebar
• Checkout page
• Payment forms
• Sales countdowns
• Sticky scroll
• SEO enhancements
• Elementor page builder
• Pre-designed pages
$99 for one year of updates and premium support
Gamein• Customizable branding
• Search bar
• Visitor profile link
• Contact information
• Mobile-first
• Responsive themes
• RTL language support
• Advanced product search
• Cross-selling options
• Product preview popups
• Product comparisons
Personal: $69
Commercial: $90
Additional features can be purchased individually
Flatsome• Mobile and speed- optimized themes
• No-code builder
• Ajax pagination and filtering
• Smart mini cart options
• Live theme option panel
• UX builder
The regular license starts at $59, and the Extended license $2,950
Wolmart• Marketplace design
• WordPress Multisite compatible
• Advanced marketplace features
• Optimized for fast performance
• Integrates with Visual Composer (33+ custom elements)
• Responsive and mobile-ready
$79 for regular license 
Druco• Responsive layout
• Elementor page builder integration
• Slider Revolution
• Product quick view
• Ajax functionality
• Advanced product filtering
• WooCommerce Multilingual and multi-currency support
$59 for personal license
Cena Store• WPBakery Page Builder
• Product quick view
• AJAX product search
• MailChimp integration
• AJAX shopping cart
• Product wish list
$79 for personal license
Hermes• Integration with popular plugins like Revolution Slider and WPBakery
• Performance optimization features like lazy loading for images
• Flexibility in layout choices for both homepage and product pages
• Built to showcase products with quick view and lightbox features
$69 for personal license
Bazaar Lite• Fully responsive layout for seamless display across devices
• Optional homepage slideshow to highlight featured products
• Clean, modern aesthetic with a focus on product presentation
• Customizable to match your brand’s style and identity
Free

Tips for customizing your WooCommerce themes

You can follow the steps given below to customize your WooCommerce themes:

  1. First, use the WordPress customizer. This allows you to easily customize WooCommerce themes without needing to edit any software code.
  2. Next, use a page builder plugin. Page builder plugins like Elementor or Beaver Builder can help you create custom layouts easily. 
  3. Finally, use your WooCommerce extensions. There are thousands of WooCommerce extensions, and they help you add additional features and functionality to your online store. 

Omnisend: The best email marketing platform for all WooCommerce themes

Omnisend theme for Woocommerce

Omnisend is one of the most popular email marketing tools for ecommerce brands, and it offers features that are designed specifically to help you increase sales and grow faster. These include:

  • Abandoned cart recovery
  • Product recommendation emails
  • Welcome series
  • Order and shipping confirmations
  • SMS marketing
  • Popups and signup forms

This tool is easy to use and integrates with WooCommerce in just a few clicks. Omnisend also offers pre-built integrations with popular WooCommerce plugins, such as WooCommerce subscriptions and WooCommerce Product Bundles. It is a scalable platform that can help you grow your business and can easily handle WooCommerce stores of any size.

Conclusion

Astra, Divi, and Shoptimizer are our top WooCommerce theme choices due to their high levels of customization, performance, and conversion-focused features. 

Wolmart and Flatsome excel for large stores and marketplaces. Flyingo suits travel agencies, while Gamein is perfect for gaming sites. Storefront and Bazaar Lite are the best free options. OceanWP and Neve provide ease of use and customization.

When choosing a theme, consider your budget, technical skills, and desired features. Premium themes offer more functionality and support, but starting with a free theme can work for small stores.

Use Omnisend to build customized email & SMS marketing campaigns for your WooCommerce store

More WooCommerce guides

Richard White
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Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.