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10 best WordPress email marketing plugins for 2024

Reading Time: 10 minutes

“Email marketing is dead.” 

With so many channels of communication opening up opportunities for individuals and businesses, the debate around email marketing being dead has been an ongoing one. But time and again, as compared to most other channels, email has proven to drive in better business objectives and an unmatched ROI. 

So if you’ve been wondering how to get started with email marketing from your WordPress website, this is for you. 

In this post, we’ve shortlisted the smartest WordPress email marketing plugins you can use to get started with this time tested channel. 

Get started with Omnisend email marketing plugin for WooCommerce

What to look for in a WordPress email marketing plugin?

Following are some must-have features you must consider before choosing a WordPress email marketing plugin:

1. Easy-to-use form builders 

The plugin must offer a user-friendly, drag-and-drop form builder without coding or design skills. It’s best to have readymade templates to build and customize forms to drive more subscriptions or capture leads. 

2. Integration with popular email marketing services

Look for a plugin that natively integrates with popular email marketing services like MailChimp, ActiveCampaign, Omnisend, and Brevo. This ensures your data moves easily from the point of subscription to the tool that you use to run campaigns. 

3. Email automation workflows

Ensure the plugin allows sending automated emails, such as welcome series, abandoned cart emails, promotional emails, product update emails, etc. Having these workflows pre-built and customizable can further help you get started sooner. 

4. Email performance tracking

The plugin must allow tracking of your email marketing campaign’s performance to ensure you optimize it. Some metrics it must track and display are open rates, click-through rates, delivery rates, reply rates, spam rates, etc.

5. Advanced email marketing features 

Look for plugins offering advanced capabilities that can power up your WordPress website.  For example, email segmentation, A/B testing of campaigns, and email scheduling and personalization–to name a few.

Use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

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    10 best WordPress email marketing plugins

    Here are the shortlisted WordPress email marketing plugins suitable for business owners and marketers of all domains:

    Omnisend

    Omnisend Email&SMS marketing

    Omnisend is an extensive solution for WordPress email marketing. You can manage multiple email campaigns, design custom forms to capture leads, create and automate email sequences, and so much more.

    Omnisend is an email marketing plugin made for WooCommerce. It is one of the best plugins with robust, one-of-a-kind email marketing features aimed to increase traffic and conversions. 

    Standout features: 

    • Signup forms: Create and publish signup forms, such as Wheel of Fortune, Pop-up, signup box, and landing pages to collect email subscribers.
    • Advanced automations: Easy-to-setup workflows to automate and schedule emails for welcoming new subscribers, confirming orders, reminding abandoned carts or browsing sessions, etc.
    • List segmentation: Segment your email lists based on engagement or shopping behaviors to personalize future communication. 
    • Email optimization: Omnisend offers intuitive email optimization features, such as optimizing subject lines, content, images, etc., to boost your campaigns and A/B test them to get better results. 

    The pros:

    • A one-stop plugin for all things email marketing.
    • Seamless integration with WooCommerce for WordPress websites.
    • Sufficient support and free resources.
    • Advanced segmentation capabilities to record more user engagement.

    The cons:

    Omnisend pricing

    Omnisend has a three-tier pricing as follows:

    • Free plan with 500 emails/mo.
    • Standard costs $16/mo for 6000 emails.
    • Pro costs $59/mo with unlimited emails.

    Ratings (on wordpress.com): 5 | Active installations: 6,000+

    MailChimp for WooCommerce

    MailChimp for WooCommerce

    MailChimp for WordPress and MailChimp for WooCommerce plugins connect your website to MailChimp–one of today’s most popular, all-rounder email marketing platforms. 

    MailChimp for WooCommerce is a WordPress plugin where you can add your WooCommerce customers and their details to MailChimp.

    Standout features:

    • Segment email lists to tailor emails that resonate with your audience.
    • Design customized sign-up forms and add them to your WordPress website to capture leads.
    • User-friendly WooCommerce plugin to sell more stuff by tracking sales and generating personalized eCommerce-related emails like product recommendations, abandoned carts, follow-ups, etc.  

     The pros:

    • Easy installation.
    • Quick syncing of marketing and consumer data.
    • Funnel visualizations and performance analysis to optimize campaigns.

    The cons: 

    • Not cost-effective for businesses that have larger email lists.

    MailChimp pricing

    • Core costs $10/mo – suitable for growing businesses.
    • Plus costs $29/mo – suitable for scaling businesses.

    Ratings: 4 | Active installations: 400,000+

    weMail

    weMail email marketing

    weMail is a handy WordPress plugin for email marketing, offering a painless integration with most email marketing tools. It is useful for businesses looking for an affordable plugin to grow subscribers using a WordPress website. 

    Standout features:

    • Grow subscribers with opt-in forms, such as Comment opt-ins, registration opt-ins, and blog page opt-ins tailored to WordPress websites with a quick setup. 
    • Set up automated eCommerce email use cases, such as new user emails, recent buyer emails, first-timers, and more.
    • A drag-and-drop campaign builder lets you choose templates and just drag and drop email elements to create full-fledged campaigns in minutes. 
    • The Teams feature helps take control of team access to your WordPress website and other email marketing tasks.

