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See FeaturesAn effective WordPress marketing automation tool can optimize your business’s operations, increase efficiency and productivity, and improve customer engagement and retention. By streamlining and automating repetitive tasks and workflows, these plugins free up valuable time for you to focus on what really matters.
But with so many marketing automation plugins for WordPress on the market, it can be difficult to find the right one for you.
So, we’ve done the work for you by researching and testing the best WordPress marketing automation plugins.
By comparing factors, including each tool’s WordPress rating and active installations, we’ve selected the 15 top WordPress marketing automation tools currently available. Read on to find out more.
1. Omnisend
Omnisend is one of the most popular email marketing tools, trusted by more than 100,000 ecommerce businesses.
One of its key features is it allows you to segment your customers so that you’re always sending the right message to the right user at the right time. Automation triggers send campaigns to people when they perform certain actions. Plus, you’ll benefit from award-winning 24/7 customer support to all customers — even on the free plan.
WordPress rating: 4.9
Active installations: 60,000+
Features
- Omnisend provides popups and signup forms that you can easily add to your website to collect visitor email addresses, phone numbers, and other data
- Drag-and-drop builder to create beautiful email newsletters and over 250 pre-built templates
- Easy automations and templates so that you can get started with automation in just a few clicks
- Various sales and performance reports, including campaign reports and clickmaps, plus a list-cleaning tool
- Support for global SMS
Pricing
- Varies depending on your number of contacts
- Has a free plan, which includes 250 contacts and 500 emails/month
- Paid plans start at $16/month for the Standard plan and $59/month for the Pro plan
2. FluentCRM
FluentCRM is a self-hosted email automation and CRM plugin for WordPress. It allows you to easily manage your leads and customers, email campaigns, automate your email sequences, and monitor user activity from one place.
It also lets you undertake learner and affiliate management from the same dashboard. Plus, FluentCRM seamlessly integrates with other WordPress plugins for stress-free automation possibilities.
Users have noted performance issues, especially while managing large contact lists, and occasional slow response times from support staff.
WordPress rating: 4.8
Active installations: 50,000+
Features
- 360-degree contact overview with details about customer communication and purchase history
- Categorize users into different lists and deliver personalized emails to each audience
- Smart contact segmentation for efficient customer engagement
- Advanced reporting and email sequencing to boost customer conversion and retention
- Integrates with 40+ plugins
Pricing
- Varies depending on the number of domain licenses purchased
- Starting from $129/year for one site license to $499/year for 50 domain licenses
3. Hubspot
Hubspot is widely known as the inbound marketing engine, offering comprehensive CRM software, a huge variety of features, and excellent functions and tools for customer service, marketing, SEO, social media, lead management, and more. Plus, it’s easy to integrate with other WordPress plugins. Benefit from a demo to discover HubSpot’s premium software, or get started with its free tools and upgrade as your business grows.
For beginners, it’s important to note that HubSpot’s complexity may require time to get to grips with.
WordPress rating: 4.4
Active installations: 300,000+
Features
- Build responsive email newsletters for your entire contact database with the drag-and-drop builder
- 20+ pre-designed email templates
- Delivers automated emails when someone fills out a form on your website or sends you a live chat
- These emails are available in your CRM view as well and can be tracked to check click and open rates
- Add forms and popups to your website in minutes
- The inbuilt analytics capabilities show you which marketing activities drive the highest number of clicks on your website and more
- Integrate with over 1,400 other tools like Zapier, WooCommerce, Stripe, and more
Pricing
- Free for up to two users
- Paid plans range from $15/month and $3,600/month
4. Uncanny Automator
Connect your favorite WordPress marketing automation plugins with Uncanny Automator. This tool offers powerful automation without having to master coding, allowing you to easily connect over 175 different tools, including Microsoft Teams, OpenAI, Salesforce, Slack, and more. Delay and schedule automations without having to master or create your own customized developer apps and code. You’ll also own your own data, which is stored on your own WordPress site.
