For WordPress users, email remains a powerful way to connect with audiences and drive results. WordPress email marketing plugins make it easy to harness this potential.
Despite new communication channels emerging, email marketing continues to offer unparalleled ROI and engagement.
These plugins allow you to build subscriber lists, create compelling campaigns, and automate your outreach — all from within your familiar WordPress dashboard.
Whether you’re a blogger, small business owner, or ecommerce entrepreneur, the right email marketing plugin can turn your WordPress site into a powerful marketing hub.
In this post, we’ve curated the top 10 WordPress email marketing plugins to help you leverage this strategy and boost your online success.
Get started with Omnisend’s email marketing plugin for WooCommerce
What to look for in a WordPress email marketing plugin?
The following are some must-have features to consider before choosing a WordPress email marketing plugin:
1. Easy-to-use form builders
The plugin must offer a user-friendly, drag-and-drop form builder without needing coding or design skills. It’s best to have ready-made templates to build and customize forms to drive more subscriptions or capture leads.
2. Integration with popular email marketing services
Look for a plugin that natively integrates with popular email marketing services like MailChimp, ActiveCampaign, Omnisend, and Brevo. This ensures your data moves easily from the point of subscription to the tool that you use to run campaigns.
3. Email automation workflows
Ensure the plugin allows for sending automated emails, such as welcome series, abandoned cart emails, promotional emails, product update emails, and more. Having these workflows pre-built and customizable can further help you get started sooner.
4. Email performance tracking
The plugin must allow tracking of your email marketing campaign’s performance to ensure optimization. Some metrics it must track and display are open rates, click-through rates, delivery rates, reply rates, spam rates, and more.
5. Advanced email marketing features
Look for plugins offering advanced capabilities that can power up your WordPress website. For example, email segmentation, A/B testing of campaigns, and email scheduling and personalization, to name a few.
Use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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Klaviyo
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Drip
Moosend
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You can compare Omnisend and 2 more providers at once.
Out of the top WordPress email marketing plugins, Omnisend offers the most extensive solution. You can manage multiple email campaigns, design custom forms to capture leads, create and automate email sequences, and so much more.
Omnisend is an email marketing plugin made for WooCommerce. It is one of the best plugins with robust, one-of-a-kind email marketing features aimed to increase traffic and conversions.
Standout features
Signup forms: Create and publish signup forms, such as Wheel of Fortune, popup, signup box, and landing pages to collect email subscribers.
Advanced automations: Easy-to-setup workflows to automate and schedule emails for welcoming new subscribers, confirming orders, reminding abandoned carts or browsing sessions, and more.
List segmentation: Segment your email lists based on engagement or shopping behaviors to personalize future communication.
Email optimization: Omnisend offers intuitive email optimization features, such as optimizing subject lines, content, images, and more, to boost your campaigns and A/B test them to get better results.
The pros
A one-stop plugin for all things email marketing
Seamless integration with WooCommerce for WordPress websites
Sufficient support and free resources
Advanced segmentation capabilities to record more user engagement
The Mailchimp for WordPress plugin is a powerful tool that seamlessly integrates your WordPress site with Mailchimp. It allows visitors to easily subscribe to your newsletter. Mailchimp also provides powerful, AI-powered marketing automation and audience management features.
As one of the best WordPress email marketing plugins in today’s market, Mailchimp for WordPress helps you seamlessly grow your email list by creating appealing and accessible signup forms. It also integrates with existing forms on your site.
Standout features
Create customizable, mobile-optimized signup forms that provide complete control over fields and native HTML.
Integrate with numerous WordPress plugins, including WooCommerce, Contact Form 7, and Gravity forms.
Developer-friendly, with PHP API and extensive documentation for custom integrations.
For revenue analysis, the premium version allows tracking of WooCommerce orders in Mailchimp.
The pros
Simple installation process
Quick data syncing between WordPress and Mailchimp
Comprehensive form customization options
The cons
Can be costly for businesses with larger email lists
weMail is a handy WordPress plugin for email marketing. It offers straightforward integration with most email marketing tools, making it useful for businesses looking for an affordable plugin to grow subscribers using a WordPress website.
