With more businesses shifting online, effective email marketing is no longer optional but a necessity if you want to increase your visibility among your target audience.
You need a reliable WordPress email marketing plugin to integrate your marketing efforts directly with your website. It also helps streamline your campaigns and boost engagement.
Such plugins turn customer visits into lasting relationships. They also capture visitor details, allowing you to send targeted campaigns.
However, not all plugins are created equal. The right WordPress email marketing plugin should fit your business goals and be easy to use.
So, how do you make the right choice? That’s where this post can help. We’ll explore the best email marketing software for WordPress and discuss their features, pricing, and suitability for different types of users.
Let’s begin.
Automate your email campaigns with Omnisend’s powerful features
What to look for in a WordPress email marketing plugin?
The following are some must-have features to consider before choosing a WordPress email marketing plugin:
1. Easy-to-use form builders
The best email marketing plugin for WordPress offers a user-friendly drag-and-drop form builder without needing coding or design skills. It’s useful to have ready-made templates to build and customize forms to drive more subscriptions or capture leads.
2. Integration with popular email marketing services
Look for WordPress plugins that natively integrate with popular email marketing services like MailChimp, ActiveCampaign, Omnisend, and Brevo. This ensures your data moves easily from the point of subscription to the tool that you use to run campaigns.
3. Email automation workflows
Ensure the plugin allows for sending automated emails, such as welcome series, abandoned cart emails, promotional emails, product update emails, and more. Even if you’re not an ecommerce business, automated lead-nurturing emails will come in handy. Having these workflows pre-built and customizable can further help you get started sooner.
4. Email performance tracking
The plugin must allow tracking of your email marketing campaign’s performance to ensure optimization. Some metrics it must track and display are open rates, click-through rates, campaign performance rates, delivery rates, and more.
5. Advanced email marketing features
Look for plugins offering advanced capabilities that can power up your WordPress website. For example, email segmentation, A/B testing of campaigns, and email scheduling and personalization, to name a few.
Use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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Omnisend
Klaviyo
Mailchimp
Drip
Moosend
Active Campaign
Get ResponseGetResponse
MailerLite
You can compare Omnisend and 2 more providers at once.
Out of the top WordPress email marketing plugins, Omnisend offers the most extensive solution. You can manage multiple email campaigns, design custom forms to capture leads, create and automate email sequences, and so much more.
Omnisend is an email marketing plugin made for WooCommerce. It’s one of the best plugins with highly advanced, one-of-a-kind email marketing features aimed to increase traffic and conversions.
Standout features
Signup forms: Create and publish signup forms, such as a Wheel of Fortune, popups, signup boxes, and landing pages to collect email subscribers
Advanced automations: Easy-to-setup workflows to automate and schedule emails for welcoming new subscribers, confirming orders, reminding abandoned carts or browsing sessions, and more
List segmentation: Segment your email lists based on engagement or shopping behaviors to personalize future communication
Email optimization: Omnisend offers intuitive email optimization features, such as optimizing subject lines, content, images, and more, to boost your campaigns and A/B test them to get better results
The pros
A one-stop plugin for all things WordPress email marketing
The vast majority of features are included in all plans, even in the Free plan
Seamless integration with WooCommerce for WordPress websites
Sufficient support and free resources
Advanced segmentation capabilities to record more user engagement
The cons
Due to it being the most comprehensive, Omnisend for WordPress is more expensive than some other email solutions on this list
Omnisend pricing
Omnisend has a three-tier pricing structure. It’s as follows:
Free plan: 500 emails/month
Standard: $16/month for 500 contacts plus a one-time gift of $1 in SMS credits
Pro: $59/month for 2,500 contacts plus $59 in bonus SMS credits each month — equal to the price of your monthly plan
Ratings (on wordpress.com): 4.9 | Active installations: 80,000+
The Mailchimp for WordPress plugin is a powerful tool that seamlessly integrates your WordPress site with Mailchimp. It allows visitors to easily subscribe to your newsletter. Mailchimp also provides powerful, AI-powered marketing automation and audience management features.