As an advanced and extremely comprehensive tool, it may be overwhelming for an individual or small team.
WordPress rating: 4.9
Active installations: 40,000+
Features
- No coding knowledge required for seamless integration of multiple WordPress marketing automation plugins
- Drag-and-drop workflow builder
- Share your posts across social media with delay automation and scheduled automation
- Eliminate custom automations completely and replace any existing WordPress plugins for marketing automation you may have
- Simple recipe builder gives you advanced automations, dynamic content, one-click integrations, webhooks, and unlimited usage
Pricing
- Free version available
- Upgrade to Basic ($199/year), Plus ($349/year), or Elite ($599/year) based on your needs
5. Zapier
A competitor to Uncanny Automator, Zapier is another WordPress marketing automation plugin that enables you to create connections between the other tools in your tech stack. Despite Uncanny Automator having more WordPress integrations, you’ll still benefit from over 7,000 app integrations with Zapier.
AI-driven automation products include “Zaps” to streamline workflows, plus no-code interfaces, data tables, and even AI-powered chatbots. Despite all of this, Zapier’s WordPress capabilities are fairly generic and not marketing automation-based.
WordPress rating: 2.2
Active installations: 50,000+
Features
- Build automated workflows for your role and business
- Free for all core features
- Integrate all your work apps from your tech stack into your workflows within minutes
- Use the Zapier Tables database to store, manage, and take action on your data
- The Zapier Interfaces let you create no-code apps for lead generation, onboarding, client portals, and more
- Zapier integrations can also be built using simple, everyday English, and you can improve these integrations with an AI chatbot
Pricing
- Free plan available for 100 tasks/month
- Paid plans start from $29.99/month
- Custom pricing for Enterprise
- Tables, interfaces, and chatbot add-ons from $20/month each
6. OptinMonster
As a sophisticated conversion optimization plugin, OptinMonster is one of the top WordPress marketing automation tools, especially in the lead generation area. It specializes in popups, signup forms, exit intent detection, floating bars, and other ways of capturing user intent and interest. You’ll benefit from exemplary customer targeting features and can create automated campaigns tailored to your audience for maximum conversion potential.
While this plugin has a multitude of useful features, due to its high price point, small businesses should consider the cost vs. benefit.
WordPress rating: 4.3
Active installations: 1 million+
Features
- As a WordPress marketing automation tool, it offers an easy-to-use popup maker, email subscription forms, sticky announcement bars, and other interactive popups
- These popups can be set up within minutes
- The smart audience targeting and personalization capabilities ensure that website visitors are shown a tailored experience for maximum conversion
- Integrates with a variety of other WordPress marketing automation plugins
- The builder is optimized for both web and server performance, and the customer success team is available to help you with any hiccups
Pricing
- No free plan available
- Seven months free when you subscribe
- Tiers range from $18/month (Basic plan) to $123/month (Growth plan)
7. Social Warfare
Optimize your WordPress’s social sharing with Social Warfare. As one of the best-known tools for social sharing via WordPress, Social Warfare allows you to share your content quickly and easily by adding social share buttons to your WordPress site.
As a WordPress marketing automation plugin, Social Warfare is fairly restricted. But, if you’re looking for a social sharing tool to easily control how your content is shared, you can do so and ensure it’s responsive to screen size for maximum visual appeal.
WordPress rating: 3.3
Active installations: 20,000+
Features
- Control how your headlines, content descriptions, hashtags, featured images, and other content are posted across 20+ sharing platforms
- Easy to set up and start using
- Fast and lightweight, so you can rest easy knowing your social sharing creates zero friction for your users
- The support team is responsive and always available to help
Pricing
- Starts from $29/month for a single site
8. All in One SEO
Also known as AIOSEO, All in One SEO is a popular WordPress SEO plugin designed to optimize your site’s SEO and improve your website rankings. As one of the best WordPress SEO plugins, AIOSEO is rich in features but remains easy to use. You can also benefit from seamless integrations with other WordPress plugins, such as WooCommerce, as well as social media platforms.