    The pros:

    • Custom-made for WordPress makes setup and third-party tool integration effortless.
    • Plenty of readymade email templates.
    • Handy segmentation options to cluster subscribers.

    The cons:

    • The free plan does not include trying out automated campaigns.
    • Lack of advanced segmentation options and A/B testing of campaigns.

    weMail pricing

    The Premium plan starts from $5/mo for 1000 subscribers

    Ratings: 4 | Active installations: 10,000+

    Formidable Forms

    Formidable Forms email marketing

    Formidable Forms is a powerful WordPress email marketing plugin and form builder software with advanced features for business owners looking for intuitive WordPress online forms.

    Standout features:

    • Get started with form templates and customize them to fit your use case and requirements. You can also alter custom form HTML to change form layouts and functions. 
    • Collect customer feedback on your WordPress website by creating polls and surveys without any coding.
    • Build high-converting, responsive forms and collect data, such as payments, user registration details, donations, and more.
    • Seamless integrations with top email tools and automation platforms like MailChimp, Zapier, GetResponse, HubSpot, etc.

    The pros:

    • API integrations with 5000+ applications and third-party tools.
    • Converts form data into user-generated content.
    • Highly customizable forms.

    The cons:

    • Some small businesses have found the plugin to be expensive.
    • Styling forms could have a slight learning curve.
    • No free plan or trial.

    Formidable Forms pricing

    The plugin has four-tiered pricing, and below are its annual payment plans:

    • Basic costs $39
    • Plus costs $99
    • Business costs $199.50
    • Elite costs $299.50

    Ratings: 4,5 | Active installations: 300,000+

    MailPoet

    MailPoet email marketing

    MailPoet is one of the most sought-after Woocommerce and WordPress email marketing plugins. With over 700k websites using MailPoet, the plugin helps personalize email communication and offers a ton of lead-capturing features.

    Standout features:

    • Flawless email deliverability through MailPoet’s advanced email sending infrastructure and an email delivery expert team. 
    • Fully integrated with WordPress, MailPoet is easy to use and offers a drag-and-drop WordPress newsletter builder.
    • Pre-created WordPress Users List that does not require manually adding website users’ email addresses. This feature auto-updates your contact list from day one.

    The pros:

    • 50+ stunning pre-designed email templates.
    • Customizable signup forms that need no design skills.
    • A dedicated delivery team to guide business owners.

    The cons:

    • Has a very limited free plan with basic automation.
    • A lack of campaign A/B testing.
    • Some businesses consider MailPoet to be a pricy plugin.  

    MailPoet pricing

    Below are two monthly payment plans for 500 subscribers:

    • Business costs $10/mo
    • Agency costs $30/mo

    Ratings: 4,5 | Active installations: 700,000+

    Newsletter

    Newsletter email marketing

    Newsletter is another uncomplicated email solution for WordPress websites. Using this plugin, you can start sending emails to subscribers right from your WordPress dashboard and implement several other features to improve user engagement over time. 

    Standout features:

    • A simple drag-and-drop newsletter builder to create high-converting, rich newsletters starting from your own content. 
    • Geolocation targeting to analyze where your subscribers are located and how they interact with your emails.
    • The Premium plan’s Autoresponder feature lets you set up an email series once and takes care of future follow-ups and other conversations on auto-pilot. 
    • Newsletter’s WordPress Users Integration automatically adds users as new subscribers every time they register to your WordPress blog.

    The pros:

    • Easily customizable email templates and subscription widgets.
    • Detailed campaign reporting, tracking, and user targeting.
    • Flexible with several other external email delivery solutions. 

    The cons:

    • May not suit larger websites as the plugin banks on your web host and may cause potential hosting restrictions in the long run.

    Newsletter pricing

    Apart from the free plan, Newsletter has two paid plans:

    • Blogger costs $69/year for 3 sites.
    • Agency costs $269/year for unlimited sites.  

    Ratings: 4,5 | Active installations: 300,000+

    Brevo

    Brevo email marketing

    Brevo, formerly SendinBlue, is an end-to-end email marketing toolkit for WordPress websites. From a self-hosted marketing and sales platform to email management, Brevo has extensive plugin features for WordPress.

    Standout features: 

    • Design professional campaigns and power them up for conversions using Brevo’s easy-to-use marketing tools for other channels like WhatsApp, SMS, and Facebook.
    • Bulk sending of personalized emails using Brevo’s email API. You can send up to 120,000 emails in a minute. 
    • Transactional email capabilities to send messages instantly and on time. Also offers quick setup and customization of transactional templates with customer details.

    The pros:

    • Offers real-time analytics.
    • View and manage campaigns from the detailed Brevo dashboard.
    • Affordable pricing.
    • Easy drag-and-drop email campaign builder.