Standout features
Grow subscribers with opt-in forms, such as Comment opt-ins, registration opt-ins, and blog page opt-ins tailored to WordPress websites with a quick setup.
Set up automated ecommerce email use cases, such as new user emails, recent buyer emails, first-timers, and more.
A drag-and-drop campaign builder lets youchoose templates and drag-and-drop email elements to create full-fledged campaigns in minutes.
The Teams feature helps take control of team access to your WordPress website and other email marketing tasks.
The pros
Custom-made for WordPress makes setup and third-party tool integration effortless
Plenty of ready-made email templates
Handy segmentation options to cluster subscribers
The cons
The free plan does not include trying out automated campaigns
Lack of advanced segmentation options and A/B testing of campaigns
weMail pricing
Free Forever: Up to 3,000 subscribers
Premium Plan: Starts from $5/month for 1,000 subscribers
Formidable Forms is a powerful WordPress email marketing plugin and form builder software with advanced features for business owners looking for intuitive WordPress online forms.
Standout features
Get started with form templates and customize them to fit your use case and requirements. You can also alter custom form HTML to change form layouts and functions.
Collect customer feedback on your WordPress website by creating polls and surveys without any coding.
Build high-converting, responsive forms and collect data, such as payments, user registration details, donations, and more.
Seamless integrations with top email tools and automation platforms like MailChimp, Zapier, GetResponse, HubSpot, and others.
The pros
API integrations with 5,000+ applications and third-party tools
Converts form data into user-generated content
Highly customizable forms
The cons
Some small businesses have found the plugin to be expensive
Styling forms could take time to master
No free plan or trial
Formidable Forms pricing
The plugin has four-tiered pricing, and below are its annual payment plans:
MailPoet is one of the most sought-after Woocommerce and WordPress email marketing plugins. With over 700k websites using MailPoet, the plugin helps personalize email communication and offers a ton of lead-capturing features.
Standout features
Flawless email deliverability through MailPoet’s advanced email-sending infrastructure and an email delivery expert team.
Fully integrated with WordPress, MailPoet is easy to use and offers a drag-and-drop WordPress newsletter builder.
Pre-created WordPress Users List that does not require manually adding website users’ email addresses. This feature auto-updates your contact list from day one.
The pros
50+ stunning pre-designed email templates
Customizable signup forms that need no design skills
A dedicated delivery team to guide business owners
The cons
Has a very limited free plan with basic automation
Newsletter is another uncomplicated email solution for WordPress websites. Using this plugin, you can start sending emails to subscribers right from your WordPress dashboard and implement several other features to improve user engagement over time.
Standout features
A simple drag-and-drop newsletter builder to create high-converting, rich newsletters starting from your own content.
Geolocation targeting to analyze where your subscribers are located and how they interact with your emails.
The Premium plan’s Autoresponder feature lets you set up an email series once and takes care of future follow-ups and other conversations on auto-pilot.
Newsletter’s WordPress Users Integration automatically adds users as new subscribers every time they register to your WordPress blog.
The pros
Easily customizable email templates and subscription widgets
Detailed campaign reporting, tracking, and user targeting
Flexible with several other external email delivery solutions
The cons
May not suit larger websites as the plugin banks on your web host and may cause potential hosting restrictions in the long run
Newsletter pricing
Apart from the free Basic plan, Newsletter has two paid plans:
Brevo, formerly SendinBlue, is an end-to-end email marketing toolkit for WordPress websites. From a self-hosted marketing and sales platform to email management, Brevo has extensive plugin features for WordPress.
Standout features
Design professional campaigns and power them up for conversions using Brevo’s easy-to-use marketing tools for other channels like WhatsApp, SMS, and Facebook.
Bulk sending of personalized emails using Brevo’s email API. You can send up to 120,000 emails in just one minute.
Transactional email capabilities to send messages instantly and on time. Alsooffers quick setup and customization of transactional templates with customer details.
The pros
Offers real-time analytics
View and manage campaigns from the detailed Brevo dashboard
Affordable pricing
Easy drag-and-drop email campaign builder
The cons
May take beginners longer to grasp compared to other plugins
No integration with some tools, for example, HubSpot CRM
Brevo pricing
Brevo’s Free plan offers up to 300 emails a day. Below are the plugin’s marketing platform plans:
Starter:$9/month for 5,0000 emails/month and limited features
Business: $18/month for 5,000 emails/month and more advanced features
OptinMonster is not a standalone email marketing plugin but a pop-up tool. You can perfectly integrate it with other email marketing plugins or software and use its capabilities in tandem.
