Less stress, more connection

Turn first-time visitors into lifelong subscribers. Reach &
engage them. All automatically, without the stress.

Learn more

Drive sales on autopilot with ecommerce-focused features

See Features

20 best WordPress automation tools and plugins in 2025

Reading Time: 12 minutes

If repetitive, mundane tasks are draining your motivation and resources, it’s time to adopt WordPress automation — a stress-free solution that requires little to no technical expertise.

So, what is automation in WordPress? It’s a process that uses plugins and tools to streamline everyday tasks like content publishing, email marketing, and SMS notifications. When you don’t have to sweat the small stuff, you’ll have more headspace to focus on generating profit.

However, with so many WordPress automation plugins and tools out there, how do you know which are best for your business? The following guide rounds up 20 popular options in 2025 for your consideration, complete with all their features and price comparisons.

Automate mundane processes with Omnisend’s powerful email & SMS marketing tools

In this article, we’ll cover:

  1. Omnisend
  2. AutomateWoo
  3. FunnelKit
  4. AutomatorWP
  5. Uncanny Automator
  6. Thrive Automator
  7. WP Fusion
  8. Autoptimize
  9. JetPack
  10. Companion Auto Update
  11. Smash Balloon
  12. Social Warfare
  13. Blog2Social
  14. WP LinkedIn Auto Publish
  15. Revive Social
  16. Yoast SEO
  17. Internal Link Juicer
  18. UpdraftPlus
  19. Migrate Guru
  20. Akismet Anti-Spam

Funnel and conversion optimization

Omnisend

Omnisend homepage
Image via Omnisend

Omnisend is a popular email and SMS marketing tool for ecommerce brands, offering seamless migration, pre-built automations, and award-winning customer support.

One of the most compelling selling points is that it’s easy to use for beginners but advanced enough for techies. It straddles this fine line by prioritizing a user-friendly interface while delivering in-depth features, such as product recommendations and A/B testing for emails, subject lines, and sender names.

Active installations: 60,000+

Features

  • Fully customizable email and SMS marketing templates
  • Shoppable emails with product pickers, unique discount codes, and product recommendations
  • Smart filters to build audience segments
  • Automations library with clever pre-built workflows
  • Seamlessly integrates with Shopify, WooCommerce, Wix, Bigcommerce, and other ecommerce platforms

Pricing

  • Free: For 250 contacts
  • Standard: Starts at $16/month for 500 contacts
  • Pro: Starts at $59/month for 2,500 contacts

AutomateWoo

AutomateWoo homepage
Image via AutomateWoo

AutomateWoo has been created exclusively for WordPress and boasts extensive functionality that converts and retains customers. The plugin integrates with several popular platforms, including MailChimp, Campaign Monitor, and Agile CRM.

Key features include follow-up emails and SMS notifications that invite inactive users to make a purchase. This could be via product recommendations or cart abandonment notifications. You can also reward loyal customers with personalized coupons and time-sensitive offers.

Active installations: 30,000+

Features

  • Intelligent product recommendations
  • Cart abandonment notifications
  • Create special offers, personalized coupons, and birthday emails
  • SMS notifications that integrate with Twilio
  • Wishlist marketing using WooCommerce Wishlists or YITH Wishlists

Pricing

  • $13.25/month, billed annually at $159

FunnelKit

FunnnelKit homepage
Image via FunnelKit

FunnelKit is a WordPress funnel builder that allows you to create intelligent user journeys, including frictionless checkouts and post-purchase upsells. On top of this, you’ll benefit from conversion-friendly marketing campaigns that capture leads with beautiful opt-in pages.

It’s worth noting that FunnelKit is feature-rich and may feel advanced for small businesses and individuals. That said, the dedicated support team is always on hand to offer expert guidance.

Active installations: 20,000+

Features

  • Customizable WordPress sales funnel templates
  • Cart abandonment tracking
  • Pre-built marketing automation
  • Integrated A/B testing
  • Popup forms to capture leads

Pricing

  • Basic: $129/year
  • Plus: $299/year
  • Professional: $399/year
  • Elite: $599/year

Workflow optimization

AutomatorWP

AutomatorWP homepage
Image via AutomatorWP

AutomatorWP is an open-source tool for creating automations between WordPress plugins, websites, and apps. Put simply, it links technology together for maximum efficiency. You can build unlimited triggers and actions for any process, from sales to administration.