AIOSEO is limited to SEO and page ranking enhancement. If you’re looking for email and SMS marketing, lead generation, personalization, or segmentation, you need to look elsewhere.
WordPress rating: 4.7
Active installations: 3 million+
Features
- Add rich snippets, smart sitemaps, local SEO, and access to advanced SEO modules
- On-page analysis to help you improve your rankings right away, video SEO sitemaps to rank in Google’s video carousel widget
- Social media integrations ensure that your thumbnails work as expected across Facebook, Twitter, and other social media networks
- Receive relevant link building suggestions as you’re building a new webpage, a redirection manager for any broken links, and advanced ecommerce support for WooCommerce
Pricing
- Choose from a Basic, Plus, Pro, or Elite pricing tier, which starts at $124/year going up to $749/year, respectively
- Benefit from seven months free or 60% off your first year when you first subscribe
9. Click to Chat — HoliThemes
Built exclusively for WhatsApp chats via your WordPress website, this marketing automation plugin allows your users to contact you via Whatsapp or Whatsapp Business based on your setup. The chat widget will match your WordPress design thanks to eight predefined styles, as well as a custom design element. Click to Chat — HoliThemes also lets you add multiple WhatsApp chat accounts within a single dialog, automated greetings for new or recurring visitors, and analytics to understand what’s working and what’s not.
WordPress rating: 4.8
Active installations: 500,000+
Features
- Eight predefined styles and designs for your plugin that you can set up within minutes
- Add your own image or GIF if you wish to customize it further
- Add a custom element or design to make the appearance in keeping with your brand
- Add shortcodes, choose between different styles and positions for mobile and desktop, and customize them to match the website’s design
- Connect with other WordPress marketing automation plugins like Zapier
- Powerful analytic tools like Google Analytics and Facebook Pixel available
Pricing
- Single tier (one website) is $18/year, Plus tier (three websites) is $34/year, and Unlimited tier (unlimited websites) is $69/year
- Each tier also offers a one-time payment option that includes lifetime updates and support (starting from $34)
10. WordPress Affiliates
This WordPress plugin is designed to help you run a successful affiliate marketing program. Using a set of powerful, growth-oriented tools, this plugin allows your partners to easily navigate your site so that they can spread the word about your website without any hiccups. The dashboard is highly intuitive for maximum usability, and easy affiliate integration is offered with virtually any platform, including ecommerce, membership, and lead generation and tracking.
As this tool is specifically built for the purpose of affiliate marketing, it lacks the aspects of regular marketing automation. If you’re looking for email or SMS marketing based on deep segmentation or personalization, then this is not the tool to go for.
WordPress rating: 4.5
Active installations: 3,000+
Features
- Share links to any page on the website using simple inbuilt dashboard tools
- Leverage flexible template-based dashboard sections to refine the design and facilities
- Automate your affiliate registrations, access membership capabilities, forms, lead generation, lead tracking, and more
- Can be utilized for sellers, shops, distributors, blogs, memberships, or even microsites — basically affiliates of any and every kind
- Import accounts in bulk, integrate reCAPTCHA, add an events manager, registration forms, and more
Pricing
- The free plan has basic capabilities
- Affiliates Pro is available from $69 as a one-time purchase
- Affiliates Enterprise is available from $149 as a one-time purchase
11. MailChimp for WordPress
Offering a wide range of features, MailChimp for WordPress is one of the most-loved email marketing plugins for WordPress. Integrate your WordPress site with Mailchimp to allow customers to easily subscribe to your newsletter and grow your email list. Comprehensive features allow for valuable automation and streamlining of otherwise repetitive tasks. The free tier is particularly good for smaller businesses just starting email marketing automation, with more advanced features available for pros.