Standout features:
Grow your email lists and optimize website conversions with popups that need minimal setup.
700+ templates proven for conversion thatyou can use as-is or customize to your liking.
Exit intent technology tailored to capture more sales enables personalized email campaigns and triggers based on website visitors’ behavior and actions.
Test multiple versions of your emails, such as headlines, content, CTAs, etc., using the tool’s A/B testing feature.
The pros
A/B testing of campaign versions to eliminate guesswork and wasted efforts
Minimal setup and vast customization as per your business needs
Behavioral automation based on users’ actions to target and segment them better
The cons
Limited free and Basic versions (no A/B testing and limited integrations)
OptinMonster pricing
The tool has a four-tiered pricing plan that’s billed annually:
Constant Contact is a digital marketing tool that offers Constant Contact Forms, a WordPress plugin that collects visitor information from WordPress websites and automates campaigns.
Standout features
User-friendly email editor for mobile-optimized emails, along with hundreds of pre-made templates to choose from.
Automated paths using dynamic content to make customer connections with emails easier. For example, adding birthday wishes with custom freebies.
Event marketing feature to help you run and host marketing events through event invitation emails, landing pages, and social posts. Also, manage all your event-related emails and posts in a single place.
Data-driven email tracking to improve campaign performance. Access engagement reports, compare up to five campaigns, create heat maps, and more.
The pros
On-the-go real-time email campaign tracking
Advanced list segmentation features to target the right people
Plenty of ecommerce-specific email marketing tools, such as sign-up forms, personalization, online ads, and more
The cons
Few users found the support team to be unresponsive
Mailster is another of the best WordPress email marketing plugins that doesn’t require third-party tool involvement to help with email marketing. It has the same interface as WordPress, thus shortening the learning curve.
Standout features:
Mailster’s drag-and-drop editor speeds up newsletter creation by letting you arrange template elements or your website content.
Custom automation to send emails post-specific triggers or user actions. For example, onboarding emails to new users.
Email segmentation within WordPress using 30+ predefined conditions.
A/B testing of campaigns and access to spam reports, image optimization checks, links, and more.
The pros
The largest library of templates so far, with 400+ basic and premium templates
Similar UI to WordPress makes the plugin very beginner-friendly
Detailed analytics on campaign performance
The cons
No free plan, you can only test the editor
Few users state the email editor needs to be more responsive for mobile devices
Mailster pricing
There’s no free Mailster version available. However, the plugin makes up for it by offering a demo and a 14-day money-back guarantee.
Here are its premium plans:
Starter:$79/year and comes with three automations
Professional:$99/year and comes with 10 automations
Agency:$199/year and comes with unlimited automations
Ratings: 4.3 | Active installations: 10,000+
Best WordPress email marketing plugins: Key takeaways
After reviewing the top 10 WordPress email marketing plugins, it’s clear that each offers unique features to suit different business needs.
Here are the key takeaways:
Best overall: Omnisend stands out for its robust features tailored for WooCommerce, including advanced automations and list segmentation
Best for seamless integration: Mailchimp for WordPress offers easy integration and customizable forms, making it ideal for beginners
Best free option: weMail provides essential features for small businesses, with a free plan for up to 3,000 subscribers
Best for advanced customization: Formidable Forms excels with its powerful form-building capabilities and API integrations
Best for WooCommerce: MailPoet offers flawless email deliverability and a dedicated delivery team, which is perfect for WooCommerce sites
Best for A/B testing: Omnisend, OptinMonster, and Mailster offer A/B testing to help optimize your email campaigns
For most WordPress users, Omnisend, Mailchimp for WordPress, or MailPoet are excellent starting points. However, the choice depends on where your priority lies, whether it’s ecommerce, integration with Mailchimp, or WordPress-native functionality.
Leverage the power of WordPress email marketing plugins. Transform your WordPress site into a powerful marketing hub and better connect with your audience.
Ready to unlock the potential of email marketing for your WordPress site?
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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