Most importantly, AutomatorWP is developer-friendly, with flexible hooks to add custom features, meaning you can scale functionality as your business requirements change and grow.

Active installations: 8,000+

Features

  • Create automations for logged-in and logged-out users
  • Automated sales and marketing campaigns
  • Unlimited triggers and actions
  • Integrates with your favorite WordPress plugins
  • Developer-friendly with hooks

Pricing

  • Free for basic features
  • Personal Pass: $149/year
  • Professional Pass: $249/year
  • All Access Pass: $499/year

Uncanny Automator

Uncanny Automator homepage
Image via Automator Plugin

Uncanny Automator is widely known as a simple, no-code visual builder that integrates with 175+ plugins and apps. The technology allows you to share posts on social media, delay or schedule automation, and pull data from any user or post meta value.

The brainiacs behind Uncanny Automator estimate it could replace 15% or more of your existing plugins thanks to its easy-to-use, one-click integrations.

Active installations: 40,000+

Features

  • Integrates with 175+ popular plugins and apps
  • Create advanced automations in minutes
  • Simple no-code, visual builder
  • Delay and schedule automations
  • Share posts on social media

Pricing

  • Basic: $199/year for one site
  • Plus: $349/year for 10 sites
  • Elite: $599/year for 50 sites

Thrive Automator

Thrive Automator homepage
Image via Thrive Themes

Thrive Automator connects your favorite tools with your WordPress website for seamless automations. For example, you could integrate with Omnisend to send targeted, post-purchase email campaigns. Or, connect to WooCommerce to trigger automations whenever a customer shows interest in a product, e.g., when they add something to their basket.

Although the tool is marketed as “free,” you can purchase “Thrive Suite” for premium features.

Active installations: 20,000+

Features

  • Intuitive, user-friendly interface for beginners
  • Automatically add new subscribers to mail lists
  • Add tags to email subscribers
  • “Thrive Quiz Builder” to generate leads
  • Create limited-time countdown offers to push sales

Pricing

  • Free
  • Option to purchase “Thrive Suite” for $599/year

WP Fusion

WP Fusion homepage
Image via WP Fusion

WP Fusion works well with Omnisend, enabling you to build membership sites using Omnisend tags to protect WordPress content. After integrating with your CRM, you can plan targeted engagement campaigns via email, SMS, and other marketing channels.

WP Fusion’s integration with 100+ other WordPress plugins ensures you always have the most up-to-date information driving your workflows and segments in Omnisend.

Active installations: 5,000+

Features

  • Intuitive field mapping system
  • Sync user accounts between sites
  • Send form submissions to your CRM
  • Integrates 100+ plugins with marketing automation systems
  • Auto-enroll users into courses and memberships

Pricing

  • Free for basic features
  • Personal: $297/year
  • Plus: $427/year
  • Professional: $647/year

Performance and optimization

Autoptimize

Autoptimize on WordPress
Image via WordPress

Autoptimize cares about one thing — speed. The plugin reduces the amount of code needed for each page load by minifying HTML, JavaScript, and CSS files. What’s more, it focuses on caching and image optimization to make your website super lightweight.

The only issue? You’ll probably need some technical expertise to wrap your head around the jargon and correctly configure the plugin.

Active installations: 1+ million

Features

  • Automatically minifies HTML, CSS, and JavaScript files
  • Optimizes images with support for WebP and AVIF formats
  • Asyncs non-aggregated JavaScript
  • Optimizes font files to save bandwidth
  • Customizable API 

Pricing

  • Starts at $5/month

Jetpack

Jetpack homepage
Image via Jetpack

Jetpack is a security, performance, and growth tool with staggering capabilities. It offers AI-reviewed content creation, website speed optimization, SEO improvements, and automated malware scanning — paired with spam protection for comments and forms with Akismet Anti‑spam.

An impressive panel of experts recommend Jetpack, including WordPress, Bluehost, HostGator, and DreamHost, making it one of the most trustworthy options on the market.

Active installations: 4+ million

Features

  • Security, performance, and marketing tools made for WordPress
  • Real‑time backups and one‑click restores
  • Automated malware scanning
  • Powerful spam protection for comments and forms
  • Free speed enhancements to rank higher on Google

Pricing

  • Limited features on the Freelancer plan for $11/month
  • Full functionality with Entrepreneur at $17/month
  • Reseller plan for $5.40/month/site

Companion Auto Update

Companion auto update on WordPress
Image via WordPress

Companion Auto Update is a one-stop solution for WordPress updates. The plugin helps you manage installations and updates across multiple websites for unbeatable convenience.