WordPress rating: 4.8
Active installations: 2 million+
Features
- Simple installation process with quick data syncing
- Create customizable, appealing, accessible, and mobile-optimized signup forms to grow your email list
- Integrates with other WordPress marketing plugins, including WooCommerce
- Comprehensive analytics, easy email automation, and advanced audience segmentation
Pricing
- Free for lists of up to 500 subscribers but limited to 1,000 emails/month
- Paid plans range from $13/month to $350/month
12. Active Campaign
Another great WordPress marketing automation plugin is Active Campaign. It’s an extensive CRM and marketing automation tool, allowing for maximum flexibility in workflow automation. Compared to competitors, its automation triggers are more precise and advanced, which may make Active Campaign more appropriate for established brands looking for complex tools. You can also reach your audience beyond email by utilizing omni-channels, and 950+ integrations will integrate new and existing channels on your WordPress site with ease.
WordPress rating: 4.6
Active installations: 60,000+
Features
- Easy marketing automation to automate your growth, as well as omnichannel marketing for cross-channel messaging
- Audience management, analytics and reporting, dynamic content, and segmentation all streamline and maximize your marketing needs
- Landing pages and forms capture all leads and gather valuable audience information
- Integration with your preferred tools
Pricing
- Choose from a Starter, Plus, Pro, and Enterprise tier
- Prices range from $15/month to $145/month for 1,000 contacts
13. Brevo
For a powerful platform that is specifically designed to integrate with WordPress and combines both marketing automation and email marketing, Brevo is your choice. Automate complex marketing processes to streamline your business’s use of time and enhance efficiency. You’ll benefit from sophisticated features and user-friendly processes.
However, if you reach the quota limit for your plan, you’ll need to delete actions on old objects that you no longer use. You’ll have to create new ones.
WordPress rating: 4.2
Active installations: 100,000+
Features
- User-friendly and intuitive interface
- Easy drag-and-drop automation builder and pre-built templates
- Omnichannel marketing to run email, WhatsApp, online campaigns, and more from one dashboard
- Segmentation, analytics, customer personalization, and A/B testing are all designed to divide and target specific audiences
Pricing
- Free plan available, which includes 300 emails/day
- Paid plans start from $9/month and increase based on your monthly email volume
- Custom pricing for enterprises
14. WPForms
For a WordPress marketing automation plugin that has all the latest features and allows you to build WordPress contact forms, WPForms is difficult to beat. This is a plugin that beginners should consider, given that no coding is required. Plus, WPForms integrates well with other WordPress marketing and automation tools, including many on this list. Advanced features are available for those on the paid tier, but you’ll be more limited on the free tier.
WordPress rating: 4.9
Active installations: 6 million+
Features
- Drag-and-drop form builder with no coding required and over 1,900 templates to choose from
- Forms are 100% mobile-friendly for use on all devices
- Advanced email marketing and CRM integrations
- Maximum form security: GDPR, PCI, and CCPA compliant
Pricing
- Choose from Basic, Plus, Pro, and Elite tier
- Pricing ranges from $99/year to $599/year
- Offers a 14-day money back guarantee
15. Retainful
Retainful can help you grow your email list, automate email campaigns, and improve customer retention and relationships. It’s a highly user-friendly WordPress email marketing automation plugin that is designed to increase conversions, retain loyal customers, and entice one-time buyers to return. Life-cycle email marketing also helps to recover abandoned shopping carts, and powerful segmentation ensures you’re targeting campaigns based on specific audiences. Be aware that Retainful is currently only available on Shopify and WooCommerce ecommerce platforms.