    The cons: 

    • Beginners may face a slight learning curve compared to other plugins.
    • No integration with some tools, for example, HubSpot CRM.

    Brevo pricing

    Brevo’s Transactional Email plan is free for up to 300 emails a day. Below are the plugin’s Marketing platform plans:

    • Starter costs $25/mo for 20k emails/mo and limited features.
    • Business costs $65/mo for 20k emails/mo and more advanced features.
    • BrevoPlus is custom-priced. 

    Ratings: 3,5 | Active installations: 20,000+

    OptinMonster

    OptinMonster email marketing

    OptinMonster is not a standalone email marketing plugin but a pop-up tool. You can perfectly integrate it with other email marketing plugins or software and use their capabilities in tandem.

    Standout features: 

    • Grow your email lists and optimize website conversions with pop-ups that need minimal setup.
    • 97+ templates proven for conversion that you can use as-is or customize to your liking. 
    • Exit intent technology tailored to capture more sales enables personalized email campaigns and triggers based on website visitors’ behavior and actions.
    • Test multiple versions of your emails, such as headlines, content, CTAs, etc., using the tool’s A/B testing feature.

    The pros:

    • A/B testing of campaign versions to eliminate guesswork and wasted efforts.
    • Minimal setup and vast customization as per your business needs.
    • Behavioral automation based on users’ actions to target and segment them better.

    The cons:

    • Limited free and Basic versions (no A/B testing and limited integrations).

    OptinMonster pricing

    The tool has four-tiered pricing plans billed annually:

    • Basic costs $9/mo for 1 site.
    • Plus costs $19/mo for 2 sites.
    • Pro costs $29/mo for 3 sites.
    • Growth costs $49/mo for 5 sites.

    Ratings: 4,5 | Active installations: 1+ million

    Constant Contact email marketing plugin for WordPress

    Constant Contact digital marketing tool

    Constant Contact is a digital marketing tool offering Constant Contact Forms – a WordPress plugin that collects visitor information from your WordPress websites and automates campaigns.

    Standout features:

    • User-friendly email editor for mobile-optimized emails, along with hundreds of pre-made templates to choose from.
    • Automated paths using dynamic content to make customer connections with emails easier. For example, adding birthday wishes with custom freebies. 
    • Event marketing feature to help you run and host marketing events through event invitation emails, landing pages, and social posts. Also, manage all your event-related emails and posts in a single place.  
    • Data-driven email tracking to improve campaign performance. Access engagement reports, compare up to five campaigns, create heat maps, and more.

    The pros:

    • On-the-go real-time email campaign tracking.
    • Advanced list segmentation features to target the right people.
    • Plenty of eCommerce-specific email marketing tools, such as sign-up forms, personalization, online ads, etc. 

    The cons:

    • Few users found the support team to be unresponsive. 
    • Occasional UI bugs.

    Constant Contact pricing 

    • Lite costs $12/user/mo.
    • Standard costs $35/mo for 3 users.
    • Premium costs $80/mo for unlimited users. 

    Ratings: 2,5 | Active installations: 30,000+

    Mailster

    Mailster email marketing

    Mailster is a plugin tailored for WordPress websites and needs no third-party tool involvement to help with email marketing. It has the same interface as WordPress, thus shortening the learning curve.

    Standout features:

    • Mailster’s drag-and-drop editor speeds up newsletter creation by just letting you arrange template elements or your website content.
    • Custom automation to send emails post-specific triggers or user actions. For example, onboarding emails to new users.
    • Email segmentation within WordPress using 30+ predefined conditions.
    • A/B testing of campaigns and access to spam reports, image optimization checks, links, and more.

    The pros:

    • The largest library of templates so far, with 400+ basic and premium templates.
    • Similar UI to WordPress makes the plugin very beginner-friendly.
    • Detailed analytics on campaign performance.

    The cons:

    • No free plan; you can only test the editor.
    • Few users state the email editor needs to be more responsive for mobile devices.  

    Mailster pricing

    • Starter costs $49/year for 1 site.
    • Freelancer costs $99/year for 3 sites.
    • Agency costs $299/year for 10 sites.

    Ratings: 4 | Active installations: 2,000+

    Getting started with the best WordPress email marketing plugin

    That was our list of best WordPress email marketing plugins of 2024. 

    Before choosing a plugin, weigh all mandatory WordPress email plugin features, such as an intuitive and handy email form builder, stunning templates, native integration with email marketing services, email automation, A/B testing, list segmentation, and advanced analytics. 

    We also recommend looking into the reviews the plugin has received over a period of time and when they last updated the features. This will give you an idea of the customer support, experience, and success you will see with the WordPress email marketing plugin. 

    Need to be a step ahead of the rest? Use a WordPress plugin that enables you to put both emails and SMS to work together in a strategic manner. 

    That’s where Omnisend stands out as the best WordPress email marketing plugin. 

    Ready to unlock the potential of email marketing for your WordPress site?
    Richard White
    Article by
    Richard White

    Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.