There’s no need to worry about autonomy. Although you’re in the back seat, you still have ultimate control. Companion Auto Update keeps track of what’s happening in a detailed log and notifies you when it needs human intervention.

Active installations: 60,000+

Features

  • Auto-updates for plugins, themes, core, and translation files
  • Advanced update scheduling
  • Total control over what plugins to update with filter options
  • Email notifications about outdated software
  • A detail update log to keep you in the loop

Pricing

  • Free

Social media and sharing

Smash Balloon

Smash Balloon homepage
Image via Smash Balloon

Smash Balloon is the number one social media feed tool for WordPress, trusted by the likes of Coca-Cola, Chick-fil-A, Baileys, and more. Why do so many big brands love this automation plugin? You can assemble stunning, multi-channel content walls that boost followers and engagement.

The simple, no-code interface requires minimal skill beyond an eye for design. Plus, all content is embedded for improved SEO.

Active installations: 1+ million

Features

  • Display social media content on your website
  • Combine feeds for maximum impact
  • Build brand trust with positive reviews from Google
  • Feeds always stay up despite social outages
  • Smart issue reporting alerts

Pricing

  • All Access Bundle: $598
  • Individual plugins: Start at $98

Social Warfare

Warfare Plugins homepage
Image via Warfare Plugins

Social Warfare adds social share buttons to your website or blog, encouraging users to promote your content on their personal feeds. Of course, the more shares you have, the higher engagement and visibility.

Most social sharing plugins are clunky and detrimental to page load times. In contrast, Social Warfare prides itself on being lightweight. In fact, the company claims to have “the fastest-loading social buttons available” anywhere on the web. 

A bold statement, but one that’s corroborated by 20,000+ happy installations.

Active installations: 20,000+ 

Features

  • Customizable and attractive social sharing buttons
  • “Share Recovery” preserves social share counts when changing domain name or moving to SSL
  • Place share buttons anywhere with simple shortcodes
  • Allows third-party developers to create plugin add-ons
  • UTM tracking for in-depth analytics

Pricing

  • Free for basic features
  • Paid plans: Start at $29/year

Blog2Social

Blog2Social homepage
Image via Blog2Social

Blog2Social delivers a smart solution for social media automation. It lets you schedule and post content from any source across a staggering 20 social media networks.

Bringing all your networks together saves the stress of managing each one individually. The cross-posting feature and clever AI assistant are especially handy for time-pressed marketing teams.

Active installations: 60,000+

Features

  • Distribute content from your website across social media platforms
  • Customizable templates with emojis, hashtags, and unique CTAs
  • Advanced scheduling tools
  • Editorial calendar to preplan content
  • AI assistant for SEO-optimized content creation

Pricing

  • Free for basic features
  • Smart: Starts at $7/month
  • Pro: Starts at $11/month
  • Business: Starts at $29/month

WP LinkedIn Auto Publish

WP Linkedin Auto Publish
Image via WordPress

WP LinkedIn Auto Publish is one of the best automation plugins for LinkedIn. In a nutshell, you can publish posts and pages from WordPress to your personal LinkedIn and company profile. Nothing technical or complicated — just good old-fashioned social content creation.

Active installations: 9,000+

Features

  • Share posts, custom posts, and pages to personal and company LinkedIn profiles
  • Filter options based on categories
  • Default share message format using time-saving dynamic shortcodes
  • Record of instances a post has been shared to LinkedIn
  • Simple text-based sharing or more advanced sharing 

Pricing

  • Free 

Revive Social

Revive Social on WordPress
Image via WordPress

Revive Social shares your WordPress content to X, Facebook, LinkedIn, and other social media platforms, saving you the hassle of manual posting. The plugin supports an incredible variety of content, from blog posts to WooCommerce products.

Revive Social is a stickler for detail, so it lets you tailor your content for specific audiences. From a single dashboard, you can edit titles, change trending hashtags, add unique calls to action, and optimize link previews. 