As one of the best WordPress email marketing plugins in today’s market, Mailchimp for WordPress provides a straightforward way to grow your email list by creating appealing and accessible signup forms. It also integrates with existing forms on your site.
Standout features
Create customizable, mobile-optimized signup forms that provide complete control over fields and native HTML
Integrate with numerous WordPress plugins, including WooCommerce, Contact Form 7, and Gravity forms
Developer-friendly, with PHP API and extensive documentation for custom integrations
For revenue analysis, the premium version allows you to track WooCommerce orders in Mailchimp
The pros
Simple installation process
Quick data syncing between WordPress and Mailchimp
Comprehensive form customization options
The cons
Can be costly for businesses with larger email lists
This plugin is provided by a third-party provider, so you’ll also have to pay for the integration and Mailchimp services
MailChimp for WordPress pricing
Single: $99/year for one site
Plus: $149/year for up to three sites
Pro: $199/year for up to 10 sites
Ratings (on wordpress.com): 4.8 | Active installations: 2+ million
3. weMail — Best for cost-effective solutions for a growing subscriber base
Image via WordPress
weMail is a handy WordPress plugin for email marketing. It offers straightforward integration with most email marketing tools, making it useful for businesses looking for an affordable plugin to grow subscribers using a WordPress website.
Standout features
Grow subscribers with opt-in forms, such as comment opt-ins, registration opt-ins, and blog page opt-ins tailored to WordPress websites with a quick setup
Set up automated ecommerce email use cases, such as new user emails, recent buyer emails, first-timers, and more
A drag-and-drop campaign builder lets you choose templates and customizable email elements to create full-fledged campaigns in minutes
The Teams feature helps take control of team access to your WordPress website and other email marketing tasks
The pros
Custom-made for WordPress makes setup and third-party tool integration effortless
Plenty of ready-made email templates
Range of segmentation options to cluster subscribers
The cons
The free plan does not include trying out automated campaigns
Lack of advanced segmentation options and A/B testing of campaigns
weMail pricing
Free Forever: Up to 3,000 subscribers
Premium Plan: Starts from $15/month for 3k to 10k contacts
Ratings (on wordpress.com): 4.3 | Active installations: 10,000+
4. Formidable Forms — Best for building forms and collecting leads
Image via WordPress
Formidable Forms is a powerful WordPress email marketing plugin and form builder software with advanced features for business owners looking for intuitive WordPress online forms.
Standout features
Customizable form templates to fit your use case and requirements, plus the ability to alter custom form HTML to change form layouts and functions
Collect customer feedback on your WordPress website by creating polls and surveys without any coding
Build high-converting, responsive forms and collect data, such as payments, user registration details, donations, and more
Seamless integrations with top email tools and automation platforms like MailChimp, Zapier, GetResponse, HubSpot, and others
The pros
API integrations with 5,000+ applications and third-party tools
Converts form data into user-generated content
Highly customizable forms
The cons
Some small businesses have found the plugin to be expensive
Styling forms could take time to master
No free plan or trial
Formidable Forms pricing
The plugin has four-tiered pricing, and below are its annual payment plans:
Basic: $79/year
Plus: $199/year
Business: $399/year
Elite: $599/year
Ratings (on wordpress.com): 4.8 | Active installations: 300,000+
5. MailPoet — Best for creating newsletters directly in WordPress
Image via WordPress
MailPoet is one of the most sought-after Woocommerce and WordPress email marketing plugins. With over 600k websites using MailPoet, the plugin helps personalize email communication and offers a ton of lead-capturing features.
Standout features
Flawless email deliverability through MailPoet’s advanced email-sending infrastructure and an email delivery expert team
Fully integrated with WordPress, MailPoet is easy to use and offers a drag-and-drop WordPress newsletter builder
Pre-created WordPress Users List that does not require manually adding website users’ email addresses as it auto-updates your contact list from day one
The pros
50+ stunning pre-designed email templates
Customizable signup forms that need no design skills
A dedicated delivery team to guide business owners
The cons
Has a very limited free plan with basic automation
Below are the monthly pricing plans for 500 subscribers:
Free: Up to 5,000 emails/month
Standard: $11/month
Pro: $13/month
Creator: $11/month
Agency: $33/month
Ratings (on wordpress.com): 4.4 | Active installations: 600,000+
6. Newsletter — Best for simple newsletter creation with automation
Image via WordPress
Newsletter is another uncomplicated email solution for WordPress websites. Using this plugin, you can start sending emails to subscribers right from your WordPress dashboard and implement several other features to improve user engagement over time.