WordPress rating: 4.8
Active installations: 3,000+
Features
- Drag-and-drop editor
- Advanced segmentation and customizable templates
- Highly user-friendly, with no coding knowledge needed
- In-depth analytics
Pricing
- Free tier available, plus a 14-day free trial
- Choose from Essential, Starter, and Growth tiers
- For up to 1,000 contacts, the Essential tier is priced from $9/month and goes up to $49/month for the Growth tier
How we test WordPress marketing automation plugins
Finding the right WordPress marketing automation tool for your company can be the difference in securing your business’s competitive edge or not.
We take the task of testing the best WordPress marketing automation plugins seriously. Combining research, testing, and rigorous comparison, we work hard to find the plugins that are most likely to help you on your road to success.
It’s crucial that we make our decision based on the research of both our own team and real-world users, so we scoured the web to select the best-loved marketing automation plugins for WordPress.
From there, our team test-drove each tool to give ourselves a comprehensive, first-hand idea of how each plugin works, as well as their limitations. The plugins on this list have been chosen based on their WordPress compatibility, as well as each plugin’s overall performance and usability. Criteria like WordPress ratings, user reviews, and active installations have also been taken into account.
Above all, our testing is independent and impartial. We’re here to help you remove the guesswork and make an informed choice about which WordPress marketing automation plugin will best work for you.
Comparison table of WordPress marketing automation plugins
| Plugin name | WordPress rating | Pricing |
| Omnisend | 4.9 | Variable: starting from $0/month to $59/month |
| FluentCRM | 4.8 | Variable: starting from $129/year to $449/year |
| HubSpot | 4.4 | Variable: starting from $0/month to $3,600/month |
| Uncanny Automator | 4.9 | Variable: starting from $0/year to $599/year |
| Zapier | 2.2 | Variable: starting from $0/month to $29.99/month Custom pricing available Add-ons from $20/month |
| OptinMonster | 4.3 | Variable: starting from $18/month to $123/month |
| Social Warfare | 3.3 | Variable: starting from $29/month |
| All in One SEO | 4.7 | Variable: starting from $124/year to $7490/year |
| Click to Chat – HoliThemes | 4.8 | Variable: starting from $18/year to $69/year Lifetime option starting from $34 |
| WordPress Affiliates | 4.5 | Variable: Free plan One-time purchase starting at $69 |
| MailChimp for WordPress | 4.8 | Variable: starting from $0/month to $350/month |
| Active Campaign | 4.6 | Variable: starting from $15/month to $145/month |
| Brevo | 4.2 | Variable: Free plan Paid plans from $9/month Custom pricing for enterprisescustom price for Enterprise tier |
| WPForms | 4.9 | Variable: ranges from $99/year to $599/year 14-day money back guarantee |
| Retainful | 4.8 | Variable: starting from $0/month to $49/month |
How to choose the best WordPress marketing automation plugins
Does WordPress have marketing automation?
No, WordPress doesn’t offer native marketing automation features. However, you can enhance your website’s capabilities by installing WordPress marketing automation plugins or tools. These plugins can help you increase efficiency, remove human error and redundancy, and save time across all your marketing activities, such as:
- Capturing leads
- Nurturing leads
- Scoring leads
- Qualifying leads
- Sending automated emails
- Creating and managing email lists
- Segmenting your audience
- Tracking lead engagement
- Converting leads into customers
Now, let’s understand the aspects you must consider before selecting the right plugin for WordPress marketing automation.
Considerations for selecting a WordPress marketing automation plugin
Ease of use: One of the most important aspects of any tool is the ease with which you can use and navigate it. Complicated tools add unnecessary friction to your everyday work and can cause more issues than they solve.
Features: Each marketing automation plugin comes with its own pros and cons, as well as a set of capabilities it can excel in. Make sure you understand which features will be useful for you and whether the tool solves all your use cases.
Integrations: The beauty of WordPress lies in its integrations and its interoperability. The same extends to the many plugins associated with WordPress — if they can integrate nicely with your other plugins, it will make your life easier.
Pricing: Make sure your desired tool falls within your budget. Take note of differences in annual vs monthly pricing and ongoing vs upfront payments.
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