Active installations: 30,000+

Features

  • Customizable share formatting
  • Intelligent content recycling
  • On-trend hashtag generation
  • Instant publishing automation
  • Tracking to monitor post-performance, click-through rates, and social media traffic in real-time

Pricing

  • Free for basic features
  • Starter: $129/year
  • Business: $259/year
  • Marketer: $529/year

SEO and content optimization 

Yoast SEO

Yoast SEO homepage
Image via Yoast

Yoast SEO is a non-negotiable WordPress automation plugin that can completely revolutionize your business. It streamlines your website’s SEO through intelligent feedback, eventually improving visibility on search engines like Google.

While the free version offers a wealth of useful features, the premium plan is a worthwhile investment. In addition to extra functionality, you’ll gain access to a library of online learning resources to improve your SEO skills.

Active installations: 10+ million

Features

  • Analyzes content and suggests improvements
  • Easy-to-follow traffic light system 
  • Feedback on inclusive words or phrases 
  • AI assistant to create titles and meta descriptions
  • Redirect manager to identify and fix broken links

Pricing

  • Free for basic features
  • Paid plans: Start at $99/year

Internal Link Juicer

Internal Link Juicer homepage
Image via Internal Link Juicer

Internal Link Juicer builds internal links within post content using relevant keywords and phrases. This improves SEO and user experience because all links point to the correct content when clicked on.

Improved visitor interaction and intelligent mapping are crucial to sales. When people can easily navigate your website, they’re more likely to complete a purchase. There’s nothing worse than going around in circles!

Active installations: 60,000+

Features

  • Enabled taxonomies to and from category and tag pages
  • Defined anchor text
  • Fully automated keywords and phrases
  • Detailed reporting via a statistics dashboard
  • Create affiliate links

Pricing

  • Free for basic features
  • Paid plans: Start at $69.99/year and increase depending on the number of site licenses

Backup and migration

UpdraftPlus

UpdraftPlus homepage
Image via UpdraftPlus

Millions of data-conscious users trust UpdraftPlus. It protects information against cyberattacks, server crashes, broken updates, and user errors by storing it on third-party platforms such as Dropbox and Google Drive.

UpdraftPlus can run daily, weekly, fortnightly, or monthly backups, depending on your requirements. It can also migrate or clone your WordPress website in minutes if there’s an emergency.

Active installations: 3+ million

Features

  • Backup sites of 100GB (size only limited by web host)
  • Multi-site compatible
  • Supports manual and automated backups
  • Automatically backs up when plugins or dashboard themes update
  • Anonymisation functions to protect personal data

Pricing

  • Free for basic features
  • Personal: $84/year for two licenses
  • Business: $114/year for 10 licenses
  • Agency: $174/year for 35 licenses
  • Enterprise: $234/year for unlimited licenses

Migrate Guru

Migrate Guru homepage
Image via Migrate Guru

Migrate Guru is a migration plugin that can transfer your WordPress website to a new host or domain in minutes. It supports one-click migrations of large websites (up to 200GB) without crashing the server. Moreover, it’s compatible with 5,000+ web hosts, including SiteGround, GoDaddy, and Bluehost.

Unbelievably, this WordPress automation tool is 100% free, but there’s a limit of five site migrations per user per month.

Active installations: 100,000+

Features

  • Effortless one-click migration
  • Move or clone sites as large as 200GB
  • Supports 5,000+ web hosts around the world
  • Handle serialized data with an accurate “Search & Replace” feature
  • No storage space is required as migrations use external servers

Pricing

  • Free 

Security

Akismet Anti-Spam

Akismet anti-spam homepage
Image via Akismet

Akismet Anti-Spam blocks pesky spam comments in your contact forms. The advanced AI filters out comment, form, and text spam with 99.99% accuracy, using a comprehensive global database for reference. 

Imagine how much easier your life will be when you don’t have to deal with trolls or malicious content.

Active installations: 6+ million

Features

  • Automatically checks comments and submissions for spam
  • URLs that reveal hidden or misleading links
  • Discard feature to block the most obvious spam
  • Cloud-powered to preserve website speed
  • Seamlessly integrates with tools like Jetpack, Contact Form 7, and Gravity Forms

Pricing

  • Pay what you can for personal use
  • Pro: $14.95/month for one site
  • Business: $74.95/month for one site

How we test WordPress automation plugins

Finding the best WordPress automation plugins is an art — one that requires an enormous amount of time and technical expertise. Luckily, we have the resources to investigate the most popular tools on the market, saving you the guesswork.

Our team carefully handpicked the above plugins based on several criteria, including active installations, user reviews, and WordPress ratings. We also double-checked when they were last updated to ensure we only promote the most recent and relevant software.