Standout features
A simple drag-and-drop newsletter builder to create high-converting, rich newsletters starting from your own content
Geolocation targeting to analyze where your subscribers are located and how they interact with your emails
The Premium plan’s Autoresponder feature lets you set up an email series once and takes care of future follow-ups and other conversations on auto-pilot
Newsletter’s WordPress Users Integration automatically adds users as new subscribers every time they register to your WordPress blog
The pros
Easily customizable email templates and subscription widgets
Detailed campaign reporting, tracking, and user targeting
Flexible with several other external email delivery solutions
The cons
May not suit larger websites as the plugin banks on your web host and may cause potential hosting restrictions in the long run
Newsletter pricing
Apart from the free plan, Newsletter has three paid plans:
Essential: $69/year for one site
Professional: $140/year for up to three sites
Agency: $420/year for unlimited sites
Ratings (on wordpress.com): 4.6 | Active installations: 300,000+
7. Brevo — Best for multichannel marketing with advanced analytics
Image via WordPress
Brevo, formerly SendinBlue, is an end-to-end email marketing toolkit for WordPress websites. From a self-hosted marketing and sales platform to email management, Brevo has extensive plugin features for WordPress.
Standout features
Design professional campaigns and power them up for conversions using Brevo’s easy-to-use marketing tools for other channels like WhatsApp, SMS, and Facebook
Bulk sending of personalized emails using Brevo’s email API. You can send up to 120,000 emails in just one minute
Transactional email capabilities to send messages instantly and on time as well as quick setup and customization of transactional templates with customer details
The pros
Offers real-time analytics
View and manage campaigns from the detailed Brevo dashboard
Affordable pricing
Easy drag-and-drop email campaign builder
The cons
May take beginners longer to grasp compared to other plugins
No integration with some tools, for example, HubSpot CRM
Brevo pricing
Brevo’s Free plan offers up to 300 emails a day. Below are the plugin’s marketing platform plans:
Starter: $9/month for 5,000 emails/month and limited features
Business: $18/month for 5,000 emails/month and more advanced features
Enterprise: Custom pricing
Ratings (on wordpress.com): 4.2 | Active installations: 100,000+
8. OptinMonster — Best for optimizing lead capture and conversions
Image via WordPress
OptinMonster isn’t a standalone email marketing plugin but a popup tool. You can perfectly integrate it with other email marketing plugins or software and use its capabilities in tandem.
Standout features
Grow your email lists and optimize website conversions with popups that need minimal setup
700+ templates proven for conversion that you can use as-is or customize to your liking
Exit intent technology tailored to capture more sales enables personalized email campaigns and triggers based on website visitors’ behavior and actions
Test multiple versions of your emails, such as headlines, content, CTAs, and more, using the tool’s A/B testing feature
The pros
A/B testing of campaign versions to eliminate guesswork and wasted efforts
Minimal setup and vast customization as per your business needs
Behavioral automation based on users’ actions to target and segment them better
The cons
Limited free and Basic versions (no A/B testing and limited integrations)
OptinMonster pricing
The tool has a four-tiered pricing plan that’s billed annually:
Basic: $18/month for one site
Plus: $48/month for two sites
Pro: $73/month for three sites
Growth: $123/month for five sites
Ratings (on wordpress.com): 4.3 | Active installations: 1+ million
Constant Contact is a digital marketing tool that offers Constant Contact Forms, a WordPress plugin that collects visitor information from WordPress websites and automates campaigns.
Standout features
User-friendly email editor for mobile-optimized emails, along with hundreds of pre-made templates to choose from
Automated paths using dynamic content to make customer connections with emails easier, such as adding birthday wishes with custom freebies
Event marketing feature to help run, host, and manage marketing events through event invitation emails, landing pages, and social posts
Data-driven email tracking to improve campaign performance, including access to engagement reports, comparing up to five campaigns, creating heat maps, and more
The pros
On-the-go real-time email campaign tracking
Advanced list segmentation features to target the right people
Plenty of ecommerce-specific email marketing tools, such as signup forms, personalization, online ads, and more
The cons
Some users found the support team to be unresponsive
Occasional UI bugs
Constant Contact pricing
Lite: $12/month for one user
Standard: $35/month for three users
Premium: $80/month for unlimited users
Ratings (on wordpress.com): 2.7 | Active installations: 30,000+
10. Mailster — Best for self-hosted email campaigns within WordPress
Image via WordPress
Mailster is another contender for best WordPress email marketing plugin that doesn’t require third-party tool involvement to help with email marketing. It has the same interface as WordPress, thus shortening the learning curve.
Standout features
Mailster’s drag-and-drop editor speeds up newsletter creation by letting you arrange template elements for your website content
Custom automation to send emails post-specific triggers or user actions, such as onboarding emails to new users
Email segmentation within WordPress using 30+ predefined conditions
A/B testing of campaigns and access to spam reports, image optimization checks, links, and more
The pros
400+ basic and premium templates
Similar UI to WordPress makes the plugin very beginner-friendly
Detailed analytics on campaign performance
The cons
No free plan, you can only test the editor
A few users state the email editor needs to be more responsive for mobile devices
Mailster pricing
There’s no free Mailster version available. However, the plugin makes up for it by offering a demo and a 14-day money-back guarantee.
Here are its premium plans:
Starter: $79/year
Professional: $99/year
Agency: $199/year
Ratings (on wordpress.com): 4.3 | Active installations: 10,000+
Best free email marketing plugin for WordPress
Omnisend is one of the top choice when selecting a free email marketing plugin for WordPress. This is because of its feature-rich plan tailored for businesses of all sizes.
Omnisend’s free plan allows you to:
Send up to 500 emails/month
Manage up to 250 contacts
Send up to 500 web push notifications
Free plans are often restrictive. However, Omnisend includes features typically found in premium subscriptions, such as:
Pre-designed email templates
Drag-and-drop email builder
Automation workflows for welcome and cart abandonment emails, among many others
Transactional emails
Reporting and analytics tools
Integration with other tools
Users consistently praise Omnisend for its value, even on the free plan. Here’s what one user has to say:
Some email marketing platforms, such as OptinMonster, Constant Contact, and Mailster, don’t offer free plans. These platforms offer excellent features but often require a subscription from the start. That’s why Omnisend remains a top choice for getting started at no cost.
Best WordPress email marketing plugins: Key takeaways
After reviewing the top 10 WordPress email marketing plugins, it’s clear that each offers unique features to suit different business needs.
Here are the key takeaways:
Best overall: Omnisend stands out for its features tailored for WooCommerce. Its advanced automations and list segmentation are particularly highly praised.
Best for seamless integration: Mailchimp for WordPress offers easy integration and customizable forms, making it ideal for beginners. However, you’ll have to pay for this integration and Mailchimp services on top.
Best free option: weMail provides essential features for small businesses. It offers a free plan for up to 3,000 subscribers.
Best for advanced form customization: Formidable Forms is great for those looking for detailed customizability. It excels with its powerful form-building capabilities and API integrations.
Best for email marketing automation: Omnisend offers advanced workflows for trigger-based email campaigns. Ready-to-use templates, multiple triggers, split logic, and many other features make it undoubtedly the best solution.
Best for A/B testing: Omnisend, OptinMonster, and Mailster offer A/B testing. This is a must-have feature to help optimize your email campaigns.
For most WordPress users, Omnisend, Mailchimp for WordPress, or MailPoet are excellent starting points. However, the choice depends on where your priority lies, whether it’s ecommerce, integration with Mailchimp, or WordPress-native functionality.
Leverage the power of WordPress email marketing plugins. Transform your WordPress site into a powerful marketing hub and better connect with your audience.
Ready to unlock the potential of email marketing for your WordPress site?
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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