Once we identified the best options within each category, we examined features and prices. We always aim to offer options for all company sizes and budgets, so you’ll find free tools, premium plugins, and everything in between. Remember, the expensive options aren’t necessarily better — the level of functionality you need depends on your specific requirements.

Now you have a collection of the best WordPress automation plugins on the market, keep reading for a quick comparison table and tips on choosing the right tools for your business.

WordPress automation plugins comparison

We’ve listed 20 of the top WordPress automation plugins. If you need help comparing them all, we’ve got you covered with the table below:

PluginPricingActive installations
Funnel and conversion optimization
OmnisendFree: For 250 contacts
Standard: Starts at $16/month for 500 contacts
Pro: Starts at $59/month for 2,500 contacts
60,000+
AutomateWoo$13.25/month, billed annually at $15930,000+
FunnelKitBasic: $129/year
Plus: $299/year
Professional: $399/year
Elite: $599/year
20,000+
Workflow optimization
AutomatorWPFree for basic features
Personal Pass: $149/year
Professional Pass: $249/year
All Access Pass: $499/year
8,000+
Uncanny AutomatorBasic: $199/year for one site
Plus: $349/year for 10 sites
Elite: $599/year for 50 sites
40,000+
Thrive Automator– Free
– Option to purchase “Thrive Suite” for $599/year
20,000+
WP FusionFree for basic features
Personal: $297/year
Plus: $427/year
Professional: $647/year
50,000+
Performance and optimization
AutoptimizeStarts at $5/month1+ million
JetPack– Limited features on the Freelancer plan for $11/month
– Full functionality with Entrepreneur at $17/month
– Reseller plan for $5.40/month/site
4+ million
Companion Auto UpdateFree60,000+
Social media and sharing
Smash BalloonAll Access Bundle: $598
Individual plugins: Start at $98
1+ million
Social WarfareFree for basic features
Paid plans: Start at $29/year
20,000+
Blog2SocialFree for basic features
Smart: Starts at $7/month
Pro: Starts at $11/month
Business: Starts at $29/month
60,000+
WP LinkedIn Auto PublishFree9,000+
Revive SocialFree for basic features
Starter: $129/year
Business: $259/year
Marketer: $529/year
30,000+
SEO and content optimization:
Yoast SEOFree for basic features
Paid plans: Start at $99/year
10+ million
Internal Link JuicerFree for basic features
Paid plans: Start at $69.99/year
60,000+
Backup and migration
UpdraftPlusFree for basic features
Personal: $84/year for two licenses
Business: $114/year for 10 licenses
Agency: $174/year for 35 licenses
Enterprise: $234/year for unlimited licenses
3+ million
Migrate GuruFree100,000+
Security
Akismet Anti-Spam– Pay what you can for personal use
Pro: $14.95/month for one site
Business: $74.95/month for one site
6+ million

How to choose WordPress automation plugins

As of the latest count, there are over 60,000 WordPress automation tools and plugins. Most websites have around 30 installed, but some creep closer to 50 or 60 — a guaranteed recipe for choice paralysis!

Of course, these aren’t just arbitrary figures. Instead of aimlessly installing plugins because everyone else is, you must choose ones that align with your business. Above all else, prioritize tools that improve website performance, user experience, and backend operations.

Still confused? Here’s a step-by-step breakdown of how to choose the best WordPress marketing automation plugins:

  1. Get specific about functionality: First things first, you must identify what functionality would add value to your website. For example, ecommerce stores using WooCommerce would benefit from pre-built automations that drive sales, such as cart abandonment and cross-selling marketing campaigns.
  2. Check the compatibility requirements: Next, double-check whether the plugin is compatible with your WordPress version. Outdated software does more harm than good.
  3. Consult the community: The WordPress community is a goldmine of testimonials that can inform your decision. Weigh up the positive and negative reviews for a well-rounded perspective. Plus, check the active installations — the more, the better.
  4. Create a testing environment: If the plugin meets the rudimentary criteria, create a testing environment. Developers use WordPress staging sites to experiment with brand-new tools because they don’t impact the main website. Assess things like ease of use, levels of customization, and plugin conflicts.
  5. Evaluate the impact on security and performance: From the tests, evaluate how the plugin would impact security and performance. How long did pages take to load? Were there any security vulnerabilities? Was there scope for customization? If you’re happy with the results, you’re ready to install.
Richard White
Article by

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.